...1.Discuss how the two cases in this chapter illustrate the major theme of this text: changes in the macro environment affect individual firms and industries through the microeconomic factors of demand, production, cost and profitability. Drawing on current business publications, find some updated facts for each case that support this theme. Both the cases McDonald’s in China and Wal-Mart in Mexico show how the interplay of microeconomic and macroeconomic factors influences managers’ competitive strategies. For both of these company, expansion abroad was a strategic move that helped offset slowing in the United States. However, both cases show how companies had to understand consumer behavior in these countries and the nature of competition from both local and international sources. is prevalent that several changes in the macro environment have had an effect on the profitability of individual firms and industries. The text states that downturns in economic activity forced all the fast-food companies to develop new strategies. During this economic downturn McDonald’s was one company in particular that has developed strategies that were influenced by microeconomic changes. A great example is when McDonald’s entered the Chinese market they had to take into consideration consumer taste and acceptance in China. They had to decided whether or not to have the menu in Chinese or English and whether or not to take on the American menu or add more Chinese influenced menu items. Cost...
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...2. From Thomas Springer’s inventory, multiple things can be deduced about his life and daily activities. For one thing, it is evident that Thomas Springer did work outside, most likely agricultural and lumber work. He has both a large amount of supplies intended for work outside, including crowbars, axes, and plows, as well as a large portion of agricultural and lumber goods, such as potatoes, cider, and wood. Not only this, but it is noticeable that he has more boots than he has drawers. The fact that he would have more boots than underwear shws that he certainly has a great need for boots, a need which would be justified by daily outdoor agricultural work. Although it is obvious that a good portion of this man’s day and his income is determined by outdoor work, it is also evident that his time is not entirely dominated by such work. It is listed that he has “a lot of books”. It can be assumed that if Springer had no time remaining outside of his agricultural work, then he would be unable to have time to read and thus be unlikely to accumulate many books. Therefore Springer most likely has spare time outside of working, which he is able to use for leisure. This, along with the fact that Springer is able to afford not only a lot of books for pure leisure, but also 2 slaves shows that, although perhaps not extremely wealthy, Springer is certainly well off and providing for himself beyond sustenance. Springer is evidently, thorugh agricultural and lumber work, making a healthy...
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...obesity. Moreover, obese children have a much higher risk of many health problems such as coronary heart disease, high blood pressure, diabetes, and certain cancers--all of which are fatal if left untreated. In 2010, a mother from California sued McDonald’s over the company’s marketing practice of Happy Meal. The mother claimed that McDonald’s used alluring toys to lure kids into Happy Meal. This lawsuit, which might be viewed by many as senseless and absurd, was one of McDonald’s biggest cases. In order to come out of the lawsuit ahead, this largest fast food chain had to undergo some major organizational changes. In this paper, we would like to use the knowledge learned in the class to analyze the event (the lawsuit) and its effects on McDonald’s. The paper will have four main parts. In the first part, we provide a brief introduction of the company, McDonald’s, and the lawsuit. In the second part, we will use the concepts learned in class to analyze Happy Meal’s influencing strategies and the organizational changes during and after the suit. We believe that Happy Meal’s influencing strategies deserve our attention as they were the main causes of the crisis. Since its Happy Meal’s influencing...
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...Should We Restrict Marketing to Children? Kelli Zimmerman-Klemp November 25, 2013 Ethics and Decisions Should We Restrict Marketing to Children? This issue of whether or not advertising aimed at children should be restricted is a strange one to me. When presented with the issue, my first thought was, “Assuming, of course, that the advertising is truthful (which, if it’s not, is a problem unrelated to whom its target audience is), why would we need to restrict advertising to children?” Thinking about it a bit, I was unable to think of a reason why it would be wrong to market to kids. Picking up Taking Sides Clashing Views in Business Ethics and Society (Newton, Englehardt, & Pritchard), I was eager to learn why such advertising might be harmful, and thus, unethical, for children. In reading the introduction to the debate, I was reminded that “children do not have the fully developed cognitive skills necessary for making…an informed decision” (Newton et al., p. 256). I had a feeling this last sentence would play a role in the argument against marketing to children. Stop the Presses I began with Stephanie Clifford’s 2010 article from The New York Times, “A Fine Line When Ads and Children Mix” (Newton et al., p.258). Clifford specifically addresses advertising in magazines aimed at children. The Children’s Advertising Review Unit, an arm of the Council of Better Business Bureaus set up by the National Advertising Review Counsel (asrcreviews.org), has been set up...
