...the organization’s marketing strategy and tactics and how each is implemented. Hawaiian Airlines is a well-know company in the Hawaiian Islands. The company’s mission statement is to “grow a profitable airline with a passion for excellence, our customers, our people and the spirit of Hawaii” (“Mission, Vision & Values”,2012). In order to achieve the stated mission statement, Hawaiian Airlines has devised a creative marketing mix. The first element in the marketing mix is product. The product for Hawaiian Airlines is airline tickets. Some of the aspects Hawaiian Airlines marketing team researched were what the customer expected from the airline and what elements differentiated them from their competitors. Hawaiian Airlines concluded that customers expected affordability and quality customer service when purchasing from their airlines. Hawaiian Airlines is branded to represent Hawaii and the “aloha” spirit. Hawaiian Airlines’ logo which is a woman with a flower in her ear is a representation of the culture in Hawaii. The logo or image is the second product Hawaiian Airlines sells and it also differentiates them from other airlines because of the representation of the Hawaiian culture. The results of the research affect the development of Hawaiian Airlines’ marketing strategy and tactics by appealing to the needs of the consumers. On Hawaiian Airlines’ website, passengers are able to put special request notifications such as: wheelchair services, accommodations for an infant...
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...The white underclass is economically oppressed and given a certain social status. For example, the white underclass was ongoing economic oppression in the automotive industry. The automotive industry took a decline with the end of WWII. The combination of high oil prices and competition from foreign manufactures effected companies such as Chrysler and Ford. The beginning of WWII, the automotive industries received ten million dollars in war efforts. With the great depression, it brought blue collar working class to white underclass status. The unemployed white underclass used to work in the automotive industry and made decent money. The automotive industries were not located in the cities, but in rural towns like Duluth, Minnesota and Portland, Maine. There was no reason for blue collar class people of Lakeside to attend school. Their education level did not exceed the tenth grade. With no extended education, it made the white underclass underemployed. Parents told their sons to not waste their time with school and come to work in the automotive industry as young as 14 to 15 years old. The girls were told to go to college to find a husband (Lecture). Today, American car parts are being manufactured overseas. In Flint, Michigan the majority of people made parts and worked on the assembly line. It went from fifty people working on the assembly line to just having three people making sure the machines were working properly (Lecture). The economy once driven by industry is now...
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...HAWAII LEGENDS: Introduction by King Kalakaua, 1888 Geography: Physical Characteristics The Hawaiian Islands occupy a place in the great expanse of the Pacific “between the nineteenth and twenty third degrees north latitude, and the one hundred and fifty fourth degrees of longitude west of Greenwich. They are two thousand one hundred miles southwest from San Francisco, and about the same distance from Tahiti. The group consists of ten islands*, including two that are little more than barren rocks. The farthest are about three hundred miles from each other, measuring from their extreme boundaries, and their aggregate area is a little more than six thousand one hundred square miles. Of the eight principal islands all are habitable, although the small islands of Niihau and Kahoolawe are used almost exclusively as cattle-ranges. The most of the shores of the several islands are fringed with coral, but their origins seem to indisputably show in the numerous creates of extinct volcanoes scattered throughout the group, and in the mighty fires still blazing from the mountain-heights of Hawaii. By far the largest part of the area of the islands is mountainous; but from the interior elevations, some of them reaching altitude of from ten to fourteen thousand feet, flow many small streams of sweet water, widening into fertile valleys as they reach the coast, while here and there between them alluvial plateaus have been left by the upland wash. With rare exceptions the...
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...report was commissioned to show what are characteristics of Hawaiian business ethics and what should you expect if you are going to do business in Hawaii. This report shows that Hawaiian culture in its state nowadays is mixture of number of different cultures and heavily influenced by US. At the same time “Aloha spirit” makes Hawaiian culture something special. After analyzing information we found on Hawaii we concluded that the main difference from US is that Hawaiian culture is more of collectivism, and the whole society is based round the idea of “Ohana” which means family, even business use this concept. Building business there you have to know that relationships between company, it’s employees and customers are very close and not as formal as you can expect. Reflection of this can be found in dress-code which is very loose. Another point that emphasizes fact of “Ohana” concept in business is that during our researches it was hard to find examples of bad ethics. Another important thing to remember about Hawaii business ethics is that even though they are very openhearted and welcoming to any other cultures, they give a great value to their own culture and always trying to protect all their traditions. Despite the fact that Hawaii is one of the most distant and mysterious islands in terms of business ethics, in this report we tried to gather all possible information about most significant differences in Hawaiian business culture. Table of content Introduction 3 ...
