...Introduction The consumer need for wellness products and various services have continued to evolve in India as the income levels are growing along with it awareness is rising. The lifestyle of a consumer is an important part and with every passing day each and every consumer is getting known to this. Health/wellness which was recently considered as a niche concept has managed to gather a mainstream audience in today’s time. Consumers today want to have total control about their look, how they feel and this is driving purchase decision across major categories like food, beverages , personal care and services. In response to this marketers have launched major products and even services that contribute round 600 billion INR to the wellness market in India .This industry is continuing to grow and it still remains a fraction which is about 4 % or less of the overall consumer expenditure in India. Indian consumers have shown a wide display of behaviour characteristics right from passive where demand of such wellness products is very less to believers for whom wellness is an integral part. Thus it is very important for the wellness players to identify their target segment or core consumer target, so that they can align their value proposition with specific needs of this segment. The scope in the wellness market in India is immense–even a 1% increase in consumer expenditure can potentially create an additional opportunity of six billion INR for wellness players. Today’s young consumers...
Words: 5535 - Pages: 23
...profit. There are other firms that involve in the industry of frozen food, so McCain is not the only producer of chips, rather it competes with other firms to win the largest portion of market. In addition, the entry or exit from this market is not restricted. As a result, we can conclude that McCain is a competitive monopolist as it seeks to take control over this industry. In 2005, a challenging environmental factor was facing McCain. The concerns about obesity were rising dramatically, especially in children, as over 22 million children under the age of 5 and around 155 million school-age children worldwide were severely overweight.¹ McCain's view is that its chips can and do play a role in a healthy balanced diet and it is continually finding ways to ensure that its products are as healthy as possible, for example, McCain dictates product standards to the potato growers that supply them, and it may choose to have more vertical control (i.e., direct ownership) over the processing, packaging, and distribution stages of the supply chain for their french-fries because these practices may entail sophisticated production techniques that are best performed in-house.² In response to the challenge, McCain made a SLEPT analysis to study the social, legal, economic, political and technological factors that affect the company business, and as a result they made the following changes and adaptations: 1. Quantities usage reduction of salt and oil. 2. Usage of sunflower oil instead...
Words: 2031 - Pages: 9
...Why use a smart phone? Why use a smart phone ? Everybody has a cell phone and the majority of us have a smart phone. Smart phone plays an important role in our daily life. You can see whenever in the street or metro, millions of people use smart phone. Why smart phones so popular around the world? I will start my topic now, why use a smart phone? It is universally acknowledged that we can use a smart phone not only chat or text with others but also play games, read books, listen to the music, surf on the internet. Sometimes we can even say that smart phone is a small computer. Obviously, we use smart phone as an entertainment tool. Firstly, smart phone can be used as an audio player. It can provide you the music whenever you want , like everyday in the metro, music is necessary for me. Secondly, a smart phone sometimes can be instead of e-book. Although I think that E-book is popular nowadays, you don’t need to buy it if you have a smart phone. In addition, downloading books in phones instead of buying books in stores also means that you are an environmentally friendly person. Simultaneously, many games are free to access if you are tired from work or study. Finally, smart phones can be used in different ways so in my opinion, using a smart phone as an entertainment tool can make our life becomes simple and colorful. Do smart phones have bad effects on our study? No way! I know that many people have an IPHONE as someone asked last week. For me as an example, I use IPHONE...
Words: 811 - Pages: 4
...preserve it in order to lead a healthy life. In my case, I have greatly abused my health state in recent time. When I was in India, I used follow a healthy diet plan thanks to my mother. But when I came to Canada, my diet plan degraded drastically. My health is downgrading which I feel many-a-times. I suffer from acute migraine pains, low hemoglobin and high stress. Sometimes I feel sudden blackouts when working under stress full situations. I have been frequent to clinics due to my poor health. These all problems not related to my family medical history. My father and mother are enjoying a healthy life due to their healthy food diet. My level of physical activities are fair and I try to keep it moderate with my daily calorie intake. My everyday diet roughly consists of following items: * Breakfast – Cup of Milk accompanied with couple of bananas or apples. * Lunch – Cup of regular coffee sometimes with a donut or a bagel. * Dinner – Any junk food which is available from any nearest outlet. Compared to “Health Dimensions”, my health status in general is not good. Health Dimension | My pre-test rating | Physical health | 2 | Social health | 3 | Emotional health | 2 | Environmental health | 2 | Spiritual health | 2 | Mental health | 2 | Occupational health | 4 | My physical health is somewhat unhealthy. My condition of health is mostly due to my unhealthy diet and less physical activities. My social health is somewhat healthy. Except my occupational...
