Premium Essay

Hcs/490 Communications

In: Science

Submitted By amengl1983
Words 566
Pages 3
Healthcare Communication Methods
Adrianne M Engle
HCS 490
University of Phoenix
Michael Veal
2 June 2014

“All marketing communications activities must be integrated to deliver a consistent message and achieve the strategic positioning. Brand awareness is a function of the number of brand-related exposures and experiences that have been accumulated by the consumer” (Kotler, Shalowitz, & Stevens, 2008, Chapter 13, Designing and Managing Integrated Marketing Communications). Using multiple communication methods can be an interesting strategy for a health care organization. It will get their brand out there in a positive light if they are in control of it. There can be a negative light for their brand if they end up in the media for problems at their organization. The media and social media typically cannot be controlled. Social media is most certainly the hardest of all communication methods to control. Anyone can post anything about the organization. This encourages the employees to try their best to make any contact with the patients be a positive experience. This contact can be through traditional, electronic, and social media communications. There are distinct advantages and disadvantages of using traditional, electronic, and social media for health care communications. Each of the different methods can be useful in their own right but one has to be careful about the information disclosed. HIPPA has strict regulations about how information can be disclosed to the public as well as to the individuals. Traditional communication can be useful if the item is not time sensitive. Traditional letters can take up to a week to get to where they need to be. If a decision has to be made before the person receives the letter then the letter is essentially useless. If the deadline is longer than what it takes for the individual to receive…...

Similar Documents

Premium Essay

Hcs/490 Health Care Consumer - Trends and Marketing

...Communication Paper XXXXXXX HCS/490 HEALTH CARE CONSUMER - TRENDS AND MARKETING March 16th, 2012 Carol Sweigert Communication Paper The intent of this paper is to ascertain one specific mode of communication used by consumers and healthcare providers. The communication modality that was chosen was electronic medical records (EMR’s). This paper will first define what an EMR is, then list and discuss several different modality aspects (as it pertains to EMR’s) to include, benefit to the patient and how the EMR differs from other modes of communication. In addition, this paper will explain one reason why the EMR is an effective means of communication between consumers and providers, as well as review the importance of maintaining patient confidentiality when using the EMR. This paper will conclude with how the media and social networking change communication in heart care. The goal of any healthcare organization worth its salt; is to ensure that the continuum of quality care is being adhered to within the ever changing realm of technology as it applies to healthcare. In order to ensure organizational success, it is necessary for any and all healthcare organizations to first acquire a basic understanding of the benefits and challenges of technologically based communication modality such as Electronic Medical Record (EMR) . (Personal communication, March 1, 2012). Electronic Medical Record (EMR) According to Ovid Technologies, Inc. (2000-2011), Electronic......

Words: 833 - Pages: 4

Premium Essay

Communication Theory Hcs/320

...times. Communication is a major part of the job, the patient and their caregiver may be of different cultures or gender, which can make communication difficult if each person is not aware or accept each other’s differences. Most cases are one-to-one meaning that it is just the patient and caregiver in a home setting. Some cases are in homes where other family members also live which can be viewed as a good or bad thing. Family members can make the job easier or harder. The job can be easier when the family members openly communicate with the caregiver and offer assistance. Family members that do not communicate with the caregiver, or want nothing to do with the care of their loved one make the job hard and uncomfortable. The first day a caregiver is on a case they should be polite, eager to work and get to know the patient. In return the patient is usually polite and friendly in return. This type of communication is called relational or transactional communication. “Relational or transactional communication means that communicators exert mutual influence on each other such that the approach one participant takes suggests how the other might respond” (du Pre, 2005, p. 58). So if a patient comes off as rude and difficult, the caregiver will become frustrated and not want to work with that patient after a few unsuccessful attempts at breaking the ice. There are cases where there is more than one caregiver, for example, when caregivers work on shifts. Communication......

Words: 969 - Pages: 4

Premium Essay

Hcs/490

...Demographics on Patients Requiring Long-Term Care HCS/490 Ada Martin February 4, 2013 Cindy Perkins Populations around the world are aging, and more people are living with the effects of serious chronic illness toward the end of their lives. Meeting their needs presents a public health challenge. Better palliative care practices are needed to help those involved in planning and supporting care-oriented services most appropriately and effectively suited to the elder care needs. Long-term care encompasses a wide assortment of medical, social, personal, supportive and specialized housing services needed by individuals who have lost some capacity for self-care because of a chronic illness or disabling condition. With long-term care needs and, services are wide-ranging and complex, statistics studies vary from study to study. A report prepared by the U.S. Senate Special Committee on Aging (February 2000) described long-term care as follows: “It [long-term care] differs from other types of health care in that the goal of long-term care is not to cure an illness, but to allow an individual to attain and maintain an optimal level of functioning…” The first estimated yearly percentage contribution of an aging population development to rise in price for the periods of 1975 through 1990 and anticipated their probable development between 1990 and 2005. Comparable outlines of change are given an account for the hospital, physicians, and other sectors. Predictable demographics......

