...CASE STUDY: Chipping Away at Intel General Environment 1. Social Important as a semiconductor business, provided as the biggest chip maker in the industry. Intel’s mindset is toward better customer relations and away from perspective of being the only real competition in the marketplace. 2. Technological Concerned with chip making for PCs but then went beyond it into the production of information and communication appliances as well as providing services related to the Internet. Barrett created a new wireless unit that combined new acquisitions such as DSP Communications Inc. ( a chipset supplier for digital communications) with Intel’s memory operations. 3. Economic Affected by Septemeber 11, 2001 and needed to withdraw investments in new markets (production of network servers and routers and e-commerce service for small businesses) due to direct result of the downturn in economic condition. Intel’s shares also suffered. At $26, were down to 60 pecent compared to their highest over the previous years and get worse after the downturn and fell further to $20 by October. 4. Ecological Not being mentioned in the case. 5. Political Operates on a global basis and so be attuned to different governmental and country requirements in its distribution and sales. The manufacturing plant in Hamburg, Germany suggests an important political dependency that must be monitored. Task Environment...
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...Future Statement For this report I am to write of a technology that I could see evolving in the near future and so the technology I could possibly see becoming widespread is micro chip implantation , able to store, transmit, and capture data in real time with other chips or servers like using your identification or even a debit card to even a hand held gps unit and compacting it all into a chip the size of a eraser and implanting it into a humans limb now this by its self is amazing but then the limitations grow exponentially. The first impact this could have would be with Society. Now Society as a whole might clash with this concept at first due to some fundamental human traits such as invasion of privacy, This chip if left unchecked could function the same as a gps unit and give someone the ability to track individuals making such things as missing person’s would be much easier to find. The second impact would be Economy. This could change everything we know about current banking practices by allowing your banking information to implanted on this micro chip and injected in to yourself so that instead of swiping a card your data is automatically registered and updated with your actual bank to route funds and make payments and deposits. The third and final impact I could foresee is Politics. Now imagine a world where your personal and life data is stored on your body and can be accessed there would surely be very little information that could not be accessed either by...
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...inconsistencies in his mathematics calculations. Found after he added a Pentium System to his computer group. Upon Further inspections and calculations, he contacted Intel with his results. Intel denied that there was a problem with their chips. When it became clear that their chips were flawed, and the accusations were true. Intel changed its policy, admitting that their chips were indeed defective. Intel agreed to replace the defective chips for free, but only if the uses could demonstrate that they needed and unflawed chip. In the fall of 1994, IBM decided to halt all shipments on their Pentium based computers. After they discovered the Flaw during their testing. Intel finally agreed to replace the flawed microprocessors for anyone who asked for a replacement. Because Intel new about the Flawed chips before it surface in the press. They had already corrected the problem on another version. Intel continued to sell the Flawed chips, and had planned to continue its bad practices until the bad chips were exhausted. In doing this Intel had to write off 475 million dollars to solve the problem, when they could have corrected it from the beginning. Intel has learned from their mistake and now feel that flawed chips should be replaced before and upon request, no matter how insignificant the problem seems to be. If the same flaw was to happen in a new CPU today, I think especially if the company decided to cover it up like Intel did. It would cost the...
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...after the fact was a huge let down for customers. Customers expect that if a company finds a problem with their products that they inform them about it and provide a fix to the problem. Intel finally announces in December of 1994, that there would be a total recall, replacement, and destruction of all of the flawed processors. Something that should have happened months before. Finally, they have done right. Intel commits to purchase of all chips produced through the end of the year in January 1995. Intel sets aside 420 million dollars to cover costs of replacing all flawed processors upon request in mid-December 1994. If a flaw of this nature happened again today, with the economy as it is and they acted as they did back in 1994. Intel would more than likely be looking for a way to run. Today, Intel has competition that could very well take Intel customers. The only thing Intel may have to hold them up is a government bail. The only reason that would happen is because Intel produces a major amount of government computers have a chip made by...
