Premium Essay


In: Business and Management

Submitted By yingyingdai
Words 2121
Pages 9
Case Outline of JetBlue Airways Corporation

I. Problem: The main problem facing JetBlue Airways Corporation is: how to maintain low-costs structure and continue enlarging its market share in the competitive airline industry with increasing fuel costs.

II. Strategic Considerations A. Industry Analysis 1. History a). American aviation pioneers attempted to start airlines using airships in the mid-19th industry. b). Aktiengesellschaft was world’s first airline which was founded in November 16, 1909 with the government assistance, and operated airships manufactured by Zeppelin Corporation. c). Tony Jannus conducted the United States’ first scheduled commercial flight on January 1914. d). In 1918, the United States Postal Service won the financial support from Congress to begin air mail service. e). In 1925, Stout Aircraft Company began to construct Ford Trimotor with 12-passenger capacity which became the first successful American airliner. f). At the same time, Pan American World Airways created an air network that linked America to the world. g). At the end of twenty century, a new style of cost airline appeared, offering a no-frills product at a lower price. The representative low-cost carriers are Southwest Airlines, JetBlue and AirTran Airways. h). The September 11th terrorist attacks resulted the airline industry bailout which lost $30 billion with 100,000 employees laid off. k). Today, JetBlue, Southwest and Air Tran have become the most successful low-cost models. 2. Key Segments and Trends a). Four main categories in the airline industry separated by U.S. Department of Transportation: international flights, national flights, short-haul flights and cargo transportation. b). Significant factors in...

Similar Documents

Free Essay

A Happy Meal for a Happy Mind

...A Happy Meal for the Mind When I was a little girl I always thought it was a treat to visit McDonalds. This magical place had a giant play-place, ice cream, French fries and of course that special surprise toy contained inside the happy meal. What else could I have wanted? This world lost all of its glamour however, when I became a teen who experienced the inner workings of this land from the side of employment. I will never forget the place that was to be my first experience of the working world. My Fifteenth birthday had just passed and this meant I was finally old enough to enter the work force. So I went to the only place in the area that would hire a kid without experience or a driver’s license, McDonalds. Now, I wasn't entirely thrilled about the idea of working in this environment but if I wanted to get a car in the next year it was off to work for me. Somewhat sullenly, I donned my uniformed baseball cap and made my way behind the service counter. Feeling a little nervous, I fumbled as I attempted to tie my apron behind my back. I began to wonder what I might be assigned to do first. "Well, as long as I can work behind the scenes and avoid talking to people I should be okay." I thought. Standing motionless, I observed the fast-food frenzied scene. Employees were running here and there yelling to one another, order screens were flashing, various machines were......

Words: 1384 - Pages: 6

Free Essay

Happy Birthday

...happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy birthday happy......

Words: 572 - Pages: 3

Free Essay

Happy Feet and Disibilities

...Jasmine Zamora Professor Kristen Hassett EPSY 3360 December 1, 2014 Happy Feet Happy Feet is a movie that takes place in Antarctica amongst Empire penguins. The main character Mumble was just an egg when he is introduced. As his mother leaves the community to find food, Mumble father drops him; it is known that an egg must never be dropped because of the frigid temperature. Although it was unlikely for Mumble to hatch after the drop, he hatches and is livid with his feet. Mumble, in good spirits displays his unconventional talent. Not only was Mumble born with “happy feet” he was also born with the inability to sing. In order for penguins to mate, they must be able to serenade a female penguin. Without this important trait Mumble’s parents as well as the community are left in confusion. Possible causes of disabilities in children similar to Mumble would involve teratogens. “Teratogens are drugs, chemicals, or even infections that can cause abnormal fetal development. There are billions of potential teratogens but only a few agents are proven to have teratogenic effects,” (Pregnancy and Teratogens). Anything caused by an external force would be similar to the cause Mumble’s development. Teratogens can cause learning disabilities such as dyslexia and ADHD. Although it is not too obvious Mumble’s appearance is also different, he has a fluffy outer coat unlike his peers, and has blue eyes, and is smaller in size than the rest of his peers. Mumble’s development is......