Words: 1219 - Pages: 5

Premium Essay

Hcs 490 Week 4

...Communication Paper HCS/490 Week 4 July 18, 2011 Benefit of Electronic Health Records In this paper I will demonstrate communication modality of EHR’s uses in health care. My focus is on Electronic Medical Records (EHR), and various approaches to using them. Electronic Medical Records have become a vital tool in health care facilities. They provide a uniform method of communication between doctors and other health care workers, without the necessity for handwritten information that is stored in a specific location. Necessary patient information can be acquired from various locations securely with a password. Paper based records are gradually being phased out and being replaced by computer based records. The transition is not yet complete but should be in the immediate future. Electronic Medical Records are the heart of computerized health information systems without then much of modern technology cannot be successfully coordinated into the typical clinical workflow. Importance of Electronic Medical Records There are several advantages of Electronic Medical Records: * Organization and increased efficiency * Immediate access to patient information * Better health decision when EHR can be accessed by multiple doctors in many cases it will prevent repeat or needless procedures due to lack of communication. * Standardization * Most important to many is HIPPA as it gives patients additional rights as they can have access to their medical......

Words: 755 - Pages: 4

Free Essay

Hcs Communication Theory

...Communication Theory Patty Sinsel HCS 320 March 11, 2012 Tralacia Brown Communication Theory Communication is essential to having a productive workforce. When there is a lack of communication there is a lack of understanding. Having good communication in the work place makes employees feel a sense of empowerment. When discussion is encouraged the employee can express his or her own opinion. This feeling goes all the way up the chain of command. When a company can bring everyone together and talk about issues at hand it presents a notion of equality and morale increases. When the morale increases productivity increases. This makes a better work environment for all. There are road blocks to work through such as gender and cultural differences, and improvements to be made. Often times there are communication gaps between men and women. Women generally tend to be more open and emotional than men. Female employees unlike that of male employees tend to have better communication skills when it comes to interacting with managers and other employees. This occurs because females unlike that of males tend to be more nonverbally expressive, talk more, engage in partnership-building behaviors, and reveal more personal information than that of men (du Pre’, 2005). However, men do not take as much pressure when it comes to expressing themselves when it could cause hurt feelings to another party. Although males generally struggle more when communicating in instances such as talking...

Words: 799 - Pages: 4

Free Essay

Hcs 325 Effective Communication

...small vocational college. Although the student population has grown since we opened the doors and started classes two years ago, the college is still considered a mom and pop college in comparison to the larger vocational colleges that we compete with. However, when it comes to communication, size does not matter. I enjoy working for my employer and most of my co-workers, although, we do have a few pitfalls when it comes to communication. One of the most effective techniques for sharing information and ideas is meeting face to face to brainstorm. Brainstorming meetings can be very effective if it is planned the right way. It is important for all members of the team to come prepared with their ideas in writing. Being prepared eliminates long meeting with poor results. The most effective technique for sharing information is a group meeting. It is important to create a memo and send an email to reiterate the information shared in the meeting. This will ensure that everyone is in the loop on the information that was discussed in the meeting. I imagine that all companies have pitfalls when it comes to communication. The key is to recognize the pitfalls and make necessary changes to improve communication. One technique that is very ineffective is the word of mouth technique. An example of the word of mouth technique is an informal meeting between management and a few staff members. During this informal meeting a discussion of new policy and procedures is addressed. After the......

Words: 656 - Pages: 3

Premium Essay

Communication Paper Hcs-490

...Healthcare Communication Methods Healthcare technology is rapidly changing and increasing the ways that healthcare providers and patients can communicate with each other. Besides the phone, interpersonal communication, and standard mail; many providers are starting to make use of email, text message, websites, electronic health records, and patient portals. As communication options increase there is more if an increased risk of HIPAA violations. In the following report there will be a focus on patient portals explaining the benefits, effectiveness, and how it is used for marketing of other healthcare products and services. One Benefit to the Patient A patient portal is a website or application that can be downloaded onto the patient’s phone that can be used to access patient information for a health care provider. These applications and website will allow a patient to send and receive messages between the patient and the provider, make appointments, pay bills, and request refills on prescriptions ("Curemd Patient Portal Gateway to a Healthy Life", 1997-2013). Patient portals allow patients and providers more flexibility and access each other without a requirement to meet in person. One Aspect Relating to the Values and Importance of Maintaining Patient Confidentiality When Using This Mode of Communication Although convenience is important in this immediate gratification world it is important to ensure there are safety aspects that provide confidentiality of the......

