...INTRODUCTION ………………………………………………………………………. 2 * Message Chosen for In-Depth MTS analysis * Overall Findings and Recommendations METHODOLOGY ....…………………………………………………………………….. 3, 4 READERS AND CONTEXT OF USE ……………………………………………… 5 * Primary and Secondary Audience * Context of Use CONTENT ANALYSIS ………………………………………………………………… 6 OUTSIDE SUPPORT …………………………………………………………………….. 7 RECOMMENDATIONS …………………………………………………………………... 7 DISCUSSION ……………………………………………………………………………… 8 CONCLUSION …………………………………………………………………………….. 8 REFERENCES ……………………………………………………………………………. 9 INTRODUCTION This report examines the main reasons why certain messages “stick” and are memorable, compared to those messages that don’t. The purpose of this report is to show an example of a not so successful commercial, and how it could be revised to make it successful. Message Chosen for In-Depth MTS analysis The message I have chosen is a commercial for Life Alert, showing an older woman appearing to have fallen down stairs screaming for help. Although it could have been a successful commercial, the way they went about it gives off a very creepy and dark appearance, making it an unsuccessful commercial. Below I have posted the link to my message. * https://www.youtube.com/watch?v=J4JzxG0cnpg (LifeAlert, 2014) Overall Findings and Recommendations Although this message did meet some of the needed criteria in order to be sticky, it missed out...
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...Cory Monteith dies at 31. What an early age to die right? I was never a Glee fan but for a short period, ummmm say 1 season, I actually enjoyed it because of Noah! Of course, I never did discount the talent of Rachel and Finn. Cory Monteith's life was cut tragically short on Saturday, July 13. The Glee star, who celebrated his 31st birthday on May 11, was found dead in a hotel room at the Fairmont Pacific Rim Hotel in Vancouver, Canada, police announced in a press conference. According to Vancouver PD, emergency personnel arrived at the hotel shortly after noon, at which point Monteith was pronounced dead on the scene by paramedics. The coroner is investigating cause of death. Foul play is not suspected. "We are so saddened to confirm that the reports on the death of Cory Monteith are accurate," the actor's rep said in a statement to Us Weekly shortly after news broke of the tragedy. " We are in shock and mourning this tragic loss." PHOTOS: Stars gone too soon Monteith had recently completed treatment for substance addiction. On March 31 of this year, he announced via his rep that he had voluntarily checked himself into rehab, buoyed by the support of his girlfriend, Lea Michele, and others. "Cory is a beloved member of the Glee family, and we fully support his decision to seek treatment," 20th Century Fox TV said in a statement at the time. "Everyone at the show wishes him well and looks forward to his return." In recent weeks, the actor had seemed happier...
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...How Mrs. T Made Public Sector Procurement Respectable News Info: How Mrs. T Made Public Sector Procurement Respectable. Colin Cram: public service.co.uk, 18th April 2013. Based on the news online title How Mrs. T Made Public Sector Procurement Respectable which the writer is Colin Cram, managing director of March1 Ltd stated his views on the role played by Mrs. Thatcher who is the Britain’s former prime minister. She is widely known as a major contributor in transforming the public sector procurement as she managed to bring it to the whole new level as by selecting committees and established National Audit Office (NOA). Margaret Thatcher’s government positioned a certain basis for the procurement system where the transformation is from being lower paid and skilled functions in the public sector to the currents well respected and remunerated. In the beginning the focus of the writer is on the importance of securing value for money and delivering government policies where it plays a very significant role in the public sector procurement. In achieving its aim in improving the performance, the first initiatives taken is by hosting an EU Procurement Directives in 1983 where it succeeded in bringing a greater discipline into procurement. Thus, as the complexity of the procurement and projects increasing, outsourcing became a government policy and the Private Finance Initiative (PFI) was introduced in the late 1980swhere all of this leads to a main factor in which it forced people...
