Free Essay

Health Cruises

In: Business and Management

Submitted By joe22
Words 445
Pages 2
Facts of the Case

- Health Cruises Inc.

o A Miami based firm that was created by self-styled innovator and entrepreneur Susan Isom.

o Packages cruises to Caribbean islands such as Martinique and the Bahamas.

- Main goals

o To promote good health habits without the pressures of day-to-day living.

o Provide guests with relaxation and comfort through many different health programs on the ship.

o Entitle guests to a supportive environment that will give them confidence to achieve their desired goals.

o Put an emphasis on breaking crucial bad habits such as smoking and over-eating.

- Management crew

o The ship comes packaged with ten consulting psychologists and health specialists who develop a program to examine and monitor the behavior of passengers as well as charter a ship.

o Chairperson DeForrest Young is responsible for management decisions.

o Pittsford and LaRue advertising executive Susan Carolyn is accountable for promoting the ship.

- Expenses

o The initial capital to get the ship up and running is over $250,000.

o Most of it going to the $220,000 ship rental and crew wages.

o The initial advertising expense is $65,000.

o There is also a $10,000 fee for other administrative expenses

Central Problem

- Main issues

o There was a less than expected passenger turnout in relation to advertising executive Carolyn Sukhan’s prediction.

o Only two hundred passengers registered for the cruise a month before sail date, falling short of the three hundred passenger prediction.

o The two hundred passengers average $1,500 per stateroom.

- Options

o The board is faced with tough decisions with what to do next.

o They can cancel the entire cruise and just take the losses.

o They can run the cruise with the two hundred passengers they have now and hope that a couple more will trickle in

o They can shell out more money on advertising and hope for a positive turnout.

- Additional Costs

o Since the passenger turnout is not what the board had expected they can try to advertise more in hope that a positive turnout will occur.

o Advertising executive, Carolyn Sukhan stated that if the company put in an additional $6,000 for advertising an estimated twenty more passengers would sign up.

o She also affirmed that if the company spent $15,000 for additional advertising an estimated turnout of forty passengers would occur.

- Budget

o The limited budget the company is dealt with will play a big role in what it does.

o They will need to provide incentives to their shareholders in order to obtain more funds.

o This will be a tough and rigorous process the board will face.

Similar Documents

Free Essay

Aircraft

...MEM425: Aircraft Performance and Design (drag-polar) Dr. Ajmal Yousuff Dept. MEM Drexel University “Engine Selection” In a cruise flight: 2 T  D  qSCD  qS CD,0  KCL    (5.3.2) 1  q (T / S )  (T / S )2  4CD ,0 K (W / S ) 2   2CD,0  Yousuff MEM 425 Aircraft 2 Altitude effects (5.3.2) Ta  Ta 0 (  / 0 ) VTmin  2W   S  K CD ,0     Yousuff MEM 425 Aircraft 3 Drag Polar manipulation 2 CD  CD,0  KCL 3/2 1/2 CL / CD , CL / CD , CL / CD  is important  Maximization of CD / CL  (CD,0 / CL )  KCL Yousuff MEM 425 Aircraft 4 The drag-polar 2 CD  CD,0  KCL Drag-polar reflects the aerodynamic efficiency of the vehicle While the design parameters {CD,0,K} are fixed, CL could be changed in flight. Three important ratios: 3/2 1/2 CL CL CL , , CD CD CD yousuff MEM425 Aircraft Design 5 The ratio: 3/2 C L / CD 3/2 CL CD max yousuff MEM425 Aircraft Design 6 The ratio: CL / CD CL CD max yousuff MEM425 Aircraft Design 7 The ratio: 1/2 C L / CD 1/2 CL CD max yousuff MEM425 Aircraft Design 8 Velocity in cruise flight 3/2 (CL / CD )max (CL / CD )max 1/2 (CL / CD )max V 2 2W  S K 3CD ,0 2W  S K CD ,0 2W  S 3K CD ,0 a yousuff MEM425 Aircraft Design 9 An example Consider HW2 aircraft: @ sea-level, Pmin = 27547 ft.lb/sec occurs at V = 110 ft/sec. Determine drag-polar parameters: ...

