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Harley Davidson

In: Business and Management

Submitted By paperplane
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Harley-Davidson’s strength of its founded brand image, along with its array of products, assists with its lead in the industry. Conversely, evolving emission standards for motorcycles in addition to new competition may have a negative affect on Harley Davidson’s growth. Harley Davidson’s initiatives of quality control and strategic, financial planning continue to bring success to the company through its many ventures. Harley-Davidson owns one of the strongest brands in the world, establishing iconic positioning, that help’s it magnetize and maintain a devoted customer base thus generating revenue. Harley-Davidson’s motorcycles are well known for their long-established style, effortless design, quality, and durability thus remaining strategic.
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 Through it strength of broad products and service portfolio Harley-Davidson continues to offer an array of products and services ranging from motorcycles to related parts and products, and also through its subsidiary HDMC (Harley-Davidson Motor Company that manufactures Touring, V-rods, Dyna, Softail, and Sporster motorcycles) and HDFS (Harley-Davidson Financial Services). HDMC models are notable for their engines, frames, and suspensions. HDFS (Harley-Davidson Financial Services) has a competitive edge that offers financial services for its products to retail and wholesale financial services for its products in the motorcycles business in the US and Canada regions. HDFS also provides wholesale financial services such as open account financing, floor plans, parts and accessories to wholesale financial services to Harley-Davidson motorcycle dealers. Through the offerings of these financial services Harley Davidson enhances its end result and captures a higher market share.

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