Free Essay

Hays

In:

Submitted By sel21
Words 6764
Pages 28
Photo Manipulation in the Media

A Senior Project presented to the Faculty of the Graphic Communication Department California Polytechnic State University, San Luis Obispo

In Partial Fulfillment of the Requirements for the Degree Bachelor of Science

by Stephanie Coffaney December 2011

© 2011 Stephanie Coffaney

Table of Contents
Abstract Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Appendix Works Cited 3 4 6 12 14 20 22 35

2

Abstract
In today’s society there are photos everywhere; they are in magazines, advertisements, newspapers, and books because photos make the text or the story stand out. Some may not know it, but most of these photos have been edited and retouched. This research paper attempted to determine the majority opinion of what types of photo editing was above the tolerable limit, as well as the public awareness of media manipulation. The different levels of photo editing included changing the contrast, removal of blemishes and dust, addition/removal of objects, and addition/removal of main subjects. The results revealed that most people are aware of photoshopping in the media and they suspected there was more photo editing in magazines and advertisements than newspapers.

3

Chapter 1
In every publication there are most likely photos accompanying articles, advertisements, or exist as an article by themselves. Pictures help support an article, promote a product, tell a story, and bring the viewer in. Nowadays there are an abundance of software programs that help edit photos. These programs are also continuously improving, making editing much easier. Artists and photographers enjoy using this software because of all the opportunities they have to make their pictures even better. However, when it comes to publishing a photo in a magazine, newspaper, or advertisement there should be a limit to how much they edit. As a piece of artwork, editing a photo can have no limits, but when editing a photo that will be published, like one that will accompany a news article, editing should be subtle so the picture does not completely change. Society turns to the news and media to gain information and photos should not provide them with false information. This study asks: How much photo editing is too much when published as fact in a publication, and is society aware of this editing? This research will bring awareness to the amount of editing that is done in the media and what is an acceptable limit. There have been some reactions in the media about editing going too far. Most of society knows that photos in magazines have likely been retouched, but the public is not aware about the extent of editing that is done. Currently there are no laws regarding what an editor can publish when it comes to edited photography. It is up to the editor’s discretion whether or not to add a tagline informing the viewer that the photo has been tampered with. Almost all photos are published with a certain amount of editing. The purpose of editing a photo is usually to create a better-looking picture. For example, the sky in a picture may look dull so an editor makes it bluer. Or there is trash in the background of a photo so the editor removes it. In other cases, such as a fashion magazine, the editor may want a model’s figure to be thinner or their nose to be smaller, so they edit that as well. The tools make these edits extremely easy. If an edit is easy to make and does not take a lot of time to do then it is
4

considered not as big of a change. The editor may not realize how much they are changing the photo when the tools make it so easy to edit. Even though the media is publishing these photos, they may not understand the public’s reactions to certain levels of photo editing. Some may think applying changes to a photo make the photo more appealing and do not consider that some may prefer an unedited photo. There are different levels of alteration, which an editor can use to edit a photo. Certain levels may be more acceptable to the public when published, whereas other levels may not. Society may believe editing a part of a photo, such as the color, may not matter but changing the person’s figure or rearranging the photo entirely is most likely not tolerable in the public’s eye without some kind of caption or note informing the viewer that the picture has been altered. Even in the case where a note is provided, photos that have been edited drastically should not be published because it is providing a false sense of reality to the viewers. Therefore a limit should be implemented so as to keep published photos realistic as well as a regulation requiring a footnote or tagline of some kind to be added when a photo has been edited past the acceptable limit. The purpose of this study is to find the majority opinion of what types of editing is above the tolerable limit of a small sample of people, as well as the public and media awareness of media manipulation. Surveys and media trends will determine society’s awareness of modifications in published photography as well as what are tolerable levels of modifications.

5

Chapter 2
Technology is continuously advancing and has provided society with astonishing software and tools, some of which can completely distort the media, leaving society with a diminished reality. It causes people to think what is wrong with reality? Are all photos going to be better than the actual subject in the picture, whether it be a landscape or a person? Advertising relies heavily on photo manipulation to make their products look better or to make something look like something it is not, especially since there are currently no laws restricting photo-editing use in published photos. Adobe Photoshop CS5 recently came out with some new features that allow the user to completely alter the photos without viewers noticing a difference. Advancing technology has allowed for these extreme alterations; some may call it a form of art, while others call it altering reality. About every 18 months a new version of Photoshop is released by Adobe featuring new tools that create less work for the user and more computer automated changes to a photo. This makes it easier for the user to do more modification to a photo. In the most recent release of Photoshop CS5, new tools were introduced and new features added: the Puppet Warp tool, Patch Match, and Content Aware Fill tool. Together these tools allow the user to alter a photo in such a way that it may become entirely different. One new feature of Photoshop CS5 is the Puppet Warp tool. “Puppet Warp is a technique, which allows the user to modify shapes within an image: for example the curve of an elephant’s trunk or the position of a dancer’s arms and legs” (Drury). One may create anchor points along the object and then move each anchor point, which grabs the bit it is attached to, in any way to change the shape. Anchor points are points that the editor designates along a part of an object that will be altered. The anchor points break up the part of the image that is being altered so the editor can move only those parts.

6

Figure 1. “The key insights driving the algorithm are that some good patch matches can be found via random sampling, and that natural coherence in the imagery allows us to propagate such matches quickly to surrounding areas” (“CS5: Unofficial Adobe CS5 Blog”).

Patch Match is a tool that uses an “algorithm for structural image editing” (“New Image Editing Tools for Photoshop CS5”). The image in Figure 1 has been altered using the Patch Match tool in Photoshop. In the first frame the holes and damage done to the monument is repaired. Frame (a) is the before image, frame (b) is what it looks like during editing, and frame (c) is what it looks like after the editing. Frame (d) shows editing of the height of the pillars. Frames (e) and (f) show what it looks like after editing. This tool works similarly to the Content Aware or Fill tool, and “The key insights driving the algorithm are that some good patch matches can be found via random sampling, and that natural coherence in the imagery allows us to propagate such matches quickly to surrounding areas” (“New Image Editing Tools for Photoshop CS5”). Another feature of Photoshop CS5 is the Content Aware or Fill tool. This tool can take an image and completely erase large flaws or objects and replace those spots that you removed with pixel content that is similar to what would have been seen if that object was not in the way. Once an area is selected, “Photoshop looks closely at the edges of your selection and the background around the selection and creates a new image that is almost identical to what would be behind the selected area” (“Photoshop CS5”). Currently there are no laws in the United States that set a boundary for photo editing. European nations such as the United Kingdom and France have tried to pass legislation relating to Photoshop but have not been successful. In the UK in 2009 “Valerie Boyer championed a bill to ban websites that seemed to encourage anorexia and bulimia” and also wants to take in even further and “require
7

