Premium Essay

Heir

In: Business and Management

Submitted By aiahayahay
Words 9401
Pages 38
An Assessment Study
(A Strategy Paper) on (for)

HOME APPLIANCES & CONSUMER ELECTRONICS /
WHITE GOODS

Submitted by:

Teofilo, Reymark P.
2009104355

As partial fulfillment of the requirements of

EMG166 – Section T
Strategic Planning & Management
3 Quarter SY 2014 – 2015

EXECUTIVE SUMMARY
Haier in the Philippines are Corporation that the Filipinos embraced. It is a Home
Appliances that gives comfort to the people that offers quality products. It is value for money, where normal people are looking for not like other competitors usually focuses only on their products.
Haier is a corporation that brings life to your home. The corporation is still new to the market so it will be the focus of the strategy. Since the corporation is young compared to its competitors but they are different among their competitors having a variety of Home Appliance aside from having electronic gadgets. They aim to satisfy the needs and wants of their consumers that make them different among their competitors.
Haier faces challenges and problems on how to penetrate since they only have one branch. They lack promotion that can help them to gain consumers and have the share in the market.
With the help of the strategic plan one of the ways on how Haier will grow the market is that their marketing efforts should widened and strengthened. Along with the plan is the changing of the structure for the organization and marketing strategies to make their mark and to innovate their line of Home Appliances.

2

TABLE OF CONTENTS
EXECUTIVE SUMMARY…………………………………………………………….i
LIST OF TABLES AND FIGURES…………………………………………………4
INTRODUCTION……………………………………………………………………..5
Part I: ANALYSIS OF EXTERNAL ENVIRONMENT……………………………7
Definition & Overview of the Industry ……………………………………………...7
Drivers and Key Success Factors of the Industry…………………………..........7...

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