...at: SUPPORT@ACTIVITYMODE.COM HSA 305 WK 4 ASSIGNMENT 1 MARKETING HSA 305 WK 4 Assignment 1 - Marketing and the Health Care System Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you: 1. Determine the direct impact of marketing for the health care provider you selected. 2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services. 3. Outline a marketing strategy for the health care provider you selected. More Details hidden... Activity mode aims to provide quality study notes and tutorials to the students of HSA 305 WK 4 Assignment 1 Marketing in order to ace their studies. HSA 305 WK 4 ASSIGNMENT 1 MARKETING To purchase this visit here: http://www.activitymode.com/product/hsa-305-wk-4-assignment-1-marketing/ Contact us at: SUPPORT@ACTIVITYMODE.COM HSA 305 WK 4 ASSIGNMENT 1 MARKETING HSA 305 WK 4 Assignment 1 - Marketing and the Health Care System Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you: 1. Determine the direct impact of marketing for the health care provider you selected. 2. Outline a strategy for the health care provider you selected to determine the utilization of its products or services. 3. Outline a marketing strategy for the health care provider you selected. More Details hidden... Activity mode aims to provide quality study notes and tutorials to...
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...|College of Natural Sciences | | |HCS/235 Version 3 | | |Health Care Delivery in the U.S. | Whenever there is a question about what and when assignments are due, please remember this syllabus is considered the ruling document along with your Instructors Policies and Course Requirements located in our Course-materials forum. You will also find our Course Calendar at the end of this Syllabus. This will assist you with when all assignments and DQ’s are due. Course Description This course provides a broad overview of the various functions of the United States health care system. The historical evolution of health care is examined. The student is introduced to the various forms of provider models and service delivery systems found in private and public health sectors, including ambulatory, acute, mental, and long-term care. The financing aspects of health care and their influence on health care delivery and quality are outlined. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies:...
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...How to reduce utilization costs and to improve patient health outcomes? The following report will outline a strategy that can be used to improve patient health outcomes and reduce utilization costs. Increasing pressure to control health care a cost necessitates that limited healthcare resources be used equitably and judiciously. Healthcare expenditures must be correlated with high quality and efficiency in the delivery of services to improve health outcomes. This requires understanding the benefits and effectiveness of clinical procedures, recognizing the major drivers of health care costs, and identifying potential means for achieving savings. (American College of Physicians, 2009) To improve health outcomes, physician and staff members will encourage patient to utilize “my chart.” My chart is a portal that can be used when utilizing an Electronic Health Records. One electronic health records would be Epic/Apex. When patients are able to look at their lab results at will and clinical results this gives them an opportunity to be involved in their own health care. An electronic database allows patients to have access in asking provider questions, and finding out the answers in a timely manner. When patients are able to communicate with their provider by directly sending him/her a message, this gives them easy access involving health outcomes. Patients have an online access that allows them to communicate with a provider in a timely manner, which makes it easier to communicate...
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...HSM310 Course Project In this research paper you are to select a country other than the United States and survey the health care system of that country, identifying and discussing its key features. As part of this project, you’ll research your chosen country’s health status and health care environment, its policies and practices. Due Week 2: The name of the country you’ve chosen as the topic of your project is submitted to the drop box. (See additional instructions under the Week 2 Assignment tab) Due Week 5: An outline of the information and topics to be covered in your paper is due to the dropbox by the end of the week. This assignment is to follow a formal outline format. For a template of a formal outline review the example provided in the Course Project tab or visit: http://www.crlsresearchguide.org/worksheets/outline%20worksheet.htm this is the one I am going now Due Week 7: The completed research paper is due by the end of Week 7 and requires at least three sources beyond the course text and should be 6-8 pages in length. I will need this one in about two weeks. I will be paying for this one later The length of this paper is to be 6-10 pages; bibliography and text citation is required (APA Style). You are required to have references from our course textbook incorporated into your paper (in–text citations/works cited page) and at least three sources beyond the course texts. Have your paper include an introduction, main body and conclusion. For additional information...
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...location where the population is small, services may not be in high demand. It is very important that the stakeholders assess the changing values, attitudes, and demographic characteristic to continue providing optimal care. Depending on the nature of the local economy, wage rates, disposable income, unemployment and transportation can all have an economic influence on the development of a clinic. The mission statement should be to continuously improve the quality of health services provided to the communities they serve by creating an environment that promotes physician participation, recognizes the value and contributions of the employees, and strives to meet the unique healthcare needs of our local communities. The goal should be to provide excellent physical, emotional and spiritual care for each patient and their families, build a work environment where each person is valued, respected and has an opportunity for personal and professional growth, strengthen relationships with universities, colleges, other hospitals, agencies and the community. There are several issues that would be valuable to consider in identifying candidate measurement areas and developing performance measures for the hospital outpatient setting, including: The type of care and services delivered in the hospital...
