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Harley-Davidson puts as much emphasis on the consistency of quality as it does on the level of quality in order to stay competitive in the market. At one point Harley’s had a bad reputation because their bikes were expensive and inferior in performance, handling, and quality compared to Japanese motorcycles. Harley’s sales and quality had declined, and the company almost went bankrupt. The "Harley-Davidson" name was even mocked as "Hardly Drivable". In order to compete with the Japanese they revamped the companies’ angle and began producing bikes more like the ones the classics and offered the option to customize and personalize. Harley-Davidson uses customer service to differentiate its motorcycle products by allowing customers to have bikes custom built with accessories and paint designs. Harley only accepts a small number of orders to customize each year because it’s like building a new model every time. Buyers also have the option to purchase limited-edition motorcycles. I think the Harley-Davidson Museum might plays a role in influencing how consumers perceive the company and its products by featuring products from Harley-Davidson's past as well as what’s in store for the future. Samples of the bikes, boats, golf carts, and snowmobiles that the company use to manufacture exhibit Harley’s past. While the museum also gives a look ahead by highlighting Harley-Davidson's latest technology, its newest engines, and the inner workings of its new-product development process. I would love to see the exhibit that shows how a motorcycle starts as a sketch, is transformed into a clay model before becoming a actual

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