...the basics of reputation management 5.13 11. Reputation management in a crisis 5.15 11-1 Example 5.1: The Brent Spar crisis – Underestimating shareholder expectations PART C: PROTECTING INTELLECTUAL PROPERTY OF ORGANISATION 12. Introduction 5.17 13. What is intellectual property? 5.18 14. Importance of intellectual property 5.18 14-1 Example 5.2: Brand value v. net tangible assets 14-2 Brand values compared to tangible assets 15. Intellectual property rights 5.19 15. Types of intellectual property 5.20 15-1 Trademark 15-2 Patent 15-3 Utility model 15-4 Industrial design 15-5 Geographical indications of source & appellations of origin 15-6 Undisclosed information and trade secrets 15-7 Copyright 15-8 Related rights 15-9 Other rights – Topographies and plant breeder rights 16. Balanced IP protection 5.24 16-1 Case study 5.1: Government support of research for the public good 17. Abuse of intellectual property 5.26 17-1 Example 5.6: Piracy in the music industry 17-2 New methods for protecting intellectual property 18. Enforcing...
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...are entitled with delicate protection under IPRs, the situation is quite contrary in the fashion and luxury industry. The counterfeits as well as knock offs are rampant in the market and enormous economic damages are caused to the fashion companies. This essay is dedicated to investigate the reason behind the weak enforcement of IPRs in the industry. In the following paragraphs, the intrinsic nature of fashion and luxury industry as well as the specific legislative seams in the copyright, design patent, trademark and trade dress will be analysed to answer the question. Intrinsically, the lack of intellectual property protection in the fashion and luxury industry accelerates the production and dissemination of creativity. As opposed to the traditional point of view that artists and creators would not have incentives to design and create new works if their intellectual properties are constantly infringed without proper legal legislation and protection, the situation is not applied in the fashion and luxury industry. On the contrary, it is the lack of efficiency in IPRs that new ideas are provided the breeding ground to brew and grow (Cox & Jenkins, 2005; Barrère & Delabruyère, 2011). It is necessary for designers to borrow, combine, negotiate and recreate works based on the ideas of other designers and prior excellence. It is this permitted freedom within the industry of fashion and luxury that the competition in the generation...
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...Intellectual Property What is intellectual property? What do intellectual property laws define? What are the categories of intellectual property protections? What international treaties are in place for protection of U.S. intellectual property? Intellectual property is any creation produced by a person’s mind that has some form of commercial value, such as brand names, films, literary works, and graphics. In addition, intellectual property laws define the rights of ownership to the creator of the intellectual property. For instance, organizations as well as individuals can claim ownership of creative ideas, much like physical property. However, protection varies depending upon which of the five categories the intellectual property belongs. The first category of intellectual property protection is copyrights, which provides the original author with exclusive rights to publish, produce, reproduce, and sell his or her work. The second category is patents, which prevents someone from using, selling, or producing an invention without the inventor’s explicit permission. The third category is trademarks, which identify specific goods or products and their trade origins, such as Duracell for batteries. The fourth category is service marks, which identify services. The final category of intellectual property is trade secrets, which are details that businesses keep secret to give them a competitive edge. Unfortunately, without intellectual property laws organizations and individuals...
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...Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Ervin Coburn Dr. Redmon LEG 500 December 15, 2013 Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety. Marketing and advertising are the main channels that all companies use to get access to the customers and present their products to the potential customers. These have a very huge impact on the sales and the overall profit that the company will get. Every company must put into consideration all the legal and ethical issues to ensure that they attract more customers to buy their products hence maximizing their overall profits. Failure to put into consideration the ethical and legal issues in marketing will repel the customers from the company hence low sales and this may put any company out of business. The legal issues related to marketing and advertising include the laws and regulations that are laid down regarding marketing and adverting. Every state has statutes and general laws that dictate how marketing and advertising has to be carried out. From whatever area that the company operates, it has to follow the laws about marketing and adverting. Failure to follow the laws may put the company in legal problems which may be very costly and affect their profit margins. Such legal problems may also destroy the reputation...