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...This paperwork contains HCS 440 Week 4 Individual - Economic Issues Simulation Paper General Questions - General General Questions Review the Health Care Economics Issues HMO Simulation exercise posted on your student web page. Follow the Wk 4 WEB LINK “Understanding Economic Issues for HMO’s”. This exercise is for your learning experience only. Do not post any screen short from the exercise as part of your assignment. Economic Issues Simulation Paper Prepare a 1,050- to ,1400 paper in which you present a profile of each company including the demographics of the employees, the health care risk factors (potential areas of high utilization), and the premiums the company is willing to pay. Apply each plan, Castor Standard and Castor Enhanced to each company, Constructit and E-editor, to determine which plan best meets the healthcare needs of the employees – ignore Dearden. As a representative of Castor insurance, your job is to maximize profit and minimize risk for the company. Based on your analysis of potential utilization, give at least two reasons why each plan could be selected for each company. Then select one of the two companies and state which plan you would select to sell to that company? What are the reasons for this decision? Why did you not select the other plan offered? Your paper should be organized so that each question serves as a subheading followed by the discussion, i.e. Two Reasons Why Each Plan Could Be Selected, Which...
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...Information Systems for Human Resources Management Information is an essential tool for managers in the retention, recruitment, utilization and evaluation of human resources in health services organizations. Since they support the goals and objectives of the organization, information systems play an important role in planning and management of human resources. These systems will serve as an important personnel administration operational programs, including employee record keeping, budget control, compensation, benefits management, and government reporting. This paper will discuss the project plan overview of human resources information systems (HRISs) and their strategic and operational use in a health care organization. Certain topics include: Role and functions of a HRIS for human resources management Relationship of a HRIS to other information systems Process of planning, developing, and implementing a HRIS Implications of effective HRIS utilization for health services managers Managing human resources effectively requires information from several sources. Computer technology enables hospitals and other health care organizatoin to combine human resources into a single database that can be used to support multiple personnel and managerial functions. A human resources information system (HRIS) is the integration of software, hardware, support functions and system policies and procedures into an automated process designed to support the strategic and operational...
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...- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Information Systems for Human Resources Management Information is an essential tool for managers in the retention, recruitment, utilization and evaluation of human resources in health services organizations. Since they support the goals and objectives of the organization, information systems play an important role in planning and management of human resources. These systems will serve as an important personnel administration operational programs, including employee record keeping, budget control, compensation, benefits management, and government reporting. This paper will discuss the project plan overview of human resources information systems (HRISs) and their strategic and operational use in a health care organization. Certain topics include: Role and functions of a HRIS for human resources management Relationship of a HRIS to other information systems Process of planning, developing, and implementing a HRIS Implications of effective HRIS utilization for health services managers Managing human resources effectively requires information from several sources. Computer technology enables hospitals and other health care organizatoin to combine human resources into a single database that can be used to support multiple personnel and managerial functions. A human resources information system (HRIS) is the integration of software, hardware, support functions and system policies and procedures into...
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...* Health Care Economic Issues Outline * I. Introduction A. More than 50 million uninsured in the United States (Young, 2012) B. Uninsured population is considered vulnerable population C. Uninsured use emergency department to meet their primary health care needs D. Overcrowded emergency departments require reallocation of resources * II. Effectiveness of the Current Procedures in Place * A. Federal Emergency Medical Treatment and Labor Act (EMTALA) requires hospitals * to treat every patient irrespective of the payer source B. Limited community resources forces uninsured population returning to emergency department for minor ailments C. Shrinking federal and state funding for medical assistance programs D. Current procedures do not address medical needs of the undocumented populations * E. Treating uninsured costs taxpayers more than $175 billion per year (KFF, 2008) F. Hospitals absorb more than $65 billion dollars per year in uncompensated care III. Affects of financial decision-making process A. Express/Urgent Care areas added to emergency B. PA added to Triage to treat minor health issues C. Sponsor Care Funds Created 1. Hospitals have created sponsor care programs designed to help alleviate the amount of debt created by an insured patient. The funding for sponsor care programs comes from direct donations from the community and are meant specifically for patients that are receiving...
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...RUNNING HEAD: AETNA MARKETING STRATEGY 1 “Aetna Marketing Strategy” Tara Brown Professor Charmaine Rhames HSA 305-Health Services Marketing April 29, 2013 This research was conducted and studied by Professor Rhames. AETNA MARKETING STRATEGY 2 Abstract This paper describes the health care system and the role of marketing. It analyzes the competitive environment of a health services organization. It identifies a course of action which allow strategic marketing success. It outlines its strategy on Aetna to determine the utilization of its products and services. The marketing strategy and the strategy for Aetna is outlined. The recommendation process is to list at least three separate ways in shaping the buying decisions of its customers. AETNA MARKETING STRATEGY 3 In 1850, Aetna Insurance Company formed an Annuity Fund to sell life insurance. The Annuity department detached from Aetna Insurance...
