...My company Change Your Life Fitness is a non-typical gym. Our goal at Change Your Life Fitness is to put fun back into fitness. Change Your Life Fitness has been formed to meet a specific need in an ever increasing competitive market. How is Change Your Life Fitness different? We offer a plethora of services, but you only pay a small fee for the services that you want to take advantage of. Our fitness center has no sign up fee(s) and only a ten dollar a month membership fee, which can be cancelled at any time. We offer nutritional assistance for the people that want to lose weight, we offer professional trainers for people that wish to increase muscle mass, we offer yogi for people that want to learn proper stretching and relaxation techniques, we offer different types of Jazzercise as well as Zumba. We offer child care services for single and working parents. Regardless of your fitness level you can find something at Change Your Life Fitness that will appeal to you. Our mission statement at Change Your Life Fitness is- “Change Your Life Fitness- We will help you achieve results that will change your life”. I want to make our fitness center someplace that has something for everyone. Fitness is such an important part in all of our lives, and I want Change Your Life Fitness to be part of that. I am aware that a mere ten dollar a month fee is not enough to get rich with. I plan on selling nutritional supplements, sports drinks, snacks as well as calorie correct prepared meals...
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...1119 Nelson Street, Vancouver, BC T6E 3H3 Phone: xxx-xxx-1024 Email: xxxxxx_k@hotmail.com January 27, 2013 Mr. James Weaver, Chief Executive Officer Gold's Gym International 125 E. John Carpenter FWY, Suite 1300 Irving, TX 75062, United States Dear Mr. James Weaver: BUSINESS INNOVATION PLAN FOR GOLD’S GYM Gold’s Gym International has been credited as one of the best performing companies in the fitness industry. The company has been able to cope well with changing trends, while remaining competitive. However, due to an increase in the number of fitness clubs, it is currently faced with a lot of competition. In response to this competition, Gold’s Gym International has opened new facilities in various locations, and has also renovated existing gyms to provide its members with cutting-edge equipment and a better environment. I believe that this is a critical time for you and for the company in order to continue to enjoy long-lasting success well into the future. On behalf of Sage Consultants, I have done some research and found various ways that the company can improve its performance through innovation and adapt to the changing market. Thank you in advance for taking the time to read this report. Sincerely, xxxxxxxxxxxxx Lead Consultant Current Situation Gold’s Gym International (Gold’s) is an international fitness company that was established by Joe Gold in 1965, and has evolved to become one of the largest in its industry. The company focuses...
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...health. In Can you be fat & healthy Jeffrey Kluger states that it is possible to healthy even though your weight is above 200 pounds and that the body mass index (BMI) which many people use to measure their health isn’t accurate at all. An example is Kelly Bliss, a 5 foot 2-inch woman who weighs nearly 200 pounds and her BMI is higher than 35. Despite her BMI is this high, she is a very active person “… Bliss never misses a day, walking 10 to 20 miles a week and teaching an aerobics class…”. In A weight in their shoulders explains that the difference between men and women when they’re at the gym. Chriss Moss explains how the training environment is in an old-school gym “You went to a gym and there was no carpet, no fancy machines, just rusting weights” where as the more modern gyms is a bit more “girly” “Even now, some of my old bodybuilder friends think of the new health club gyms as fluffy and feminine.” But most women aren’t Interested in building muscles but just keeping a fit figure. “Men are twice as...
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...Courtney Albertson PHL/320 30 March 2015 Matthew Hazlett SWOT Analysis: Fitness Center Industry It today’s society, “going to the gym” has become a normal phrase heard around the world; however, the fitness center industry is not exactly in the spot light of today’s media and headline news. So, that sparks the interest of what makes the fitness center industry succeed, what are their strengths. What about the fitness center industry in the future; are there weaknesses that could ultimately cause them to fail as a whole? What about opportunities that could add to their success? Are there threats that lean on the shoulders of those managing such an industry? With all this curiosity, a SWOT analysis needed to be done. Are you curious about those results? Are you curious about the future of your gym? Industry Background The fitness center industry only came to light in the 1970s and 1980s with simple cardio (running), and aerobics. Though, in the early 2000s an enormous growth occurred in the industry; in the beginning of the decade there were 16,938 combined gyms and clubs, and by January 2008, there were 29,636 combined gyms and clubs (Franchise Help, 2015). This industry comes in many shapes and colors, so to speak; there are large name-brand franchises such as LA Fitness, 24 Hr. Fitness, and the YMCA, there are small local gyms that are ran by neighbors and friends of a small town, and of course the private, elite country clubs and spas (First Research: Mergent, 2015)...
