...OBESITY Case Study #1: McDonald’s and Obesity Monica Cassetta Central Michigan University-- MKT 560 February 1, 2014 Introduction Obesity is an ongoing problem not only in America, but seen all over the world. There are many assumptions in regards to why this has been on the rise in recent years, and who is to blame for this. Obesity and over-weight adults, as well as children, has become increasingly common, as well as seen. With over 1 billion overweight adults with 400 million of them being obese, and with 155 million children being over-weight worldwide (Cateora, Gilly, Graham, 2013), this issue needed to be addressed. With that said, the big question is, how do we stop this rise as a whole. An ongoing issue and example to today’s obesity is fast food chains i.e. McDonald’s, and how they advertise. And though McDonald’s is one of the leading companies in the fast-food chain industry across the globe, people have been outraged with their marketing and campaigns to eat their unhealthy menu items. Thankfully, even with the bad publicity McDonald’s had and has received on numerous occasions, they are still able to have a constant growth within their company. Question #1: When it comes to fast-food industries, marketing and advertising is the key to their success. They typically use the 4P’s of marketing which are, product, price, place, and promotion. “Having accurate research is essential in creating the right marketing” (Business Case Studies, 2008). This...
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...Healthy People 2020 is a health initiative that promotes a set of goals to be met. The purpose of this is to better the health of all Americans. This program focuses on all aspects of health, starting with access to healthcare to specific illnesses such as diabetes. It is an overall picture that is trying to be put forth so that everyone can live a better life. This is a program that everyone should look into due to the fact that it deals with issues that many people are not familiar with. It can serve as a basis for education, as well as motivation for certain individuals who want to change their lifestyle and their choices. Maternal, infant, and child health is a very important goal. Taking care of mothers, and their children stands for...
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...die this year alone from breast Cancer and at least 2,240 new invasive breast cancers will be diagnosed. The Cancer Journal for Clinicians informs us that approximately 232,340 new cases of invasive breast cancer and 39,620 breast cancer deaths were expected to occur among US women in 2013. Breast cancer is rarer for men. The average lifetime risk for men getting breast cancer is one in 1000. The number of cases for men with breast cancer has remained stable over the past 30 years. (cancer.org) In the United States about 40,000 women will die from breast cancer. It is the second leading cause of death in cancer. (breastcancer.lifetips.com). Proper treatment and early detection however, can save lives. (womenshealth.gov). Life with breast cancer can be trying. A person may experience or feel helpless, depressed, scared and/or exhausted from cancer and the treatments that come with it. These side effects are normal for a cancer patient to endure. There are many ways to get help to find solutions to prevent depressions after being diagnosed with breast cancer or cancer of any types. Some people find support groups, talk to counselors, or therapist can be helpful. (ww5.kormen.org). It is always best to try to stay healthy, eat right and exercise. According to the News Rx Breast National Trial Studies there are ways to try and prevent breast cancer. Be a survivor and not just another statistics of a breast cancer patient. Breast cancer is a serious disease that affects many people...
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...Journal Entry 1 for Case 426: Blind Infant Case Study, November 30th, 2014. A patient has signed up for a case study for their family and their new born child who has born blind. It has been established that the child is blind as a result from Retinopathy of Prematurity. For those unaware, it is a result from the abnormal growth of blood vessels in the retina. According to the reports from the Maternity ward, the tests came up as clear, but after closer inspection they saw the retina had completely detached, Diagnosing the Child with Stage Five ROP. The Child has since been released and is otherwise healthy. The family is just the Mother and Father, so we won't be analyzing any siblings at this point, but the parents did indicate they may try for another child within a year or two. The Mother is a stay-at-home mom after leaving her job for the pregnancy, and with this diagnosis does not plan on returning to work for an extensive amount of time. The father works in IT for Ford, and is able to work from home often. They have...
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...Company: Healthy Road is a Portuguese small high tech start-up which is currently developing a rear-view mirror specifically designed to prevent driver’s drowsiness. The company was born from the University of Porto business incubator (UPTEC) and with the support of the Portuguese road safety government department. It is now being further supported and developed with the help of Start-Up Chile, a program created by the Chilean Government, that seeks to attract early stage, high-potential entrepreneurs to bootstrap their start-ups in Chile, using it as a platform to achieve a true global reach. The driver drowsiness device currently being developed, positions the company in the road safety sector, and with a real potential for saving lives by avoiding drowsiness induced accidents. This fact, along with the innovative and entrepreneurial aspects of this product have been granting Healthy Road plenty of media coverage and some public awareness. Customers: Two main types of costumers have already been identified: The professional drivers, either of passengers or merchandise and the normal light vehicles drivers. The two groups are distinct in their needs and requirements, consequently the approach used to reach each one of them must be different. For instance, in many cases, the professional driver, when belonging to a large company, will not be a Healthy Road’s direct client as the main decisions regarding fleet management are normally taken by a specific manager thus enabling...
