... Instu Abstract This Paper highlights the Ethical issues faced by Kentucky Fried Chicken(KFC) business operations in India. KFC being one of the largest fast food chain all over the world. The KFC business operations in India was entered in 1995. KFC did not adhere to the prevention of Food Adulteration Act, 1954. Chicken used in KFC was contaminated with MonoSodium Glutamete(MSG) which is used to enhance the flavor. Usage of MSG is restricted in INDIA as it creates serious health problems on the long run. KFC suffered the serious ban on chicken items. Another ethical issue concerning with KFC was the treatment of birds in KFC’s Poultry farms. The Organization named PETA(People for the Ethical treatment of Animals) logged a serious complaint against KFC for the ill treatment of Birds in the poultry farm. As in India, Animals and Birds are protected with due care, PETA supported the evidence of video tape projecting the cruel treatment of birds in the KFC farm. We will discuss about the culture, economic issues while establishing business in Foreign country. We will identify different solutions that can be suggested by different Ethical theories along with the Ethical judgement and Moral reasoning. Kentucky Fried Chicken(KFC) Background Colonel Sanders, founder of Kentucky Fried Chicken started a café at Corbin, a town in Kentucky. He started experimenting with different seasonings to flavor the chicken with secret...
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...TABLE OF CONTENTS 1. Introduction of KFC....................................................................................................2 2. Operations of KFC.......................................................................................................3 3. SWOT analysis.............................................................................................................5 1. Strengths...........................................................................................................5 2. Weaknesses.......................................................................................................7 3. Opportunities....................................................................................................8 4. Threats..............................................................................................................9 4. Positioning..................................................................................................................10 5. Conclusion..................................................................................................................14 References........................................................................................................................15 1. INTRODUCTION OF KFC KFC Corporation, based in Louisville – Kentucky, is the internationally most famous restaurant chain...
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...Analysis of Why KFC is more successful than McDonald in China Analysis of Why KFC is more successful than McDonald in China Kentucky Fried Chicken (KFC) is a chain of fast food restaurants based in Kentucky in the United States. KFC is famous for its fried chicken and the sales revenue is ranking number seven in American Market (Figure 1). McDonald's Corporation is the largest chain of hamburger fast food restaurants in the world and also the largest in American, serving more than 58 million customers daily (Breitbart, 2009). But in China, KFC and McDonalds are in a totally different situation. KFC is the most popular restaurant in China and McDonalds, although popular either, but is performing much less than KFC. This contrast is not a miracle and everything happens for a reason, this report is going to analyze the reasons for KFC is more successful than McDonald in China. Figure 1. KFC and McDonalds in American Contrast |American Market| |McDonalds|KFC| Revenue|2003|$22.1 billion|$4.936 billion| |2002|$20.3057 billion|$4.86 billion| RestaurantsNumber|2003|13,609|5,524| |2002|13,491|5,472| Ranking inAmerican Market|2003|No.1|No.7| Source: The data are adapted from “KFC and McDonalds: A huge difference in China”, retrieved from http://finance.people.com.cn/GB/3799268.html Figure 2. KFC and McDonalds in China Contrast|Chinese Market| |McDonalds|KFC| Revenue (2003)|￥5.3 billion|￥9.3 billion| Revenue increase in 2003|Increase...
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...------------------------------------------------- Final Communications Plan Prepared for: Kentucky Fried Chicken Prepared by: Meaghan Jordan Date: 13 May 2010 ------------------------------------------------- CCT 667: Contemporary Corporate Communications ------------------------------------------------- Professor A. Hoffman I. Executive Summary As outside council to Kentucky Fried Chicken, a Yum! Brands company, I was asked to consult on the branding crisis plaguing the popular fast food chains in the United States market. The public identity of Kentucky Fried Chicken has been on shaky ground for the past five years. The inconsistent branding and products have caused market share values and annual revenues to consistently decrease. The primary constituent, the consuming public, has been left to decipher the mixed messages presented by the Kentucky Fried Chicken brand. Through the implementation of a three-phase strategy, Kentucky Fried Chicken will be able to reestablish itself as a profitable leader in the fast food chicken industry. The design of a logo and company name, in conjunction with a healthy menu that properly embodies the meaning of the brand will be the key to a clear identity. The final piece of the equation requires a comprehensive, nationwide advertising plan to re-launch the contemporary and comprehensible identity of the Kentucky Fried Chicken brand. II. The Company The American fast food chain Kentucky Fried Chicken (KFC) was a family run business, founded in 1930 by...