Words: 347 - Pages: 2
...Healthy Eating Chris Williams Com/172 10/27/2014 University of Phoenix Healthy Eating A person who eats a healthier diet or improves their diet will have less risk of getting type 2 diabetes, heart disease, and certain types of cancers. A person who is obese has an increased chance to becoming type 2 diabetic. When a person eats healthier, their chances of becoming obese are slim. Reducing their weight by 5-7 percent can greatly reduce the chances of developing diabetes ("The Facts about Diabetes: A Leading Cause of Death in the U.S.", N.D.). To reduce your risk of heart disease, a person needs to have control over their cholesterol, blood pressure, and weight. Eating a healthy balanced diet can help a person achieve this. It also reduces a person’s chance at having a stroke ("Nutrition’s Role in Disease Prevention", N.D.). It is shocking to know even a healthy diet can prevent cancer. With obesity being at an all-time high in America, and causing a lot of health problems, people are not eating healthy as they should. The result of this is people catching diseases like diabetes, having strokes and heart failure from clog arteries. Let’s not forget Cancer. The reason for this is that the body is lacking all of the vitamins and minerals and other nutrients that comes from healthy eating, and not to mention key ingredients that can ward off cancer. By consuming a healthier diet you can reduce the risk of developing many different types of cancer to include; uteral,...
Words: 1477 - Pages: 6
...A healthy school nutrition environment encompasses more than food and beverage choices available in the lunch line. It also includes appropriate meal schedules and serving times, dining atmosphere, food/beverage consumption in the classroom, food and beverage fund-raisers, availability of and access to vending machines, behaviors role-modeled by staff, nutrition education at school, physical activity, and generally the messages about eating and physical activity that students receive at school. The U.S. Department of Agriculture (USDA), in collaboration with many national nutrition and school organizations, identified six components of a healthy school nutrition environment. Each one is important and affects the nutrition and physical activity in a child’s school life. Healthy eating and physical activity are essential for students to achieve their full academic and physical potential, mental growth, and lifelong health and well-being. Schools influence students’ eating and physical activity patterns. In a school committed to a healthy nutrition environment, every member of the education team makes nutrition and physical activity top priorities every day. The hectic lifestyle of most families in the United States relies heavily on fast foods and leaves little time for regular physical activity. Such lifestyles have significantly affected the health of our nation’s children. Many students arrive at school with empty stomachs, while others sip sodas and munch on high fat foods ...
Words: 507 - Pages: 3
...McDonald’s and Obesity Memo Chutian Chen MBA 603 03/22/2016 Q1: What McDonald’s need to respond is to change the traditional image. When Ronald McDonald represents the unhealthy lifestyle, people will avoid eating them. I think there is no need to eliminate Ronald McDonald in its ads, because Ronald McDonald is a symbol of McDonald’s. What they need to do is to take steps to change people’s thought of McDonald. If in ads, Ronald McDonald sell healthy salad or fruit to children, people will change their mind when think about McDonald’s. Q2: So, for fast-food companies, they only have one choice between pay 1.5% tax on their ad budgets and add health messages to their commercials. That’s a great way to solve the dilemma between the growing in food market and the rising of obesity. The first advantage of the law is the food company have to pay something to help government solving the obesity problem. Second, the law can force food company focus more on the obesity problem, and give them a chance to change their stereotyped image in public. For McDonald, I highly recommend them adding health messages to their commercials. As we all know that, for the most of giant food companies, ad budget is a large portion in their annual budget. 1.5% tax on their ad budgets can be an unaffordable burden for them. If McDonald choose adding health messages to their commercials, they will gain many benefits. First, McDonald has a very specific segmentation, so the ad with health messages...