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...------------------------------------------------- Marketing Feasibility Study The purpose of the Marketing Feasibility Study is to determine the suitability of this property for profitable development, and to define optimal products and amenities in accordance with projected market demand, and to project sales absorption and annual revenues from development of this property. The methodology entails examination of the site's market potential followed by research on the real estate consumer market and on competitive real estate products. Research findings are analyzed with respect to property location, potential competition, and preliminary development plans to define marketing feasibility in terms of potential market share, marketing constraints and opportunities and projected absorption rate and pricing ranges. These feasibility components provide the basis for definitive recommendations on development potential, development strategy and a cost-effective marketing and sales strategy. Marketing feasibility study for your successful project The study of the market is an essential point which is indispensable in the study of any economic feasibility for any proposed project that is because it shows the success or failure of any investment project in the provision of services or products to the largest number of consumers. It also shows the power of a project in continuation where it determines the degree of competition, policies of pricing, among other important matters...
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...A Case Study on Britannia NutriChoice SGM Submission Submitted By Group 1, Section B Alok Thapliyal (B12070) Ankit Kapoor (B12071) S. Swetha (B12106) Saswat Nanda (B12109) Vini Khabya (B12126) 1/12/2014 Britannia NutriChoice Case Study Realigning a successful health positioning with the demands of Indian consumers' changing lifestyles Britannia NutriChoice has become a pioneer in the Indian biscuit market by offering the elusive combination of a ‘health with taste’ value proposition to an emerging set of health-conscious and discerning consumers. This case study analyzes the evolution of the NutriChoice brands over the last decade and examines various strategies adopted by Britannia to grow the brand into its present marketleading position. The Journey • Britannia NutriChoice was the first brand to recognize the needs of the fast-emerging segment of health conscious consumers in India and, for the first time, attempted to combine health with taste in the biscuits market. Through this proposition, Britannia NutriChoice attempted to mitigate the myth of healthy food being low on taste and flavor. • Until 2005 the company market-tested a number of product concepts under the NutriChoice umbrella and, in the process, developed a deep understanding of the need states of India's emerging healthconscious population. The company’s restructuring in 2005 gave a fresh perspective to its otherwise quiescent product portfolio. • NutriChoice was instrumental in broadening the...
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...Addressing the issue of Childhood Obesity The issue of childhood obesity in the United States is growing at an alarming rate. Childhood obesity has more than tripled in the past thirty years. Statistics show that childhood obesity has increased from 6.5% in 1980 to 19.6% in 2008 in children ages six to eleven as stated on the CDC web site (Center for Chronic Disease Prevention and Health Promotion). Currently in the United States one of three children and teens are obese or overweight as stated in the American Heart Association web site. Definition of Obesity is, Obesity is the result of caloric imbalance (too few calories expended for the amount of calories consumed). In order to standardize calculations of obesity the Institute of Medicine asked the federal government in 2005 to develop guide lines for using BMI (body mass index) in schools. The BMI is the ratio of weight to height squared. BMI is used to access weight status because it is can easily be measure and it also correlates with the amount of body fat. Guidance is provided on specific safeguards that need to be addressed before schools decide to collect BMI information, stated on the CDC web site. This information is needed for schools to compare results with other schools for specific age groups. Age and sex specific charts are used to calculate BMI in children and teens using the child’s height and weight then matching there BMI to their age and sex specific chart. If a child is in the ninety-five...
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...identify the various role changes that transpire during the periods of early and middle adulthood. The paper will also discuss the immediate and future influences of healthy and unhealthy behaviors practiced throughout early and middle adulthood. The transition from teenage years into early adulthood comes with many challenges; some of the challenges involve different aspects. During early adulthood there are many changes that occur, such as physical, cognitive and emotional changes. First the physical change that comes with leaving adolescence and growing into early adulthood. Women have reached their adult height by age 18 and men by age 21. During this time both men and women continue to add body fat and men continue to build muscle mass. Depending on an individual’s up-bringing it will have an affect on one social skills and intimate relationships. Studies show individual’s who’s up-bringing in a lower income environment usually have less expectation of completing school and or maintaining a professional career. It also states that individual in lower income situations tend to have children out of wedlock and not get married and cohabit. Intimate relationships start in adolescence and change as one reaches early adulthood to middle adulthood (Meier & Allen, 2008). Studies show that intimate relationships start in infancy between a mother and a child; it is a bond of closeness. Intimate relationships can be between close friends, starting of one’s...