Words: 923 - Pages: 4

Free Essay

Happy Birthday to You

..."Happy Birthday to You", also known more simply as "Happy Birthday", is a song that is traditionally sung to celebrate the anniversary of a person's birth. According to the 1998 Guinness Book of World Records, "Happy Birthday to You" is the most recognized song in the English language, followed by "For He's a Jolly Good Fellow". The song's base lyrics have been translated into at least 18 languages.[1], p. 17 The melody of "Happy Birthday to You" comes from the song "Good Morning to All", which was written and composed by American siblings Patty Hill and Mildred J. Hill in 1893.[2][3] Patty was a kindergarten principal in Louisville, Kentucky, developing various teaching methods at what is now the Little Loomhouse;[4] Mildred was a pianist and composer.[1], p. 7 The sisters created "Good Morning to All" as a song that would be easy to be sung by young children.[1], p. 14 The combination of melody and lyrics in "Happy Birthday to You" first appeared in print in 1912, and probably existed even earlier.[1], pp. 31–32 None of these early appearances included credits or copyright notices. The Summy Company registered for copyright in 1935, crediting authors Preston Ware Orem and Mrs. R.R. Forman.[citation needed] In 1990, Warner Chappell purchased the company owning the copyright for $15 million, with the value of "Happy Birthday" estimated at $5 million.[5] Based on the 1935 copyright registration, Warner claims that the United States copyright will not expire until 2030,......

Words: 382 - Pages: 2

Free Essay

The Happy Prince

...change grammar later One of the best written works by Oscar Wilde, an Irish playwright, poet and author of many short stories as well as novels, is The Happy Prince published in 1988 as a series of children story. Although aimed for kids, the story addressed issue concerned in adult society which deems it to be worthy for discussion. This essay shall provide the background summary of the story, literary analysis regarding the symbol of statue of the happy prince, and thematic analysis relating to the contribution the price offered his people and a reflection of lesson learnt from the story. Paragraph 2: Summary (100 words) change grammar later In the story, when the happy prince was alive, he lived in a palace where sorrow was not allowed to enter. However, when he died, he saw all the misery of the city on a tall column as a statue. A swallow who came from afar stays with the statue of the happy prince and helped the poor with the ruby, the sapphires and the gold covering of the happy prince upon the happy prince’s request. At the end, the swallow died frost. The heart that was made of leaden of the happy prince also broke. Paragraph 3: 150 words. Change grammar later The statue of the Happy Prince in the story symbolized that outward beauty was nothing; it was just a show. The real beauty was the love and sacrifice. The Happy Prince had a lead heart, but this heart was full of sympathies for the poor and the needy. He sacrificed his eyes and beauty just to help......

Words: 620 - Pages: 3

Free Essay

Don't Worry Be Happy

...Song Diary Song: Artist: Release Date: Background: Don’t Worry Be Happy Bobby McFerrin 1988 “The Indian mystic and sage Meher Baba (1894–1969) often used the expression "Don't worry, be happy" when cabling his followers in the West. In 1988, McFerrin noticed a poster with this quote in the apartment of the jazz band Tuck & Patti in San Francisco. Inspired by the expression's charm and simplicity, McFerrin wrote the now famous song, which was included in the soundtrack of the movie Cocktail, and became a hit single the next year.” (Wikipedia, 08.03.2011) Don’t Worry, Be Happy Here is a little song I wrote You might want to sing it note for note Don't worry be happy In every life we have some trouble When you worry you make it double Don't worry, be happy...... Ain't got no place to lay your head Somebody came and took your bed Don't worry, be happy The landlord say your rent is late He may have to litigate Don't worry, be happy Look at me I am happy Don't worry, be happy Here I give you my phone number When you worry call me I make you happy Don't worry, be happy Ain't got no cash, ain't got no style Ain't got no girl to make you smile But don't worry be happy Cause when you worry Your face will frown And that will bring everybody down So don't worry, be happy (now)..... There is this little song I wrote I hope you learn it note for note Like good little children Don't worry, be happy Put together By Madhu Perera a.k.a. MMtheLion Song Diary Listen to what I say......