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...Unit 5 Analysis 1: Pentium Flaw In the summer of 1994, Intel discovered the Pentium Flaw. Once discovered they decided that their chips did not need to be recalled because the chance of the average user finding out about the error was 1 in 9 billion. Thomas Nicely, a professor at Lynchburg College in Virginia, made the error public. He had sent an e-mail to several colleagues. Nicely was using a few computers to compute mathematical problems. He wanted to prove they had enough power to do so. I feel Intel did not handle the problem professionally at all. While Intel knew that there was a flaw in the chip, they continued to send out a defective product. Regardless of who might discover the error, they should have recalled the chip to have them replaced. By deciding to send out the flawed processor, this probably helped the company as well. Before this mistake, not many people were aware of Intel. After months of research, Intel finally decided to recall the chip. Thomas Nicely had then run over a quadrillion calculations on a revised chip and was unsuccessful of reproducing the error. I am unsure of the outcome if a similar flaw like this were to happen today. With the help of social media and the internet, word of any flaw or error today would spread like wildfire. The old rule of thumb is 1 tells 10, well now it's more akin to 1 tells 10,000. I believe that if a homogeneous situation were to occur it would be handled expeditiously and promptly. I’m sure Intel has new policies...
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...people to see if they were also having the same problem. After a couple days Thomas wasn’t the only person who realized there was a problem. People around the world who had access to the Internet found this out. The diversion result from Pentium was off by sixty-one parts per million. Intel then was forced to tell people about this hiccup but said that it was of little importance and that it wouldn’t affect most people in a big way. Even though this was most likely true it made everyone feel like they messed up and nobody wants something that doesn’t work how it’s supposed to even if it’s off a little. Intel then felt the need to tell customers that if their Pentium chip was flawed in any way they would replace it with Pentium chips that were flawless. Not a lot of people even bothered to replace their chips at all. In, 1995 Intel had to pay $475 million because of the flawed processors. My opinion on the “Pentium Flaw” is that it is a complete outrage. Everyone always wants the best of the best and if it has a flaw people tend to keep away from it. If the new IPhone came out the same day as the new Galaxy S3 and there were rumors of the IPhone having some type of bug in it, people might lean more towards the Galaxy S3. The problem is they had somebody who knew about the problem and then proceeded to still sell the product. That is simply unfair and completely unprofessional for a huge company like Intel. If there was another incident like the Pentium flaw that happened...
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...adapt accordingly. The external environment today is changing fast. This case study shows how McCain needs to identify changes in the external environment. It must then rise to the challenges posed by change. The external environment consists of everything outside the business. The McCain product most people recognise is chips. McCain is the world’s largest producer of chips. McCain buys 12% of the British potato crop. McCain is also one of the world’s largest frozen foods companies. McCain is a privately owned company with a strong market focus. This means that it carries out research to find out what consumers want. It then uses this market information to create products that consumers want to buy. McCain’s business focuses on frozen potato products and frozen light meals. It provides consumers with a wide variety of cut and seasoned potato products through UK retailers, like supermarkets and restaurants. These include roast potatoes, potato wedges, hash browns, waffles and potato croquettes. McCain produces more specific potato shapes like Potato Smiles, Crispy Bites and Sumthings (shaped as numbers) which appeal to younger consumers. McCain also makes pizzas. Chips have come a long way since the potato was first brought to this country by Walter Raleigh in the 17th century. By the...
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...increase the desirability of certain foods. One of these specialists is Howard Moscowitz, a Harvard graduate with a degree in Experimental Psychology (Andrzejczyk 375). Moscowitz’s main goal is getting certain foods to their maximum “optimization” and “bliss point”” (Andrzejczyk 375). The “bliss point” of a food is the best version of itself. This bliss point is normally the culprit for fast food addiction. It gets you to the point where you need to eat more because it tastes so good. Potato chips are deemed as the “perfect junk food” (Andrzejczyk 375 . However one of the biggest issues, associated with potato chips, was people deemed them unhealthy. In 1957, potato chip sales were dropping off. Ernest Dichter, a psychologist, found that the reason for this drop off was that people felt guilty eating potato chips because of how unhealthy they are. With this, Frito Lay started reducing the sizes of potato chip bags and changed the term “fried” to “toasted” (Andrzejczyk 375). Potato chip companies also created a variety of flavors to appeal to more people. Cheetos has altered their product to make people eat more. They have come up with something called “Vanishing...
