...L'ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. Beauty and Personal Care Baby and ChildSpecific Products Bath and Shower Colour Cosmetics Deodorants Depilatories Fragrances Hair Care Men's Grooming Oral Care Skin Care L'Oréal has performed well thanks to a segmented portfolio lending it the flexibility to address diverse consumer groups across the world. However, competitive intensity is increasing, which L'Oréal needs to heed to retain its market position in the long run. Sun Care Set/Kits Premium Cosmetics Mass Cosmetics © Euromonitor International BEAUTY AND PERSONAL CARE: L'ORÉAL GROUPE PASSPORT 2 STRATEGIC EVALUATION COMPETITIVE...
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...L'ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. Beauty and Personal Care Baby and ChildSpecific Products Bath and Shower Colour Cosmetics Deodorants Depilatories Fragrances Hair Care Men's Grooming Oral Care Skin Care L'Oréal has performed well thanks to a segmented portfolio lending it the flexibility to address diverse consumer groups across the world. However, competitive intensity is increasing, which L'Oréal needs to heed to retain its market position in the long run. Sun Care Set/Kits Premium Cosmetics Mass Cosmetics © Euromonitor International BEAUTY AND PERSONAL CARE: L'ORÉAL GROUPE PASSPORT 2 STRATEGIC EVALUATION...
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...Assignment #5 – Enhancing the Marketing Plan Creative Innovation Beauty Salon & Spa By Monique Moore MKT500009016-201101 Marketing Management Dr. Jean Gordon March 13, 2011 In looking at enhancing the Marketing Plan, there are a lot of aspects that come in place. In this paper there will be an discussion of the competitors with their strengths and weaknesses and how Creative Innovations Beauty Salon & Spa will relate to this. The second discussion is will Creative Innovations Beauty Salon & Spa be an leader or follower. There will also be a discussion of the macro-environmental and what trend will impact the business. So with this being noted here is a description of them all. Discuss the company’s competitors, and the strengths and weaknesses of each. In looking at the company’s competitors there are two nearby. The first company is Day Spa & Hair Salon in Richmond, Va. The Day Spa & Hair Salon is a serene, sophisticated retreat amid the bustle of the Short Pump Town Center in the heart of the West End of Richmond. The services being offered will be facial services, nail, feet, hair, and spa treatment. Day Spa & Hair Salon offer an signature to their products and services. In looking at the strengths of the company, the 100 years standing is an strength because that shows that there are values and trust within the company. Also the fact that they have continued customers shows that they provide great services for a long time. In looking...
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...FMCG NOVEMBER 2011 For updated information, please visit www.ibef.org 1 FMCG NOVEMBER 2011 Contents Advantage India Market overview and trends Growth drivers Success stories: Major players Opportunities Useful information For updated information, please visit www.ibef.org 2 FMCG NOVEMBER 2011 Advantage India Growing demand • Attractive opportunities • 2018E Market size: USD74 billion Rising disposable income of the young population has been a major growth driver for the sector Emergence of organised retail has boosted the distribution of FMCG sector Low penetration levels in rural market offer room for growth Consumers are highly adaptable to new and innovative products • • • Advantage India Increasing investments • There is a growing market for premium products Policy support • Industry saw heavy FDI inflows as they accounted for 2.1 per cent of the country’s total FDI 2000-10 Many players are pursuing inorganic growth by acquiring regional players Automatic investment approval of up to 100 per cent foreign equity is allowed Have improved on the infrastructure facilities which has increased access to the industry • • 2010 Market size: USD28 billion Notes: Market size estimates from Technopak 2018E – estimated figure for 2018 For updated information, please visit www.ibef.org ADVANTAGE INDIA 3 FMCG NOVEMBER 2011 Contents Advantage India Market overview and trends Growth drivers Success stories: Major players Opportunities...
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...In today’s world, hair industries are known to be the world most leading industry. Due to the competitions in all industries, hair industries rise and fall. Things evolving into all these long flowing hairstyles and not to mention the current health these days on women’s hair. Hair could be used in identifying many women around the world, in the days of our fore fathers, black women cultures were represented through the hairstyles of its citizens. Historically, afro-textured hairstyles were used to define status, or identity, in regards to age, ethnicity, wealth, social rank, marital status, religion, fertility, manhood, and even death. Hair is groomed by those who understood the standard as the social implications of hair grooming was a significant part of community life. In our century, black women are recognized with a permed and weaved hair. The altering of natural hair became a norm of necessity. Already embodying an "otherness" that was rooted in their dark skin and that proved to be the initial separation from what was viewed as female black women found an entryway into societal acceptance through the alteration of their hair to the majority's favor. Hair extension are defined as attaching hair onto a person’s existing hair or scalp by either weaving, gluing or clipping it on. It may cause damage to some women but, for others, the hairpieces can cause nightmarish result. A popular adages says to be beautiful is painful. What people do not understand, it is not...
