Premium Essay

Healthcare Quality

In: Business and Management

Submitted By pmoals
Words 429
Pages 2
IMPROVING E-MAIL MARKETING RESPONSE 5
0 0 1 68
1 1 0 25
0 1 0 22
1 0 0 21
0 0 0 19
1 1 1 38
0 1 1 38
1 0 1 59
0 0 1 80
1 1 0 27
0 1 0 32
1 0 0 23
0 0 0 33
3. Recommend the main actions that the company could take in order to increase the response rate of its email advertising. Provide a rationale for your response.
The regression analysis data shows that the body has the highest impact. Text the response rate is so much more 27 times more. Open email has a reduced rate. Email is negatively impacted. Heading response rate is negative. Response rate increases when you have text.
SUMMARY OUTPUT
Regression Stascs
Mul/ple R 0.849151719
R Square 0.721058642
Adjusted R Square 0.651323302
Standard Error 10.75968556
Observa/ons 16
ANOVA
df SS MS F
Signicance
F
Regression 3 3591.1875 1197.0625 10.33993162 0.001204731
Residual 12 1389.25 115.7708333
Total 15 4980.4375 Coecients Standard Error t Stat P-value Lower 95% Upper 95%

IMPROVING E-MAIL MARKETING RESPONSE 6
Intercept 33.25 5.37984278 6.180478011 4.72359E-05 21.52832953 44.97167047
Heading -3.875 5.37984278 -0.720281272 0.485146217
-
15.59667047 7.84667047 email open -12.125 5.37984278 -2.253783335 0.043698121
-
23.84667047 -0.40332953 body 27.125 5.37984278 5.041968903 0.000288356 15.40332953 38.84667047
4. Propose one (1) overall strategy for developing a process model for this company that will increase the response rate of its email advertising and obtain effective business process. Provide a rationale for your response.
Customers get upset when they cannot open an email. Everybody wants to feel like they are valued customer. Generic email does not get customers attention. It does not display enough information.
The company should utilize HTML. It has the highest percentage. When the company uses HTML and the heading is...

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