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...Thatcher Government was concerned over the general power that the unions held and had taken action to curb union powers with the introduction of the Employment Act 1982. Source 1 highlights the fact that the strike was the culmination of a long conflict between the Conservative Party and the mineworkers union. The National Union of Minors (NUM) was the strongest and most powerful union and it was widely accepted that it had been responsible for bringing down the Edward Heath Conservative Government following the minors’ strike of 1973-74. In 1972, the NUM led by Arthur Scargill had put forward a joint bid to gain wage increase and to highlight the increasing number of pit closures that threatened its members livelihood. In order to succeed Scargill had used minors from across the country to bring the movement of coal to a standstill. Heath believed that the government would survive the strike longer than the miners. He cut electricity which led to ordinary people being without light and heating for long periods. Heath held an election as to who ran the country, the miners or the government. The answer of the electorate was not what he expected and the Conservatives lost power with the mood of the public showing some sympathy towards the unions. It might be considered that this provided a motive for Thatcher to take on the NUM and Arthur Scargill. However, there were more specific issues that related to the future of coal mining in Britain. As Source 2 confirms, Thatcher believed...
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... Known as one of the greatest queer romances in cinematic history, Brokeback Mountain is a film adaption of Annie Proulx's short-story of the same name which tells the story of two cowboys, Ennis Del Mar and Jack Twist, living in the Midwest during the early 1960’s. The two, whilst stewarding sheep across “Brokeback mountain,” fall in love but must face the challenge of going back to their heterosexual lifestyles following an early snowfall that forces them to leave the mountain prematurely. From this point on, the characters are separated by time and space as the film weaves throughout their lives outside of the mountain as they try to navigate their identities and relationship in a time that forbids their love. In terms of gender and sexuality, both play a crucial role in this film, as Ennis and Jack both represent masculine non-heterosexuality, in a time that actively persecuted queer-identified persons. Violence against queer-identified peoples is hinted at in dialogue throughout the movie, specifically, when Ennis tells the story of his father taking him to see the ‘dead queer,’ who was “drug around until his penis was torn off” and then murdered by blunt force trauma with a tire iron to the head. This scene is iconic within the movie itself, as it comes to influence the way that Ennis approaches his relationship with Jack and foreshadows Jack’s final death in one of the films last scenes. Jack, in being the more open of the two in expressing his non-heterosexual identity...
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...How are the following sociological themes explored in the film “The Iron Lady”? For each refer to societal problems and change and use as many sociological concepts as you can. The opening scene of the Iron Lady shows a frail and old Margret Thatcher. You can see the loss of ambition in the way she shuffles across the corner shop and the perception of her is that of a typical old lady who is very slow in movement. As the young, boisterous man pushes in front, you could argue that from a feminist point of view this is the typical behaviour of a man in today’s society. The man in this scene would, for a lot of feminists, be seen as very rude and patriarchal and would strengthen the argument that many feminists believe, a patriarchal society where the men are seen as the dominant gender through the idea of patriarchal ideology. Further on into the film, now a young women, Thatcher, after acquainting and furthermore flirting with a young Denis Thatcher, is seen at a meeting where she is patronised and condescended by the local Tory party grandees or high ranking Tories as a result of not taking Mrs Thatcher’s application to become a candidate for parliament seriously, this is undoubtedly due to the fact that she is a women. This, from a feminist point of view, would be seen as very much patriarchal and shows the complete disregard for Thatcher and her application, supposing that women are inferior to men and that even the attempt of a women trying to get a position in parliament...
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...As I was gathering information, I noticed that geographic determinism and lyrical pastoralism could go hand in hand. Reading the story made me feel like the land was beginning to represent the emotions of the two characters. After Ennis and Jack have an argument about what they want to do with their relationship, Annie Proulx writes, “Like vast clouds of steam from thermal springs in winter the years of things unsaid and now unsayable—admissions, declarations, shames, guilts, fears---rose around them” (42). Ennis is the more masculine character between the two, and he does feel ashamed of the relationship, he hates what it is, and he is afraid of what can happen to him. Unlike other movies where, usually in the background we see other supporting...
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...How far did ‘luck’ play a part in Margaret Thatcher’s leadership election victory of 1975? As is typical of history, Margaret Thatcher’s leadership election victory of 1975 has produced many differing views from historians on the extent of Margaret Thatcher’s good fortune in her ascent to power within the Conservative Party. The central focus of the debate is whether her election had mainly been due to luck- events that she had no real control over and had ‘fallen her way’, or whether, although some luck may have been involved, it had mainly been Thatcher’s own personal attributes and doing that allowed her to gain an unexpected majority over Ted Heath. Andrew Marr focuses predominately on ideological transitions within the Conservative Party. The general feeling conveyed in his chapter is that it was good fortune that had played the main part in her rise to power. Edward du Cann, and Keith Joseph, in his view, would have been worthier opponents more desirable to the Tory party, and it was their personal failings to stand for election that meant that Thatcher obtained votes ‘by default’; she had been the only reasonable candidate left standing, and thus obtained the votes necessary to win. Marr puts forward the idea that Thatcher essentially ‘adopted’ the Josephite figure and had good fortune as she inherited a policy that he had laboriously created and promoted, and had only received a large amount votes purely due to her association with the increasingly attractive Josephism...