Words: 460 - Pages: 2

Premium Essay

Coastforlife

...Introduction Cruise industry is facing a downturn worldwide after Sep 30, 2010’s terrorist attack in Caribbean, experienced an immediate decline in bookings. A requested report to identify a strategy for Coast4Life (C4L hereafter) to remain profitable during the downturn is followed. Issue Identification The terrorist attack caused the decline in booking of cruise next year implies that the cruise revenue may shrink worldwide. C4L itself, although in the past three years has been growing fast with continuing improvement in liquidity and profitability, activity and long term debt (Appendix 1), but facing the industry downturn, If no any action on C4L in 2011, it may suffer a net loss if dry dock division is not able to obtain the external revenue from maintenance ships (Appendix 2). The following four alternative strategies are being considered in order for C4L to keep profitable in the downturn Analysis First option is to cut cost by selling dry dock that C4L used to do maintenance for the two cruises. Pros: • A relevant cost analysis has been conducted and it shows: by selling dry dock, C4L could save an average cost at $1.6million in 2011 and $1.3million in 2012(Appendix 3) based on how much dry dock can obtain from external revenue in three scenarios. • C4L can use its resources and investment concentrating on its core business after divesting its dock maintenance service • BC government may assist in building more docks for cruise ships is an opportunity that C4L...

Words: 740 - Pages: 3

Free Essay

Aeronautical Management

...MOD 3 LOB 4: Interpret performance speeds and performance specifications for various aircrafts. Link: http://www.pilotfriend.com/aircraft%20performance/acft_list.htm When I started searching for a website I wanted to find one that had a large database of base with a good amount of specifications on each of them. The first site I had found was risingup.com but then I saw that somebody had already used that. So I continued my search and that brought me to pilotfriend. Their database of companies has 72 planes within it and when you click on each manufacturer it brings up all the models that they have specifications on. You can explore all the different models from each manufacturer. When you click on a specific company it comes up with a brief history on them and how the company got started. When you click on a specific model of plane they also give you a brief history on the plane and how it originated. They also include a few color photos, both inside and outside the plane. The performance specifications that they give all include horsepower, top speed, cruising speed, stall speed, gross weight, empty weight, fuel capacity and range. They also include ground rolls both normal and over a 50ft obstacle for both takeoff and landing. The information also includes the rate of climb and the ceiling for the aircraft. The one thing that I didn’t really like about this website is that it is mostly privately flown aircraft and not commercial liners. Other than that...

Words: 271 - Pages: 2

Premium Essay

Business

... April 4, 2014 The case between passenger Rose Alder v. Ontario Cruises Inc. and employee Wallis Boatswain can be explained by more then three ways. Passenger Rose Alder suffered head trauma and recovering from serious injuries because an employee of the provincial government was distracted from his duty. Rose alder then decided to sue the company Ontario Cruises Inc. and the employee involved, which was Wallis Boatswain. Ontario Cruises Inc. can be held liable, the government of Ontario can be held liable and Wallis Boatswain can also be held liable for the accident. There are certain steps and things missing that make this case complicated because of certain mistakes and steps that were taken to lead a lawsuit. Ontario Cruises Inc. offers cruises around Lake Ontario at 50 dollars a ticket, which entitles the customer to 3 hours of an enjoyable cruise. At the time of ticket purchase, the customer must sign a “Waiver of Liability”. The waiver states, “The passenger accepts all physical and legal risks of loss or injury. Neither Ontario Cruises Inc. nor its employees shall be held responsible or liable for any loss or injury suffered by any passenger that is caused by the negligence of Ontario Cruises Inc. or its employees.” Since the accident happened on the pier and not actually on the cruise ship the companies “Waiver of Liability” is not relevant. Therefor the company of Ontario Cruises Inc. cannot be sued and would be protected if anything were to happen to a...

Words: 854 - Pages: 4

Premium Essay

Carnival Cruise Lines: Exploiting a Sea of Global Opportunity

...Carnival Cruise Lines: Exploiting a Sea of Global Opportunity. Summary: The case has given us the definition of Cruise, as well as the history of Cruise. Nowadays, there are 2 biggest companies: Carnival and Royal Caribbean nominated the Cruise Industry with total of 72% of the market. By far, Carnival is the bigger than Royal Caribbean. Furthermore, the case goes deeper about the company – Carnival; for example; history, business background and business potential of Carnival. Carnival has done very well In International Water. Company has flags of convenience of about 30 different countries. Legally, Carnival is a Panamanian company, even though it’s listed on the New York Stock Exchange, has operating headquarters in Miami and London, and caters mainly to passengers who set sail from the United States. Moreover, the case also explains how Carnival became so successful: First, ship shopping, Carnival has a huge system in global and is also received a huge advantage of low tax. Secondly, where to find Able- Bodled Seamen, crew members of Carnival hail from 100 countries but mostly they are Filipinos because of fluent English and cheap labor. Thirdly, Casinos and other Amenities, that is because cruises operate outside the jurisdiction of any national authority, they’re not subject to any national laws restricting gambling. In addition, the most activity of shopping in cruise ship is selling arts. However, Carnival has also met some problems in political, health, economic...

