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Hello

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GCE
Media Studies
Advanced Subsidiary GCE
Unit G322: Key Media Concepts (Television Drama)

Mark Scheme for June 2011

Oxford Cambridge and RSA Examinations

OCR (Oxford Cambridge and RSA) is a leading UK awarding body, providing a wide range of qualifications to meet the needs of pupils of all ages and abilities. OCR qualifications include
AS/A Levels, Diplomas, GCSEs, OCR Nationals, Functional Skills, Key Skills, Entry
Level qualifications, NVQs and vocational qualifications in areas such as IT, business, languages, teaching/training, administration and secretarial skills.
It is also responsible for developing new specifications to meet national requirements and the needs of students and teachers. OCR is a not-for-profit organisation; any surplus made is invested back into the establishment to help towards the development of qualifications and support which keep pace with the changing needs of today’s society.
This mark scheme is published as an aid to teachers and students, to indicate the requirements of the examination. It shows the basis on which marks were awarded by Examiners. It does not indicate the details of the discussions which took place at an Examiners’ meeting before marking commenced. All Examiners are instructed that alternative correct answers and unexpected approaches in candidates’ scripts must be given marks that fairly reflect the relevant knowledge and skills demonstrated. Mark schemes should be read in conjunction with the published question papers and the Report on the Examination.
OCR will not enter into any discussion or correspondence in connection with this mark scheme.
© OCR 2011
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01223 552610 publications@ocr.org.uk G322

Mark Scheme

Question
Number

June 2011
Max
Mark

Answer
The purpose of these Units is to firstly assess candidates’ media textual analysis skills and their understanding of the concept of representation using a short unseen moving image extract (AO1 and AO2); secondly to assess candidates’ knowledge of media institutions and their production processes, distribution strategies, use of technologies and related issues concerning audience reception and consumption of media texts ( AO1 and AO2).

1

Section A: Textual Analysis and Representation (Unseen moving image extract) Extract: Merlin Series 1 Episode 1, written by Julian Jones, dir.
James Hawes
Discuss the ways in which the extract constructs representations of class and status using the following:





Camera shots, angles, movement and composition
Editing
Sound
Mise-en-scène.

Candidates will be assessed on their ability to understand how representations are constructed in a media text through the analysis of different technical areas. Assessment will take place across three criteria: 



Explanation/analysis/argument (20 marks)
Use of examples (20 marks)
Use of terminology (10 marks)

AO1 Specific
AO2 Specific
AO1 Specific

Candidates should be prepared to analyse and discuss the following: technical aspects of the language and conventions of the moving image medium, in relation to the unseen moving image extract, as appropriate to the genre and extract specified, in order to discuss the sequence’s representation of individuals, groups, events or places. These may be selected from the following:
Camera Shots, Angle, Movement and Composition





Shots: establishing shot, master shot, close-up, mid-shot, long shot, wide shot, two-shot, aerial shot, point of view shot, over the shoulder shot, and variations of these.
Angle: high angle, low angle, canted angle.
Movement: pan, tilt, track, dolly, crane, steadicam, hand-held, zoom, reverse zoom.
Composition: framing, rule of thirds, depth of field – deep and shallow focus, focus pulls.

Editing
Includes transition of image and sound – continuity and non1

[50]

G322

Mark Scheme

Question
Number

June 2011

Answer continuity systems.



Cutting: shot/reverse shot, eye-line match, graphic match, action match, jump cut, crosscutting, parallel editing, cutaway; insert.
Other transitions, dissolve, fade-in, fade-out, wipe, superimposition, long take, short take, slow motion, ellipsis and expansion of time, post-production, visual effects.

Sound




Diegetic and non-diegetic sound; synchronous/asynchronous sound; sound effects; sound motif, sound bridge, dialogue, voiceover, mode of address/direct address, sound mixing, sound perspective. Soundtrack: score, incidental music, themes and stings, ambient sound. Mise-en-Scène


Production design: location, studio, set design, costume and make-up, properties, lighting; colour and design.

Candidates’ work should be judged on each of these criteria individually and marks awarded according to the level attained. It should be noted that it is possible for a candidate to achieve a different level for each assessment criterion.
General Mark Scheme
Level 1
Explanation/analysis/argument (0-7 marks)




Shows minimal understanding of the task
Minimal understanding of the way that technical aspects are used to construct the extract’s representations
Of minimal relevance to set question or a very brief response

Use of examples (0-7 marks)




Offers minimal textual evidence from the extract
Offers a limited range of examples (only one technical area covered) Offers examples of minimal relevance to the set question

Use of terminology (0-3 marks)


Minimal or frequently inaccurate use of appropriate terminology

Some simple ideas have been expressed. There will be some errors of spelling, punctuation and grammar, which will be noticeable and intrusive. Writing may also lack legibility.
2

