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Submitted By natali123
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This report was commissioned to show what are characteristics of Hawaiian business ethics and what should you expect if you are going to do business in Hawaii.
This report shows that Hawaiian culture in its state nowadays is mixture of number of different cultures and heavily influenced by US. At the same time “Aloha spirit” makes Hawaiian culture something special.
After analyzing information we found on Hawaii we concluded that the main difference from US is that Hawaiian culture is more of collectivism, and the whole society is based round the idea of “Ohana” which means family, even business use this concept.
Building business there you have to know that relationships between company, it’s employees and customers are very close and not as formal as you can expect. Reflection of this can be found in dress-code which is very loose. Another point that emphasizes fact of “Ohana” concept in business is that during our researches it was hard to find examples of bad ethics.
Another important thing to remember about Hawaii business ethics is that even though they are very openhearted and welcoming to any other cultures, they give a great value to their own culture and always trying to protect all their traditions.
Despite the fact that Hawaii is one of the most distant and mysterious islands in terms of business ethics, in this report we tried to gather all possible information about most significant differences in Hawaiian business culture.

Table of content

Introduction 3 I. General overview of Hawaii 4 I.1 General Presentation 4 I.1.1 Geographical and demographical aspects 4 I.1.2 Political situation 4 I.1.3 Economical situation 4 I.2. A multi ethnic population 5 I.3 Cultural aspects 6 I.3.1. Cultural values 6 I.3.2. Cultural insights 6 I.3.3. Religion and spirituality in Hawaii 6 II. Hawaii and Ethics 8 2.1 “Ohana” 8 2.2 "Peace of mind access" 10 2.3 Anallysis 11 III. Two extreme ethics in Hawaiian business 13 3.1 Bad Ethics 13 3.2 Good Ethics 14 Conclusion 15 References: 16


Hawaii, named the « Aloha state », with reference to the Aloha spirit that prevails throughout the islands, is mainly known for its climate, its beautiful beaches and its surfers. Over this stereotyped approach, the Hawaiians islands are culturally very rich and in Honolulu, the capital of the country among others, some interesting businesses are developed. To develop a business partnership in Hawaii, we have to take in account the fact that even if it is the 50th state of the United States of America, it has its own and multi-ethnic culture and values who have influenced the notion of moral. Consequently the business ethics in Hawaii are different from the U.S. American ones.

As ethics concerns an individual’s moral judgement about “right” or “wrong” it is important to consider ethics while going into a new company or a new country to make sure that our moral judgement of “right” and “wrong” fits to the general judgment.

In this report, in order to identify the place of business ethics in Hawaii, we are going to present the Hawaiian micro environment in a first part, the approach with business ethics and Corporate Social Responsibility in a second part, and finally we will illustrate the subject with two examples of ethical and unethical companies in Hawaii. We will conclude on the fact that today Hawaii is a very pleasant place to work because of its values and culture and it is hard to keep it that way because the place is deteriorated by the globalisation. Welcome to the paradise. Welcome to the paradise.

I. General overview of Hawaii

As a state of the United States of America, Hawaii is influenced by the American culture and law, but also has its very own characteristics. In this first part, we will present a general overview of Hawaii and we will see what political, economical, demographical, historical and cultural aspects can influence the business ethics in Hawaii nowadays.
I.1 General Presentation
I.1.1 Geographical and demographical aspects
The State of Hawaii, composed of 8 main islands (137 in total) divided in 4 counties is the most isolated region of the world (3850 km from California, 6195 km from Japan and 7885 km from China). It is indeed located in the archipelago of Polynesia in the centre of the Pacific Ocean. Consequently, there are constraints linked to the insularity (e.g. extra costs) but Hawaii also have a strategic position as it is located at the centre of the exchanges between the United States of America and Asian countries.

Honolulu is the capital, the largest city and the economic centre of Hawaii. The population is very concentred there, as almost 25% of the population live in Honolulu (338 000 habitants over a total of 1 392 000 habitants in the whole state) (, 2014). Official languages are English and Hawaiian but there are also local languages spoken as pidgin or creole.