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...| 2012 | | Core 8 [FOreign Policy in latin America](Paper taken to writing clinic: hannah) | | Every country’s foreign policy consists of self-interest strategies chosen by the state to safeguard its national interests and to achieve its goals within international relations. Its goal is to interact with other countries and non-state actors. Foreign policies are designed by the government through high-level decision making processes. The US has been involved in foreign affairs with Latin America for some time now. How are the US and Latin America with Foreign Affairs? Are Latin Americans’ Intellectual Properties being robbed? Are Latin American countries being restored and growing? There are many other questions to ask regarding the foreign policy issues concerning Latin America. One huge problem with Foreign Affairs/Policies is the Drug Trafficking from Latin America into the United States. Cuba is not necessarily a drug producing country but it is a transit one. In 1998 nearly 7.2 metric tons of cocaine were seized in Colombia on its way to Cuba. Also, there was a 50% increase in drug over flight, which includes people carrying drugs as mules on planes and the dropping of drugs into American water from Cuban planes heading to the States (House Government Reform Committee) Castro had once said that he did not want the United States interfering with Cuban drug relations. Most American government officials believed him to be the main cause of drug transportation...
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...Copyright and the Internet Hector L MacQueen*(* LLB (Hons), PhD, FRSE, Professor of Private Law, University of Edinburgh, email hector.macqueen@ed.ac.uk. This is a substantially revised, updated and rewritten version of the chapter which appeared under the same title in L Edwards and C Waelde (eds), Law and the Internet: Regulating Cyberspace (1997). I am grateful to those who commented upon that earlier version, to those who sent me information about developments on the Internet (especially Dr Athol Murray), and to the editors once again for their help, guidance and patience over a prolonged period.) Introduction A major issue for copyright lawyers at the present time is how to deal with the rapid development of the Internet and the prospect of the ‘information superhighway’, world-wide telecommunications systems which permit the rapid, indeed virtually instantaneous transmission around the world, at times chosen as much by individual recipients as by transmitters, of information and entertainment in all media - print, pictures still and moving, sound, and combinations thereof. The issues are manifold. Is the ease of perfect reproduction and manipulation of material in the digital form used by our communications systems the death-knell of the whole basis of copyright? Are we at least going to have to reconsider such fundamentals of copyright law as what constitutes publication, copying and public performance, or the old distinctions between categories of work such as literary...
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...Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Ervin Coburn Dr. Redmon LEG 500 December 15, 2013 Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety. Marketing and advertising are the main channels that all companies use to get access to the customers and present their products to the potential customers. These have a very huge impact on the sales and the overall profit that the company will get. Every company must put into consideration all the legal and ethical issues to ensure that they attract more customers to buy their products hence maximizing their overall profits. Failure to put into consideration the ethical and legal issues in marketing will repel the customers from the company hence low sales and this may put any company out of business. The legal issues related to marketing and advertising include the laws and regulations that are laid down regarding marketing and adverting. Every state has statutes and general laws that dictate how marketing and advertising has to be carried out. From whatever area that the company operates, it has to follow the laws about marketing and adverting. Failure to follow the laws may put the company in legal problems which may be very costly and affect their profit margins. Such legal problems may also destroy the reputation of a company making the potential customers as nobody wants to be involved with...
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...Coretta Brown Assignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property LEG500 August 25, 2014 Write an eight to ten (8-10) page paper in which you: http://www.insidebusiness360.com/index.php/ethical-issues-faced-by-marketers-18696/ Legal and ethical situations have been a topic in the business world since day one. Legal and ethical can sometimes be confusing in the work place if there are not rule and regulation to abide by in the organization. Legal is an act according to law, not in violation of law or anything related to the law. Ethical involving questions of right and wrong behavior relating to ethics and following accepted rules of behavior that are morally right and good. 1. Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question. Marketing is the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer. Advertising is the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, and on billboards. According to Mathenge,“Over the years, advertising and marketing communication messages have created a lot of debatable ethical issues, due to the public belief , that advertisements...