Max
Mark

G322

Mark Scheme

Question
Number

June 2011

Answer
Level 2
Explanation/analysis/argument (8-11 marks)




Shows basic understanding of the task
Basic understanding of the way that technical aspects are used to construct the extract’s representations
Some relevance to set question

Use of examples (8-11 marks)




Offers some textual evidence from the extract
Offers a partial range of examples (at least two technical areas covered) Offers examples with some relevance to the set question

Use of terminology (4-5 marks)


Some terminology used, although there may be some inaccuracies Some simple ideas have been expressed in an appropriate context.
There are likely to be some errors of spelling, punctuation and grammar of which some may be noticeable and intrusive.
Level 3
Explanation/analysis/argument (12-15 marks)




Shows proficient understanding of the task
Proficient understanding of the way that technical aspects are used to construct the extract’s representations
Mostly relevant to set question

Use of examples (12-15 marks)




Offers consistent textual evidence from the extract
Offers a range of examples (at least three technical areas covered) Offers examples which are mostly relevant to the set question

Use of terminology (6-7 marks)

Use of terminology is mostly accurate
Straightforward ideas have been expressed with some clarity and fluency. Arguments are generally relevant, though may stray from the point of the question. There will be some errors of spelling, punctuation and grammar, but these are unlikely to be intrusive or obscure meaning. 3

Max
Mark

G322

Mark Scheme

Question
Number

June 2011

Answer
Level 4
Explanation/analysis/argument (16-20 marks)




Shows excellent understanding of the task
Excellent understanding of the way that technical aspects are used to construct the extract’s representation
Clearly relevant to set question

Use of examples (16-20 marks)




Offers frequent textual analysis from the extract – award marks to reflect the range and appropriateness of examples
Offers a full range of examples from each technical area
Offers examples which are clearly relevant to the set question

Use of terminology (8-10 marks)


Use of terminology is relevant and accurate

Complex issues have been expressed clearly and fluently. Sentences and paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be few, if any, errors of spelling, punctuation and grammar.

4

Max
Mark

G322

Mark Scheme

Question
Number
2

June 2011

Answer
Section B: Institutions and Audiences
“Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices”. To what extent would you agree with this statement, within the media area you have studied?
Candidates will be assessed on their ability to illustrate patterns of production, distribution, exchange and consumption through relevant case study examples and their own experiences as audiences.
Candidates may cover the following material in their responses to the question: 






Production practices which allow texts to be distributed and marketed for specific audiences
The distribution and marketing of specific products or types of products How audiences engage with distribution and marketing strategies
Audience strategies in facilitating or challenging institutional practices Arguments for, or against, an institution’s success or failure
Explanation of synergy, cross media or digital initiatives and how these practices target specific audiences

Candidates should be given credit for their knowledge and understanding, illustrated through case study material, in any of these areas; there is no requirement that they should all be covered equally.
Examiners should also be prepared to allow points, examples and arguments that have not been considered if they are relevant and justified. Topic Headings – these are general issues, which may be raised by the question set.
Film
A study of a specific studio or production company within a contemporary film industry that targets a British audience (eg
Hollywood, Bollywood, UK film), including its patterns of production, distribution, exhibition and consumption by audiences. This should be accompanied by study of contemporary film distribution practices
(digital cinemas, DVD, HD-DVD, downloads, etc) and their impact upon production, marketing and consumption.
Music
A study of a particular record label within the contemporary music industry that targets a British audience, including its patterns of production, distribution, marketing and consumption by audiences.
This should be accompanied by study of the strategies used by record labels to counter the practice of file sharing and their impact on music production, marketing and consumption.

5

Max
Mark
[50]

G322

Mark Scheme

Question
Number

Answer
Newspapers
A study of the contemporary newspaper market in the UK and the ways in which technology is helping to make newspapers more efficient and competitive despite dwindling audiences. This should be accompanied by study of a specific online version of a national/local newspaper and the issues that are raised for the production, distribution and consumption of news.
Radio
A study of a particular station or media group within the contemporary radio industry that targets a British audience, examining its various production, distribution and exhibition practices, as well as audience consumption. This should be accompanied by study of the impact of
DAB and internet broadcasting on radio production practices, marketing and (British) audience consumption.
Magazines
A study of a successful magazine within the contemporary British magazine market, including its patterns of production, distribution, marketing and consumption by audiences. This should be accompanied by study of the use of online magazine editions and the issues that they raise for the production, marketing and consumption of a magazine brand.
Video games
A study of the production, distribution and marketing of a specific game within one or across various gaming platforms, along with its reception by a variety of (British) audiences. This should be accompanied by study of the impact of next generation capabilities
(HD, Blu-Ray, online services etc) on the production, distribution, marketing and consumption of games.
The above list is not intended to be exhaustive. It is acknowledged that most media industries are characterised by cross-media strategies, production and promotion; candidates will be expected to focus on a particular medium but should make reference to related media where relevant.
General mark scheme
Explanation/analysis/argument
Use of examples
Use of terminology

- AO1 Specific
- AO2 Specific
- AO1 Specific.