warning labels on retouched photos published for editorial purposes as well as those in print ads. Violators could face fines of 37,500 euros, or almost $55,000[US] or up to 50 percent of the cost of an advertisement” (Pfanner). “Though the U.S. laws do not explicitly regulate the use of Photoshop, the software may be used to violate existing laws. For instance, a libel case can be made if a digitally altered image is used to defame someone’s character falsely. Further, in the legal system, any forensic evidence that is altered by prosecutors through the use of graphics software would be grounds for a mistrial if not a perjury case. Defense lawyers also may use Photoshop improperly to exonerate their clients” (Lawrence). When Democratic candidate John Kerry was running for President of the United States in 2004 a photo was circulated of him and Jane Fonda in the 1970s sharing a platform protesting the Vietnam War (See figure 2). This photo was edited in Photoshop, but many think the damage it caused Kerry’s campaign, contributed to him losing the election. This photo was actually created from two different photos. There are many photos like this published in newspapers, magazines, and advertising everyday. “People have come to expect it in the fashion
Figure 2. “February 2004: This digital composite of Senator John Kerry and Jane Fonda sharing a stage at an anti-war rally emerged during the 2004 Presidential primaries as Senator Kerry was campaigning for the Democratic nomination. The picture of Senator Kerry was captured by photographer Ken Light as Kerry was preparing to give a speech at the Register for Peace Rally held in Mineola, New York, in June 1971. The picture of Jane Fonda was captured by Owen Franken as Fonda was speaking at a political rally in Miami Beach, Florida, in August 1972” (“Infamous Jane Fonda/John Kerry Photoshop”).

and entertainment world, where airbrushing blemishes and wrinkles away is routine” (Farid). In fact, “It now seems fresh, even exclamationworthy, when a magazine presents
8

an unvarnished image” (Wilson). “Photoshop has, like Google, transcended its origins in the world of computing, and become a verb. But whereas ‘to Google’ is almost always used positively to express usefulness, Photoshopping is almost always a term of abuse” (Arthur). Photoshopped photos “misrepresent reality while claiming to be straight reportage” (Newbold). In magazines and other printed publications photos are often photoshopped to make the models or people featured in the articles look better than they actually do. News products could also alter photos in tabloids or breaking news stories to be more dramatic and persuade the viewer to buy their product (See figure 3). The model’s figure was completely altered to make her look thinner. Her figure looks unrealistic and alien like. A reason “why editors use Photoshop is to support the story…it makes sense to ‘thin’ a model used for a diet ad, for example [or] a politician will have his image subtly enhanced to reduce age, increase appeal or to make him or her more attractive” (“YouAreBeingManipulated. com”). It is unfortunate that photo manipulation does not concern many people. However, “as a result of the overuse of these techniques, over time the audiences are going to increasingly
Figure 3. “Both the digitally retouched image, and what appears to be the unaltered version, both appear on the Ralph Lauren Australia website, inviting instant comparisons” (“Herald Sun”).

discount pictures…once the audience believes that the pictures are doctored beyond reality, some of that magic is lost” (“YouAreBeingManipulated.com”).

9

Figure 4. On the left, “In the four-missile version of the image released Wednesday by Sepah News, the media arm of Iran’s Revolutionary Guard, two major sections (encircled in red) appear to closely replicate other sections (encircled in orange). (Illustration by The New York Times; photo via Agence France-Presse)” (Nizza, and Lyons). On the right is the original image.

Another example of photo editing gone too far is Figure 4. This photo was published in several newspapers, as seen in Figure 5, before the tampering was noticed. Four of Iran’s missiles were shown being launched into the air when only three actually left the ground: “it appeared to contain one too many missiles, a point that had not emerged before the photo was used on the front pages of The
Figure 5. One the left, “The Los Angeles Times, The Palm Beach Post and Chicago Tribune, among others, used the image on their front pages” (Nizza, and Lyons). On the right, “[New York Times] home page” (Nizza, and Lyons).

Los Angeles Times, The Financial Times, The

Chicago Tribune and several other newspapers as well as on BBC News, MSNBC, Yahoo! News, NYTimes.com and many other major news Web sites” (Nizza, and Lyons). This was a big alteration on the editor’s part and the editor reached millions of people and caused much hype over a false image. Photoshopping can affect a lot of people.

10

There are many more examples of bad photoshopping and can be found all over the Internet, such as the infamous blog “Photoshop Disasters.” These examples show what is being done everyday in publications. While there has been discussion about creating regulations, there are no laws or regulations restricting any use of Photoshop in published photos. They are making editing easier and easier and editors are feeling less guilty about what they change in a photo. “The person who pushes the button decides what is in the frame and creates an atmosphere, an emotional context, through the use of composition and lighting that can be as powerful as the subject matter itself. For example, a person lit from below will appear ghoulish, while the same person with the same expression lit from the side will look much more attractive. The resulting two images leave the viewer with totally different impressions, accomplished by moving a light, not a pixel” (Salvo). Many programs make editing photos simple and the future will provide newer technologies simplifying the process even more. Editors will be able to convey any kind of message they want to alter the perceptions and opinions of the public and viewers of the media.

11

Chapter 3
Certain levels of photo editing can be more acceptable to the public when published, whereas other levels may not. Even though the media was publishing these photos, they may not have understood the public’s reactions to certain levels of photo editing. Descriptive Research and Content Analysis determined public and media awareness of modifications in published photography as well as what were tolerable levels of modifications. Descriptive research “is used to obtain information concerning the current status of the phenomena to describe what exists with respect to variables or conditions in a situation. The methods involved range from the survey which describes the status quo, the correlation study which investigates the relationship between variables, to developmental studies which seek to determine changes over time” (Key). In my research surveys (see Appendix) were used to find out the general public’s opinion of the issue of photoshopping and media manipulation. After receiving the surveys back, Content Analysis was used to draw conclusions about the data: “Content analysis is ordinarily employed because the researcher is interested in drawing an inference about some state in the subject which originated the content, or some state in the group or person who received it, or some more global inference about several parts or all of the communication system involved” (Levenson). The surveys were sent out to the entire Graphic Communication student body through the email alias. Graphic Communication students are well versed in design and print. They may be more likely to tell when an image has been photoshopped because they are very familiar with the Adobe Creative Suite programs, especially Photoshop. The survey was also posted to social media sites such as Facebook and Twitter, and sent it out to my family and friends through email. The survey helped support my purpose of study and found a general awareness of media manipulation within the public media. After sending out the surveys and receiving them back the
12

data was gathered together and the results were generalized from each question. Content Analysis was used to measure the acceptable levels of photoshopping for magazine, newspapers, and advertisements.