Words: 362 - Pages: 2

Free Essay

Happy Prince

...made of two bright sapphires, and a large red ruby glows on his sword-hilt. Everybody likes the happy prince because they are glad that there is someone who is always happy. One time a little Swallow who was on the way to Egypt ,wants a place to sleep comes to the statue. When he wantsto sleep under the statue , he notices that the Happy Prince is crying. When the Swallow asks why he is crying he answers that he is sad because there are so many unhappy people in the country he wanted to help. So the little Swallow stays the night with the happy prince and takes the red ruby from the Prince’s sword shield to the pour people. The next day the Swallow wants to fly to Egypt but the prince asks him to stay and take the sapphires from his eye to the pour. That happens also the next day, but now the Happy Prince is blind and the Swallow wants to stay with him. Finally the winter comes and the little Swallow dies, but he comes in heaven together with the Happy Prince. The Text Oscar Wilde My Opinion: I think the story is worth reading because it’s easy to understand. I really liked the story because the Prince and the Swallow didn’t think of themselves and helped the poor. They show how we should behave when someone is in misery. Please write your opinion here: Elisabeth: I think that the story is very nice to read and easy to understand. I like the way,the happy prince helps and I like the swallow. Sandra: The story is nice to read. I like it. Nice that......

Words: 365 - Pages: 2

Premium Essay

Happy Birthday to You Copyright

...Bobby Bandleader performed unknowingly the copyrighted “Happy Birthday to You” song in his restaurant, Bobby’s Bistro, for more than 20 years. He obviously did not know that Johnny Singstealer had the song’s copyright, along with many other people that sing the Happy Birthday song in public. When it comes to the law, it is clear that Bobby Bandleader had no right to perform the song in his restaurant without working out a deal with Johnny Singstealer, the copyright holder. Bobby Bandleader was clearly engaging in copyright infringement of the “Happy Birthday to You” song based on his unauthorized public performance without the knowledge and permission of the copyright holder, Johnny Singstealer. (Galpert, 2008) Based on the United States Code Title 17 §106, it is stated that owners of works such as musical composition, even this particular composition, have the exclusive right to perform the copyrighted work publicly. Bobby Bandleader is the offender and he should apologize and offer to pay Johnny Singstealer whatever is due or whatever his demand is as long as it is fair, reasonable, and just amount. Johnny Singstealer has the right to collect the necessary royalties or licenses fee from Bobby Bandleader since it is against the law to steal the copyright-protected works of others and perform them without pay. (Unhappy Birthday, 2012) The amount of 1 million dollars that Johnny Singstealer demanded for the past and present copyright abuse they requested Bobby......