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...Gym Cleanliness Florida International University By: Crystal Gonzalez Table of Contents Goals and Objectives 3 Planning, Implementing & Evaluating Stage 3 Facts/ Information that shows research backing up reason 4 Data Finding and Analysis 4 Monitoring and Follow-up for the Future Phases 6 Lessons learned, Benefits from the Project Personally/Professionally 6 Needs Assessment 6 Barriers and Challenges 6 GYM CLEANLINESS Goals and Objectives Our objective for this project is to assess individuals who attend fitness centers, on how efficient they are at cleaning gym equipment. We organized this study to teach the effects of cleanliness, and what people should do in taking the appropriate precautions to avoid being affected by germs. Poor sanitation in fitness centers can cause serious health concerns. The goal for our project is to inform members and restore their attitudes to cleanliness while improving their physical wellbeing. Planning, Implementing & Evaluating Stage Our group plotted on how we should go about collecting and analyzing data from this study. First we wanted to go around and observe a few fitness centers and monitor how members and stuff clean the equipment. We went to two fitness center’s Plant Fitness and 24 Hour Fitness. We did not advertise on day one that we were observing because we wanted nothing but authenticity to want we would discovery. After working out we read the rules and regulation of the centers...
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...ladies” is a British short story adapted from the original story written by Rachel Cusk and published in 2003. Sweet Ladies is about a woman named Sylvia Furnish who owns a candy store. One day a small group of women come into her store with all of their children and she catches one of the children stealing candy. Sylvia confronts the mother, and the son, named Troy, starts defending his mother, but ends up apologizing and returns the candy bar. The story stretches over a day, and it is written from Sylvia’s point of view. The story takes place in Doniford, which is a city in the southern part of England and it is described as a cold and windy city because it is near the sea. Mostly the characters in the story are in the candy store, which is a two story building where Sylvia lives on the upper floor. The store is not described as good as I could be, but when you read the story you assume that it is a small dark store because she describes the smell as a “chalky smell of sweets” (page 1line 33) and there is a bell over the door that chimes every time someone walks in. In the store Sylvia sells candy, tobacco and some stationary (page 1line 31). Sylvia Furnish is a very strong minded and bitter woman, but deep down she turns out to be kind and loving (page 4 lines 132-133) because she decides to give Troy a candy bar, the next time he comes to the store, even though he just tried to steal from her. The reason why she is so bitter could be because she lost contact with her own children...
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...the proposal of A-One Confectionaries Private Ltd (APL) about becoming its contract manufacturer. OPTIONS: KCPL has the following 3 options: • Option 1: Accept APL’s offer • Option 2: Become an independent contract manufacturer. • Option 3: Rebuild the “MKG” brand. DECISION: KCPL should work on reviving its brand. ACTION PLAN: KCPL has to work on technology upgradation, increasing capacity utilization and managing a efficient workforce. It also has to improve its brand image and target new profitable markets. CONTINGENCY PLAN: As a contingency plan, KCPL can accept the offer of APL. 1. SITUATIONAL ANALYSIS Mohan Kumar Gupta started Kanpur Confectioneries Private Limited (KCPL) in Jaipur in 1947 to sell sugar candy under the brand name of “MKG”. He later set up a production unit in Kanpur (UP) because of intense competition in Jaipur. He ventured into the biscuit industry with the “MKG” brand. Its turnover increased during the early 80’s. But with the stiff competition from the firms in the organized and unorganized sector its sales have declined and by mid 80’s it has started making losses (Exhibit 1). It became a contract manufacturer for Pearson Health Drinks Limited (Pearson) in 1985. But Pearson faced stiff competition from A-One Confectioneries Private Limited (APL). Now in September 1987, KCPL has the proposal of becoming a contract manufacturer for APL. If KCPL accepts the proposal,.....
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...Market entry strategy and target countries Section III: Financials · Projected Income statement for 3 years · Cash flow statement for one year. Section IV: An Implementation Schedule * Periodic operational/management review * Contingency planning and exit strategy Addenda: Background Data on Target Countries and Market · Basic market statistics: historical and projected · Background facts · Competitive environment Bibliography * Resources used to create this Import/Export Business plan. Executive Summary Jenny’s Global Confections serves unique candies, chocolates and elaborate sweet dishes from around the world. Our employees are multinational and bring their unique styles and flavors from their countries to our confections. Our products range from multi-flavored hard candies to delicately made multi-leveled chocolates (white, milk and dark) confections that are delectable and memorable. We also have elaborate sweet dishes that will tickle your taste buds and have you coming back for more. Jenny’s Global Confections is a company that caters to Baltimore City businesses that entertain international clients....
