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Haier

In: Business and Management

Submitted By BellaQiu
Words 2116
Pages 9
[pic] FACULTY OF BUSINESS, ACCOUNTANCY AND MANAGEMENT COURSEWORK COVER SHEET

COURSE: _________BBM___________ INTAKE: _September_2012__

|STUDENT PARTICULARS |

Name: ________________Guo Yilun___________________

IC / Passport No: _________________G43528799______________________

Student No: _________________SCM-021053_____________________

Subject Name: _______________ Understand Markets_________________

Mode of Study: □ Full time □ Part time

Name of Lecturer: _______________Ms Song_________________

Due Date: ___________________8/11/2012_______________

Declaration by student:

1, ______Guo Yilun___ hereby declare that the attached assignment is my own work and understand that if I am suspected of plagiarism or another form of cheating; my work will be referred to the Dean of Faculty who may as a result recommend to the SEGi University Examination Board that my enrolment in the programme be discontinued.

I am submitting the following items:
□ Coursework Cover (1 page) □ Hardcopy document (No of pages __)
□ CD

NOTE: 1. Students are reminded to keep a copy of all assignments / coursework submitted. 2. All LATE SUBMISSION will be DEDUCTED 10% a day up to a maximum of FIVE (5) days, where after that, the coursework will be marked ZERO (0).

__Guo Yilun __ ___8/11/2012___
Student Signature Date

Executive Summary:

This assignment mainly talks about the electrical in famous brand Haier. Describing the value as well as satisfaction of products deliver to customers in the aspect of 7P’s which includes product, price, place, promotion, physical evidence, processes and people use Marketing Mix Analysis. In addition to this, some recommendations can...

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