Words: 574 - Pages: 3

Free Essay

Happy Happy Happy

...Rivera, Ma. Princess M. MT14110 1. Pumili ng tula/kwento/artikulo na may paglalarawan ng buhay ng Filipino. Gupitin at idikit sa bond paper. 2. Basahing mabuti at sagutin ang mga tanong batay sa antas ng pag-unawa sa binasa. a. Pag-unawang Literal 1. Buod – Ito ay batay sa importansya ng pagkakaroon ng disiplinadong mamayan sa isang bansa/lipunan. 2. Kilalanin ang mga Tauhan – Ang mga tauhan ay ang pulitiko, pulis, gobyerno at mga mamamayan. b. Pagbibigay ng Interpretasyon 1. Pagbibigay ng Pangkalahatang Pagkahulugan sa Binasa – Ang aking binasa ay nangangahulugan na ang disiplina ay may malaking ginagampanan lalo na sa ating bansa, ngunit it ay unti-unti nang nawawala at binabalewala lalo na ng mga namumuno sa ating bansa. 2. Pagbibigay Opinyon/Kuro-kuro sa Binasa – Para sa akin, ang pagiging disiplinado ng bawat mamamayan at lider ng bansa ay isa sa solusyon upang umangat ang ating bansa. Kung lahat ng tao ay disiplinado, maaaring mawalan ng korapsyon at umahon sa kahirapan ang Pilipinas. 3. Kritikal na Pagbabasa na may Paglalapat o Aplikasyon 1. Values / Tatak Tamaraw Fortitude, Excellence at Uprightness. Ang tatlong ito ay kaakibat ng pagiging disiplinadong Tamaraw. 2. Pag-uugnay sa Binasang Kaisipan sa Sariling Karanasan at Tunay na Pangyayari sa Buhay Walang disiplina. Ang halimbawa nito ay ang nangyari sa amin noong Miyerkules ng gabi. Kung saan ang bawat motorista ay walang disiplina na nagdulot ng mabigat na trapiko.......

Words: 325 - Pages: 2

Premium Essay


...In this essay, I am going to talk about two of the many things that make me feel happy and what I think it means to be happy. The first thing that makes me happy is being surrounded by the people you love and care for, which is family. Being closer to your family makes me happy. It is always good to be around those that love you more often than being apart from them. My family almost always gets together on Sundays. We go to my grandmother’s house and spend the day with each other. I find this to be relaxing and I feel that having people that care for each other makes you a happier person. Also, when people have children they should be there for them because they will live a healthier life if their parents are in their life more often. It is also good to notice and acknowledge kids when they accomplish their goals because it will make them and yourself happier than if you just ignore them. Family is also a very important part of one’s life because they will always be there for you until you die. Whereas, a wife or significant other may not be there for you until you die or in times of need. This is because they can always leave even after years and years of being with one another. The second thing that makes me feel happy is being able to live and enjoying life. I do not really stress, the reason for it, is because there is nothing to stress about. I enjoy my life and that is what makes me happy. Another thing, is that I accomplish the goals that I set for myself. I will......

Words: 527 - Pages: 3

Free Essay

Be Happy

...full because now I have a chance to finally write my first blog post. I'll share a few tips from my heart on being and staying happy in Jesus. * "Are any among you in trouble? They should pray..." - James 5:13 Pray; my joy begins and ends in God and I can confidently say that the joy of the Lord is truly my strength. You cannot be happy while you insist on carrying your own burdens. The Bible says that we cast our cares on the Lord. Now the way to do this is by prayer. I do not expect to be happy while my God is angry at me. So be it burdens of sin -by the way disobedience to God will snuff the joy out of you cause joy is from the Holy Spirit and He can get grieved by us when we do wrong!-, worry, anxiety, depression, name it! I will lay it at His feet and His cross and take on His yoke. I realized that if I truly want to be happy all the days of my life, then I should seek diligently to be full of all that God is. * ------------------------------------------------- "...Are any among you happy? They should sing praises." ------------------------------------------------- James 5:13 Be grateful; My heart "glows" when I appreciate someone. And it does so when am appreciated as well. Being grateful helps you appreciate and be content with what you have. A sincere thank you to God and people around you will go a long way in helping you stay happy about what you already have. When is the last time you said thank you? Take your time with God today, give thanks sincerely......