I.1.2 Political situation
The Aloha State is a parliamentary democracy whose president is Barack Obama. The local governor (Neil Abercrombie) is a democrat and has more power than any other governor of the United States by being commander-in-chief of the armed forces and being able to use that high military rank to execute laws, supress insurrection, violence as well as repel invasion. There are two levels of government over there: a state one and county one.
About the political situation, an important fact is that the army is very present in Hawaii. Indeed, Hawaii with the Pearl Harbour base constitutes a strategic position in the Pacific for the US army.
If we combine the 45 000 militaries, their families (56 600) and the veterans who stayed in Hawaii (116 000), the militaries finally represent around 17% of the population (Portrait de Hawaii, 2013).

I.1.3 Economical situation
The state of Hawaii is in a quite good economical situation. Indeed, the unemployment rate is low with 4,3% of the population that is unemployed in august 2014 (, 2014). The Gross State Product (2013) is 75,235 million of dollars (, 2014).

Dominated for a long time by sugar cane plantations and army, the fall of sugar price during the 60s, has encouraged the Hawaiians to diversify their investments and then tourism became one of the pillars of the Hawaiian economy.
It is the most important economical activity as it is bringing in over 20% of the GSP (Gross State Product) (, 2012). In 2012, tourists spent more than 14 billions dollars. Even if the agriculture only represents around 2% of the GSP (Portrait de Hawaii, 2013), Hawaii remain the first national producer of pineapple and papaya.

I.2. A multi ethnic population
Hawaii has experienced a transformation of its population and a decline in the original indigenous Hawaiian population since 1778, when the British Captain James Cook arrived on the Island. The British then developed a growing sugar industry for which one they needed workforce first recruited from China and then from Japan, Portugal, Corea and Philippines.
In 1898 the United States of America annexed Hawaii and then, in 1959 Hawaiians became American citizens as Hawaii became the 50th state of the USA.

Nowadays, Hawaii is “the melting-pot” of the Pacific Ocean; it is a multi ethnical society.
According to a United States census in 2010, Asians (38,6%), Caucasians (23,57%) and Native Hawaiians (18,67%) are the largest categories in Hawaii. Oceanians, Black people and Amerindians follow them. That census also highlights the multi-cultural background of Hawaii by the fact that 23,57% of the Hawaiian population consider themselves as multi-racial (from two or three different origins). (, 2012)

Nowadays, even if it is a region of the west, we can see that the Asian culture had a lot of influence in Hawaii because most of the architecture there is following Asiatic features.
Maui’s “Po'okela”
Maui’s “Po'okela”

I.3 Cultural aspects
I.3.1. Cultural values
Among all Hawaiian values we made the choice to present “Aloha” which is omnipresent in Hawaii and the most relevant ones in terms of business ethics.
- “Aloha” is the most used word in Hawaii but it is also one of the most important values of the Hawaiians. It is a way of life and a way to treat each other with love and respect. Aloha is also the value of friendship and trust including with strangers. The “aloha spirit” is based on a positive energy and on living in harmony with its body and soul.
Inspired by its philosophy and wisdom, many institutions and companies are named after the aloha spirit: Aloha Airlines, the Aloha Stadium, the Aloha Tower… * ‘Alaka’ means that people assume the responsibilities of leadership and ‘Kuleana’ that they view them as a privilege and honour. * ‘Hanohano’ reflects the distinction, honour, and dignity of Hawaiian people. * ‘Ho`omau’ is the value of perseverance. * ‘Po`okela’ means that they set their sights at the highest level of achievment. * Finally, ‘Laulima’ reflects the cooperation and the fact that everyone works toward a common goal.
Generally, this culture is composed by a certain amount of norms, involving social and religious concepts as well as an important environment responsibility. Cultural aspects have influenced all those values and norms adopted by people living in Hawaii. (

