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Happy Feet Line Dance

In: Business and Management

Submitted By angeejess
Words 2452
Pages 10
Nova Southeastern University
Wayne Huizenga Graduate School
Of
Business & Entrepreneurship

Assignment for Course: Mktp 5005
Submitted to: Dr. Stiber
Submitted by: Angela Moore N01012654
Date of Submission: November 25, 2012
Title of Assignment: Happy Feet Soul Line Dance Group
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data, ideas of words, whether quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.
Student Signature: ___Angela Moore________________________
*******************************************
Instructor’s Grade on Assignment:
Instructor’s Comments:

HAPPY FEET LINE DANCE

Angela Moore
November 25, 2012

Table of contents

Executive Summary 1
Group Description 2
Mission and Goals 2
Core competencies 3
Situational Analysis 3
Competitors 4
Target market 5
The Marketing Mix 6
Product Strategy: 6
Distribution Strategy: 6
Promotion Strategy: 6
Price Strategy: 7
Customer Relationship Management 8
Budget and Monitoring 9
Summary and Conclusions 10
Bibliography 11

Executive Summary

Line dance origins date back to traditional folk dance (Tatum, 2012). Traditionally, dancing has been around for many years, although there are many different styles and genres. Line Dance is where individuals form one or more lines parallel without a partner, to perform choreographed, repeated, in unison series of steps to music (Free Dictionary). Line dancing provides health and exercise related activities to create a positive lifestyle. Happy Feet Soul Line Dance Group will serve the Tampa Bay Area. We will help individual to learn to

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