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...A Happy Meal for the Mind When I was a little girl I always thought it was a treat to visit McDonalds. This magical place had a giant play-place, ice cream, French fries and of course that special surprise toy contained inside the happy meal. What else could I have wanted? This world lost all of its glamour however, when I became a teen who experienced the inner workings of this land from the side of employment. I will never forget the place that was to be my first experience of the working world. My Fifteenth birthday had just passed and this meant I was finally old enough to enter the work force. So I went to the only place in the area that would hire a kid without experience or a driver’s license, McDonalds. Now, I wasn't entirely thrilled about the idea of working in this environment but if I wanted to get a car in the next year it was off to work for me. Somewhat sullenly, I donned my uniformed baseball cap and made my way behind the service counter. Feeling a little nervous, I fumbled as I attempted to tie my apron behind my back. I began to wonder what I might be assigned to do first. "Well, as long as I can work behind the scenes and avoid talking to people I should be okay." I thought. Standing motionless, I observed the fast-food frenzied scene. Employees were running here and there yelling to one another, order screens were flashing, various machines were buzzing...
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...Running head: NOT KILLED ONLY STRONGER Not Killed Only Stronger Ilderina Kajtezovic Davenport University Disappointment, disbelief and fear filled my mind as I lie on my side, sandwiched between the cold metal bar of the seat and hot slick plastic dashboard of the car. The warm sun was beaming on my left cheekbone. All I felt was a wriggle from my seatbelt, the force of the impact pulling me into the air bag and suddenly jerking me back into the seat. Motility from the seatbelt pressed down on my left shoulder with monster force. Not being able to move even an inch was a feeling, in which filled my body with fear, discourage and terror. In that same moment the right side of my body began to feel numb as if I had been holding it in a bucket of ice for hours. My lungs feeling shut not allowing air to neither enter nor escape my body. Lying there, watching cars pass by me, I cried for help, but my voice was unheard. Now all I felt I could do is just lie there and wait for help to come or slowly die. “Buzz,” I hear the alarm clock trying to wake me up. I leaned over and hit the snooze button. Thinking to myself all I need is five more minutes. Knowing in reality those five minutes were not going to make a difference, either way I still needed to be at work in an hour. After the second buzz I finally woke up. Groggily sliding out of my warm comfortable bed, and slipping into the warm shower. I dragged myself into the shower slowly like a turtle. About fifteen minutes later...
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...if the prices differences are approximately small. Although the launching of the new products of the company is not doing well, McDonald’s still wants to maintain selling the healthy products such as fruits, salads, and vegetables as well as fruit juice especially for kids. Because McDonald’s knows that child is one the major consumers in their business strategy, and therefore, they come out with healthy food which can attract their parents’ minds, as the children would consume whatever if their parents would allow them to. If parents found that there are fruits and vegetables in the Happy Meal box, without any consideration, they would go for it. Besides McDonald’s supports sport, the company is sponsoring a lot of sport event such as football and tennis. As nowadays, children are influenced by athletes like David Beckham and Michael Jordon. Therefore, McDonald’s now is implementing the Happy Meals with some sport related gadgets, which is aim to attract children’ attention on their role model of players in gadgets. McDonald’s has made a big efforts with their best possibility means to offer the consumers an assorted range of products against the issues of obesity arise in the world. Therefore, it is unfair for Royal Family to blame on McDonald’s of promoting an obese lifestyle as McDonald’s has tried their best to find solution to reduce the...