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...was becoming more prosperous and equal. Harold Macmillan captured this in 1957, when he declared that “Britain had never had it so good”; it also highlighted increased consumerism due to greater accessibility to consumer goods throughout the era - Arguments of “relative decline” are unfair and misleading; nations such as Japan and Germany were utterly destroyed after WW2, so it only makes sense for their nations to advance rapidly as they could start from scratch - Arguments of a lack of policy and initiative are misleading. Macmillan tried to gain some coherence by setting up the national economic development council (NEDC). Wilson also set up the department for economic affairs (DEA) that launched an ambitious national economic plan. Heath also was a strong technocrat and had clear policies of an economy based on the “social market”, claims that he was a “proto-Thatcherite” are simply wrong - Thatcher, for all her...
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...Thatcher Government was concerned over the general power that the unions held and had taken action to curb union powers with the introduction of the Employment Act 1982. Source 1 highlights the fact that the strike was the culmination of a long conflict between the Conservative Party and the mineworkers union. The National Union of Minors (NUM) was the strongest and most powerful union and it was widely accepted that it had been responsible for bringing down the Edward Heath Conservative Government following the minors’ strike of 1973-74. In 1972, the NUM led by Arthur Scargill had put forward a joint bid to gain wage increase and to highlight the increasing number of pit closures that threatened its members livelihood. In order to succeed Scargill had used minors from across the country to bring the movement of coal to a standstill. Heath believed that the government would survive the strike longer than the miners. He cut electricity which led to ordinary people being without light and heating for long periods. Heath held an election as to who ran the country, the miners or the government. The answer of the electorate was not what he expected and the Conservatives lost power with the mood of the public showing some sympathy towards the unions. It might be considered that this provided a motive for Thatcher to take on the NUM and Arthur Scargill. However, there were more specific issues that related to the future of coal mining in Britain. As Source 2 confirms, Thatcher believed...
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...What is Existentialism? , Existentialism is a way of life, for example some people who live a life of an extensialist don’t care about anything or anyone. They take each day as it comes. They don’t worry about anything and act like their okay when they really aren’t. In the movie “The Dark Night” by Christopher Nolan’s and the book “The Stranger” by Albert Camus gives great examples of people who live the life of extensialist. Living an extensialist life comes with many consequences. Good or bad it doesn’t really matter. “I guess the joker is as crazy as they say” (Nolan). In the movie the Dark Night a man who works for the joker says how the joker is actually crazy like everyone says. Now in the story the stranger Mersault is crazy when he doesn’t cry or grief because his mother has passed away. They look at both of these characters as crazy. But are they actually crazy? Or are they crazy because society says they are? In a society many people see who is crazy who is not, but in these both stories they really aren’t, the joker just does things as they come and people are the ones who actually cause the crazy ness he just takes the blame for it, well that’s how I see it. In the book Mersault doesn’t cry for his mother’s death because he says they never really had any relationship at all. Society says he’s a jerk and he’s heartless for not doing so but he’s an estensialist and they really don’t show emotions at all. An extensialist does things as they come, they don’t plan...
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...": U.S. Show/Hide Brasil BR Canada CA Deutschland DE España ES France FR Ελλάδα (Greece) GR India IN Italia IT 日本 (Japan) JP 한국 (Korea) KR Maghreb MG United Kingdom UK United States US Newsletters Top of Form Get EntertainmentNewsletters Email address Enter Email Address Bottom of Form Huffington Post Search Top of Form Search The Huffington Post Enter Search Terms Submit Search Bottom of Form iOS app Android app More Desktop Alerts Log in Create Account $USERNAME Desktop Notifications Profile Settings Logout FRONT PAGE Politics The Levy Breaks: Democrats Rage Against Obama Over Wall Street Giveaway 0 The Speech That Could Make Elizabeth Warren the Next President of the United States 0 Lawsuit Settled Involving Ferguson Officer Who Allegedly Choked, Hog-Tied A 12-Year-Old 424 GOP Senator Mansplains Democracy To Elizabeth Warren 0 Obama's New Triangulation Strategy Has Democrats On Edge 654 Go to Politics More in Politics Pollster Politics Blog Off The Bus Election Maps Pollster You Might Also Like WorldPost Green Black Voices Latino Voices Gay Voices Business Black-White Wealth Gap Has Reached A 24-Year High 58 RadioShack Planning More Store Closures, Layoffs To Avoid Collapse 28 'Eat More Kale' Guy Beats Chick-fil-A 28 Hurry Up! Big Obamacare Deadline Coming Monday 134 For 'The Interview,' Even Negative Publicity (Like A Massive Sony Hack) Is Good Publicity 11 Go to Business More...
