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Health Issue and Target Population

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Health Issue and Target Population

Health Issue and Target Population
On September 5, 2004, Colorado State sophomore, Sam Spady died after consuming alcohol for 11 hours during a Colorado State football game. Unfortunately, Ms. Spady’s situation is not an isolated event but rather an alarming trend with “nearly 1,700 college students between the ages of 18 and 24 die from alcohol-related incidents each year (National Institute of Alcohol Abuse and Alcoholism, 2005).” Moreover, drinking among college students often times occurs regularly, and in some situations the amount consumed reaches dangerous levels. Current surveillance systems used to monitor binge drinking among college students depicts an alarming trend, and it appears binge drinking is evolving from a social past-time into a dangerous public health epidemic.
Behavioral Risk Factor Surveillance System (BRFSS)
The Behavioral Risk Factor Surveillance System (BRFSS) uses a telephone survey method for the purpose of acquiring information from study participants regarding their drinking habits. The obtained data is then calculated for the purpose of quantifying the prevalence, frequency, and intensity of binge drinking among study participants, and according to Kanny, Liu, Brewer, Garvin, and Balluz, (2012), “binge drinking was most common among persons aged 18-24 years; however, the highest frequency occurred in persons aged ≥ 65 years” (p. 15). Furthermore, the state of Wisconsin registered the highest age-adjusted prevalence and intensity of binge drinking according to study results (Kanny et al., 2012). The public health epidemic of binge drinking represents a pattern of concerning decisions regarding the overuse of alcohol for the purpose of recreation; education and health promotion represent logical strategies to reverse the trend.
The National Survey on Drug Use and Health (NDSUH)
The

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