I.3.2. Cultural insights
We wanted to analyse the cultural insights of Hawaii according to Hofstede’s study but as Hawaii is not a country we don’t have the different scores, so the analyse will only be qualitative and on 2 aspects. We thought that these aspects are relevant because they are influenced by both Asian and Western culture so it a good general illustration of Hawaii.
Before the arrival of Captain James Cook, the Hawaiian society used to be a very collectivist society. Indeed, the native Hawaiian society was focused on the community and the general interest. Even if they tend to become a more individualistic society because of the arrival of the west in Hawaii, we will see in the next part that the community is still important today in Hawaii.
Compared to the United States in general, we think that Hawaii is a more feminine society. Indeed, feminine values such as caring for others, the importance of the relationships or the solidarity and quality of life at work are important characteristics of the Hawaiian society.

I.3.3. Religion and spirituality in Hawaii
Over the last centuries, many people from different origins arrived in Hawaii and as a result there is a religious diversity today in Hawaii. About half of the population is Christian (Catholics or Protestant). With almost 40% of Asians, we can find many Far East religions on the islands. The dominant one is Buddhism but there are also Shinto, Hinduism, and other spiritual practices. Other religious groups such as Mormons, Jehovah’s Witnesses, Jewish, and Muslims are present in a smaller proportion on the island.
Another difference made with U.S. Americans is that Hawaiian people are quite spiritual. They are very focused on balancing their energy and body, but also on the body healing itself or via holistic or spiritual approaches. (, 2014)
For the Native Hawaiian, the "philosophy of Huna" (emphasizes practical living and harmony with three levels of consciousness or selves: unihipili, uhane aumakua), is originally from Tahitians and others Pacific's Islands. We consider the Native Hawaiian religion "Polytheistic", believe in many deities and "Animistic" which is a concept claiming that the Spirit is found in non- human being and objects such as animals, waves, the sky, ...

The Yoga festival The Yoga festival

II. Hawaii and Ethics

The Hawaiian culture is defined by a combination of common beliefs, values, traditions adopted by all and influenced by the cultural resident melting. This is composed of a certain amount of norms, involving social and religious concepts as well as an important environmental responsibility.
Ethics has an important role to play in the conservation of the Hawaiian culture, and we will see that the local government takes part in it.

2.1 The value of “Ohana” omnipresent in Hawaiian companies

Hawaiians define themselves by the relationship they have with each other their ancestors and their land. The entire country and their relationships are based on family bonds and treating others the way you would like to be treated. Without these bonds of interconnectedness they would be incomplete. This is also reflected in their business endeavours. (, 2011)
The ethics at work in Hawaii are based on “Ohana” meaning family, were everyone in the organisation is treated like family. Hawaii is recognised for friendliness, loyalty, dedication and for outstanding customer service skills. Hawaiians can be perceived as laid back, yet they are one of the most dedicated and hard working people. This comes from the American culture. They believe in hard working, ambition, and in the fact that you will have more respect for the things that you truly earn and work hard for.

A good business situation as well as a good social life are important in Hawaii, ethical business are particularly researched by Hawaiians because it contributes to their blossoming. Indeed, as we can ci below, the Hawaiians personal values are based on respect and consideration: * “To Care for, Protect MALAMA * To Love, have Compassion, Respect ALOHA * To Share with each other, be Generous LOKOMAIKAI * To be Healthy OLAKINO MAIKAI * To take Responsibility HOOKULEANA * To seek Knowledge IMIIKE * To Nurture a deep sense of Justice NAAU PONO” (, 2014)

Some of these core values of the Hawaiian culture have a strong influence on the business ethics. Business dress-code in Hawaii Business dress-code in Hawaii

2.2 The involvement of the government in Hawaii ethics

To help working people reach the Hawaiian peace of mind at work, the Hawaiian government is setting different events to let local people know about their behaviour, to keep the Hawaiian culture unspoiled, one of their main assets.

