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Gym Industry

In: Other Topics

Submitted By morgandowler
Words 1912
Pages 8
3 out of 4 adults are always on a look out for a deal when attending a gym. This is becoming ever more important among the heavier users. It is important for venues looking to protect their market position to roll their sleeves up and jump in with deals of their own if they are not to lose custom to their competitors.”
– Michael Oliver, Senior Leisure and Media Analyst http://academic.mintel.com/display/545472/ Leisure Review - UK - December 2011

The UK leisure industry peaked in value in 2007, just before the credit crunch and subsequent economic recession. Since then, it has declined considerably, by some 3% in current price terms, which represents a 22% contraction in real terms.
The prospects for the leisure industry remain difficult: the Chancellor’s most recent Autumn Statement made it clear that austerity measures are here to stay for the foreseeable future, including a cap on public sector pay. Given that some leisure businesses have been just about surviving during 2011 in the hope that things will pick up again in 2012, this will have come as a huge disappointment to them and it will be no surprise if there is an increase in insolvencies and administrations as a result.
The only potential glimmer of hope comes from the promise that inflation will fall significantly during the next 12 months but unless it goes into negative territory then consumers will still be seeing their real standard of living worsening, because at present earnings are not growing at all. So for now it is all about venues maintaining engagement with, and loyalty from, their customers, driving footfall even if it is at the expense of margin, in the hope that the economy will gradually begin to pick up again during the next 18 months. http://academic.mintel.com/display/604895/ Obesity
In England: 1 Just over a quarter of adults (26% of both men and women aged 16 or

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