Words: 865 - Pages: 4

Premium Essay

Hcs 320 Communications Coordinator

...Communications Coordinator As the Communications Coordinator for the Cobbs National Drug Manufacturer (CNDM) there is rising concern around recent events from the media exposure on the adverse effects one of our nationally advertised medications has had on the Chief-of-Police. According to Athena du Pre, PhD, “Lack of communication can lead to duplicated efforts, costly (and sometimes life-threatening) delays, frustration, and wasted time” (Du Pre, 2005, p. 289) and our goal is to maintain open communication. Today’s meeting will help identify several ways to deliver our message. Today’s meeting will help to brainstorm communication methods regarding the negative publicity surrounding the event with the Chief-of-Police. Today’s meeting will help decide how to address the issue with the public while minimizing any additional loss to the company and how to communicate the ideas without violating HIPAA, Health Insurance Portability and Accountability Act, guidelines. Advantages and disadvantages of communication methods First, we will discuss advantages and disadvantages of using traditional media to distribute our message. Traditional media covers how the majority of the public access health care information. Magazines, newspapers, radio, and television are the outlets for traditional media. The message we need to communicate to the public would reach a large audience through these four avenues. This is an advantage regarding the recent events. Use of the four outlets......

Words: 1197 - Pages: 5

Premium Essay

Hcs 320 Communication Methods

...Communication Methods “Communication, whether interpersonal or intrapersonal, is crucial part of these dealings and may be transformed by the methods of different use of communication tools” (Du Pre, 2005). Information is the means of supported measure in healthcare industry. Therefore, the different types of communication systems are the main backbone the makes up the idea in the whole organization. Care of patients in the nursing homes settings now are the support systems for many different types of different people and cultures. There is a need to share patient information and exchange communication within the same organization. As a result there is an increase in how information is communicated and technology is sustained within health services. There is a huge gap that exists in the understanding of the functions of communication services in health care. This paper will review and discuss the different types of communication methods for the health care communication. The review will then discuss effects of HIPAA and other regulations on the use of these media for health care communication. The significant role that communication plays among people in healthcare is often neglected. Information is basic and very important to all healthcare functions; communication is the method used in the passing of information and makes the individual or individuals what is needed or what is understood to target the audience. In this situation in which a nursing home is facing......

Words: 1024 - Pages: 5

Free Essay

Hcs/490

...Community Program Juanita Guidry HCS/490 December 7, 2015 Janice Chilton Community Program Subject: a proposal to create a new senior citizen theme program to enhance and develop in Internet skills to allow them to help themselves with their health benefits and knowledge. The purpose: I am writing this letter to propose a solution to the neglect of senior citizens with the digital technology. What this new program we will be able to allow senior citizens to be educated on computer use and digital use of technology. This will allow them freedom to know how to use the internet properly and how to access healthcare providers using the Internet. Some sentences are well equipped with using the Internet and computers. I like that we use some of our own senior citizens that they are comfortable with using the internet to teach the other senior citizens with less confidence how to use it. This is beneficial on a health tip because as I will see you soon and get older they feel as if they have less freedom to do things and things are too complicated for them to learn now. However, by teaching them how to use the Internet and computers this opens up a nether door for I retired senior citizens and for some of our senior citizens without families this will give they time to spend with other senior citizens and learning new skills. Which of this program computer classes for senior citizens offering dramatic stimulation and relative technology education? Other seniors will......

Words: 960 - Pages: 4

Free Essay

Effective Communication Paper Hcs 325

...Written by: Erica Duncan HCS 325   February 1, 2016 Effective Communication Paper Written by: Erica Duncan HCS 325   February 1, 2016 Effective Communication Paper Effective Communication Paper In this paper I will discuss effective communication in the workplace setting. Effective communication is the measure used when delivering information to a distinctive person or group by way of non-verbal and verbal communication. In today’s health care organizations they are trying out a mixture of forms of communication structures. These structures will help in the journey to improve patient care, increase productivity, and cutthroat advantages (Lombardi & Shermerhorn, 2007, p.53). Several organizations use traditional communication patterns such as divisional, functional, and matrix structures. However, some still use nontraditional patterns such as networking, teamwork, and “boundaryless” organizations (Lombardi & Shermerhorn, 2007, p.53). Countless of new managers must first follow traditional policies and routines already established by former managers or upper management before creating their own. The formal organizational structure is known as the official structure. This structure shows the way the organization is designed to function. There are organizational charts designed to help describe how an organization should work. In the chart it shows the division of work, which is the different positions or titles and what they are responsible for. The chart also shows...

