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Hard Rock Case Study

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Hard Rock Café Global Strategy Case Study

Hard Rock Café Global Strategy
Strategy Changes Since the founding of Hard Rock Café in 1972 the company has gone through many changes. From a local pub in London to now having about 106 locations worldwide, one of the biggest strategy changes include the choice to incorporate globalization. The Hard Rock has created a global brand that include hotels and restaurant across the globe.
With the changing of times, adopting an experience strategy was also necessary for the overall success of the company. Hard Rock realized that customer’s no longer wanted a quick bite to eat but rater wanted to have a unique experience as well. They began to incorporate music and memorabilia with delicious food.
Responses to Changes
Location Selection The Hard Rock has become a global sensation and the company continues to establish operations in the best tourist sites around the world. With tourist being their most visitors, this strategy fits them well as tourist are always looking for special things to do while traveling.
Human Resource The Hard Rock has choose to carefully select the right candidates for each position within the company. Hiring decisions are based on who can best satisfy the needs of its customers by giving each a unique experience because of their passion and commitment to the industry.
Goods and Services The Hard Rock is known for the different experiences they offer; from music venues, tasty meals, and fancy hotel. They want to sell customers a one of a kind experience by offering a variety of goods and services. Slight modifications can be made in different locations to maintain the local preferences.
International Operations Strategies
Multidomestic Strategy Heizner and Render (2012) define a multidomestic strategy as “a strategy in which operating decisions are decentralized to each country to enhance local responsiveness” (p. 43). With different business practices across the globe, the Hard Rock franchises some of their operations in order to meet the local regulations and preference. This strategy allows the Hard Rock stay competitive within each market.

References
Heizer, J., & Render, B. (2012). Operations management (10th ed.). Upper Saddle River, N.J.: Prentice Hall.

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