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...Intellectual Property -Music and Art and Fair Use BUS311: Business Law I (BAI1414A) 4/20/2014 Philosophers have barely taken an interest in the ethics dealing with intellectual property, this despite societies continued debate over “fair use” of copyrighted materials. We justify copy and paste forgoing old set standards of how we give credit for intellectual achievement in lieu of convenience. One has to wonder as technology continues to advance and copyrighting laws become diluted that music and art available via the internet will be of any commercial value. Intellectual Property-Music and Art and Fair Use I. Intellectual Property a. What is IP? b. How has technology affected IP? c. What laws protect IP? II. Music & Art work a. How has broadband changed the music industry? b. How is it so easy to copy and paste someone else’s work? 1. Does citing a source give one the permission to use? 2. What laws govern copyright? III. Fair Use a. What is fair use? b. How does fair use fit with copyright law? c. How does the court know if a use is fair? . IV. Moving forward a. Advancing Technology vs. Copyright laws b. Artistry vs. Commercial reward What is Intellectual Property? Intellectual Property By definition intellectual property IP, is all products derived of human intellect that the law protects from unauthorized usage. Ownership creates a limited monopoly innately...
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...Kimon Wherley CIS207 February 8, 2016 Charles Jacks Ethical Issues Facing IT Professionals There are many unique challenges we face in this day, and age of information. Information is the means through which the mind expands and increases its capacity to achieve its goals, often as the result of an input from another mind. Thus, information forms the intellectual capital from which human beings construct their lives and secure dignity. However, the building of intellectual capital is vulnerable in many ways. For example, people's intellectual capital is impaired whenever they lose their personal information without being compensated for it, when they are precluded access to information, which is of value to them, when they have revealed information they hold intimate, or when they find out that the information upon which their living depends is in error. The social contract among people in the information age must deal with these threats to human dignity. The ethical issues involved are many and varied. (Richard O. Mason March, 1986) Some of the ethical issues facing IT professionals are Privacy, Accuracy, Property, and Access. Privacy What information should one be required to divulge about one's self to others? Under what conditions? What information should one be able to keep strictly to one's self? These are among the questions that a concern for privacy raises. Today more than ever cautious citizens must be asking these questions. Two forces threaten our privacy...
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...Intellectual Property Stephanie Brandon MGT320 The Legal and Ethical Environment of Business Dr. Rogers November 10, 2013 Abstract This will be a short essay describing intellectual property (IP). The writer will explain the need for protection and ethical issue that may arise when IP is involved. Intellectual Property A thought or an image made into a creation others to use is a fitting description for intellectual property (IP). Just as any other property, IP needs protection from the evil of the world. Unfortunately, there is always someone waiting to profit from another person’s hard work and dedication. In order to protect IP the law provides patents, copyrights, trademarks, as well as trade secrets. Some people believe that providing protect creates a monopoly and want to shorten the term, in which a product is protective. The law benefits the creator and the consumer; it does create a monopoly but only for a short time in order for the creator to profit. Once the term of protection expires the consumer can then take the product and make improvements and even buy it cheaper. Without protection people would choose not to share their creation or invention, which would cause poor economy growth. Due to the laws of protection for IP, many lawsuits are filed each day. These types of lawsuits could last for years. A lawsuit that has lasted for a few years is Apple Inc. vs. Samsung; the lawsuit between the two electronic companies began in April 2011. Apple...
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...Intellectual property law Name: Instructor: Task: Date: INTRODUCTION The foremost objective of this law is to protect the rights of people who come up with original works. These original works run across a very broad spectrum and range from; books like novels, innovative ideas and company logos among others. This law is one of the single most important laws that regulate business environment. This is because it encourages individuals to come up with new technologies and innovations that promote growth to the economy. When an innovative person is assured that their work will be accorded protection enabling them to benefit from it, they will thus be encouraged to continually engage in the production and creation of creative innovations. These creations may subsequently result in job creation, emergence of new technologies, new procedures in the business world that can improve efficiency and finally new ideas that can aesthetically make our surrounding more appealing. There exist three main and most important ways through which intellectual property laws are enforced; these include through patents, trademarks and copyrights. Copyrights protect ideas; they give the owner of the idea fundamental right over the idea. So only the owner can benefit financially from the idea. Patents, on the other hand, deal with the protection of inventions. Trademarks deals with the protection of company logos, this enable all competitors in a given industry to have a unique way of identifying...