A good example that shows that the government is concerned about the ethics is that the Hawaii State Ethics Commission (HSEC) is offering, hour and half ethics classes, on every main island, to give a basic overview of the state ethics laws applied to all state employees. This includes conflict of interest, gifts, post employment restrictions and many others. It's not mandatory, and every single person, employee or employer, who wants to review some basics Ethical rules is welcome. (, 2014)
The HSEC also made an accurate list to let all people working on the Hawaiian territory know about Ethical rules they should follow. This list has to be applied by everybody except justices and judges who have to respect their own ethical code.
Here are some ethical points, we have found interesting to analyse:
Ethics Checklist
“Gifts: Do not accept or solicit gifts unless you are sure of the application of the gifts section of the State Ethics Code, HRS § 84-11.
Gifts Disclosure: If you receive more than $200 of legally acceptable gifts from a single source between June 1 of one year and June 1 of the following year, check with our office as to whether you need to file a gifts disclosure form.
Confidential Information: Do not disclose, or use confidential information for your, or anyone’s, personal benefit.
Favouritism: Fair Treatment: Do not use, or attempt to use, your official position to give yourself or anyone any preferential treatment or any unwarranted advantage.
Supplemental Compensation: Do not accept extra pay or anything of value in conjunction with the performance of your official duties, unless provided for by law.
State Resources: Do not use state time, equipment (computers, e-mail, etc.), facilities, personnel, the state seal, office supplies or other state resources for private business purposes or political campaigning. The term “business” includes non-profit organizations.
Conflicts of Interests: Do not take official action if the action affects your financial interests, or a business or undertaking in which you have a financial interest, unless you are sure of the application of the State Ethics Code. The financial interests of a spouse or dependent child are treated the same as your financial interests. Also, do not take action affecting an undertaking in which you, in your private capacity, represent a person or business. (Note: This section does not apply to legislators.)”
(, 2014)

2.3 Anallysis Even if Asiatic countries such as China and Japan, have mainly influenced Hawaii during the late decades, its remains important to notice that the Hawaiian Ethic's code applied, is more based on a Western way.
At this point, it becomes interesting to figure out how people from Asiatic culture (Est) deals with the Western Ethics way. The fact that employees doing business can’t, according to the code, make/accept a gift to/from a stakeholder is diametrically opposed to the Asiatic way of doing business. However, despites the “ethics code”, differences between cultural influences don’t affect workers who just want to create a "unity" at work.
Even if the Hawaiian, Ethical code is mainly inspired from the American one; it is hard to drastically differ those two codes, and determine which one is more applied. There are always parts of those relatively linked, making Hawaii as particular as Hawaii is.
It’s fascinating to see how business and culture can work so closely together and succeed in all aspects. They are being themselves when they are at work and when they are at home. Which can be different compared to other cultures were businesses/ companies have a specific ways they want you to behave at work. In US or in Sweden for example, a lot of companies members don’t really know the values of the business and are not living it and immersed into it as Hawaiian people do. This helps them and their business to be more authentic, which in itself, leads to more customers and employees' happiness to finally having a prosper business.
How do western companies see Hawaiian way of doing business? When western companies start doing business in Hawaii, they quickly notice that underneath the flowery shirts and the friendly atmosphere, there are hard working and dedicated business people with a strong value of solidarity.