Words: 1107 - Pages: 5

Premium Essay

Vacations

...Vacations Doris A. Davis Vacations Cruises appeal to many travelers because they are considered all-inclusive vacations. Pay one price and receive accommodations, meals, entertainment, and transportation between island and port destinations. But once onboard, many cruisers find themselves shelling out hundreds of additional dollars for shore excursions, alcoholic beverages, and gratuities. What happened to their supposedly all-inclusive vacation? Many land-based resorts also refer to themselves as all-inclusive, yet [the properties offer a different set of included amenities. As I look at the picture my mind can imagine exactly what my experience would be. So what does it really mean to be all-inclusive? I have compared the pictures of all-inclusive resort and cruises at sea I believe all-inclusive land resort vacations are the best. All-inclusive cruises and resorts tend to include different amenities in the base price. Book a mainstream cruise, and you'll receive accommodations, all meals and snacks, certain beverages at meal times, use of the ship's facilities (such as the pool, kids club, and fitness center), onboard activities and entertainment, and transportation between ports-of-call. You will have to pay extra for soft drinks and alcoholic beverages, tips for a waiter, spa treatments, shore excursions, airfare, and airport transfers. Luxury liners may include tips for the waiter and alcohol in their base price. On the other hand, book an all-inclusive resort package...

Words: 949 - Pages: 4

Premium Essay

Coast4Life

...Coast4Life Cruises Memorandum To: Board of Directors From: Pat Brown, Controller Subject: Options for cost savings and revenue generation Date: November 30, 2012 Introduction Recent events in the cruise industry, specifically a terrorist attach on a cruise ship in the Caribbean, are expected to affect cruise travel negatively over the next year. Based on the effects of past terrorist attacks on the airline industry, overall bookings for cruises worldwide are expected to drop by 50%-55% over the next six months, and 30%-35% overall for the next year. If there are no further incidents, worldwide demand for cruises could be restored to 2012 levels by 2014. A projection for 2013 and 2014 is included in Appendix A. During this downturn period, the Board has mandated that Coast4Life remain profitable and explore methods to reduce costs and/or generate revenue. As directed, the following four options were analyzed: divest the Fraser dry dock, target a more profitable market segment, register Coast4Life’s ships in Liberia and hire crews and hospitality workers from underdeveloped countries for low wages, and implement a web-based booking system to take advantage of the increasing numbers of travellers who are making reservations via the Internet. Analysis Option One: divest the Fraser dry dock. An offer has been made for the dry dock land, facility and equipment for $4.3 million. The current book value of the dry dock is $2.6 million. While the sale will generate...

Words: 1376 - Pages: 6

Premium Essay

Cruse Sales and Management

...Cruise Sales and Management I. COURSE TITLE: CRUISE SALES AND MANAGEMENT II. COURSE DESRIPTION: This course explores the travel industry by developing an understanding of the reference materials used to market cruise for domestic and international destinations. Course Credit: 3 units lecture Contact Hours: 3 hours lecture/week 54 hours of lecture/term III. COURSE RATIONALE Cruising has been considered a global phenomenon; statistic shows the growing popularity of the cruise industry. This course aims to study the essential feature of cruises and how it contributes to the Tourism Industry. IV. COURSE OBJECTIVES By the end of the course, students should be able to: 1. Analyze the past, present and future of the cruise industry; 2. Analyze the services of the cruise industry from a traveler’s perspective. Identify routes, schedules, fare specials, and vacation packages; 3. Reflect on the issues affecting the cruise line industry and explain the psychology of selling cruises to prospective clients; 4. Observe the importance of capitalizing in the sale of cruise vacation packages to a much wider audience; and 5. Exert effort in producing cruise brochures in relation to the travel. V. COURSE CONTENT UNIT 1. Contemporary Cruise Operations 3 hours – June 16-17, 2011 A. Specific Learning Objectives: At the end of the unit, the students should be able to: 1. Define elements of cruising. 2. Identify the history of cruising. ...