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...1.Discuss how the two cases in this chapter illustrate the major theme of this text: changes in the macro environment affect individual firms and industries through the microeconomic factors of demand, production, cost and profitability. Drawing on current business publications, find some updated facts for each case that support this theme. Both the cases McDonald’s in China and Wal-Mart in Mexico show how the interplay of microeconomic and macroeconomic factors influences managers’ competitive strategies. For both of these company, expansion abroad was a strategic move that helped offset slowing in the United States. However, both cases show how companies had to understand consumer behavior in these countries and the nature of competition from both local and international sources. is prevalent that several changes in the macro environment have had an effect on the profitability of individual firms and industries. The text states that downturns in economic activity forced all the fast-food companies to develop new strategies. During this economic downturn McDonald’s was one company in particular that has developed strategies that were influenced by microeconomic changes. A great example is when McDonald’s entered the Chinese market they had to take into consideration consumer taste and acceptance in China. They had to decided whether or not to have the menu in Chinese or English and whether or not to take on the American menu or add more Chinese influenced menu items. Cost...
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...2. From Thomas Springer’s inventory, multiple things can be deduced about his life and daily activities. For one thing, it is evident that Thomas Springer did work outside, most likely agricultural and lumber work. He has both a large amount of supplies intended for work outside, including crowbars, axes, and plows, as well as a large portion of agricultural and lumber goods, such as potatoes, cider, and wood. Not only this, but it is noticeable that he has more boots than he has drawers. The fact that he would have more boots than underwear shws that he certainly has a great need for boots, a need which would be justified by daily outdoor agricultural work. Although it is obvious that a good portion of this man’s day and his income is determined by outdoor work, it is also evident that his time is not entirely dominated by such work. It is listed that he has “a lot of books”. It can be assumed that if Springer had no time remaining outside of his agricultural work, then he would be unable to have time to read and thus be unlikely to accumulate many books. Therefore Springer most likely has spare time outside of working, which he is able to use for leisure. This, along with the fact that Springer is able to afford not only a lot of books for pure leisure, but also 2 slaves shows that, although perhaps not extremely wealthy, Springer is certainly well off and providing for himself beyond sustenance. Springer is evidently, thorugh agricultural and lumber work, making a healthy...
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...obesity. Moreover, obese children have a much higher risk of many health problems such as coronary heart disease, high blood pressure, diabetes, and certain cancers--all of which are fatal if left untreated. In 2010, a mother from California sued McDonald’s over the company’s marketing practice of Happy Meal. The mother claimed that McDonald’s used alluring toys to lure kids into Happy Meal. This lawsuit, which might be viewed by many as senseless and absurd, was one of McDonald’s biggest cases. In order to come out of the lawsuit ahead, this largest fast food chain had to undergo some major organizational changes. In this paper, we would like to use the knowledge learned in the class to analyze the event (the lawsuit) and its effects on McDonald’s. The paper will have four main parts. In the first part, we provide a brief introduction of the company, McDonald’s, and the lawsuit. In the second part, we will use the concepts learned in class to analyze Happy Meal’s influencing strategies and the organizational changes during and after the suit. We believe that Happy Meal’s influencing strategies deserve our attention as they were the main causes of the crisis. Since its Happy Meal’s influencing...
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...Should We Restrict Marketing to Children? Kelli Zimmerman-Klemp November 25, 2013 Ethics and Decisions Should We Restrict Marketing to Children? This issue of whether or not advertising aimed at children should be restricted is a strange one to me. When presented with the issue, my first thought was, “Assuming, of course, that the advertising is truthful (which, if it’s not, is a problem unrelated to whom its target audience is), why would we need to restrict advertising to children?” Thinking about it a bit, I was unable to think of a reason why it would be wrong to market to kids. Picking up Taking Sides Clashing Views in Business Ethics and Society (Newton, Englehardt, & Pritchard), I was eager to learn why such advertising might be harmful, and thus, unethical, for children. In reading the introduction to the debate, I was reminded that “children do not have the fully developed cognitive skills necessary for making…an informed decision” (Newton et al., p. 256). I had a feeling this last sentence would play a role in the argument against marketing to children. Stop the Presses I began with Stephanie Clifford’s 2010 article from The New York Times, “A Fine Line When Ads and Children Mix” (Newton et al., p.258). Clifford specifically addresses advertising in magazines aimed at children. The Children’s Advertising Review Unit, an arm of the Council of Better Business Bureaus set up by the National Advertising Review Counsel (asrcreviews.org), has been set up...