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...hard to meet each other due to the author says they only meet two to four times a month. Both stories are similarities and differences. First I want to talk about the of the similarities both stories are talking about love. Both the narrators suffer through some issues. all his life he have been a criminal and they are abuse each other verbally and physically like Aurora break everything the author own, yell at him like it might change something, slam the door on my fingers (Diaz page 52). But then they have happy endings he says "but right then, in that apartment, we seem like we were normal folks. Like maybe everything was fine." (Diaz, page 65) he could feel peace in the apartment with Aurora like a normal couples. In Karla Suarez of "Eye of the Night" The narrator said "I didn't need him any longer, so I could close my eyes and, smile, and sleep." (Suarez, page 14) from At the end of the story she was free from Jorge, who was only used her for sex. This the happy ending in the stories because she does not feel like a puppet anymore. And Suarez said "One night the miracle happened. My neighbor switched on the light, followed by a new woman. She came in, tossed her purse down and walked around the room looking at everything, making comments that didn't reach my ears." . Thanks to her neighbor that she does not have to suffer anymore. I think her surrounding also...
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...The contents of the letter didn't give Rhodey any peace of mind or closure, just more questions. But sure enough a few days later, after being outfitted with a special made bionic legs by Toni Stark herself, he was able to walk with assistance or a dual canes. He contacted Pepper and informed her of his letter. They made a plan to meet the next Tuesday, May 16th. +++++ +++++ +++++ Toni's apartment is a mess. Of course certain rooms are clean, spotless actually, but most rooms have piles of discarded ideas, and contraptions Toni figured she work out later. There were 8 rooms, not including bathrooms, in the apartment, Pepper got the four on the right, Rhodey got the four on the left and they'd work their way through looking for the secret Toni'd spent so much effort concealing. All the while, collecting things, to be sold, donated, or given to museums. The rooms Rhodey looked through brought back memory after memory, good and bad. Old food left for Toni after she'd not eaten in a day, doodles she'd drew on schematics as she fell asleep. A few finished products were tucked between the incomplete, like little gems, though he'd no clue how to use them, and that was if he knew what the did in the first place. And even though the memory's this place had made him sad and nostalgic, they also surfaced curiosity. His best friend spent 90% of her life in this apartment's labs, or similar ones, and he didn't know what half the stuff was, what it did or what to do with...
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...market very similar to the new product lines. It will be very important to reach the health conscious consumer. To promote health, each oatmeal package will include a sticker coupon good for $1.00 off the price of the Carrot-Orange Smoothie. The coupon will have an expiration date two weeks from the date of purchase. This markets to the health conscious consumer that prefers oatmeal over a biscuit, therefore they will most likely prefer the veggie smoothie over an ice cream treat. This marketing strategy will continue at McDonald’s 60 days after the introduction of the veggie smoothie, allowing time for all to enjoy several before they are charged full price. McDonald’s has been in the news heavily regarding the toys in their Happy Meals for children. A lawsuit filed on behalf of a...
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...[This ad is brought to you by Hotspot Shield. For more info, visit us.] [To keep Hotspot Shield free we display ads. Click [X] anytime to stop the display of ads.] Advertisement Home About Site Preserve Your Article Content Quality Guidelines Disclaimer TOS Contact Us 604 words essay on Attitude Arpita What is really the essence of the word attitude? Attitude is the very gist of an individual's way of thinking; it is an individual's ideals, his concepts of right and wrong, and all his/her aspirations. In a nutshell, attitude can be defined as the totality of the individual himself. Man is, I'd say, what his attitude is. His thinking, his views, his likes, and dislikes are all enveloped in the single word i.e. 'attitude'. The next point for us to understand that we discover how these attitudes grow in an individual, are they inborn or are they a later growth in man's life. To this question, the answer is that, yes, some aspects of an individual's attitude are inborn, inherited and taken in due to his/her circumstances. This is because what an individual grows with, has got to have an influence on his life's pattern and his personal thinking, which account for his attitude. However, as he grows, and comes out of his shell out of his very personal circumstances, and develops his own attitudes to several things. Though at this stage of his being a grown up person, some changes may occur according to the needs of the...