Words: 628 - Pages: 3

Premium Essay


...BUSINESS PLAN OF [pic] “EVERY CHILD IS SPECIAL” [pic]EASTWEST UNIVERSITY Course Title Introduction to Business (Bus-101) Prepared For Rumana Parveen Senior Lecturer Business Administration Department East West University Prepared By- 1.Abdalur Rahman Sadi ID# 2009-2-10-167 2.Quazi Shamsul Islam ID# 2009-2-10-154 3.Jubair Rahman ID# 2009-2-10-155 4.Mohammad Golam Syed ID# 2009-2-10-240 5.Mustafijur Rahman ID# 2009-2-10-171 Submission Date: 29-07-2009 PROFILE OF THE GROUP The team of the business plan consists of five members. These members are going to start the business. We will share the ownership of the business equally. The share of the ownership will be based on the investment of the owners. All of the owners are going to invest TK. 8, 00,000/- for the establishment of the business. These owners will take every major decision for the business and they will share the profit or loss of the business equally. We will appoint the management of the business and will closely supervise them. Initially, the five partners or entrepreneurs will hold all the managerial post. However, as we grow bigger then we can consider hiring any professional manager to take care of matters. For any decisions to be approved all of our owners must be agree. Otherwise, the decision will not be accepted. For the better management of the business as well as for the communication and......

Words: 5269 - Pages: 22

Premium Essay


...One essential standard for living is being able to be happy. Happiness can be found in many different forms. It can be found with the purchasing of inanimate objects that better our living styles or it can be found with someone else that you associate with. The latter is the more imperative of the designs of happiness. In order to be truly happy you need to be able to understand that everything is good within your own life and that you are able to be happy with the people that are in your life and the people that influence how you live your daily life. Happiness is all of the good that someone experiences combined into one emotion. This emotion can, and usually does, bring out the best in people. For someone to be happy they need to know that everything that has happened in their past has happened for a reason and that it has happened in order for them to become a better person. Not only does it make them a better person but it also makes them realize how good they have it or can possibly have it. Although things might be hard to deal with at the moment, people need to realize that they will be able to learn from their experiences and that they will learn to take the good from them all. In the end, the hard times will help people strive for happiness. Happiness isn't free. You have to earn it and work to keep...

Words: 254 - Pages: 2

Free Essay


...1.Discuss how the two cases in this chapter illustrate the major theme of this text: changes in the macro environment affect individual firms and industries through the microeconomic factors of demand, production, cost and profitability. Drawing on current business publications, find some updated facts for each case that support this theme. Both the cases McDonald’s in China and Wal-Mart in Mexico show how the interplay of microeconomic and macroeconomic factors influences managers’ competitive strategies. For both of these company, expansion abroad was a strategic move that helped offset slowing in the United States. However, both cases show how companies had to understand consumer behavior in these countries and the nature of competition from both local and international sources. is prevalent that several changes in the macro environment have had an effect on the profitability of individual firms and industries. The text states that downturns in economic activity forced all the fast-food companies to develop new strategies. During this economic downturn McDonald’s was one company in particular that has developed strategies that were influenced by microeconomic changes. A great example is when McDonald’s entered the Chinese market they had to take into consideration consumer taste and acceptance in China. They had to decided whether or not to have the menu in Chinese or English and whether or not to take on the American menu or add more Chinese influenced menu items.......

Words: 1682 - Pages: 7

Premium Essay

Organizational Behavior

...obesity. Moreover, obese children have a much higher risk of many health problems such as coronary heart disease, high blood pressure, diabetes, and certain cancers--all of which are fatal if left untreated. In 2010, a mother from California sued McDonald’s over the company’s marketing practice of Happy Meal. The mother claimed that McDonald’s used alluring toys to lure kids into Happy Meal. This lawsuit, which might be viewed by many as senseless and absurd, was one of McDonald’s biggest cases. In order to come out of the lawsuit ahead, this largest fast food chain had to undergo some major organizational changes. In this paper, we would like to use the knowledge learned in the class to analyze the event (the lawsuit) and its effects on McDonald’s. The paper will have four main parts. In the first part, we provide a brief introduction of the company, McDonald’s, and the lawsuit. In the second part, we will use the concepts learned in class to analyze Happy Meal’s influencing strategies and the organizational changes during and after the suit. We believe that Happy Meal’s influencing strategies deserve our attention as they were the main causes of the crisis. Since its Happy Meal’s influencing...

Words: 4655 - Pages: 19