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...Bob’s Candies Bob loves making candy, especially varieties of caramel, including plain, chocolate dipped caramels and chocolate dipped caramels with pecans. Bob has received lots of compliments from his friends and neighbors, and several have encouraged him to start his own candy making business. After several days of research, Bob finds that the national average amount of money spent annually per person on this type of specialty candy is $75. Bob believes that the citizens in his area spend more than that per year. Knowing whether or not this is true could help Bob make a wise decision regarding his future business plans. Bob wants to use statistics to support his claim, and to help him obtain a small business loan. Bob also wants to find an estimate of the true amount of money local citizens do spend on this type of specialty candy. Bob randomly selects several people from his local phone book and asks the person that answers how much money they typically spend per year on candy like he will make. He obtains the following results (in dollars): 75, 74, 80, 68, 79, 85, 77, 82, 79, 67, 90, 72, 76, 75, 69, 85, 78, 79, 82, 66, 75, 85, 90, 76, 85, 67, 89, 82, 69, 79, 82, 80, 84, 79, 78, 81, 77, 84, 80, 76. Based upon these results, Bob is hoping his area has a good customer base for his new business. Bob also hopes the bank is impressed with his use of statistics and will grant him the loan he needs to start it! Questions: 1. What is an appropriate set of...
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...hoCase study Bleu riBBon CHoColates: How Can small Businesses aDaPt to a CHanGinG environment? Dawn r. Deeter-schmelz, rosemary P. ramsey, and Jule B. Gassenheimer Bleu Ribbon Chocolates is a small regional manufacturer of high-quality chocolate that sells its products via trade accounts, corporate-owned stores, and online/mail. Historically, the company has not engaged in strategic planning, as demand was greater than manufacturing capabilities. The trend toward healthier foods and the poor economy, however, has hurt sales. The owners must determine their new strategic direction. Should they change the product line, in-source manufacturing, reduce the number of companyowned stores, increase sales to retail outlets, lay off workers, or hope the health craze ends soon and the economy turns around? Bleu Ribbon Chocolates, a small manufacturer well-known in the Midwest for producing and retailing high-quality chocolates, was at a crossroads. Historically, Bleu Ribbon Chocolates has not engaged in strategic planning. Management saw no need; everything had been going fine. In the past, demand always had been greater than what the company could produce, and geographic expansion was not a goal. Unfortunately, by 2010, the external environment had changed significantly, and the current owners of Bleu Ribbon Chocolates found they needed to determine a new strategic direction. Today, more consumers prefer healthy food products. In fact, organic products comprise 8 percent of the confectionary...
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...with an appropriate conclusion. Confectionery Industry Confectionery Industry CONFECTIONARY INDUSTRY INDUSTRY OVERVIEW The confectionary industry can be broadly divided into 6 sectors 1) Chocolates 2) Hard Boiled Candies 3) Éclairs and Toffees 4) Chewing and Bubble Gum 5) Mints and Lozenges 6) Lollipops MAJOR PLAYERS * Cadbury ( Dairy Milk, Perks, Gems, 5-Star celebrations, Bytes, Dairy Milk Éclairs, Éclairs Crunch, Halls, Bubbaloo Bubble gum) * Nestle(Kit Kat, Kit Kat Chunky, Munch, Munch Pop Choc and Milkybar Crispy Wafer) * Parle (Simply Imlee) * HUL (ChocoMax and Max Magic candy) * Perfetti ( Centre Shock, Happydent White, Alpenliebe, Big Babool, Chloromint and Cofitos) * Candico (Mint-O and Loco Poco). Industry Trends and Size In 2005, the market size of the confectionary business was very small and approximately valued at $427 million. For population 3 times US population it was 20 times smaller than the US market. In 2012, it had grown to thrice its size in 2012 at $1.1billion dollar. The organized sector was valued at around $350 million dollar and $750 million in unorganized sector. It has grown at a CAGR of 15% from 2008-2012. And expected CAGR from 2013-2018 is 23% The size of the candy market in terms of value as of 2012 is $664 million of which 70% is sugar confectionary and remaining 30% is chocolate confectionary. In terms of volume is over 4 million tonnes. Production and Consumption...
