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Heineken Report

In: Business and Management

Submitted By abhipune24
Words 3215
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Global Corporate Relations | August2014 March 2013

Content

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HEINEKEN | Proud, Independent, Responsible Global Brewer
The world’s most international brewer
 

No 1 in Europe and No 2 in the world by revenue
Operations in over 70 countries globally

Brewing great beers, building great brands Committed to surprising and exciting consumers everywhere Long and proud history and heritage

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HEINEKEN | Our Values
Enjoyment we bring enjoyment to life
Respect for individuals, society and the planet Passion for quality

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HEINEKEN | Brewing Great Beers, Building Great Brands
Heineken®, our flagship brand, is the world’s leading international premium beer Desperados, Sol, Affligem and Strongbow Apple Ciders complement our global brand portfolio Altogether, we have over 250 international premium, regional, local and specialty beers and ciders in our portfolio Passion for quality and Innovation are at the heart of how we build great brands and delight our consumers

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HEINEKEN | A Long and Proud History & Heritage

1864 The Heineken Family enters the beer business

1869 We switch to bottom fermentation: clearer, purer, long lasting beer

1886 Dr. H. Elion cultivates the Heineken A-yeast => unique flavour

1889 We are crowned at the Grand Prix Paris for quality, focused innovations

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HEINEKEN | A Long and Proud History & Heritage

1928 Early stages of unique advertising and becoming truly international

1929 HEINEKEN moves into Asian markets

1933 Heineken® is the first import beer to the US after Prohibition is repealed

1954 1968 Alfred Heineken begins HEINEKEN acquires ‘Beer Can Travel’ global Amstel Brewery marketing strategy

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HEINEKEN | A Long and Proud History & Heritage

1982 Production transfer from Amsterdam to Zoeterwoude in the Netherlands

2003 Acquisition of BrauBeteiligungs A.G. (BBAG)

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