Words: 292 - Pages: 2

Free Essay

Admn 233 Assignment 2

...ADMN 233 Assignment 2 Template Assignment 2 Instructions Assignment 2 is worth 15% of your final mark. It should be completed and submitted after you finish Chapter 7 in your textbook. This assignment is divided into three parts, corresponding to the 3-x-3 writing process described in Unit 2 (Chapters 5 to 7) of your textbook. You will complete three activities in each part of this assignment. Part 1: Prewriting (30 marks) Activity A – Analyze a task Activity B – Anticipate an audience’s needs Activity C – Adapt your message to your audience and its needs Part 2: Writing (30 marks) Activity A – Research a topic and generate ideas Activity B – Organize ideas into a coherent text structure Activity C – Compose a first draft Part 3: Revising (40 marks) Activity A – Evaluate a text Activity B – Organize a text Activity C – Revise a text General Instructions The writing tasks you will complete in this assignment are based on real-world scenarios that describe a variety of situations. 1. Read every activity and scenario carefully in order to understand the problems that the characters encounter and the actions that they take. 2. Complete all three activities for each part in sequence. Limit your answers to a maximum of one sentence per mark, unless otherwise instructed. For example, if a question is worth three marks, ensure that you write three complete sentences. 3. Decide what information...

Words: 3722 - Pages: 15

Free Essay

Colonel

...Table of Contents Executive Summary…………………………………………………………………………………………………………………………………3 Situation Analysis 4 Market Summary 4 Pet Industry Analysis 3 Pet Market Trend 5-5 Market Trends 5-6 Demographics 6-7 Market Psychographics 7-8 Market Needs: Cruise Travel and Pets 8 The Competitive Environment - SWOT analysis 9 Strengths 9-10 Weaknesses 10 Opportunities 11-11 Threats 12-12 Competition 12-13 Service Offering 13 Keys to Success 14 Marketing Strategy 15 Mission 16 Marketing Objectives……………………………………………………………………………………………………………………… 16-17 Financial Objectives…………………………………………………………………………………………………………………………......17 Target Market………………………………………………………………………………………………………………………………….18-19 Financial…..………………………………………………………………………………………………………………………………………19-27 Controls………………………………………………………………………………………………………………………………………………..27 Conclusion………………………………………………………………………………………………………………………………………28-29 References……………………………………………………………………………………………………………………………………..29-30 Executive Summary Furry Pet Spa & Resort is a Private Limited Company that aims to provide a world class spa for pets while owners travel with them. Since people are engaged in more travel, there is an excellent opportunity for some travelers to take their pets with them on vacations. Research now suggest that pet owners in many instances would prefer taking their pets with them, but the travel industry has been reluctant to allow pets to accompany their owners on some modes of transportation and lodging facilities...

Words: 6281 - Pages: 26

Free Essay

Business Communications Paper

...ADMN 233 Assignment 2 Template Assignment 2 Instructions Assignment 2 is worth 15% of your final mark. It should be completed and submitted after you finish Chapter 7 in your textbook. This assignment is divided into three parts, corresponding to the 3-x-3 writing process described in Unit 2 (Chapters 5 to 7) of your textbook. You will complete three activities in each part of this assignment. Part 1: Prewriting (30 marks) Activity A – Analyze a task Activity B – Anticipate an audience’s needs Activity C – Adapt your message to your audience and its needs Part 2: Writing (30 marks) Activity A – Research a topic and generate ideas Activity B – Organize ideas into a coherent text structure Activity C – Compose a first draft Part 3: Revising (40 marks) Activity A – Evaluate a text Activity B – Organize a text Activity C – Revise a text General Instructions The writing tasks you will complete in this assignment are based on real-world scenarios that describe a variety of situations. 1. Read every activity and scenario carefully in order to understand the problems that the characters encounter and the actions that they take. 2. Complete all three activities for each part in sequence. Limit your answers to a maximum of one sentence per mark, unless otherwise instructed. For example, if a question is worth three marks, ensure that you write three complete sentences. 3. Decide what information...

Words: 3971 - Pages: 16

Free Essay

Grennell Farm

...The Craziest Airplane Cabins Of The Future The Daily Western 10 Things To Do In Cuba Before It Changes Forever The Daily Western An Inside Look At The Newest And Most Amazing Cruise Ship In The World The Daily Western The Top 10 European Cities According To Readers’ Choice Awards Of CN T... The Daily Western Here Are Eight Popular Diet Myths That Are Totally Busted The Daily Western From Brazil To Japan, Fascinating Trip To Gas Stations From Around The... The Daily Western 10 Habits You Need To Adopt To Help Improve Mental Health The Daily Western Chosen as favorite offer by others ! Sponsored Ads By OffersWizard Continues for 1 more page » READ FULL DOCUMENT Full access is free for premium users You might like × An Inside Look At The Craziest Airplane Cabins Of The Future The Daily Western 10 Things To Do In Cuba Before It Changes Forever The Daily Western An Inside Look At The Newest And Most Amazing Cruise Ship In The World The Daily Western The Top 10 European Cities According To Readers’ Choice Awards Of CN T... The Daily Western Here Are Eight Popular Diet Myths That Are Totally Busted The Daily Western From Brazil To Japan, Fascinating Trip To Gas Stations From Around The... The Daily Western 10 Habits You Need To Adopt To Help Improve Mental Health The Daily Western If You Want To Loose 10 Pounds Without Workout, Try These 8 Tips. The Daily Western Ads By OffersWizard READ FULL DOCUMENT Full access is free for premium...