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...of Magellan Health is to provide its customer’s with greater insights into their health, while keeping healthcare affordable, and returning value to its shareholders. Those are three very different goals. What may benefit their customers may not benefit their shareholders. Additionally by keeping costs lost their institutional plan members may benefit but at the expense of the patients or physicians. This paper will outline the various steps Magellan will take to deliver on all three of these principles. Target Outcomes and Measuring Results The most obvious thing a business can do to be successful is to maintain its profitability. Without turning a profit and maintaining cash flow the business would be forced to close its doors. Therefore, financial objectives are one of the most important considerations. With the recent passage of the Affordable Care Act, an insurer can no longer deny coverage for pre-existing conditions. Additionally all members of the public are required to be insured by 2014 as there are penalties for, not purchasing health insurance. This influx of new additional clients has created a boon for the healthcare industry, (La Monica 2015), insurance companies will face rising costs as more people join plans with pre-existing conditions. To ensure that the risks associated with new and existing members of their plans appropriately match their rewards, Magellan health has partnered with Informed DNA. This partnership will allow Magellan Health to provide genetic...
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...HS543 Health Services Finance Summer Term 2012 Instructor: Mary Black Course Project Outline U.S. Healthcare System Reform Submitted By Project Outline This project will explore the current state or our healthcare and where it is predicted to cost us in the future. We will also examine the overall health programs and how the uninsured will affect the system entirely. Universal healthcare would alleviate the financial burden on some of the population and provide access to almost all of the country's population; however, this system will cost more. Funding the program will be discussed as well as the taxes and other funding that will help pay for the coverage. Likewise, how this will affect hospitals and healthcare providers. Topic: U.S Healthcare System Reform Outline I. Abstract II. Introduce the Issue (Background) A. An analysis of our current healthcare system 1. A history of major events 2. Impact to healthcare organizations III. Defining the problem A. Political disagreements B. The increase of expenses IV. Literature Review A. Is U.S. Healthcare deteriorating? B. Effects on the profitability of local hospitals V. Analyze the Problem A. Raising insurance premiums B. The uninsured VI. Possible Solutions A. French Healthcare system B. A public option VII. Implementation Plan A. Financing VIII. Justification A. Access of care B. Quality of care C. Utilization of resources ...
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...Abstract of the Idea- Work-related stress is a major cause of occupational ill health, poor productivity and human error. It can result in sickness absence, high staff turnover and poor performance and a possible increase in accidents due to human error. Research provides strong links between stress and: ■ physical effects such as heart disease, back pain, headaches, gastrointestinal disturbances or various minor illnesses; and ■ Psychological effects such as anxiety and depression, loss of concentration and poor decision making. Stress can also lead to other behaviors that can have an adverse effect on psychological and physical health and well-being, for example, social withdrawal, Aggressive behavior, alcohol/drug abuse, eating disorders and working long hours. Research has shown work-related stress to have adverse effects for organizations in terms of: ■ employee commitment to work; ■ staff performance and productivity; ■ accidents caused by human error; ■ staff turnover and intention to leave; ■ attendance levels; ■ staff recruitment and retention; ■ customer satisfaction; ■ organizational image and reputation; ■ Potential litigation. By taking action to manage the causes of stress in your workplace, you can prevent or reduce the impact of these problems on your organization and bring about business benefits. Problems at work are more strongly associated with health complaints than are any other life stressor-more so than even financial problems...
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... | | |College of Natural Sciences | | |HCS/440 Version 5 | | |Economics: The Financing of Health Care | Copyright © 2010, 2007, 2005, 2004, 2002, 2000 by University of Phoenix. All rights reserved. Course Description This course provides an overview of the economics of health care. The various payers are examined, including private, state, and federal entities. Issues such as the cost effectiveness of prevention, the management of patients and their diseases, as well as the cost of treatment settings are discussed. Third party reimbursement from various sources, ranging from for-profit insurance carriers to charitable donations, are reviewed. The health care system's use of grant funding and research dollars is described. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change...
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...Third Party Reimbursement and Risk Management Article Summary Outline A. Summary 1. Introduction 2. Studies B. Personal Reaction 1. What I learned 2. What I think C. Application in classroom setting 1. The HIPPA Act 2. Ethics as the core A Risk management gives rise to various policies, which focus on making patients and clients secure since they can access care in diverse hospitals. Indeed, the exposure of patients to various risks during the treatment process affects their livelihood. The article indicates that most patients and legal representatives are not genuine since they sue the health care providers to their own advantage. Consequently, physicians acknowledge issues, which are not to be reimbursed. Apparently, attitudes focusing on revenge by patients create a croaky affiliation amidst the facilities, lawyers and patients. Attributable to the friction, medical lawsuits have become expensive. Studies equally exemplify that the patients ultimately become the beneficiaries of the lawsuits. The patients, being the determinants of the claim, necessitate the utilization of funds as compensation. An additional issue pertains to reduced government involvement in the damages yet its judges play a major role in making decisions. During litigation process, more time is spent. It equally emerges that court judgments register the premier amount of recompense in comparison to cases settled locally...
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