13

Chapter 4
The purpose of this study was to find the majority opinion of what types of photo editing was above the tolerable limit, as well as the public awareness of media manipulation. The survey discussed in the previous chapter and shown in the Appendix was created at kwiksurveys.com and sent out to many people. Before the people surveyed began taking the survey they were given the definition of photoshopping: when someone digitally edits a photo to distort or change the original image. 139 completed responses were received. See Appendix for all results. The first question asked if you are aware of photoshopping in the media. 97.84% of the 139 people who completed the survey answered yes.

Most people assumed there was photoshopping in magazines (80.58%) and advertisements (89.93%), but 82.01% did not assume there was photoshopping in newspapers.

Magazine

Advertisements

Newspapers

14

The next set of questions refers to whether or not people noticed photoshopped images in magazines, newspapers, and advertisements. 35.97% of people surveyed said they noticed when a photo in a magazine had been edited; 57.55% sometimes noticed it and 6.47% did not notice when a photo in a magazine had been edited. When looking at a newspaper, 7.19% noticed photoshopped photos, 45.32% sometimes noticed it, and 47.48% did not notice photoshopped photos in newspapers. In advertisements, 39.57% noticed photoshopping, 56.12% sometimes noticed it and 4.32% did not notice it. Magazine Newspapers

Advertisements

When asked if there should be a law that sets boundaries as to how much editors can photoshop their photos when publishing them most people, 69.06%, said yes, while 30.94% said no.

After looking at an original photo of an ancient ruin and then looking at the photoshopped photo, which repaired part of the ruin, 44.60% said they would consider it acceptable to publish it in a magazine article. Only 18.71% said they would consider it acceptable to publish in a news article and 56.83% considered it acceptable to be published in an advertisement. The majority of people
15

surveyed (90.65%) also said there should be a disclaimer stating the image was photoshopped if it was part of an article. 74.82% said there still should be a disclaimer stating it was photoshopped if published in any type of media. Published in article Published in any type of media

The image was edited further and the shape and size of the ruin was changed. This time only 24.46% believed it was acceptable to publish the photo in a magazine article, 12.95% said it was acceptable for a news article and 36.69% said it was acceptable to be published in an advertisement. 90.65% said it should have a disclaimer saying it was photoshopped if part of an article and 82.73% said it should still have a disclaimer if published in all kinds of media. Published in article Published in any type of media

There was another set of photos on the survey of a Ralph Lauren model. The photoshopped photo altered the model’s figure to make her a lot thinner. The editor made her so much thinner that her head was bigger than her waist. 67.63% thought it was unacceptable to publish the photoshopped image in a magazine article, 78.42% thought it was unacceptable to publish it in a news article and 65.47% thought it was unacceptable to publish it in an advertisement.

16

Published in a magazine

Published in a news article

Published in an advertisement

85.61% thought the photo should include a disclaimer saying it was photoshopped if published in an article and 79.86% thought it should still include a disclaimer if published in all types of media. The last set of photos on the survey was of 4 Iranian missiles. In the original image only 3 missiles are launched in the air. In the photoshopped image, all 4 of the missiles are launched. 76.98% considered it unacceptable for it to be published in a magazine article, 84.17% thought it was unacceptable to be published in a news article and 67.63% thought it was unacceptable to be published in an advertisement. Published in a magazine Published in a news article

Published in an advertisement

17

92.81% believed there should be a disclaimer saying it was photoshopped if part of an article and 84.89% said it should have a disclaimer attached to it if published in all types of media. The last set of questions refers to the different types of editing. 94.24% of people surveyed said it was acceptable if only the contrast was changed.

85.61% considered it acceptable if blemishes, dust and clutter were removed from a photo.

52.52% said it was acceptable if objects were added to a photo and 26.62% considered it acceptable if main subject items or people were moved or deleted from a photo. Added Moved or deleted

Only 12.23% of people thought it was acceptable if the photo editing completely changed the context/meaning of the photo.

18

85.61% thought published photoshopped images were acceptable if there were disclaimers saying the photos had been altered.

Lastly, 69.78% of people surveyed would be more suspectful that photos had been edited if they were found online.

19

Chapter 5
The results of the survey showed that most of the public is aware of photoshopping in the media. However it was interesting to see that people assumed images in a newspaper are not photoshopped and that people generally noticed photoshopping more often in magazines and advertisements, opposed to newspapers. This could be because newspaper articles are not necessarily selling something or promoting something: they are telling a story and referencing actual facts. Magazines and advertisements are more superficial and are trying to sell something so photos are more likely to be photoshopped in them to make them look better. The majority of people surveyed believed there should be a law regulating the amount of photoshopping done to an image. However, it is hard to determine what is tolerable and what is not tolerable. In the survey there were three very different pictures. One was of an ancient ruin that could appear in any type of media. The second photo was of a model, which would most likely appear in a magazine. The third image was of Iranian missiles: something one would see in a newspaper article. With all three images there was not a majority ruling on any of them that the image was okay to be published after it had been photoshopped unless there was a disclaimer attached to it saying it had been edited. Many photos in magazines, newspapers, and advertisements are photoshopped yet they do not have any sort of disclaimer saying so; it is only assumed. The public accepts this currently but after viewing the results of the survey, most people would like there to be some sort of disclaimer saying the photos were edited. The subject of photoshopping and publishing photoshopped images is controversial and subject to each viewer’s opinion. This research has brought some light to what a small set of people believe is acceptable on this subject. Changes in the contrast and removal of blemishes, dust, and clutter were considered acceptable levels of changes to published photos. Most people surveyed believed

20

it was unacceptable to publish a photo if main subject items were moved or deleted from a photo and if the meaning/context was changed. From this it can be concluded that minor changes such as color adjustment or contrast adjustment as well as basic touchups and cleaning the photo up are considered acceptable levels of photo editing. Changing the picture context and adding/deleting/ moving objects is considered unacceptable unless there is a disclaimer saying the photo was edited.

