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Happy Teeth

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Alex meeting with Tracy gives him a great opportunity to building a relationship with Max Pharmacies and get Happy Teeth on the shelves. It is important for Alex to develop a sale pitch that will be beneficial for the Pharmacies and the customer. As a sale rep my first objective would be to understand the culture of the Max pharmacies and the products that they like to put on their shelves. Max pharmacy made it clear that they do not believe in saturating their shelves with similar products. With this in mind, Alex should use the F.A.B method while introducing Happy Teeth in the sales meeting. "FAB (also known as features, advantages, benefits) is the process of linking your knowledge of company products and services facts to solutions that meets the customer’s needs (Johnston, Marshall, 2016) ". …show more content…
he should highlight the key features of the product and how it separates itself from competitor products. the main feature of Happy Teeth is that it will whiten the end user teeth. The main feature that he should emphasize is that it will whiten the end user teeth with less application. In most case if you can get the same results in less time the product is more attractive. That feature can also be sold as an advantage and benefit. Alex will really need to sell Tracy on the financial benefits of putting Happy Teeth in their stores. He should be focus on the margins and how this product is selling rapidly in other stores. In the retail market is important to get the product off the shelves fast. Shelves space are very valuable to stores. It is important to show Tracy how your company is very customer focus and customer services is a key company value. This is very important due to Max Pharmacies focus on building strong relationships with their customers and placing the best product in-front of

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