III. Globalization and sustainability in Hawaii
3.1 How the globalize World affects business Ethics Globalization is mainly perceived as the deterritorialization of products, ideas, or other aspects of culture trough a common market. The Globalization has affected Hawaii and its unique culture inspired from both Western cultures and Asian ones. Few hours away from the Californian cost, Hawaii is perceived as a "state of mind" by people who want to escape from the hard reality of the world’ globalization pillar: USA. But is it a fantasy or is it real? Has the globalization affected the Hawaiian self-made culture into the Pacific Ocean? The answer is yes, and we are going to determine how. The reality for Hawaiians isn’t that easy. Cultural, politic and economic aspects are making Hawaiian daily life harder, and sometimes cruel. And, it is mainly due to Globalization requirements. This is destructing Hawaii lands as well as its culture, by making it accessible to everyone whereas the Ethics code is not.
The tourism, which became the main Hawaiian industry, was the starting point of this degradation. When 40 years ago, tourists were two times more present than local on the island, it has nowadays outnumbered 6 tourists to one resident, and 30 to 1 native Hawaiian.
The tourism has also increase the crime rate opposed to their Ethical code valorising unity and solidarity between citizens (inspired for Asian Ethics). Creation of free trade zones such as NAFTA (North American free trade agreement) might be responsible for it.
Also, the number of jobs available keeps decreasing when the population growth keeps increasing. Finally Hawaiians want to leave their native land to find better living conditions in USA. (Eleanor C., 1989)

In conclusion, it is obvious that if Hawaiians are leaving the archipelago, their culture following a certain ethical code is getting modified. Is the globalization mainly responsible for that? Probably not, but it has facilitated the degradation of that self-made culture, even if the Ethical code preserve it a bit. Since Hawaiians are so deeply linked to their culture and history and who they are as a nation they are having a hard time to accept and understand the globalisation and what it has to bring with it. So after the effects of globalization, the question is how much of the Aloha spirit will be left.

In a conclusion it is obvious that if Hawaiians are leaving the archipelago, their culture following a certain Ethical code is getting modified. Does the globalisation mainly responsible for that? Probably not, but it has facilitate the degradation of that self-made culture, even if the Ethical code preserve it a bit.

Sustainability in Hawaii

Since the late 1980s, sustainability has been globally accepted and defined as: ".... development that meets the needs of the present without compromising the ability of future generations to meet their own needs." (Huffingtonpost)

Hawaii and its people always stand for what they believe is true. They proved it in the recent political gridlock when both powers of Kaua'i and Big Island communities ensured the protection of their health and environment from impacts caused by experiments with GMOa and of pesticides.

The Hawaiians on the local level and state level are working hard to achieve their Hawaii 2050 Sustainability Plan, that will help to reduce the risk associated with current dependence on imported services and products. The sustainability plan is built to address unavoidable impacts caused by climate change, to protect the Aloha spirit and create more blooming economic opportunities for present and future generation. (Huffingtonpost)
This shows that Hawaiians have realised the threats of the globalisation and all the changes like the clime change that are not controllable and they are planning to work to sustain it as much as possible as well as their most treasurable Aloha spirit.

Here are some criteria’s that the 2050 Hawaii Sustainability Plan declares to achieve: 1. "Respects the culture, character, beauty, and history of our state's island communities. 2. Strikes a balance between economic, social and community, and environmental priorities. 3. Meets the needs of the present without compromising the ability of future generations to meet their own needs." (Jeff Campbell, 2007)

In order to achieve their goals and criteria’s for sustainability in Hawaii, the 2050
Sustainability Plan has laid down this five overlying goals.

1. "Living sustainably is part of our daily practice in Hawaii. 2. Our diversified and globally competitive economy enables us to meaningfully live, work and play in Hawaii. 3. Our natural resources are responsibly and respectfully used, replenished and preserved for future generations. 4. Our community is strong, healthy, vibrant and nurturing, providing safety nets for those in need. 5. Our Kanaka Maoli and island cultures and values are thriving and perpetuated." (Jeff Campbell, 2007)

We can see how much weight it is put on the culture, community and perseverance of what they have and what is most valuable to them even on the political and governmental level.
This gives the Hawaiian people and us more hope that the Aloha spirit and the Hawaiian culture will live on.

IV. Two extreme ethics in Hawaiian business

As it was mentioned in this report before, Hawaii is quite isolated from other world. In addition, the population of Hawaii is very family centered. Historically part of their culture was family and everything that individuals were doing was for the best of the family (McDermott et al, 1980). Even though nowadays-Hawaiian culture is influenced by American culture, this concept still plays an important role in their lives.
Family centered lifestyle made a big impact on the way business is done in Hawaii, as any company is perceived as a big family (Kondo, 1998). That is why it is quite hard to find examples of bad business ethics at Hawaii.