21

Appendix Survey
I am doing a research paper on Photo manipulation in the media. Before answering these questions, please read the following definition of “photoshopping.” Photoshopping is when someone digitally edits a photo to distort or change the original image. 1. Are you aware that photoshopping happens in printed media? Yes No 2. Do you automatically assume there are photoshopped images in a... ...magazine article? Yes No ...newspaper article? Yes No ...advertisments in either magazines or newspapers? Yes No 3. Have you noticed when a photo in a magazine article has been photoshopped, such as a celebrity photo? Yes Sometimes No 4. Do you notice when a photo in a news article has been photoshopped? Yes Sometimes No 5. Do you notice when a photo in an advertisement has been photoshopped? Yes Sometimes No 6. Do you think there should be a law that sets boundaries as to how much editors can photoshop their photos when publishing them? Yes Sometimes No

This is the original photo of an ancient ruin.

This is the photo after it has been photoshopped using the Patch Match tool.

7. Would you consider it acceptable if this photo was published in the following? A. Magazine article - Yes No B. News article - Yes No C. Advertisements - Yes No D. Should it include a disclaimer stating it was photoshopped if a part of an article? Yes No E. Should it include a disclaimer stating it was photoshopped if in all types of media? Yes No
22

This is the photo after it has been photoshopped again using the Patch Match tool to remove columns and elongate them. 8. Would you consider it acceptable if this photo was published in the following? A. Magazine article - Yes No B. News article - Yes No C. Advertisements - Yes No D. Should it include a disclaimer stating it was photoshopped if a part of an article? Yes No E. Should it include a disclaimer stating it was photoshopped if in all types of media? Yes No

The far left image is the original image of a Ralpha Lauren model. The image on the right is the image after it has been photoshopped.

9. Would you consider it acceptable if the photoshopped image was published in the following? A. Magazine article - Yes No B. News article - Yes No C. Advertisements - Yes No D. Should it include a disclaimer stating it was photoshopped if a part of an article? Yes No E. Should it include a disclaimer stating it was photoshopped if in all types of media? Yes No

23

This is the original image of four Iranian missiles being launched. One of them did not leave the ground.

This is the photoshpped image of four Iranian missiles leaving the ground.

10. Would you consider it acceptable if the photoshopped image was published in the following? A. Magazine article - Yes No B. News article - Yes No C. Advertisements - Yes No D. Should it include a disclaimer stating it was photoshopped if a part of an article? Yes No E. Should it include a disclaimer stating it was photoshopped if in all types of media? Yes No 11. Would you consider it acceptable if the contrast (lighten/darken) was changed in a photo but the other objects were kept the same in the following? A. Magazine article - Yes No B. News article - Yes No C. Advertisements - Yes No D. Should it include a disclaimer stating it was photoshopped if a part of an article? Yes No E. Should it include a disclaimer stating it was photoshopped if in all types of media? Yes No 12. Would you consider it acceptable if blemishes, dust, or clutter were removed from a photo in the following? A. Magazine article - Yes No B. News article - Yes No C. Advertisements - Yes No D. Should it include a disclaimer stating it was photoshopped if a part of an article? Yes No E. Should it include a disclaimer stating it was photoshopped if in all types of media? Yes No 13. Would you consider it acceptable if objects were added to a photo such as a background in the following? A. Magazine article - Yes No B. News article - Yes No C. Advertisements - Yes No D. Should it include a disclaimer stating it was photoshopped if a part of an article? Yes No E. Should it include a disclaimer stating it was photoshopped if in all types of media? Yes No

24

14. Would you consider it acceptable if main subject items/people were moved or deleted from a photo in the following? A. Magazine article - Yes No B. News article - Yes No C. Advertisements - Yes No D. Should it include a disclaimer stating it was photoshopped if a part of an article? Yes No E. Should it include a disclaimer stating it was photoshopped if in all types of media? Yes No 15. Would you consider it acceptable if the photo editing completely changed the context/meaning of photo in the following? A. Magazine article - Yes No B. News article - Yes No C. Advertisements - Yes No D. Should it include a disclaimer stating it was photoshopped if a part of an article? Yes No E. Should it include a disclaimer stating it was photoshopped if in all types of media? Yes No 16. If a magazine or newspaper article is found online would you be more suspectful that the photos may have been photoshopped? Yes No

25

Survey Results

Results for survey: Photo Manipulation in the Media - Senior Project

Page: 1/5 Photo Manipulation in the Media
I am doing a research paper on photo manipulation in the media. Before answering these questions, please read the following definition of "photoshopping:" Photoshopping is when someone digitally edits a photo to distort or change the original image. Thanks for helping me out!

Question 1*
Are you aware that photoshopping happens in printed media?
Yes 153 No 3 1.92% 98.08%

Question 2*
Do you automatically assume there are photoshopped images in a magazine article?
Yes 125 No 31 19.87% 80.13%

Question 3*
Do you automatically assume there are photoshopped images in a newspaper article?
Yes No 27 129 17.31% 82.69%

Question 4*
Do you automatically assume there are photoshopped images in advertisements in either magazines or newspapers?
Yes 139 No 17 10.90% 89.10%

26

Question 5*
Have you noticed when a photo in a magazine article has been photoshopped, such as a celebrity photo?
Yes Sometimes No 56 89 11 7.05% 35.90% 57.05%

Question 6*
Do you notice when a photo in a news article has been photoshopped?
Yes Sometimes No 10 72 74 6.41% 46.15% 47.44%

Question 7*
Do you notice when a photo in an advertisement has been photoshopped?
Yes Sometimes No 63 84 9 5.77% 40.38% 53.85%

Question 8*
Do you think there should be a law that sets boundaries as to how much editors can photoshop their photos when publishing them?
Yes No 103 53 33.97% 66.03%

Page: 2/5 Photo Manipulation in the Media
I am doing a research paper on photo manipulation in the media. Before answering these questions, please read the following definition of "photoshopping:" Photoshopping is when someone digitally edits a photo to distort or change the original image. Thanks for helping me out!

27

Question 9

This is the original image of an ancient ruin.

This is the photo after it has been photoshopped using the Patch Match tool. Would you consider it acceptable if this photo was published in the following:

No answers required.

