Hearing Aid Marketing Plan

In: Business and Management

Submitted By inzar
Words 5441
Pages 22
Middle East College

MBA (IT) Fall 2013
ECM85EKM Marketing Management

Assessment 2: Individual Marketing Plan

Salalah Medical Manufacturing Devices Company

Student Name:

I.D:

Teacher Name:

Word count: 5,222

TABLE OF CONTENT

No | Contents | Page No | I. | Executive Summary | 1-2 | II | Overview | 2 | III | Situation Analysis, SWOT Analysis, Detailed Internal Factor and External Factor Strengths | 3-4 | IV | Detailed Internal Factor and External Factor Weakness | 4-5 | V | Industry Analysis | 5-6 | VI. | Competitors, Strategic focus on plan , mission/vision | 6-7 | VII | Pest Analysis | 8-10 | VIII | Marketing and product objectives, Target market. Point of differences | 11 | IX | Positioning, marketing strategy, product strategy | 12 | X | Price, Promotion, Place Strategy | 13 | XI | Budget, Financial data and projection, Marketing expenses, | 14 | XII | Future Sales forecast | 15 | XIII | Market implementation plan | 16 | XIV | Evaluation and Recommendations | 17 | XV | References & Bibliography | 18 | XVI | Word Count | 18 |

Executive Summary

Hard of Hearing patients need something that will suit their financial goals in the long run, be less of a hassle to worry about and enhance their hearing all at the same time. Salalah Medical Device Manufacturing Company propose in creating a Battery-Less-Hearing Aid and they believe that it is the best option to go because Hard of Hearing patients will never have to worry about recharging batteries or buying new ones all the time like you do with our current hearing aids that are available in today's society. On top of that our patients would save money at the same time by never having to buy batteries and will still able to hear just like they would with a hearing aid that is battery operated.
Through numerous analysis and meeting with prospective…...

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