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...activities is piracy, which has been a plague for most production organizations and individuals as it prevents them from reaping the full benefit of their work. For the giant corporations, the impact might be minimal but for small and medium businesses with less financial power, this could be quite detrimental as it can cut away a great portion of their expected income. In this paper, I will discuss how the global system can be an enabler for illegal activities whether it is cyber-terrorism or piracy of intellectual properties. The focus will be placed on piracy and how it can affects the small and medium enterprises and the legal measures that are being implemented on an international level as well as on the U.S national level to deter it. Works Cited: • Andrés, A. R., & Asongu, S. A. (2013). Fighting Software Piracy: Which GovernanceTools Matter in Africa?. Discusses how the role of government in reinforcing laws protecting intellectual property right and how a key factor such as corruption can affect the government attempts at controlling piracy especially in developing countries. • McManis, C. R. & Pelletier, J. S. (2012). Two Tales of a Treaty Revisited: The Proposed Anti-Counterfeiting...
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...Running head: CYBER-ESPIONAGE AND INTELLECTUAL PROPERTY THEFT 1 Cyber-espionage and Intellectual Property (IP) theft: An overview of the rising threat and the potential responses by both the U. S. Government and U.S. Businesses Matthew Doyal Kennesaw State University Spring 2014 IS 8200 – Legal & Ethical Issues in IS CYBER-ESPIONAGE AND INTELLECTUAL PROPERTY THEFT Abstract 2 Society and business have become increasingly dependent upon data in the constantly connected world where everything that is said and done online leaves behind a massive ever-growing bread-crumb trail of information. With this ever larger quantity of data being transmitted on a range of devices as well as third party service providers being increasingly relied upon to store it; the threat of loss of confidential and sensitive data continues to expand exponentially (Online Trust Alliance, 2014, p. 3). “Breaches and data loss incidents have become a fact of life for organizations of every size and throughout the public and private sectors” (Online Trust Alliance, 2014, p. 4) making no organization immune. Given the growth of data and, therefore, data breaches the threat to the U.S. economy and individual U.S. businesses from trade secret theft is real and growing, therefore; a multi-pronged approach must be implemented by the public and private sectors alike. “Businesses must do their part to harden their cyber defenses, but the “take-home message here is that protecting IP from ‘them’ is an...
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...Management, Use Restrictions, And Licensed Scholarly Digital Resources." College & Research Libraries 69.3 (2008): 205-225. Academic Search Complete. Web. 4 Mar. 2013. This paper analyzed the differences between hard restrictions that strictly prevent use of licensed scholarly digital resources and soft restrictions that make certain uses inconvenient or difficult to achieve. The paper describes numerous examples of soft use restrictions employed by vendors. It also argues that work needs to be done to persuade publishers to remove these restrictions. The author is credible as she is a Professor in the school of Library and Information Studies at the University of Wisconsin. Moshimia, Andrew V. "Giant Pink Scorpions: Fighting Piracy With Novel Digital Rights Management Technology." Journal Of Art, Technology & Intellectual Property Law 23.1 (2012): 1-67. Academic Search Complete. Web. 4 Mar. 2013. This paper focuses on internet piracy and how the music and movie industries have been affected. Both industries have employed the use of technologies that limit the ability to share digital files, known as digital rights management technology. The paper goes over how both industries have pursued aggressive legal action campaigns to enforces intellectual property rights against individuals who are illegally downloading files and websites that facilitate piracy, though there efforts haven’t gotten them anywhere. This source is reliable and relevant to the field I’m studying because...
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