Question 10*
...a magazine article?
Yes No 68 80 45.95% 54.05%

Question 11*
...a news article?
Yes No 31 117 20.95% 79.05%

Question 12*
...in advertisements?
Yes No 86 62 58.11% 41.89%

Question 13*
Should that image include a disclaimer stating it was photoshopped if a part of an article?
Yes No 133 15 10.14% 89.86%

28

Question 14*
Should that image include a disclaimer stating it was photoshopped if published in all types of media?
Yes No 110 38 25.68% 74.32%

Question 15

This is the photo after it has been photoshopped again using the Patch Match tool to remove columns and elongate them. Would you consider it acceptable if this photo was published in the following:

No answers required.

Question 16*
...a magazine article?
Yes No 39 109 26.35% 73.65%

Question 17*
...in a news article?
Yes No 21 127 14.19% 85.81%

Question 18*
...in advertisements?
Yes No 57 91 38.51% 61.49%

Question 19*
Should it include a disclaimer stating it was photoshopped if a part of an article?
Yes No 133 15 10.14% 89.86%

29

Question 20*
Should it include a disclaimer stating it was photoshopped if published in all types of media?
Yes No 121 27 18.24% 81.76%

Page: 3/5 Photo Manipulation in the Media
I am doing a research paper on photo manipulation in the media. Before answering these questions, please read the following definition of "photoshopping:" Photoshopping is when someone digitally edits a photo to distort or change the original image. Thanks for helping me out!

Question 21

The far left image is the original image of a Ralpha Lauren model. The image on the right is the image after it has been photoshopped. Would you consider it acceptable if the photoshopped image was published in the following:

No answers required.

Question 22*
...a magazine article?
Yes 46 No 99 31.72% 68.28%

Question 23*
...a news article?
Yes No 32 113 22.07% 77.93%

30

Question 24*
...in advertisements?
Yes No 49 96 33.79% 66.21%

Question 25*
Should it include a disclaimer stating it was photoshopped if a part of an article?
Yes 124 No 21 14.48% 85.52%

Question 26*
Should it include a disclaimer stating it was photoshopped if in all types of media?
Yes No 116 29 20.00% 80.00%

Page: 4/5 Photo Manipulation in the Media
I am doing a research paper on photo manipulation in the media. Before answering these questions, please read the following definition of "photoshopping:" Photoshopping is when someone digitally edits a photo to distort or change the original image. Thanks for helping me out!

31

Question 27

This is the original image of four Iranian missiles being launched. One of them did not leave the ground.

This is the photoshpped image of four Iranian missiles leaving the ground. Would you consider it acceptable if the photoshopped image was published in the following:

No answers required.

Question 28*
...in a magazine article?
Yes No 32 111 22.38% 77.62%

Question 29*
...in a news article?
Yes No 22 121 15.38% 84.62%

Question 30*
...in advertisements?
Yes 46 No 97 32.17% 67.83%

32

Question 31*
Should it include a disclaimer stating it was photoshopped if a part of an article?
Yes No 133 10 6.99% 93.01%

Question 32*
Should it include a disclaimer stating it was photoshopped if in all types of media?
Yes No 122 21 14.69% 85.31%

Page: 5/5 Photo Manipulation in the Media
I am doing a research paper on photo manipulation in the media. Before answering these questions, please read the following definition of "photoshopping:" Photoshopping is when someone digitally edits a photo to distort or change the original image. Thanks for helping me out!

Question 33*
Would you consider it acceptable if the contrast (lighten/darken) was changed in a photo but the other objects were kept the same?
Yes No 131 8 5.76% 94.24%

Question 34*
Would you consider it acceptable if blemishes, dust, or clutter were removed from a photo?
Yes No 119 20 14.39% 85.61%

Question 35*
Would you consider it acceptable if objects were added to a photo such as a background?
Yes No 73 66 52.52% 47.48%

Question 36*
Would you consider it acceptable if main subject items/people were moved or deleted from a photo?
Yes No 37 102 26.62% 73.38%

33

Question 37*
Would you consider it acceptable if the photo editing completely changed the context/meaning of photo?
Yes No 17 122 12.23% 87.77%

Question 38*
Would you consider a published photoshopped image acceptable if there was a disclaimer saying it had been edited?
Yes No 119 20 14.39% 85.61%

Question 39*
If a magazine or newspaper article is found online would you be more suspectful that the photos may have been photoshopped?
Yes No 97 42 30.22% 69.78%

"

34

Works Cited
“An Image is Worth 1000 Mouse Clicks…” YouAreBeingManipulated.com. Web. 20 April 2011. . “Another Ralph Lauren Model Air-Brushed into a Skeleton.” Herald Sun. 22 Oct. 2009: Web. 20 Apr 2011. . Arthur, Charles. “How We Learned to Love Photoshop.” Guardian 11 Feb. 2010: Web. 20 Apr 2011. . “New Image Editing Tools for Photoshop CS5.” CS5: Unofficial Adobe CS5 Blog 06 Jun. 2009: Web. 25 Apr 2011. . Drury, Fred. “Drury’s Digital Diary.” PSA Journal 76.7 (2010): 14-15. Academic Search Elite. EBSCO. Web. 20 Apr 2011. Farid, Hany. “Seeing Is Not Believing Doctoring Digital Photos is Easy. Detecting it can be Hard.” IEEE Spectrum Aug. 2009: 44-51. Web. 20 Apr 2011. . “Infamous Jane Fonda/ John Kerry Photoshop.” Pixel Dough. Web. 20 Apr 2011. . Key, James P. “Descriptive Research.” Research Design in Occupational Education. Oklahoma State University, 1997. Web. 20 May 2011. .
35

Lawrence, Nowl. “Laws Regulating Usage of Photoshop.” eHow Money 15 Nov 2010: Web. 25 Apr 2011. . Levenson, Harvey. Some Ideas about Doing Research in Graphic Communication. 2001. Newbold, Charlotte. “The Airbrush.” Design Week (Online) 9 Mar 2011: ABI/INFORM Trade & Industry, Pro Quest. Web 15 Apr. 2011. Nizza, Mike, and Patrick J. Lyons. “In an Iranian Image, a Missile Too Many.” New York Times 10 Jul 2008: Web 20 Apr 2011. . Pfanner, Eric. “A Move to Curb Digitally Altered Photos in Ads.” New York Times 27 Sep 2009: Web. 27 Apr 2011. http://www.nytimes.com/2009/09/28/business/media/28brush. html?ref=business. “Photoshop CS5’s Content Aware Fill.” Photoshop CS5 Feature Tour. Adobe TV. 12 April 2010. Web Television. http://tv.adobe.com/watch/photoshop-cs5-feature- tour/contentaware-fill/ “Reality Eye Beholder.” YouAreBeingManipulated.com 20 Oct 2011. Web. 20 Apr 2011. . Salvo, S. “True lies.” Communication World 1 Sep. 2008: ABI/INFORM Global, ProQuest. Web. 11 May. 2011. “Un-Reality Television.” YouAreBeingmanipulated.com 17 Jan 2011. Web 20 Apr 2011. .