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...Survey report A sample of 11 students, 7 females and 4 males, ranging from 19 to 25 years old, were surveyed in order to acquire their opinions on film marketing. It is notable to highlight that 10 respondents watch downloaded films most often, while only 1 person watchs them mostly at the cinema. Nobody chose the option of DVD, Bluray or TV. It raises the question of the discrepancy between selecting a film, which is the primary concern of this survey and the aim of film marketing itself, and actually vieweing it in the cinema, which is the main way of earning the profit. According to 10 respondents, the deciding factor of selecting a film is strong, interesting idea, which in film vocabulary means high concept, as opposed to popular actors or director chosen by only 1 person. However, in the question about most expecting film of 2012 the majority opted for The Dark Knight Rises with stating the reason of its director Christopher Nolan and his genius. The film does not posses outstanding ,,what if" idea, it is only the continuation of batman´s story, and in this case a popular filmmaker and his qualities is what brings audience to the cinema. It possibly means people only think they choose a film because of its concept, and the true reason is the celebrities. However, the question about deciding factor asked about a case of not knowing the film before and The Dark Knight Rises already initialized its promotion campaign, but still, the importance of Christopher Nolan´s...
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...------------------------------------------------- Muhammad Aamir Faiz------------------------------------------------- H.no:888A London road, Thornton heath surrey Croydon, CR7 7PB ------------------------------------------------- Mobile: 07550162426------------------------------------------------- Email: mr_aamirfaiz@yahoo.com | PERSONAL PROFILE: I am a hard worker, conscientious person with a dynamic personality. I am keen to pursue a career which offers me the opportunity to apply my knowledge & skills and am keen to undertake any training opportunities offered to me.I am energetic, and reliable, recognized for assuming additional responsibilities. EXPERIENCE: 1. (March 2010 – Feb 2011) Worked as an Office Assistant in LIAQUAT NATIONAL HOSPITAL in finance department. Responsibilities: * Receiving the files and check the miscellaneous paper. * Enter the files in daily register. * Attached printout with the files. * Enter all data in software named billpro. * Dealing with the attendant and solve their issues. * Prepare complete bill and through to the cash department. 2. (Oct 2006 – March 2010) Worked as a Technical Machine Operator (PLC TOUCH SCREEN) in HILAL CONFECTIONARY PVT LIMITED. Responsibilities: * Operate the machine named Mondo mix. * Making a batch of cream. * Analyze the problems in cream. * Analyze the weird of cream. * Give the daily report about machine to supervisor. QUALIFICATION: ...
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...concealment and that lack of air, which made James so uncomfortable. The doctor, a small woman in her fifties with rectangular spectacles looked up from behind a lubricous luxurious oak desk as James and Heath entered. "Ah, James how good of you to pay me a visit, please sit down " she said, pointing to the woollen chair on the other side of the desk. James who sat down as requested looked up slightly at Heath. Heath looked very much the same as James a young man no more than twenty five, in good shape, however, the only difference was that Heath had long shiny blonde hair while James had dull brown hair. Also Heath's face was so pale that James had always suspected him of wearing make-up. Both boys were medical students at the University of Colorado, and after James's "incident" on the roof where he had questionably tried to "kill himself", the University's magistrate had, as James putted it “sentenced” him to a year’s consultation with the university's shrink, Dr Lynne Fenton, who James had to visit every two weeks. "So James, has everything being going well?” asked the shrink, “yes" he slowly murmured trying to avoid eye contact. "And how's your family, have you seen your parents since the last time you were here?" "Yes" lied James turning round to see what his buddy was up to, but Heath had already left closing the door behind him. "Are you up for a game of chess?" asked the doctor, as she always did whenever James showed up. James didn't like playing with her, always trying to prolong...
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