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...sauce is a mixture of mozzarella, ricotta, and provolone cheese along with sauteed mushrooms and sun dried tomatoes. As I twirl the fork of noodles against the spoon, the expectation of silky smooth noodles gliding down my throat salivates the glands on my tongue. While eating such a well desired meal it’s certainly easy to forget my manners, weather its at home or fine dinning I’m always caught of guard slurping the noodles so fast that the sauce ends up on my face. I do use napkins but remember I’m lost into my dream world. The chicken is a substantial filling for pasta. My philosophy is no meal is complete without a thick savory meat. There are many ways to cook chicken before adding it into fettuccine pasta. My favorite is Cajun deep fried chicken breast that’s tender and juicy, cut into thin strips. It has a crunchy golden brown spicy flavored batter. I prefer my chicken cooked to be crispy on the outside, yet not too dry so that the inner part will be stringy in the inside. Kind of like pulled meat therefore; it’s like pulling layers away from the inside of the chicken breast. A whiff of the welled page2 seasoned chicken is finger licking good! It’s then sprinkled with grated Parmesan cheese and fresh parsley, while covered in steamy cream sauce it’s so...
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...KFC IN INDIA PRESENTATION ON THE CASE STUDY OF KFC IN INDIA Daniel maina Hillary Omondi Senjuur Cheworei Rosa Okode Ratemo Oira Kiiru Maina , Aridi, Ochieng BACKGROUND OF KENTUCKY FRIED CHICKEN KFC KFC is based in Louisville, Kentucky, and is the world’s most popular chicken restaurant chain. Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers.In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN . KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world. Yum! Brands is run by David Novak,Chairman & CEO . KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. 109 countries and territories around the world. Every day, more than 12 million customers are served at KFC restaurants. KFC Division is run by Cheryl Bachelder, President and Chief Concept Officer KFC’s Entry in INDIA KFC was the first fast food multinational to enter INDIA , after the economic liberalization policy of the Indian Govt. in early 1990s. KFC received permission to open 30 new outlets across the country & Opened first fast food outlet in Bangalore in June 1995 by targeting upper middle class population. Ethical Issues in Business organizations Ethics are “the code of moral values and principles that rule the behavior of a person or group...
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...Assignment III – Case Study Sanders, Colonel Harland Eslam Badawy/1617946 Introduction On September 9, 1890, Harland Sanders, known as The Colonel, was born in, Indiana, USA. He is the founder of Kentucky Fried Chicken, now “KFC” restaurant chain. His success, like most great entrepreneurs, centred around the values of hard work, honesty, loyalty, recognition, giving back, and most of all, passion. Today, KFC is the world’s largest chain of fried chicken fast food restaurants with over 17,000 outlets in 105 countries around the world (Shen, 2008). In 2011 KFC earned an estimated $9.2 billion in sales revenue. The Colonel passed away on December 16, 1980 at the age of 90. We lost a great leader, a great visionary, an American success story. Despite his death in 1980, Sanders remains the key symbol of the company in its advertising and branding. Colonel Sanders was an early pioneer of the restaurant franchising concept (KFC, 2011). The story of the entrepreneur The Colonel briefly telling his story: My business philosophy crystallized back when I got fired from the first job when I was ten. My Father died when he was 29. I was hired by a farmer two miles cross country from where I lived. I was paid two dollars a month plus board. At the end of the first month I got fired. I went home, gave Mama my two dollars and I told her what had happened. My mother gave me the tongue-lashing. The only way, she said, I could get work and hang onto is by giving the best there is in me. Since...