36

Wilson, Eric. “Second Thoughts on Retouching the Debate Over Photo Manipulation has Spilled into the Public View, With One of the World’s Best Known Image Makers Leading the Charge Against the Practice.” International Herald Tribune 2 Jun 2009, ProQuest Newsstand, ProQuest. Web 15 Apr 2011.

37

Similar Documents

Free Essay

Hay Research

...Orchard grass: tall growing, high yielding bunch grass attains more summer growth than other grasses with an intensive system of cutting mgmt.. It persists well with alfalfa. Early maturing varieties are suitable for pure hay or silage, or with legumes for pasture. DO NOT use in mixtures with legumes for hay or silage. Medium/late maturing varieties do well when combined with legumes for hay, silage, or pasture.. Later maturing varieties are best to grow with alfalfa. Common orchard grass is NOT a variety, its maturity unknown but it generally heads earlier than named varieties. It is for general use, but should not be mixed with legumes for hay or silage. Orchardgrass should not be seeded with other grasses because of differences in maturity and palatability. Table 2. Seeding rates for timothy and a single legume in mixture. Species lb/A Timothy 2–6 with any one of these legume Alfalfa 8–10 Birdsfoot trefoil 6–8 Red clover 6–8 White clover 2–4 Potomac is an early maturing variety (early May), Dawn and Rancho are medium-maturing varieties (mid-to late-May), and Pennlate is a late-maturing variety (late May to early June). When seeding an orchardgrass-legume mixture, the two should mature at about the same time. This will enable harvesting of both species at proper developmental stages and improve the potential of harvesting top quality forage. However, because it becomes coarse and less palatable as it matures, it is best suited for pastures. The rapid decline...

Words: 316 - Pages: 2

Premium Essay

Yeah Boy

...the farm. Rising early in the damp morning, I tried to get outside and start my daily chores before the inevitable heat struck the air. Breathing the crisp, morning air, winding through the maze of wagging tails and drooling mouths toward the sliding barn door, passed through a sense of importance in my life. At the gates, anxious to get their breakfast after a long, cool night in the fields, the impatient horses pawed and neighed, telling me to hurry my step. The beautiful, bay quarter horse, Impressive, was always at the head of the pack. King of the group, he was also the trusty, old horse that I knew and loved. Unlatching the gate, I allow Impressive to walk through on his own accord and trot off to his stall, awaiting the grain and hay he knows will soon come. The rest of the pack is brought in one by one and placed safely into their spacious, clean and, for the meantime, cool stalls. Perfect, Taffy, Special, Max, Arbitrator, Melvin, Rupert, and more, all having their own turn, all knowing their place in the well-established pecking order. Feeding time is always filled with commotion and seemingly unending, impatient screams. The average outsider would have guessed that the fat, robust horses hadn't been fed in weeks. Slowly, the ruckus inside the old horse barn quiets and the only sounds are the slurping of water in between the low rumble of the horses munching their...

Words: 295 - Pages: 2

Free Essay

The Woods

...English 101 October 1, 2012 The Woods The tops of the trees were visible from my childhood home, yet they seemed so far away. A trio of neighborhood pre-teen boys, including me, would frequently make the trek to the woods to quench our thirst for adventure. No matter our agenda for the day, the woods would always accommodate. We would start our journey by walking across a perpetually soggy horse pasture, dodging land mines left by the horses. The smells of fresh cut hay and horse manure followed in our wake. Our first stop in the woods was always the stream that ran the entire length. With a running start, a young boy could almost jump the width of the stream, landing a few feet short on the opposite bank. We would descend the bank and hop from rock to rock, trying to keep our tennis shoes dry. When that failed, we trod down the center of the stream, lifting up flat rocks to uncover unsuspecting crayfish. We did not know that people actually ate these peculiar looking creatures. In the winter, we would compete to see who could stand on the ice of the frozen stream the longest. The stream would always win, as the ice gave way with a resounding crack. We walked home with heavy feet, dragging rock-hard pant legs frozen up to the knees. Older kids rode their motorcycles in the woods and adjacent field, as the high-pitched engine whine and smells of two cycle oil mixed with gasoline filled the air. Eventually, my neighborhood trio had motorcycles of our own, and our spinning...

Words: 432 - Pages: 2

Premium Essay

Hays

...Grade Failure, Drop out and Subsequent School Outcomes: Quasi-Experimental Evidence from Uruguayan Administrative Data Marco Manacorda This version: November 2006 QMUL, CEP and STICERD (LSE) and CEPR This paper uses administrative longitudinal micro data on about 100,000 Uruguayan students in public non-vocational Junior High school (grades 7-9) to identify the causal effect of grade failure on students' subsequent school outcomes. Exploiting the discontinuity in promotion rates induced by a rule that establishes that a pupil missing more than 25 days during the school year will automatically fail that grade I show that grade failure leads to substantial drop out and lower educational attainment after 4 to 5 years since the time when failure first occurred. Complementary evidence based on a change in the regime of grade promotion provides additional support for this conclusion. Keywords: grade retention, school drop out, age-grade distortion, regression discontinuity. JEL codes: I21, I22, J20 I am grateful to Jerome Adda, David Card, Thomas Lemieux, Alan Manning, Guy Michael, Justin McCrary, Enrico Moretti, Barbara Petrongolo, Tommaso Valletti, Steve Pischke, Miguel Urquiola and seminar participants at UC Berkeley, LSE, Paris-Jourdan, University of Toulouse, IGIER-Bocconi, the Universidad de la Republica (Montevideo) and the Gerencia de Planeamiento y Evaluación de la Gestión Educativa de ANEP for many helpful comments and suggestions. I am also grateful to Veronica Amarante...