Words: 366 - Pages: 2
...The poor health habits of many workers, growing rates of chronic disease, and the rising cost of health benefits have created new interest in workplace wellness programs. Employers value these programs as a way to reduce absenteeism and employee turnover, and to offer a benefit that is appealing to many current and prospective employees. Some evidence also suggests that comprehensive wellness programs may pay off for employers by reducing their expenditures for employees' health care. At the same time, there's debate over how best to structure wellness programs. Should programs offer "carrots"--financial rewards for participating in wellness programs? Should they come with "sticks," or penalties for not participating in them? Should either carrots or sticks be tied to a person's success in meeting health goals, such as managing blood pressure or losing weight? The Affordable Care Act will, as of 2014, expand employers' ability to reward employees who meet health status goals by participating in wellness programs--and, in effect, to require employees who don't meet these goals to pay more for their employer-sponsored health coverage. Some consumer advocates argue that this ability to differentiate in health coverage costs among employees is unfair and will amount to employers' policing workers' health. This brief explains trends in wellness programs, details changes in the law starting in 2014, and highlights issues to watch. What's the background? Most employers who...
Words: 423 - Pages: 2
...system .................................... 7 Simple ways of staying healthy ................................................................................... 21 Tricks for feeling good .................................................................................................. 25 The 5 easy steps plan to eliminate fatigue .................................................................. 29 Healthy life with healthy recipices .............................................................................. 36 Rewind and recap...........................................................................................................44 Conclusion ...................................................................................................................... 48 2 copy@eraseherpes.com 2014 Introduction You probably hear every day in the media, see in papers, at work that the secret of a happy life is that of being healthy. But most of us might get scared when hearing about living a healthy life, thinking that this means making huge changes in our lifestyle, regarding our eating habits, spending a lot of money on healthy food or exercising several hours a day. Well, that is not quite true. You don’t have to thrive yourself in order to be happy and healthy. You just have to be informed regarding the harmful habits that may cause serious health problems and simple tricks that can keep you healthy without too much struggle. Besides, if you are not motivated enough...
Words: 8702 - Pages: 35
...need to be taught the right ways to eat and exercise. Parent/caregivers need to support the children in their life to live a healthy life to avoid obesity in children. In today’s society it is easier for kids to sit around playing video games and snacking than playing outside and having healthy meals. “Childhood obesity has reached epidemic proportions in developed countries. “In the United States, the prevalence of overweight for children increased by 182% between 1971–74 and 1999–2000.” (Foley. p.1) Children have a better chance at living a healthy life style and preventing obesity when they are taught how to eat healthy, exercise and gain knowledge of a healthy life style. Teaching children how to eat healthy is a big part in helping children stay away from obesity. People only know what we are taught and that is the same for children. If a child is never thought what to eat and how different foods are good for you they will never know. It is easier for kids to snack and parents think just because it bad for them, at least they are eating. Children need to beat taught what foods will help them become strong and help their bones gone strong. Besides teaching them what is good to, they need to learn how to eat. For example they need to eat three healthy meals daily with two snacks a day. Children need to learn at a younger age about eating healthy, when to eat and portion sizes will help them stay on track as they get older. Exercising is very important for children to...
Words: 683 - Pages: 3
...Shape, Stay Healthy Are you exercising and eating right to stay healthy? More than half of America can answer this question with a “no”. According to statistics 35.7% adults and 17% teens are obese in America due to lack of exercise and unhealthy eating. Not exercising and eating poorly can only prepare you for the worse. Obesity, high blood pressure, and heart attacks are likely to occur to a person if they are not exercising and eating correctly to stay healthy. Obesity is the number one effect with most people in today’s society. More than 52.7% of people in America are obese, which is a very high percentage compared to other countries. But if being lazy is on the agenda instead of working out, obesity may become your new friend. Obesity is when the body doesn’t move around much so all the unhealthy food that goes into one’s body, is stored as fat. It is always wise to exercise after eating a meal, because it can help balance out the food you’ve just ate with the work-out you’re getting at the moment. High blood pressure can occur when you eat a lot fried food without exercising. This is where soul food comes in at, it may look and smell delicious, but it will turn into the complete opposite once it enters your body. I was once told four years ago that pork plays a major part in high blood pressure also. From that day on, I never ate pork again because; I had realized that I needed to stay healthier. Heart attacks are another concern when healthy eating and...