3.1 Bad Ethics

First company I would like to talk about is HECO -- Hawaiian electric company. There are quite a big number of rumors in internet about the case of HECO misinforming their customers. It happened because HECO was so concentrated on selling solar panels to their customers, that they were not giving them all the information about the installation of solar panels. As a result, there was number of cases when customers were installing solar panels, but were not changing their old meters. New meters were needed to avoid double billing of their customers, as old meters were adding up energy from solar panels and energy from traditional sources of energy. Without telling customers about new meters they made customers pay twice more than what they were supposed to.

After customers understood it they started arguing with HECO, and HECO managers, on their behalf said that it was not their fault, it is their agents to blame for this misunderstanding (

From common point of view it is quite clearly unethical and bad. But at the same time we can think that they were doing it to increase number of people who use one of the most ecological friendly sources of energy. So was it that much unethical?
Triple bottom line concept can support this argument. If we think about three levels of HECO performance: * Social * Environmental * Economical
We can clearly make a conclusion that they managed to reach great performance at social and environmental levels, but failed at social level. As they failed on one of the three levels that makes HECO not very sustainable company (Henriques & Richardson, 2013).
At the same time if we use Carroll’s CSR pyramid concept we will find that HECO managed to fulfill almost all levels:
Economical—they managed to reach good levels of performance. According to Hawaii Business internet magazine 2013 atatistics they are one of the biggest Hawaiian companies.
Legal—legally they were accused of misinforming customers, but they said that is was fault of their agents.
Ethical—as it was already mentioned, we cannot say if they were 100% unethical or ethical, as it depends on the perception on what is of a higher priority: society or nature. Also we have to remember that HECO is a massive employer at Hawaii, and even though this case is unethical, they still provide population of Hawaii with working places.
Philanthropic—this level is questionable as well, HECO definitely did some work to increase quality of life by caring about nature, but there definitely were financial motives as well (Mullerat, 2011).

3.2 Good Ethics

Finding cases of ethical business in Hawaii was way easier. I decided to look into Maui Divers Jewelry case.
Hawaii Business internet magazine defines this company as extremely ethical in their relationships with employees. The best way to illustrate this fact would be the case of one of their employees who was working in this company for 8 years and then he was diagnosed cancer. He got into the hospital for a very long treatment. During this time company kept his place for him and was paying him his salary. Beside this, Maui Divers Jewelry is very flexible and generous with vacations for their employees; employees own 38 % of shares of the company, which leads to a great degree of influence on what company is doing. In addition they have great medical insurance provided by company, which is a very big plus in America. The last, but not the least is great 401K pension scheme (

This case shows that Maui Diver Jewelry is very ethical company, but if we look at this case from another prospective, we can find that it is not so ethical. This case may send a wrong message to employees of other smaller companies. As some companies just can’t afford being so generous to their employees. That means that better employees would leave their companies and switch to the Maui Divers Jewelry. If we apply TBL and Carroll’s CSR models to this case we will get quite positive image.

At the same time reasons for that strategy are unclear. Are they are doing it only for the sake of being a good company or they are doing it to attract better employees in order to bit their competitors. If it is true it makes performance of this company on social level questionable (Henriques & Richardson, 2013). Also, if they are doing it in order to push their competitors out, in long-term it may lead to destabilization of labor market. This means failure on ethical level (Carroll’s CSR pyramid) (Mullerat, 2011).
Good or Bad ethics?
Good or Bad ethics?
We tend to think that this company is driven by good motives; therefore we decided to use it as an example of good ethics. But it is always up to an individual to decide if they are ethical or not.