Words: 25801 - Pages: 104

Premium Essay

Hey Now

...Business Ethics * Big Rock’s success and continued growth is the result of the production of world class natural beers, hard work, and sensitivity to the environment, innovative marketing, superior service and outstanding employees that are devoted to Big Rock. * Big Rock has been once again recognized as one of Alberta’s Top 50 Employers heading into 2011. For two years in a row, Big Rock has made a name for itself as an employer of choice. With unique perks for staff and an open and friendly environment * Big Rock’s reputation as a great place to work means we acquire and retain the best talent in the business. * Big Rock Community People At the heart of a healthy and vibrant community are the people living within it. Since day one, Big Rock has given a helping hand to those who are reaching for one. You can find us at local fundraisers, various community-based festivals and events. We're there, helping, and are proud to continue doing what we can. Arts & Culture We're proud to support artistic and cultural initiatives across Canada by teaming up with local folk festivals, sponsoring exhibits, theatre productions and film festivals. We have even created our Big Rock Untapped music program to show our support for musicians in need of a leg up so they can reach the next leg of their careers. Even our annual Eddies Awards provide a venue for aspiring filmmakers and actors while raising funds for local charities. Agriculture & the Environment ...

Words: 1044 - Pages: 5

Free Essay

Chicory

...Lincoln University Literature review Question: Discuss the potential contribution that chicory could make to New Zealand farming systems Title: Chicory’s (Cichorium intybus) agronomic principles, contribution to farming and the associated limitations- an analysis Summary Chicory (Cichorium intybus) is an increasingly popular crop that is excellent in providing high quality feed and high mineral content to grazing animals. Chicory is fast to establish and competitive for its resources given the right conditions, thus has high yields that occur in autumn, spring and summer. Yields expected, range from 8- 10t/ ha which consist of green leaf tissue which is valuable to New Zealand farms. The aim of the report is to find out the potential contribution of chicory to New Zealand farms by its agronomic principles, main advantages and the associated limitations. The literature covered in the findings is from Australian and New Zealand journals and websites, majority being by New Zealand researchers. Findings suggest that chicory is beneficial to New Zealand system under the right conditions following certain guidelines and recommendations. Deer and lambs can do better on chicory rather than the traditional ryegrass (table 1). Other findings suggest that climate change will have an impact on plant growth in chicory. Introduction Chicory is classed as a forage crop that belongs to the Asteracea family. It is commonly used as a specialist summer feed crop which is vital...

Words: 1598 - Pages: 7

Free Essay

The Hays Code

...The Hays Code How Did it Cause the Movie, A Streetcar Named Desire, to be Changed From the Play Abstract This paper will address changes from the play, A Streetcar Named Desire, that were made in the production of the movie due to the regulations of the Hays Code. Specific changes will be discussed. The conclusion of the paper will address if the changes still allowed the movie to effectively convey the original theme of the play. The Hays Code How Did it Cause the Movie, A Streetcar Named Desire, to be Changed From the Play In the early 1900’s, movie producers began shocking audiences by portraying themes that were socially unacceptable to discuss in public at that time. Films of this era were not censored, but state and local boards made the determination of whether a film could be shown or not. If they deemed a film as “inappropriate”, they simply banned it. The film The Birth of a Nation was a catalyst to changes in this. This film was banned in the state of Ohio. The company that handled the distribution of this film sued the state claiming it was a violation of the due process clause and the First Amendment. This suit went to the United States Supreme Court as the case Mutual Film Corporation v. Industrial Commission of Ohio (1915). In simple terms, the court ruled that films did not carry the same protections as books and other types of speech. (The Hays Code) This led to the creation of The Production Code of 1930, by Will H. Hays. This code became known...

Words: 912 - Pages: 4

Premium Essay

The Hays Essay

...LIBERTY UNIVERSITY BAPTIST THEOLOGICAL SEMINARY The Hays Essay Submitted to Dr. John Mclean, in partial fulfillment of the requirements for the completion of the course OBST 515– D03 Applying Old Testament Laws Today by Derrick Burney November 6, 2014 Christian and the Old Testament Laws (1) J. Daniel Hays approach is to give a principle factor to the Old Covenant laws which makes them practical for today’s believers. Hay’s believes that the New Covenant takes believers up from under the rules of the Old Covenant Laws (Romans 7:1-6), except when the laws have been restated by Jesus. One of the laws Hays gives from the Old Covenant laws which he use as an principle in today’s practical purpose is “Thou shall not commit adultery” (Exodus 20:14). Hay’s believes when Jesus stated “You have heard the commandment that says, you should not commit adultery”. But I say, anyone who even looks at a woman with lust has already committed adultery with her in his heart” (Mathew 5: 27-28 NLT). Hay’s believes since Jesus restated this law in the New Testament that makes it a practical law for today’s purposes. My understanding of the article is we have to understand the differences between the Old Covenant laws and the New Covenant laws. Believers must understand through Jesus teaching which ones are to be practical for today’s living purposes. Reconciliation of the Old Testament (2) When you look at the scripture Jesus states, the...

Words: 772 - Pages: 4

Premium Essay

Hay Fever

...Hay Fever A runny nose, stuffed nose, wheezing, facial pressure and pain, coughing, watery, itchy and swelling eyes are all symptoms of this yearly burden. Breathing difficulties at night, violent sneezing, and constant rubbing of the eyes are what this allergy is feared for. Although it is better known for only haunting victims during the early spring till late summer, this horrible problem can be around nearly all year long. Depending on one’s surroundings and when certain plants pollinate, Hay Fever causes a huge inconvenience for 26.9 million people in America, according to the National Center for Health Statistics. Hay Fever, also known as allergic rhinitis, causes cold like symptoms due to an allergic reaction to various plants, mold and dust particles. Effects may be felt almost immediately after exposure and can even develop to an extreme state causing Asthma or Eczema. Though a common and not so deadly allergy, this affliction has plagued my family through the generations. Merriam-Webster defines Hay Fever as an allergic reaction to pollen. However, Hay Fever is not just a simple reaction and it is caused by so much more than just pollen. These outdoor allergies are caused by grass, tree and weed pollens, dust mites, cat dander, certain molds and stinging insects. Because there are so many different types of activators, outdoor allergies can last through every season. Most pollen from trees pollinate during the early spring. Grass pollinates during the late spring...