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...PROCTER & GAMBLE COMPANY PROFILE – SWOT ANALYSIS October 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Oral Care US$39.7 bn Microwaves Refrigeration Home 60,669 Appliances Laundry Large Cooking Home Laundry Confectionary 144,010 121,107 Appliances Appliances 132,745 121,107 US$185,477 mn Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. Microwaves 60,669 Deodorants US$20.4 bn Beauty and Personal Care US$425.7 bn Bath and Shower US$37 bn Baby Care US$13.6 bn Hair Care US$73.7 bn Small Appliances Jewellery 1,724,022 Men’s Grooming US$32.7 bn Procter & Gamble is the global leader in beauty and personal care. Its key brands here include Olay, Gillette and Pantene. The company has however underperformed some of its rivals including Unilever and L’Oréal, which...
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...Industry sources estimates a fast growth rate of 20% per annum across different segments of the beauty industry reflecting with an increasing demand for all kinds of beauty and all personal care products. Over the last five years these products have been seen a growth of 60%. • In this developed world, typically 55-plus women are the driver of cosmetic industry. In India, this trend is just reversed. Fifty percent of India is less than 30 years old, and it estimates that for the next decade , this proportion will increase towards the young. • A recent survey conduct by the Indian Market Research Bureau (IMRB) said that the average monthly income of women living and working in the urban areas in India has increased from 4492 rupees in 2001 to 9547 rupees in 2010. This increase in income has led to increase in the consumerism among women and has given a way to a smooth growth in personal grooming...
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...Study the chocolate house dates back to the 17th Century as a place where the elite socialites would indulge on chocolate treats and sip hot chocolate in luxurious surroundings and in upscale boutiques. Ethel’s founded in 1911 in honor of the matriarch of the Mars family who made chocolate treats in their home becomes Ethel’s Chocolate Lounge in Chicago, IL in April 2005. Ethel’s idea of being the “Approachable Gourmet Chocolate” gives its customers gourmet chocolates with reasonable prices. Consumers buying decisions usually fall into three categories: routine responses behavior, limited decision making and extensive decision making and five factors: involvement, time, cost, information search, and number of alternatives. (Lambi, Hair & McDaniel, 2011) Each factor determines a low to high activity or action for each consumer buying decision category. Ethel’s customers may experience limited decision making because most people have purchased some brand of chocolate but more thought may be involved when purchasing gourmet chocolates as this is usually not a routine purchase. Cultural, social, individual, and psychological also affect the consumer buying decisions. Ethel’s claim for affordable gourmet chocolates plays on the cultural side of social class of those who will purchase gourmet chocolates. Socially they state chocolate as the new coffee encouraging...
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...how society has influenced African American women’s perception of their natural hair. Advertisement reflected and influenced African American women’s negative perception of their natural hair. The stages as to why they are starting to go natural are coming back in style. The issue is examined throughout history from slavery to present day with a visual analysis of hair care advertisements. Natural hair is gaining more positive implications; this can be affected by creating more positive images with natural hair. Image is part of the problem, image can create the solution. Loving yourself in your natural state; there is nothing like it! If people believe on the opinion based beauty tips in advertisements, they often...
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...Jensine Tomi Ms. Nataraj Sr. Honors Language Arts January18, 2011 Snooki: Change We Can Believe In Nicole Polizzi is a strong, beautiful, and independent woman. Most of the citizens in the United States of America recognize her as a character called “Snooki” in the world’s most popular reality television show called Jersey Shore. She is a role model for young teenagers as well as the other members of the show. Also, she has made a hairstyle called “The Poof” very popular. This new hairstyle has created a whole new trend in society. Everyone is trying to make their hair long and full of volume just like Nicole’s hair. Her elegance, class, and hair have made her a well-known public figure to society. Not only is she changing television, but now she plans on heading to the white house. She believes President Barack Obama’s stylist is harming the president’s physical appearance. The President of the United States of America is our country’s representative. The way he appears to the rest of the world is how the United States will be perceived. When a president is on top of the trends, it shows he is well informed and austere about what pleases the citizens of his country. If he does not dress fashionably, his former supporters who voted for him in the previous election may not vote for him again. Also, other political leaders will not be able to take him seriously if he is not up-to-date on what is modern and current. According to the magazine Hot Politics, Nursultan...