We decided to write recommendations for a company going to do business in Hawaii. After all the research we have done we stated that:

* To be a successful business in Hawaii, a new company must respect the family culture of Hawaii and consider their employees as part of a big family to keep them motivated. * The company also have to be aware of the fact that nowadays, with the impact of globalisation, Hawaiians are making efforts to preserve their culture. So the company must not be too invasive with its company culture. * Also even if Hawaiians are hard working, they are effective in a relaxed context. Consequently the management should not put too much pressure on the employees but rather make them feel comfortable. * If the company is from Asia, employees have to be aware that even if Hawaii was influenced by Asia, their ethics code is based on the western standards, so for example, regulations for gifts are very strict.

Overall the company should be really clear with what they want to contribute with the business in order to be able to invoke this picture to its people who are going to help the business grow. This is especially important in Hawaii where Hawaiian people are striving to do good, contribute, serve and help, fallowing their Golden Rule. We can see that even though their ethics are Hawaiian but they resonate with all of us in our group just like the Golden Rule which is very much what the culture of Hawaii is built on. Very much connected with their heart and what is right and true to do. Is this the secret to their prosperous culture and state?

“Do unto others as you would have them do unto you.”
“Do nothing to others you would not have done to you.”


In a conclusion, we can assume that Hawaii has a lot to offer to the world business industry. By following good ethics and making sure that everyone are treated like family, Hawaii is setting a good standard for the rest of the world, who starts to recognize that feeling good and being happy at work makes businesses prosperity increase. The effect that comes when people in the company are treated like family with love and respect it makes them feel like they belong like what they are contributing with their work in the business matters not only to the company but to the world because they are living as an example to the rest of the world. As well as we all deep down since the creation of mankind want to feel part of something and be gathered in flocks just like animals and file loved and appreciated which makes us feel safe and help us grow in the company. Businesses that would want to be successful in a place like Hawaii would definitely need to recognize and respect the history of the Hawaiian ancestors as well as the culture itself with is affected because of globalization. Also, we saw that the government is trying to defend the local culture with the 2050 Sustainability Plan introduced to try to keep Hawaii more independent.
We can see that having a strong spiritual background and narrow bonds between people help building a Unit. This Unit is not necessarily a key of doing good business; especially in Europe where it is simply suggest to not mixing personal and professional aspects. But, when culture and traditions are fitting well, it results to a melodious philosophy. Transposed to the business world and surrounded by an Ethical frame, makes it really attractive. That is what Hawaiian always believed in with "Aloha".

Tricultural development in Hawaii
Tricultural development in Hawaii

In addition to our conclusion after fallowing Hawaii and it’s progress we realised that Maui had amazing news about the recent votes that took place 4the November 2014 where thousands of Hawaiians wotted for their right to keep their land GMO free unless Monsonto and Dow could prove that their GMOs and chemicals are safe for people and the environment. Which is questionable since it hasn’t been proved so in other countries and in all unreleased research.
This just strengthens our point of view that when people stand up for what they believe not even a major company that has taken over the world without any major resistance can’t break the bound between the people that stand as one.


Collectif (2010), Portrait de Hawaii. 1st ed. France

Eleanor C. Nordyke, The Peopling of Hawaii (Honolulu: University of Hawaii Press, 2ed., 1989) pp. 134-172. Meda Chesney-Lind, “Salient Factors in Hawaii’s Crime Rate.” University of Hawaii School of Social Work. Nordyke, Ibid.

D., Kondo (1998), Business Basics In Hawaii, 2nd edition, USA, The University press of Hawaii

J.,F., McDermott et al (1980), People And Culture Of Hawaii, USA, The University press of Hawaii

R., Mullerat (2011), Corporate Social Responsibility: The Corporate Governance of the 21st Century, Netherlands, Kluwer Law International

A., Henriques & J., Richardson (2013), The Triple Bottom Line: Does It All Add Up, London, Earthscan

Jeff Campbell (2007). Hawaii Lonely Planet Regional Guide. Lovely Planet. 31 Oct. 2014.


(2014). The 19 Values of Aloha . Available: Last accessed 3 Nov. 2014.

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