Health Care Communication Methods
Sophia Jones
HCS/320
October 22, 2012
Paul Wing

Health Care Communication Methods
Companies do not like to recall one of its products however; when a safety problem makes a product recall necessary to prevent illnesses, injuries or save lives, it benefits everyone to communicate effectively. A communications coordinator tasked with addressing news reports and the public about negative effects of a drug product must follow several steps. These steps should include: * the firm’s legal and commonly known trade name and the city and state of its headquarters; significant retailers, by commonly known trade name, of the product.

* whether the recalling company is the manufacturer (or importer), distributor, or retailer of the product; if the firm is not the manufacturer, the manufacturer, including importers, of the product and the country of manufacture.

* if the product is manufactured outside the United States, the identity of the foreign manufacturer or United States importer must include the city and country of its headquarters.

* number of product units covered by recall, including numbers manufactured, imported and distributed.

* complete instructions for how to participate in the recall described in a manner that will motivate the consumer to take advantage of the remedy.

A written or video report should be made confirming or denying the manufacturers position on their product. The report may also provide additional information, about the product. Such information should include research conducted and test done on product reliability before marketing. The coordinator should also work with the manufacturer to develop a complete plan for recall that reaches any consumer who may have the product. The communications coordinator must design communication that reaches affected consumers,