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...lips, eyes, nails) • Facials (organized by type of care and skin type, age, brand, benefits) • Body care (beauty and body, sunscreen, sun care, brand) • Coloring (organized by color and brand) • Hair care (routine care, hair type, brand) • Styling (organized by benefits, brand and studio line) • Men’s products (care/cleaner, shave, styling, deodorant, shampoo/hair care, brand, hair color) • Makeup and hair accessories. USA: • Makeup (eyes, face, lips, nails, etc) • Hair • Skin care (moisturizers, treatments, cleansers and makeup removers, sun care, self tanner) • Hair color • Hair styling • Hair care UK: • Skin care (product type and brand) • Makeup (face, eye, lip, nails, brands) • Hair color (color, permanence, brand) • Hair care (hair type, product type, brand) • Hair Styling (desired effect, product type, brand) • Self tan (tanning type, product type, brand) • Gifts • Men (face, deodorant, hair, product type, brand, shave gel) Germany: • Skin Care (organized by age, male, tanning products, and brands) • Makeup (complexion, eye, lips, nails, brands) • Hair Color (color and brands) • Hair Care (Needs, men, brands) • Hair Styling (Type of styling, men, brands) China: • Skin care (classified by steps of care and needs) • Makeup (face, eye, lip,...
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...tutorials on this style and modeling it in ostentatious magazines do not even know the history and mentality surrounding the creation of this complex hairstyle. Rather they are wearing it as an impetuous way to stay in trend. Cornrow braids are not only another hairstyle to wear in America’s evolving beauty system, they are also an added layer of cultural meaning that shows African history and cultural expression. During the 1970’s, braids close to the scalp, or cornrow braids, were used as a way to show black power...
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...Discussion/Rationale of the Target Market Collage 10 6.0 Reference List 10 1.0 Situation Analysis/Current Marketing Mix 1.1 Current Product The colour therapy product is enriched with Pro-V Complex and is designed with the objective of providing improved, protected and revived colour treated hair. The current product comes in three variants namely shampoo, conditioner and spray conditioner. It has been clearly mentioned in all the three products that they are inter related to each other and for best results the customer must make use of all the three in a series of steps to be followed by the user. The booklet found inside the package of the product explains how one should treat their colored hair i.e. first head wash using the shampoo and then conditioner followed up by the spray conditioner. Thus, three products are being targeted to be sold at once the potential customer decides to purchase the product (Pantene 2011). . The customer is getting the benefits of silky and nice smelling hair which bring about self-confidence in them to go out and stand close to their near and dear ones....
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...James, Marquita Lacy-Polk BUS/475 April 7, 2014 Kenneth Peter STRENGTH Leadership and stylistCompetivenessMega Salon Brand ProductsTechnologyManagement | WEAKNESSTechnologyEmploymentManagement | OPPORTUNITYTechnology | THREATEconomy | SWOTT Analysis There are many forces that may make a business succeed or fail such as Technological, Economic and legal and regulatory forces/trends. Mega Salon offers various different services catering to the needs of every man, woman, and child. Mega Salon offers new products and services including unique Mega Salon Brand of products. Mega Salon is a high-end salon but also have reasonable prices on all designs, hairstyles. Mega Salon’s strong management and well-trained team is some of the strengths that we have that can and will make Mega Salon a success. According to the New York Times, “Hair Care is one of the few small business industries to grow in the past several years” (Hawkins, 2011). Technology plays huge role in the beauty industry and it can be internal or an external factor. First impression and image matters in this industry, being noticed has a great impact. It is not just a word of mouth industry, using all resources available must be utilized such as a website, Facebook, Instagram, and smart phones. This way Mega Salon can keep current reviews and comments. Legal and regulatory practices are external factors, which for Mega Salon can be...
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...Institute/SIT Study Abroad DigitalCollections@SIT Independent Study Project (ISP) Collection SIT Study Abroad 10-1-2011 Fair and Lovely: Standards of Beauty, Globalization, and the Modern Indian Woman Rebecca Gelles SIT Graduate Institute - Study Abroad, gellesr@carleton.edu Follow this and additional works at: http://digitalcollections.sit.edu/isp_collection Part of the Other Film and Media Studies Commons, Other Languages, Societies, and Cultures Commons, Social Influence and Political Communication Commons, and the Sociology of Culture Commons Recommended Citation Gelles, Rebecca, "Fair and Lovely: Standards of Beauty, Globalization, and the Modern Indian Woman" (2011). Independent Study Project (ISP) Collection. Paper 1145. http://digitalcollections.sit.edu/isp_collection/1145 This Unpublished Paper is brought to you for free and open access by the SIT Study Abroad at DigitalCollections@SIT. It has been accepted for inclusion in Independent Study Project (ISP) Collection by an authorized administrator of DigitalCollections@SIT. For more information, please contact digitalcollections@sit.edu. FAIR AND LOVELY: STANDARDS OF BEAUTY, GLOBALIZATION, AND THE MODERN INDIAN WOMAN Rebecca Gelles Academic Director: Tara Dhakal ISP Advisor: Pramada Menon, independent lecturer School for International Training India Sustainable Development and Social Change Program Fall 2011 Gelles 1 Table of Contents Acknowledgements………………………………………………………………………………..2 Abstract……………………………………………………………………………………………2...
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