Words: 477 - Pages: 2
...Community Health Nursing C229 WGU Community Health C229 One of the more serious problems that the Southeast Queens Community is facing is obesity. Obesity has led to many other health concerns in this community such as Type 2 diabetes , heart disease, stroke, and even certain cancers. This presentation looks into who is at risk, and why? And what can be done to help this community. B1. Description of Community The Southeast section of Queens, NY is 1.802 square miles with a population of 34,929 people. (U.S Census Queens County Quick Facts, 2010, para. 2) The population density is 19,388 people per square mile. The community is a very diverse community and home to many foreign born natives mainly from the Caribbean. The neighborhoods are made up of lower to middle class people. The homes are mostly consist of single one and two family detached dwellings and semi attached homes. 75% of the homes observed were well maintained, 25% were in need of repair. The average age of the homes were approximately 50- 60 years old. There are many indicators of ethnicity in the community for example the West Indian restaurants, (Bodegas) which are usually Spanish or Arabic owned corner stores that are mini supermarket. Dominican beauty parlors, Churches on almost every other block, many liquor stores, laundry mats, and dollar stores. B2. Discussion of Health Concern The health concern I discussed during my field project was obesity. The...
Words: 1953 - Pages: 8
...with a friend or family member every day. Intellectual health: I read at least one chapter of the book I choose once a day to stimulate my mind, and stay mentally active. Environmental health: I keep my house clean and organized so I am environmentally healthy, and it also makes me feel happier. Emotional health: I talk about my issues that are concerning me with someone before they build up inside and cause stress in my life. Spiritual health: I read the bible and stay connected with my higher power at all times. Part 2 In approximately 125 to 200 words, describe health and wellness in your own words using the ideas and concepts for each of the six dimensions of health. To me health and wellness is a variety of different aspects in my life. These things combined together make up my health and wellness. Having good physical health means to me just simply doing what I can to try in stay active. This might not be enough but it is what I feel I am able to maintain on a daily basis. As well as being connected to other people provides social structure in my life, and helps prevent feelings of loneliness, and isolation. Reading is also another aspect of my daily attempts to stay healthy. I chose a book that interests me, and read at least one chapter every night before bed. Keeping my home and life clean and organized allows me to prevent illness...
Words: 406 - Pages: 2
...Tips for being healthy It has been a concern for many people to live long and healthy for a long time. Especially, their interests for healthy life is reaching peak nowadays. Also, I’m one of those people who want to be healthy. Surfing the Internet, I found some useful information about it. That’s why I’m going to introduce the tips for being healthy. Firstly, I recommend you to breathe fresh air. Try to breathe fresh air whenever you can. If you live around the mountain or forest that doesn't get too much pollution, you may breathe fresher air. If you live in city, filter the air in your home can be an alternative. Second, be cautious for what you drink. Drink pure water and fresh juices. Human body contains a huge amount of liquid. That’s the reason why your drinks are important. As more and more people are taking great interests in well-being, much more drink companies are producing water of high quality and natural pure vegetables or fruits juice. You have many choices to drink healthy drink. Third, Eat healthy food. Avoid eating too much junk food. It has too much fat so its calorie is very high. Also, it’s addictive, so we want to keep on eating it. So try to avoid eating it as much you can. Nutrimental balance is the most important thing. Surprisingly, it isn’t that hard to be healthy. You don’t need to do something special. By caring about very simple things, you can be much healthier than others and enjoy long and happy life. They can benefit your...
Words: 736 - Pages: 3
...met, enabling them to grow into healthy secure beings. This thesis explores the physical and psychological needs of a three year old child, and how they can be met in a childcare setting in order to promote successful mental development. In the following writings these needs will be explained. It will be examined how these needs can benefit a child in their development and how individuals can be motivated whilst looking at the UK childcare standards of the Statutory Framework for the Early Years Foundation Stage. What are physical and psychological needs? To understand how one can support a child’s mental growth, the physical and psychological needs of a child must be identified. As will be shown in the following writings, these needs are both of equal importance. Physical needs are the basic rights and requirements that every human being needs to survive. Included in these needs are water, food, fresh air, shelter, a safe environment, rest, and a healthy diet, to name a few. Water and food are important for physical development as they strengthen a human’s immune system, and together with a healthy balanced diet promote physical growth and development of individuals. As a growing three year old child actively interacts with their environment these physical needs are important to assist them in learning on a day basis. In a childcare setting, it is the duty of practitioner to guide a child through the importance of having a healthy diet, and encourage the child...
Words: 2107 - Pages: 9