Words: 415 - Pages: 2

Premium Essay

Nvp Coast for Life

...Quantitative analysis of the issues and the related alternatives (details provided in appendices and a high-level summary provided in the body of the memorandum), 5. Qualitative analysis of the issues and the related alternatives, 6. Supported recommendations, 7. A conclusion, 8. Appendices, and 9. Any footnotes. Coast4Life Cruises Business Case Analysis Business Case Analysis Introduction Coast4Life Inc. was incorporated federally on June 3, 2000, and is in the business of offering ocean cruises along the Canadian west coast, with stops at interesting ports of call in British Columbia. The business has a September 30 year end. In 2007, the original owners sold all their Coast4Life shares to the senior management group. Between 2001 and 2010, the company grew steadily from 135 to 574 employees and from $9.4 million to more than $55.7 million in revenue. Vision Coast4Life will be the first choice for vacationers who are seeking a safe, enjoyable and unique cruise experience in the northeastern Pacific Ocean. Mission Coast4Life meets the needs of North American vacationers by offering safe, enjoyable and unique cruises along the coast of British Columbia at affordable prices and at a high-quality level of service. Coast4Life also strives to minimize the effects of cruising on the ecology along the BC coast and maximize the safety of customers, staff and marine life by ensuring that the ships used are well maintained and that environmental and safety...

Words: 890 - Pages: 4

Free Essay

Crew Management on Cruise Ship

...and foreign crew members by Star Cruise. What are the training and development programmes provided by Star Cruise to ensure quality service? Identify the benefits enjoyed by the crew members. Evaluate and support with reasons if more can be done to improve crew management. Tasks: • Study Crew Strength • Elaborate on Recruitment Methods • Elaborate on Recruitment Criteria • Training and Development Programmes • Service Standards • Benefits Enjoyed by Crew Members • Evaluation • Improvements on Crew Management Crew Strength Currently, there are a total of 1423 crew members of 17 different nationalities onboard the Super Star Virgo. The crew members are mainly divided into three divisions; Marine Department (Deck and Engine, Navigation, Technical), Club Department (Games Operation, Entertainment) and Hotel Department (Housekeeping, Service, Concierge). Recruitment Methods Recruitment of prospective crew is carried out through a crewing agent (Strada Maritime Corporation and Martley Shipping Inc) which thereafter deployment is processed through authorised local crewing agents appointed in the countries. Similarly, job seekers can also send their general applications for suitable positions through the Star Cruise official website (http://www.starcruises.com) to apply for job vacancies. A pre-requisite interview will be done by the Star Cruise Recruitment Representative for all Star Cruise employment. Finally, the successfully...

Words: 906 - Pages: 4

Premium Essay

Cruise Sales and Management

...I. COURSE TITLE: CRUISE SALES AND MANAGEMENT II. COURSE DESRIPTION: This course explores the travel industry by developing an understanding of the reference materials used to market cruise for domestic and international destinations. Course Credit: 3 units lecture Contact Hours: 3 hours lecture/week 54 hours of lecture/term III. COURSE RATIONALE Cruising has been considered a global phenomenon; statistic shows the growing popularity of the cruise industry. This course aims to study the essential feature of cruises and how it contributes to the Tourism Industry. IV. COURSE OBJECTIVES By the end of the course, students should be able to: 1. Analyze the past, present and future of the cruise industry; 2. Analyze the services of the cruise industry from a traveler’s perspective. Identify routes, schedules, fare specials, and vacation packages; 3. Reflect on the issues affecting the cruise line industry and explain the psychology of selling cruises to prospective clients; 4. Observe the importance of capitalizing in the sale of cruise vacation packages to a much wider audience; and 5. Exert effort in producing cruise brochures in relation to the travel. V. COURSE CONTENT UNIT 1. Contemporary Cruise Operations 3 hours – June 16-17, 2011 A. Specific Learning Objectives: At the end of the unit, the students should be able to: 1. Define elements of cruising. 2. Identify the history of cruising. ...

Words: 1082 - Pages: 5