Words: 1440 - Pages: 6

Premium Essay

Hcs 320 - Communication Paper

...Communication Channels HCS/320 August 8, 2011 Kimberly Foster Communication Channels Health care providers and other companies are constantly seeking ways to improve their methods of sharing information among each other. In this search, there is a need for more consistency and accuracy throughout the system. In the health care setting many believe that “electronic records are thought to be the best way” (Curry, 2011). The goals that these health care providers hope to accomplish are “recording the information instantly incorporating all the information from a large number of providers and using the entire body of information for making decisions about one’s healthcare.” In this paper, the different communication channels in both health care and other business settings will be discussed. We will also look at why effective communication is so important and offer some ideas at improving communication. Hospital Setting In the hospital setting some communication channels are: • Face-to-face • telephone • zone phone • pagers • overhead paging system • intercom • walkie talkies • vocera • computer • whiteboards • poster boards Communication takes place every day among every member of the health care team in a hospital setting.  It takes place between doctors, nurses, therapists, paramedics, housekeepers, maintenance workers, and even the volunteers.  The method in which the communication takes places can come in......

Words: 1541 - Pages: 7

Premium Essay

Hcs 490 Demographic Paper

...Demographic Paper: Baby Boomers Impact Your name HCS/490 Teacher name When it comes to the Baby Boomers Impact towards the Health Care Systems, there is only one that may wonder how they will as Baby Boomers population and their demographics impact health care systems in future generations. The subject of this reading will address this question and focus on the Baby Boomers population demographics, and explain the changes these demographics will have on health care systems in regard to patient’s needs and services. Along with explain the way demographic data informs companies the way services or products can successfully be marketed to Baby Boomers and how communities and the society needs to work together to correct demographic challenges Baby Boomers will encounter as they age. Population Demographics Most individuals tend to relate to the phrase Baby Boomers to oneself, father, mother, aunt, and uncle or even a grandfather or grandmother. According to the Unites States Census Bureau (2009), describes Baby Boomers as individuals born between 1946 and 1968 and as of 2009 there were 77,329,698 Baby Boomers living in the United States. The American elderly population based on the United States Census Bureau is rapidly growing therefore so will the impact on changing demographics. Impact of Changing Demographics on the Health Care Market According to the Bureau of Labor Statistics (2007), the impact that Baby Boomer changing demographics will have...

Words: 1413 - Pages: 6

Premium Essay

Hcs /490 Communication Paper

...Communication Paper HCS 490 Communication Paper “With the widespread use of electronic e-mail communication, health care experts are increasingly interested in employing newer technology to improve and lower the costs associated with medical care” (Zickmund & et. al, 2008). Good characteristic of health care depends on the health care provider’s ability to correspond effectively diagnosis and care for, in addition to providing proper health education information. Written and verbal communications have been customarily the principal means for sharing health information. Modern technology, such as Internet functions for communication among health care providers and patient are rising as a different feasible possibility for patient communication. E-mail has taken on importance as a form of communication that is accessible to consumers and health care providers. The use of e-mail by health care providers’ permits him or her to follow-up patient care. E-mail establishes a written documentation that eliminates uncertainty about what information the health care provider wishes to share. E-mail can give support to the health care delivery procedures by permitting written follow-up instructions, test results, and educational materials for patients, in addition to, a way for patients to reach easily his or her physician on n0n-emergency health questions. At the same time, concerns of privacy, confidentiality, and security must be dealt with to make sure the efficacy and......

Words: 807 - Pages: 4

Premium Essay

Hcs/490 Demographics Paper

...Demographics of an Aging Society Sherry Grant HCS/490 August 27. 2012 Mrs. Makala Pollard Demographics of an Aging Society The natural order of the life cycle states that all babies will grow old. Barring any disasters along the way this is in fact true. With the various technologies available, increased knowledge of medicine and treatment, and the resources available to caregivers the life expectancy of humans has increased greatly. With this increase come several changes in the health care market, concern for resources, and challenges to meet the necessary needs of this growing population of elderly health care consumers. Between 1900 and 2000, life expectancy in the U.S increased from 51 to 80 years for women and from 48 to 72 years for men (Population Reference Bureau, 2002). By 2030, it is estimated that 70 million U.S citizens will be over age 65, and 8.5 million Americans will be over age 85 (National Center for Health Statistics, 1999). This increasing elderly population will have a growing need for health care services, a need for resources available for not only the elderly health care consumers but also for those that care for them. With the increasing life expectancy comes an increasing prevalence of chronic disease. It is estimated that by 2040, almost 160 million people in the U.S, most of them elderly, will be living with chronic conditions (Population Reference Bureau, 2002). Chronic conditions pose a threat to the patient in the sense that their......

Words: 1276 - Pages: 6