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Health Care Ethics

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Market Influences in Health Care – Social Media and Technology National American University

Abstract
How much does social media influence individual’s health care decisions?
The effect of information that individuals receive through social media and technology is having a growing effect on their views towards health care. Mass media is in the business to convince individuals to have a certain thought or idea about health care. Social media and technology is identifying ways to connect with the audience, which is everyone. When individuals see an ad about a new medication or procedure, the viewer start to internalize the messages and signals at a conscious and subconscious levels. Everything an individual experiences through social media and technology can shape their thoughts, ideas and influence their choices and decisions. The different messages received through these different ways can shape the images of many areas within the health care systems.

Social Media - Social media is at every turn from the moment you wake up; to the moment you go to bed. It has become a part of our daily life and there is no getting away from it! It is impossible to imagine a life without social media somewhere. It has become the standard to have a number of televisions, computers, tablets and smart phones in every home and see a smart phone in everyone’s hand when your are out and about. We must have access to the internet at all times and the faster the better, so we can absorb even more information in a shorter amount of time. It is amazing just how many Americans use social media to gather information. One in five Americans use social media websites as a source of healthcare information, according to National Research Corp.'s Ticker survey (Merrill, 2011). Also a survey found that ninthy-four percent of respondents have used Facebook

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