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...Monterey Sports Center Loyalty Leader Project BUS 323 Presented To: Sanjay Lanka Presented By: Jesse Olson Jeff Owen Kolby Teare Troy Blank Table of Contents Introduction 3 History of Company 3 Marketing Strategy and Promotion 4 Finance and Memberships 4 Suppliers 7 Human Resources 7 Hiring Process 7 Employee Empowerment 8 Organizational Development and Training 9 Operations 10 Technology and Software 11 Customer Service 12 Conclusion 13 Appendix 14 Interview Questions 14 References 15 Introduction For a business to be considered a leader in a given industry it takes a mixture of many different service industry tools. A loyalty leader is a company that delivers a quality service while maintaining a good rapport with customers, employees and the community as a whole. This includes, but is not limited to, excellent customer service, a healthy work environment, and a strong, positive reputation within the community. It is for these reasons that we have chosen the Monterey Sports Center as a loyalty leader in the Monterey area within the fitness industry. History of Company The Monterey Sports Center is a city building that was established in 1992. As a city entity, it is overseen by the City of Monterey’s council members and is a non-profit organization. When the facility opened it was roughly 40% of the size that it is today. It has expanded through grants and funding from the City of Monterey to include...
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...“True enjoyment comes from activity of the mind and exercise of the body; the two are ever united.” (von Humboldt, n.d.). As the public becomes more health-conscious and the aging population places greater emphasis on remaining healthy and fit, the fitness industry is maintaining steady growth because of better dietary practices and a resurgence to play and become more active. It is no surprise the demand for gyms and health and fitness clubs will continue to rise. Therefore, my paper will cover the critical concepts as it relates to Bally Total Fitness Case Study. I will highlight Bally’s history, macro environment, SWOT analysis, corporate-level strategy, business-level strategy, and my recommendation for Bally Total Fitness. History, Development, and Growth Dave “Wild man” Wildman is said to be the founder of Bally Fitness, but it was Raymond T. (Ray) Moloney back in the early 1930’s who decided to create an affordable past time of pinball. Anyone could play pinball at the price of seven balls for one cent or 10 balls for a nickel. In January of 1932, Ray founded the popular past time while working under Lion Manufacturing in Chicago. The Ballyhoo pinball game was easy to make and very profitable. With the creation of the “Goofy,” the “Airway,” the “Rocket,” and the “Bumper” pinball machines, Bally Manufacturing, under Moloney’s leadership, took off. Bally Manufacturing headquarters remained in Chicago at the same address for almost 50 years. In 1936, Bally Manufacturing...
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...equipment, and programs that cater to mostly every demographic. Fun 4 Life Fitness will seek to have a competitive edge by providing customers with stellar customer service along with offering a variety of programs and equipment that is sure to develop a following for Fun 4 Life Fitness Center, LLC. Key Competitors The key competitors that have fitness centers in the Corpus Christi area are Gold’s Gym, Freedom Fitness of Corpus Christi, Corpus Christi Snap Fitness Center, and Corpus Christi Athletic Club. Gold’s Gym specializes in providing some of the best cardio and strength equipment to help people realize their goals. Some of their strengths include the programs they offer, their personal trainer staff, and most importantly, the Gold’s Gym brand name. They have built up a reputation for being one of the first innovative fitness centers. They have been around for more than 45 years. There are some weaknesses that exist for this particular Gold’s Gym. Weaknesses include complaints about the cleanliness of their facility and the brand name Gold’s Gym. Although Gold’s Gym is poplar and have a strong reputation, sometimes there are cases where a customer may have had a bad...
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...Corporate Histories History of Under Armour Under Armour is currently an athletic apparel, footwear, and accessory brand with the mission “to make all athletes better through passion, science, and the relentless pursuit of innovation” (Under Armour website). The brand was founded in 1996 by University of Maryland football player Kevin Plank in the basement of his grandmother’s house in Baltimore, Maryland. Based on his own athletic experience, Plank was inspired to create a sweat-wicking undershirt that did not get moisture-laden with sweat during games and practice. The company gained initial success with grassroots marketing among the athletic community. Under Armour did not reach mainstream consumers until the company’s products appeared in the 1999 film Any Given Sunday. It has continued to appear in other movies and television shows, and it has gained many athletic stars as spokespeople of the brand. Under Armour launched its first television advertisement, featuring football player Eric Ogbogu, in 2003. These marketing efforts have done well to expand consumer recognition of the brand’s initial product. Sweat-wicking shirts are now commonly known as “Under Armour” similar to the way tissues are now often just called “Kleenex.” With its evolving brand image, Under Armour has been able to expand beyond the athletic performance apparel market, which it dominated at 75% of market share in 2005. Following its initial public offering in 2005, which raised over $100 million...
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