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Health Services Marketing Test Quiz 8

In: Business and Management

Submitted By jackmehoff67
Words 624
Pages 3
Course Health Services Marketing
Test Quiz 8
Started 8/31/13 11:47 PM
Submitted 9/1/13 12:04 AM
Status Completed
Attempt Score 60 out of 60 points
Time Elapsed 16 minutes out of 1 hour.
Instructions
This quiz consist of 15 multiple choice questions and covers the material in Chapter 12. Be sure you are in Chapter 12 when you take the quiz.

Question 1

4 out of 4 points Correct In what channel system do two or more unrelated organizations combine resources to exploit an emerging marketing opportunity? Answer Selected Answer: Horizontal marketing system. Correct Answer: Horizontal marketing system. Question 2

4 out of 4 points Correct A producer hopes to obtain more dedicated and knowledgeable selling through which distribution strategy? Answer Selected Answer: Exclusive distribution. Correct Answer: Exclusive distribution. Question 3

4 out of 4 points Correct Wholesalers and retailers are examples of what type of intermediary? Answer Selected Answer: Merchants. Correct Answer: Merchants. Question 4

4 out of 4 points Correct When a single firm uses two or more marketing channels to reach one or more customer segments, it is called: Answer Selected Answer: multi-channel marketing. Correct Answer: multi-channel marketing. Question 5

4 out of 4 points Correct What is the first consideration in demand chain planning? Answer Selected Answer: The target market. Correct Answer: The target market. Question 6

4 out of 4 points Correct What system organizes groups of independent retailers to help them compete with

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