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...step off the plane into the land of Aloha and being welcomed into paradise by being showered with leis. A lei comes from the ancient Hawaiians, which were Polynesians who wore them. During 300 and 600 A.D.(http://www.infoplease.com/ipa/A0108204.html) the leis had a different meaning and look then they do now. Originally they were braided leaves. The more modernized lei is native Hawaiian flowers strung together into a necklace. These flowers are symbols of love and friendship. The Polynesians offered them to their gods as gifts of love. The lei grew to be more poplar then even in the1800’s during the boat day. Traveler who visited Hawaii would be greeted with leis. Many legends of the lei were formed. It was said that if the visitor was leaving the island and threw their lei into ocean and it floated to the beach it meant that one day they would return to the island. The lei is an important symbol of Hawaii and has its own day on May 1st called lei day. (Eyewitness Travel Guide p.22) Our Service Can Write a Custom Essay on Hawaii for You! Another tradition of Hawaiians is their music and dance which is put together with a feast called a luau. A luau is a feast to celebrate special occasions. In ancient times Hawaiians believed it was importune to honor their gods with feasts. In the late 1850’s is when luaus were originated . In Hawaiian luau means the young edible leaves of the taro plant. The leaves from the taro plant were used to wrap and cover the food put into the...
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...Neel Patel Professor Naomi Taub Rhetoric 105 F6 14 September 2015 Hawaiian Empowerment: A Native’s Point of View In “From a Native Daughter,” writer, activist, and Native Hawaiian academic, Haunani-Kay Trask recounts her personal feelings along with her people’s feelings with how the ‘haole’ (white) people overwhelmed and distorted the historical context of the native Hawaiian inhabitants. Trask’s purpose is to convey the message that the native Hawaiians’ ancient culture is described as oppressive and tyrannical by white historians, rather that it was a society that functioned efficiently before the Europeans seized the land. She adopts an affectionate yet blunt tone throughout the course of the selection in order to contend the principles about the Hawaiian people to the Western world. Trask launches her exposition by highlighting how she gains much of her knowledge of her ancestry and people from her family and by expressing early on that she learned about how the whites took over her people. She appeals to her ethos and credibility by telling her audience, “I learned about the life of the old ones –and they had flourished” (Trask 113) and that her “mother said Hawaiians had sailed over thousands of miles to make their home in these sacred islands (Trask 113).” She makes these claims regarding her mother and people in order to express that she is experienced on this topic from her first-hand encounters and her Ph.D. knowledge. Soon after establishing her dominance...
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...herbal healing leaving them practically obsolete. Through technology, many argue that we’ve been able to “improve” our overall health and extend our longevity. But through technology, many have lost sight tradition, the ways of our ancestors, the “organic” way of living. Taking a look back at our history, it’s clear to see that Hawaiians survived thrived even, off the land. It provided much more than just food, water, and shelter, it provided other things like medicine and healing. With the Hawaiian Islands being the northernmost Polynesian settlement and the most isolated, a unique and diversified plant life was able to develop. According to Gutamanis, before the initial contact in 1778, the Hawaiian culture was oriented around these ideals of harmony and interconnectedness. Hawaiians placed high value on the Hawaiian plants and were even called “gardeners” instead of farmers by Dr. E. S. Craighill Handy, one of the first people to study La’au Lapa’au in depth. Nowadays, many would agree that Hawaiian medicine was skillfully developed as they recognized the importance of both mental and physical health. In the same way, Abbott speaks on how Hawaiians placed diseases into 2 categories, causes from forces outside the body and causes from forces within the body. She continues on by saying that the first category mentioned above, came from things like “spite, hate, or jealousy of another person; from the displeasure of a ghost, spirit, spiritual guardian, or ancestor; or from a...
