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Health Promotion Campaign

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HEALTH PROMOTION CAMPAIGN

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Public health campaign The Chilean society has been rapidly changing in the last few decades during a period of rapid economic growth. The country has made incredible development over the preceding decade in terms of improving its citizen’s quality of life. Since 1990s, Chile has experienced a track record on the basis of poverty reduction and robust growth. However, Chile only performs well in a few well-being measures, and it ranks low in a wide range of topics in relation to other countries in the Better Life Index. It is, therefore, essential to examine the changes that have taken place in the people’s quality of life with specific emphasis on the well-being of Chilean children. The emotional well-being of a child is essential for their growth as well as great learning in the classroom surrounding. This paper aims at exploring the manner in which schools and communities can support a child’s well being with emphasis on a public health campaign that raises awareness on children’s wellbeing through images drawn by them. In Chile, child protection is an essential social issue. In response to a study in 2000 whose results showed that 74% of children who live in Chile were ill-treated in their homes, the Metropolitan South Health Service in conjunction with the municipalities’ primary care units of South Santiago came up with a comprehensive interventions program. This program aimed at strengthening relationships in the family as well as lending support to those children and families that were vulnerable to abuse . In response to this call of action, the education as well as health units of San Joaquin started working on a program known as Skills for Life. Results from an earlier research carried out as part of the program revealed that in every four children aged between 6 to 9

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