Words: 1094 - Pages: 5

Premium Essay

Education

...UNITED STATES BECOMES A WORLD LEADER The United States had a long tradition of territorial expansion. Gains of adjacent territory in the 19th century—the Louisiana Purchase of 1803, the areas won from Mexico in 1848, and U.S. expansion across the continent—all enhanced American stature. More recently, the defeat and removal of Native American tribes by federal troops had opened the West to farms and ranches, speculators and corporations. A. THE ANNEXATION OF HAWAII In the 1880s a monarchy governed the Hawaiian Islands, but western powers, including the United States, Britain, and Germany, had significant influence in Hawaii’s economy and government. American business interests dominated the lucrative sugar business. Angered by U.S. domination, Hawaiian islanders in 1891 welcomed a native Hawaiian, Liliuokalani, as queen. Liliuokalani attempted to impose a new constitution that strengthened her power. American planters responded by deposing the queen in 1893. Proclaiming Hawaii independent, the Americans requested U.S. annexation. President Grover Cleveland stalled on the annexation treaty; his representative on the islands reported that native Hawaiians objected to it. Under President William McKinley, however, in 1898, Congress voted to annex the Hawaiian Islands. In 1900 Hawaii became American territory. B. THE SPANISH-AMERICAN WAR: CUBA AND THE PHILIPPINES United States involvement in Cuba began in 1895 when the Cubans rebelled against Spanish rule. The Cuban...

Words: 1416 - Pages: 6

Premium Essay

Hays Code

...The Motion Picture Production Code of 1930 (Hays Code) If motion pictures present stories that will affect lives for the better, they can become the most powerful force for the improvement of mankind A Code to Govern the Making of Talking, Synchronized and Silent Motion Pictures. Formulated and formally adopted by The Association of Motion Picture Producers, Inc. and The Motion Picture Producers and Distributors of America, Inc. in March 1930. Motion picture producers recognize the high trust and confidence which have been placed in them by the people of the world and which have made motion pictures a universal form of entertainment. They recognize their responsibility to the public because of this trust and because entertainment and art are important influences in the life of a nation. Hence, though regarding motion pictures primarily as entertainment without any explicit purpose of teaching or propaganda, they know that the motion picture within its own field of entertainment may be directly responsible for spiritual or moral progress, for higher types of social life, and for much correct thinking. During the rapid transition from silent to talking pictures they have realized the necessity and the opportunity of subscribing to a Code to govern the production of talking pictures and of re-acknowledging this responsibility. On their part, they ask from the public and from public leaders a sympathetic understanding of their purposes and problems and a spirit...

Words: 3757 - Pages: 16

Free Essay

Spanish-American War

...SPANISH-AMERICAN WAR There were several long-term factors that contributed to the outbreak of hostilities in the Spanish-American War. One of these factors dealt with sugar production. Sugar production, the backbone of the island’s prosperity, was crippled when the American tariff of 1894 restored high duties on the toothsome product. (David M. Kennedy, Lizabeth Cohen, and Mel Piehl, The Brief American Pageant, 8th Edition, Wadsworth: Cengage Learning, 2012. 442) These sugar markets went sour in 1890 when the McKinley Tariff Act raised barriers against the Hawaiian product. White American planters’ mounting efforts to secure annexation by the United States were blocked by Queen Liliuokalani, who insisted that native Hawaiians should control the islands. Another long-term factor that contributed to the start of the Spanish-American War was the Explosion of the Maine in February 15, 1898. This explosion encouraged and amplified by the “yellow press” the outcry over the tragedy of the Maine, which helped to drive the country into an impulsive war against Spain. (David M. Kennedy, Lizabeth Cohen, and Mel Piehl, The Brief American Pageant, 8th Edition, Wadsworth: Cengage Learning, 2012. 442) Two-hundred and sixty sailors loss their lives when the Maine mysteriously blew up in Havana Harbor. There were two different open investigations inquiring about this explosion; one by U.S. naval officers and the other by Spanish officials. In 1976, the U.S. Navy Admiral H. G....

Words: 471 - Pages: 2

Premium Essay

Hays Advocates Case

...cost components of the benefit program (medical and pharmacy), Hays utilizes proprietary resources to provide much more detailed analysis than what is provided by a typical brokerage or consulting house. The HPI database measures every aspect of medical plan performance (frequency, unit cost and payment efficiency for nine medical service categories). We can effectively determine the best program based on exactly how your plan participants use their benefits. Once we define the efficiency of the purchasing decisions, we work with the administrator to review their performance guarantees, service standards, ratings, and ultimately best price. We...

Words: 429 - Pages: 2

Premium Essay

Changes in My Life

...Is America still the bully? This poem is really interesting combining history and imagery at the same time. Irony is a central theme in the poem. Roosevelt statue seems to be assigned with a role of the bully since we know who the weaker party was during the Spanish American War. The imagery of war is associated with the sounds of the poem. You do have to have a background in understanding the events described. During the Spanish-American War, Roosevelt was a major supporter of going to war with the Spanish, although it was seen as unnecessary by President McKinley and others (Spanish-American War). Initially Roosevelt is not painted in such a negative light. The statue is described as being “nostalgic” of a time long lost, and imagery is used to support this. “Each fist lonely for a saber, or the reins of anguish-eyed horses.” After this, though, it presents imagery of Hispanic children “invading” the school. It closes with a description of the statue in an almost silly way, as it is about to be vandalized with “parrot-brilliant” colors across its mustache and monocle. At the same time Espada also talks of the desegregation movements and immigration occurring in Boston and America. The poem contrasts the beliefs Roosevelt had of ethnocentrism and reasons for invading the Caribbean with that of the desegregation movements in Boston. Espada also use question about our progress beyond the war. Have we progressed from the dominant white society we once were? Are we a more diverse...

Words: 268 - Pages: 2

Premium Essay

Hay Group Leadership

...Building leader the new Leadership challenges of the future revealed According to Hay Group’s Leadership 2030 research the leaders of the future will need a host of new skills and competencies if they are to succeed >> Contents Introduction 2 1 The global balance of power is shifting 5 2 Climate change and scarcity of resources is a mounting problem 6 3 The war for talent rages on 7 4 Accommodating growing individualization 8 5 Embracing the digital natives 9 6 Harnessing technology to innovate 10 Conclusion 12 2 Building the new leader | Leadership 2030 Introduction Leaders of the future will need to be adept conceptual and strategic thinkers, have deep integrity and intellectual openness, find new ways to create loyalty, lead increasingly diverse and independent teams over which they may not always have direct authority, and relinquish their own power in favor of collaborative approaches inside and outside the organization. Megatrends are long-term processes of transformation on a global scale with a broad scope and dramatic impact To successfully develop this combination of skills and qualities – and adopt what is, in effect, a ‘post-heroic’ leadership style – they may need to abandon much of the thinking and behavior that propelled them to the top of their organizations in the first place. But if they want their businesses to survive and thrive over the next two decades they have...

Words: 3233 - Pages: 13