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...Answer any five of the following questions. 2. What is the General Adaptation Syndrome, explain with an example. Scientist Hans Selye (1907-1982) introduced the General Adaptation Syndrome model in 1936 showing in three phases what the alleged effects of stress has on the body. In his work, Selye - 'the father of stress research,' developed the theory that stress is a major cause of disease because chronic stress causes long-term chemical changes. He observed that the body would respond to any external biological source of stress with a predictable biological pattern in an attempt to restore the body’s internal homeostasis. This initial hormonal reaction is your fight or flight stress response - and its purpose is for handling stress very quickly! The process of the body’s struggle to maintain balance is what Selye termed, the General Adaptation Syndrome. Pressures, tensions, and other stressors can greatly influence your normal metabolism. Selye determined that there is a limited supply of adaptive energy to deal with stress. That amount declines with continuous exposure. Going through a series of steps, your body consistently works to regain stability. With the general adaptation syndrome, a human’s adaptive response to stress has three distinct phases: ALARM STAGE - Your first reaction to stress recognizes there’s a danger and prepares to deal with the threat, a.k.a. the fight or flight response. Activation of the HPA axis, the nervous system (SNS) and the adrenal glands...
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...Analyzing Psychological Disorders William Cagle March 29, 2012 Hello. I am so humble to make it this far in the interview process. Per your request, you have asked me to analyze the psychiatric disease schizophrenia. You have also asked me to interpret two case studies of my choice and give my perspective on them. I am very happy to do this for you, especially since biopsychology is my passion. I will start with analyzing the psychiatric disease schizophrenia first. Schizophrenia was a term coined by psychologist in the early 20th century. It means “splitting the psychic functions”. Another common term for schizophrenia is split personality disorder. (Dryden-Edwards, 20011). When you think of schizophrenia, words like madness and crazy come to mind. It is a disease that is made up of many complex and diverse symptoms, which often overlap with other psychiatric disorders (Pinel, 2009). Schizophrenia affects about 1% of the population. It generally starts between late adolescence and early adulthood. Men are statistically affected with schizophrenia 1 ½ times more than women. There are five types of schizophrenia: paranoid schizophrenia, disorganized schizophrenia, catatonic schizophrenia, undifferentiated schizophrenia, and residual schizophrenia. The symptoms of paranoid schizophrenia deal with delusions or auditory hallucinations. For example, the patient might feel as if they have bugs crawling on them when they do not. Disorganized...
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...Case Study Comparisons HCS/490 February 9, 2015 Case Study Comparisons There is a lot to consider when it comes to choosing a healthcare plan for you and your family. We are going to talk about the different options you have, such as whether you want a HMO, PPO, or a CDHP. There are many things you need to consider when looking at health plans. Some of these include your age, health, and whether you are single or have a family. We will discuss each of the options and which one may work the best for this situation. HMO Health maintenance organization or HMO, is a standard health care plan available through most health insurance companies. An individual with an HMO maintains their health by visiting their primary care physician on a regular basis for routine check-ups. Typically with an HMO, the individual will select their primary care physician within the preferred network. The individual will see their primary care physician for routine check-ups and preventive care. If the individual has a particular issue, they must go to their primary care physician first. If the primary care physician is unable to treat the patient, the patient will be referred to a specialist by their primary care physician. If the individual chooses to see a doctor outside their preferred network, the individual will be subjected to pay 100% of costs. Health maintenance organizations tend to be more cost effect for the insurance provider and less expensive for the patient. When choosing the...
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...control their weight, do excessive exercise or diuretic abuse. According to medicinenet.com, approximately 95% of those affected by anorexia are female, during their adolescent stage. Male do develop anorexia nervosa at some point of their lives but it is significantly lower percentage compare to females. There are two types of anorexia nervosa. Restrictive types, whereby they limit the food intake, have intense weight control. Purging type is depending on medications such as laxatives to make sure that the weight is the ideal ones. There are a lot of differences if an individual is trying to diet and anorexia. For instances, healthy dieting is attempting to control your weight by limit the food intake but at the same time consume enough vitamins and calcium. But for anorexia is attempting to control your life and emotions instead of food limit. In healthy dieting, you judge yourself more than just on body weight and image but in anorexia victims judging themselves through their weight and the...
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...Relationship Between Husband and Wife Abstract: When the two entities are able to deliver their thoughts and feelings it helps each one of them to understand and know one another. This would also help one of them to view the world from the viewpoint of the other. The pattern and frequency of communication change according to several factors especially time and familiarity. Yet, effort towards an effective communication should be present in both the entities involved in the relationship. In this particular case of study these entities are the husband and the wife. The purpose here is to show how the communication between husband and wife helps in shaping their relationship and deciding the direction and outcome of family systems and decision-making. While studying the family structures, we have considered mainly a couple and one child framework (that is a triangle structure) for most of the analysis. At the same time, the paper also involves in studying the different factors, which affect such communication, and how these may influence the entire family orientation and structure. Introduction Communication refers to the exchange of ideas and information among two or more organisms via certain medium or means. Communication may occur with the help of words or through signs and gestures. The idea is to share some message and communication is effective when the message is shared successfully or the thoughts can be transferred to the concerned entity. Communication has...
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