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...Big Island is a fantastic city in the world. It is located in US state of Hawaii and about 185 thousand people live in there. The area is 4,028 square miles and it is the largest island in state of Hawaii. Many tourists visit Big Island because it has lots of things to do. It has various tours and attractions. You can go to hawaii Volcanoes national Park, do snorkeling in Kealakekua Bay, see the lava chasing, or experience manta ray night dive. It is also well known for Kona coffee and Mauna Kea tour. Kona coffee is one of the most famous coffee in the world. Kona coffee has soft scent of flowers and fruits, and cultivates 3000~4000 tons every year. You can tour at the coffee farm like Greenwell Farms, Royal Kona Museum & coffee Mill,...
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...that, the Hawaiian culture is majestic and long-lived, and there are many things to explore about Hawaii. Those less-known things are what I am here to tell about. I hope you enjoy your time reading all about Hawaii! Geography There are many interesting things about the Hawaiian geography, and each of them help to draw different tourists. First you should know that there are no other states bordering the Polynesian-founded Hawaii, and that it is located in the North Pacific Ocean . Next, I think it would be surprising for you to know that there...
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...The Plastic Game: ideas • Goal: decrease the consumption of plastic bottles • Principle of the game: Each bottle, when produced, would be given a token, which would follow the way the bottle make from the production to the consumption, ending in the waste disposal. Once bought by a consumer, a system would automatically register this number in a database, as well as the name of the consumer. Once a year, the Plastic Game would take place (one per country). It would globally happen like this. Among all plastic bottles buyers, 20 people would be chosen randomly. The chance to get chosen would depend on the number of plastic bottles bought during the year: the more a person has bought some, the more chance he/she would get to be chosen. These 20 people would have to defend themselves from the others in order to not loose. The last one remaining would be the loser, and would consequently have to pay a huge tax to compensate the pollution created by the production of plastic bottles. This money would be invested in research to decease pollution and waste. During the game, the candidates would face several tasks, one by stage. Each time, candidates would denote from the others in good terms, which would allow them to leave the game. The trial would be different at each step. Ideas of tasks: - Think about why they have bought plastic bottles and what other things they could have bought instead. Propose a global solution about how people could reduce their plastic waste....
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...Before they Came One could only imagine how life on these pristine islands flourished 1500 years in the past. Subsisting in a land bequest with beauty found nowhere else on earth and teaming with victuals from both land and sea. Those first occupants might have existed here as much as 700 years before the next voyagers from the southern hemisphere appeared. As many as 30 to 40 continuous generations inhabited this archipelago hidden to the rest of the world. Moreover, for almost all (especially the latter) of these generations, this might have been the center of the universe, for they knew of no other existence. Only the presence of their own people, of their Gods, of the towering peaks that climbed endlessly to the clouds, found nowhere else in the vast Pacific ocean. Combining the sea, that encircled them from every direction and the “mana” (the land) that provided their permanent existence, they resided with an abundance of bounty. Mother earth could not have placed these “Jewels of the Pacific”, as they were coined some 1600 years later by Charles Lindbergh, with more isolation. At between 18’52” and 22’15” north latitude, and roughly at 154 to 160 degrees west longitude, they are set in the middle of the central pacific. Ultimately, with much irony, this strategic location, halfway between the orient and the western coasts of both north and south America, would prove to be one of the biggest impacts that would dictate the history...
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...Yanomamo & made them pose for pictures. Later evidence surfaced that they are often violent but not the extreme he found • The Tasada were presented as Stone Age & Isolated but it was publicized that the Philppin official had created lies about them to make them seem more gentle & partifistic. • ANT-ists now report that the Tasaday were isolated not known to official, had no agriculture, spoke a dialect similar 3. Native Americans as the original environmentalists • Miller/ Kanazawa claim Native Americans used & abused the environment just like other groups • Evidence may show that species of plants and animals many have also gone extinct while NA lived here, but they don’t account for religious beliefs • Native Americans & Native Hawaiian often consider the oath to be related to spirituality & religious practices i. Mother Earth ii. Sacred places iii. Cosmology iv. 20th century: Indian reservation land cleared for large scale agriculture. 1. Adolescence: • Body weight by % of fat • Girls : 21.8 -24% • Boys ; 14-16.1% • Even among equally fit/ athletic children: girls have more fat • Strength at age 17: girls can squeeze 59 lbs. Boys can squeeze 98 lbs • Ability differences: i. Boys have better spatial...
