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Health Models

In: Other Topics

Submitted By armygirl1561
Words 1650
Pages 7
There are 5 main different health promotion models, these try and change people’s lifestyles in order to make them healthier and do what is correct, and these models do it in different ways to each other and have advantages and disadvantages of using their methods.

Fear: If a company uses a fear approach to achieve this they must scare people into a adopting a healthier lifestyle. An example of a campaign that uses fear could be “Think” they encourage people to be road worthy, they were able to use fear by reacting to a car accident were a child gets seriously injured and at the end watches his friends have fun without him.

The problem with the fear approach is that you cannot make it too frightening otherwise you could upset children or even disturb adults if it is over disturbing. Sometimes a fear approach could be adapted to make it seem more like a dramatic effect which could be classed as being dishonest towards the audience. Using the fear approach can be good though as it is more likely than any other model to put people off by using dramatic and off putting scenes.

Think campaign used the fear approach by having a young boy getting hit by a car this was because he was not being safe around roads. This could be distressing for young children to see as the young actor does get badly injured in the making of this advert, although they are around roads every day and wouldn’t want to get hurt so it would encourage them to be safe around roads.

Medical: A medical approach is where they are able to perform free tests in order to detect and cure issues this can be done at a public platform. This is usually set up by the NHS. Sometime people cannot be bothered to go to the doctors but when they are out in public and bump into a public platform they may change their mind.

The problem with this method people need to be medically trained to some degree...

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