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Health Care Strategic Planning

In: Business and Management

Submitted By tmjackson
Words 1275
Pages 6
Environmental Analysis and Setting Strategic Goals
HCS/589 – Healthcare Strategic Management
Taylor Jackson
Debra Sandberg
October 27, 2014

Introduction
Environmental analysis is important for a company. This allows for the company to look at external factors that will help them to succeed or fail. Environmental analysis could be internal as well as external. The internal analysis allows the company to look within and analyze the successes and see where improvement can and should be made. The external analysis looks at factors such as location, marketing, and surrounding areas to analyze if the these factors are what is best for the company.
Implications of Environmental Analysis According to Arthur (2014), “When doing an environmental analysis as part of a strategic plan, you have to keep an eye out for growth opportunities. Even if the environmental factors look discouraging, you may be able to find opportunities to grow the business.” The implications of the environmental analysis is to ensure the company is growing in the direction in which the CEO is hoping for. The environmental analysis allows the company to see the growth that is happening and see room for change to go along with the opportunities that are presented as well.
Major Benefits of Competitive Analysis Kokemuller (2014), “Competitive analysis is a process of systematically comparing your company, products and services against significant competitors within your industry. This is an important part of strategic planning, which is used to establish company goals, strategies and tactics.” The major benefits of the competitive analysis is it gives the company an inside look of the product they are currently producing and determine if they are providing the best product. In health care the health care facility wants to be able to provide the best health care possible to the patient....

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