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...through selling tickets on its planes that offer transportation among five islands within Hawaii. It currently has a market share of 10% and an average load factor of 54.5% (percent of seats sold on each flight) Its main competitor is Hawaiian Air who has a market share of over 85% and a much higher load factor on their flights (1). Island Air does not have the resources to compete directly with Hawaiian Air for all travelers, rather through effective marketing which is outlined in this plan it will draw away travelers from Hawaiian Air thereby increasing its revenue by approximately 20 million dollars a year, or 30 million during the entirety of the marketing campaign. To achieve this increase in revenue both load factor and market share are going to be increased. The next year is an exciting time for Island Air and presents a great opportunity to implement a marketing plan that will achieve the above revenue growth. Island Air will be receiving brand new highly efficient Bombardier Q-400 planes that will replaced their tired and aging fleet of ATR-72 aircraft. Additionally 2015 will be the 35th anniversary of the airline (2). Both of these events provide synergy for the Ho`olaule`a marketing campaign, which means celebration in Hawaiian. Billboards, market research, twitter and celebratory parties will be utilizing to increase brand recognition and thus revenue for airline. All of this will be achieved with a modest budget of 2.5 million dollar over an 18...
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...locations are of great significance to the Hawaiian people who view the sacred shrines temples as having great spiritual capacity. Religious rituals and offerings occur even to this day. Other sites are merely historical. Two particular locations, Hikiau Heiau, and Puukohola Heiau have a rich history, each with amazing stories to tell. Located in the western portion of Hawaii, a large platform of stacked lava rock rests on the red soil. This platform is known as Hikiau Heiau, and has been restored many times damage from the waves, but the temple is as old as 400 years (Smithsonian). Hikiau Heiau was built by King Kalani'opu'u. The temple itself stretches an impressive 250 feet long and 100 feet wide. Used primarily for worship, many public ceremonies were held place at Hikiau Heiau. The god that was praised in this temple has varied over time, depending on the tribal leader at the time. “One chief could have dedicated it to the war god Ku, while another dedicated it to Lono, associated with fertility,” says Martha Yent, an archaeologist with Hawaii’s state parks (Smithsonian). At certain points, it would hold celebrations for a good harvest, while other times, it would serve as a human sacrificial location to honor the chief. In 1779, British explorer James Cook drifted into the location of Hikiau Heiau. In a ceremony, they dignified the explorer. While at anchor in the bay, Cook and his crew held onto reports documenting observations of Hawaiian culture. After a week out at sea, the...
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...Explain the formation of a hot spot. (7marks) Hot spots are anomalies in the pattern of volcanic activity upon plate margins. They are often in the middle of plates. A hot spot can be described as a small area of the earth’s crust where an unusually high heat flow or plume is associated with volcanic activity. Of approximately 125 hot spots thought to have been active over the past 10 million years most are located well away from plate boundaries. It is the fact that they have posed so much trouble for plate tectonic theories, as they don’t fit with the general trend that most seismic and volcanic activity happens at margins. There are several examples of volcanic activity away from plate boundaries such as Yellowstone national park. These hot spots are formed by huge columns of up swelling lava because of radioactivity within the earth, these columns are known as plumes. The plume of plastic molten rock that pushes upwards; causing pressure to drop and the plastic thin rock to become molten, melting and pushing through the crust above. These plumes lie in fixed positions under tectonics plates. As the plate moves over the hot spot, the upwelling lava creates a steady succession of new volcanoes that migrate across the plate. These plumes can be up to 1000km across. The emperor sea mount chain is a good example of plume activity; showing the variation of activity within the succession as the plates move over the plume. This chain extends 5000km along the Pacific Ocean...
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