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...A Happy Meal for the Mind When I was a little girl I always thought it was a treat to visit McDonalds. This magical place had a giant play-place, ice cream, French fries and of course that special surprise toy contained inside the happy meal. What else could I have wanted? This world lost all of its glamour however, when I became a teen who experienced the inner workings of this land from the side of employment. I will never forget the place that was to be my first experience of the working world. My Fifteenth birthday had just passed and this meant I was finally old enough to enter the work force. So I went to the only place in the area that would hire a kid without experience or a driver’s license, McDonalds. Now, I wasn't entirely thrilled about the idea of working in this environment but if I wanted to get a car in the next year it was off to work for me. Somewhat sullenly, I donned my uniformed baseball cap and made my way behind the service counter. Feeling a little nervous, I fumbled as I attempted to tie my apron behind my back. I began to wonder what I might be assigned to do first. "Well, as long as I can work behind the scenes and avoid talking to people I should be okay." I thought. Standing motionless, I observed the fast-food frenzied scene. Employees were running here and there yelling to one another, order screens were flashing, various machines were buzzing...
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...FOUR P’S OF MARKETING FRITO-LAY VARIETY PACK Ebony Flowers AMERICAN INTERCONTINENTAL UNIVERSITY ABSTRACT Frito-Lay is the emerging market leader in the snack food business. The leading innovation that represents this continued commitment is the Frito-Lay Variety pack. The marketing strategy utilizes four key aspects to meet the needs of this particular market - product, pricing, place and promotion. Every business must offer a product or service that people place in high demand for the venture to be profitable and sustainable. Frito-Lay’s Variety pack combines twenty lunch able size bags of five different well known Frito-Lay chip brands that come in twenty different combinations. Upon examining the individual lunch sizes in the current market, the suggested retail price is a better cost savings and worth the value. For the 2014 school year, Frito-Lay, America’s favorite salty snacks, has teamed up with the number one video game in the world, SkyLanders, to attract its target market which brings the most fun to the family. From home to the school lunch box or anywhere in between, all the consumers have to do is grab a bag on the go! Frito-Lay's Variety packs are easy to carry, easy to store and easy to pack it's the perfect staple for every home. FOUR P’S OF MARKETING AND FRITO-LAY VARIETY PACK Merriam-Webster’s Online Dictionary defines marketing as “the activities that are involved in making people aware of a company's products, making sure that the products...
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...Running head: NOT KILLED ONLY STRONGER Not Killed Only Stronger Ilderina Kajtezovic Davenport University Disappointment, disbelief and fear filled my mind as I lie on my side, sandwiched between the cold metal bar of the seat and hot slick plastic dashboard of the car. The warm sun was beaming on my left cheekbone. All I felt was a wriggle from my seatbelt, the force of the impact pulling me into the air bag and suddenly jerking me back into the seat. Motility from the seatbelt pressed down on my left shoulder with monster force. Not being able to move even an inch was a feeling, in which filled my body with fear, discourage and terror. In that same moment the right side of my body began to feel numb as if I had been holding it in a bucket of ice for hours. My lungs feeling shut not allowing air to neither enter nor escape my body. Lying there, watching cars pass by me, I cried for help, but my voice was unheard. Now all I felt I could do is just lie there and wait for help to come or slowly die. “Buzz,” I hear the alarm clock trying to wake me up. I leaned over and hit the snooze button. Thinking to myself all I need is five more minutes. Knowing in reality those five minutes were not going to make a difference, either way I still needed to be at work in an hour. After the second buzz I finally woke up. Groggily sliding out of my warm comfortable bed, and slipping into the warm shower. I dragged myself into the shower slowly like a turtle. About fifteen minutes later...
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