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...Jasmine Zamora Professor Kristen Hassett EPSY 3360 December 1, 2014 Happy Feet Happy Feet is a movie that takes place in Antarctica amongst Empire penguins. The main character Mumble was just an egg when he is introduced. As his mother leaves the community to find food, Mumble father drops him; it is known that an egg must never be dropped because of the frigid temperature. Although it was unlikely for Mumble to hatch after the drop, he hatches and is livid with his feet. Mumble, in good spirits displays his unconventional talent. Not only was Mumble born with “happy feet” he was also born with the inability to sing. In order for penguins to mate, they must be able to serenade a female penguin. Without this important trait Mumble’s parents as well as the community are left in confusion. Possible causes of disabilities in children similar to Mumble would involve teratogens. “Teratogens are drugs, chemicals, or even infections that can cause abnormal fetal development. There are billions of potential teratogens but only a few agents are proven to have teratogenic effects,” (Pregnancy and Teratogens). Anything caused by an external force would be similar to the cause Mumble’s development. Teratogens can cause learning disabilities such as dyslexia and ADHD. Although it is not too obvious Mumble’s appearance is also different, he has a fluffy outer coat unlike his peers, and has blue eyes, and is smaller in size than the rest of his peers. Mumble’s development is similar...
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...I NEED YOU [Jungkook] Fall ([Rap Monster] everything) [Jungkook] Fall ([Rap Monster] everything) [Jungkook] Fall ([Rap Monster] everything) [Jungkook] heuteojine [Jungkook] Fall ([Rap Monster] everything) [Jungkook] Fall ([Rap Monster] everything) [Jungkook] Fall ([Rap Monster] everything) [Jungkook] tteoreojine [Suga] neo ttaeme na ireohke mangajyeo Geumanhallae ije neo an gajyeo Mothagesseo mwot gataseo Jebal pinggye gateun geon samgajwo [J-Hope] niga nahante ireom an dwae Niga han modeun mareun andae Jinsireul garigo nal jjijeo Nal jjigeo na michyeo da sirheo Jeonbu gajyeoga nan niga geunyang miwo [V] But you’re my everything ([Rap Monster] You’re my) [V] Everything ([Rap Monster] You’re my) [V] Everything ([Rap Monster] You’re my) [J-Hope] jebal jom kkeojyeo huh [V] mianhae ([Rap Monster] I hate u) [V] saranghae ([Rap Monster] I hate u) [V] yongseohae [Jungkook] I need you girl Wae honja saranghago honjaseoman ibyeolhae I need you girl Wae dachil geol almyeonseo jakku niga piryohae [Jungkook] I need you girl [Jimin] neon areumdawo [Jungkook] I need you girl [Jimin] neomu chagawo [Jungkook] I need you girl ([All] I need you girl) [Jungkook] I need you girl [Jimin&All] I need you girl [Rap Monster] It goes round and round na wae jakku doraoji I go down and down ijjeum doemyeon naega baboji Na museun jiseul haebwado eojjeol sugaeobtdago Bunmyeong nae simjang, nae maeum, nae gaseuminde Wae mareul an deutnyago Tto honjatmalhane...
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...SYNOPSIS Iron Man 3 is an American superhero film featuring the Marvel Comics character Iron Man, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. It was published on 2013 and it is the sequel to 2008's Iron Man and 2010's Iron Man 2. This film tells the story of Tony Stark (Iron Man) where he try to contending with his own creation robot. Iron Man entered another dimension in this film where he was given an order to save New York City. Tony haunted by his past experience and was unable to sleep. He throws himself into his work with such intensity that it begins effect on both his mental health and his relationship with his girlfriend. Tony has only started to realize his problems when an the terrorist named the Mandarin hijacks the airwaves and threatens to bring his country (America) to its knees with a painful series of attacks and it even make the American President won't be able to ignore. When Tony's former security guard is badly injured in an explosion caused by one of the Mandarin's agents, they issues a public threat that results in his home being completely destroyed in a serious attack and make him to face his enemy with only one damaged prototype suit Iron Man. Fortunately, Tony is not alone with the help of Col. James Rhodes and a young boy named Harley. He pieces together the mystery of the Mandarin, whose final attack promises to be the most painful of all. MORAL LESSON From this film we can noticed that there are many problems...
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...happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy...
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