Level 1
Explanation/analysis/argument (0-7 marks)



Shows minimal understanding of the task
Minimal knowledge and understanding of institutional/audience practices – general opinions or assertions predominate
6

June 2011
Max
Mark

G322

Mark Scheme

Question
Number

Answer



Minimal argument evident, with little reference to case study material Of minimal relevance to set question or a very brief response

Use of examples (0-7 marks)




Offers minimal use of case study material
Offers a limited range of or inappropriate examples
Offers examples of minimal relevance to set question

Use of terminology (0-3 marks)


Minimal or frequently inaccurate use of appropriate terminology

Some simple ideas have been expressed. There will be some errors of spelling, punctuation and grammar, which will be noticeable and intrusive. Writing may also lack legibility.
Level 2
Explanation/analysis/argument (8-11 marks)





Shows basic understanding of the task
Basic knowledge and understanding of institutional/audience practices – factual knowledge will have some accuracy
Basic argument evident, with some reference to case study material Some relevance to set question

Use of examples (8-11 marks)




Offers some evidence from case study material
Offers a partial range of examples from case study and own experience Offers examples of some relevance to the set question

Use of terminology (4-5 marks)


Some terminology used, although there may be some inaccuracies Some simple ideas have been expressed in an appropriate context.
There are likely to be some errors of spelling, punctuation and grammar of which some may be noticeable and intrusive.
Level 3
Explanation/analysis/argument (12-15 marks)



Shows proficient understanding of the task
Proficient knowledge and understanding of institutional/audience practices – factual knowledge is mostly accurate

7

June 2011
Max
Mark

G322

Mark Scheme

Question
Number

June 2011

Answer



Some developed argument, supported by reference to case study material
Mostly relevant to set question

Use of examples (12-15 marks)




Offers consistent evidence from case study material
Offers a range of examples, in some detail, from case study and own experience
Offers examples which are mostly relevant to the set question

Use of terminology (6-7 marks)


Use of terminology is mostly accurate

Relatively straight-forward ideas have been expressed with some clarity and fluency. Arguments are generally relevant, though may stray from the point of the question. There will be some errors of spelling, punctuation and grammar, but these are unlikely to be intrusive or obscure meaning.
Level 4
Explanation/analysis/argument (16-20 marks)





Shows excellent understanding of the task
Excellent knowledge and understanding of institutional/audience practices – factual knowledge is relevant and accurate
A clear and developed argument, substantiated by detailed reference to case study material
Clearly relevant to set question

Use of examples (16-20 marks)




Offers frequent evidence from case study material – award marks to reflect the range and appropriateness of examples
Offers a full range of detailed examples from case study and own experience Offers examples which are clearly relevant to the set question

Use of terminology (8-10 marks)


Use of terminology is relevant and accurate

Complex issues have been expressed clearly and fluently. Sentences and paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be few, if any, errors of spelling, punctuation and grammar.

8

Max
Mark

OCR (Oxford Cambridge and RSA Examinations)
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Cambridge
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Hello

...Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello Hel Hello Hello......

Words: 384 - Pages: 2

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Hello

...Hey hi hello First use Hello, with that spelling, was used in publications as early as 1833. These include an 1833 American book called The Sketches and Eccentricities of Col. David Crockett, of West Tennessee,[2] which was reprinted that same year in The London Literary Gazette.[3] The word was extensively used in literature by the 1860s.[4] Etymology According to the Oxford English Dictionary, hello is an alteration of hallo, hollo,[5] which came from Old High German "halâ, holâ, emphatic imperative of halôn, holôn to fetch, used especially in hailing a ferryman."[6] It also connects the development of hello to the influence of an earlier form, holla, whose origin is in the French holà (roughly, 'whoa there!', from French là 'there').[7] As in addition to hello, halloo,[8] hallo, hollo, hullo and (rarely) hillo also exist as variants or related words, the word can be spelt using any of all five vowels.[citation needed] Telephone The use of hello as a telephone greeting has been credited to Thomas Edison; according to one source, he expressed his surprise with a misheard Hullo.[9] Alexander Graham Bell initially used Ahoy (as used on ships) as a telephone greeting.[10][11] However, in 1877, Edison wrote to T.B.A. David, the president of the Central District and Printing Telegraph Company of Pittsburgh: Friend David, I do not think we shall need a call bell as Hello! can be heard 10 to 20 feet away. What you think? Edison - P.S. first cost of sender & receiver......

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Free Essay

Hello

...Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hello kjwdkjajkdwdjkdkjdjkawdjawdjkwjkdwakjdajwdjwkdjwkadjdwkjw Hell......

Words: 729 - Pages: 3

Free Essay

Hello

...Hello world Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to you Hello to...

Words: 275 - Pages: 2