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...Communication Values and Ethics TARES TEST: FIVE PRINCIPLES FOR ETHICAL PERSUASIONS Persuasion is defined as methods used to influence attitudes, raise awareness, educate or influence behaviors’. While ethics (moral philosophy) is a subject that primarily is not concerned with increased profits or increased visibility. It is, rather, concerned with what one ought to do—or ought not to do. Thus, it’s easy to persuade others but it will be tough when once involve by the ethics. Ethical persuasion is the practice of influential communication that respects the dependence of the audience by presenting truthful and relevant information. It enables audiences to make voluntary, informed, rational and reflective choices. Sherry Baker and David Martinson propose a five-part to test how ethical a persuasion should be, including methods for guiding ethical persuasion have been identified and to check and determine the ethical worthiness of the message. TARES is an acronym for Truthfulness, Authenticity, Respect, Equity and Social Relevance. Truthfulness pertains to the message of the persuader where the persuader should tell the truth and nothing more than a truth, a fact with reliable sources and should not be fall into deception. Second is authenticity which means that living in reality makes our life worth living. It compromises the integrity and personal virtue that requires the persuader should act decently, sincerity and genuineness is love the persuadees and sincerely...
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...Kentucky Fried Chicken is one of the well-known fast food restaurants in the world. The industry was founded by Colonel Sanders. The corporation is based in Louisville, Kentucky and now regarded as the most famous chicken restaurant chain. It can be noted that each day, nearly eight million customers avails the products and foods offered by this fast food chain. KFC is among the most popular fast food brands in the world. Started out in the fifties, KFC now boasts of operating, franchising, and serving a worldwide chain of around 11,000 fast food restaurants that prepare, package and sell a menu of ready to eat foods. However, despite of the established brand of KFC Corporation and contrary to its previous achievements; it seems that there is a need for the management to redefine its image. There are issues that an organisation face and one of the organisations which faces major issue is the Kentucky Fried Chicken. Firstly, KFC provide greasy unhealthy food. The growing and bustling population of today is obviously different from the population of the previous decades in terms of health and nutritional attitudes and behaviours. People today are more concerned with their health and figures than ever before. Obviously, the reason for this increased awareness is because of the fact that information is everywhere and every reports and research about nutrition seem to link fast foods with the growing number of obesity. Being one of the most popular fast food restaurants and with...
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...Ingredients for Crusted Fried Chicken * 4 pieces boneless chicken breast, about 6 ounces each (flattened into 1/2 inch thick) * 1/2 cup breadcrumbs * 1/2 cup flour * 1 piece raw egg * a pinch of salt and ground black pepper * a pinch of msg. (optional) * 1 cup of vegetable oil for deep frying Ingredients for White Sauce * 1/2 cup sliced canned mushroom buttons * 1/2 teaspoon garlic salt * 1 tablespoon butter * 1 tablespoon olive oil * 3/4 cup all purpose cream * 1 cup evaporated milk * about 2 x 2 inches of quick melt cheese * chopped parsley for garnishing Cooking Instructions 1. Rub chicken meat with salt, pepper & msg. and set aside for at least 10 minutes. Dredge each piece in flour then dip in the beaten egg thoroughly and lastly dredge into the bread crumbs enough to cover everything. 2. Heat the pan with vegetable oil and dip fry the chicken in medium heat until golden brown. When done, place it all in a plate with paper towels to absorb excess oil. Chopped each piece lengthwise and arrange in a serving plate. Then set aside. 3. In a separate pan, heat olive oil and pour in mushroom buttons, simmer for 2 minutes and season with garlic salt and butter. Add in all purpose cream, evaporated milk and cheese. In low fire let simmer for at least 5 minutes while stirring constantly until it boils a little then it’s done. 4. Pour in enough sauce to each serving plate of crusted fried chicken and garnish...
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...Kentucky Fried Chicken (Japan) Limited Background • Harland Sanders – 6th grade dropout – casual cook. Late 40’s – developed a recipe for chicken based on a pressure-cooking method and secret seasoning mix of 11 herbs and spices. • Sold 700 franchises < 9 years. • Sander’s management style – relied on basic goodness of people around him and trusted the franchises to play fairly. There were no formal management systems or strategic controls in place. • Sanders in his 70’s – Jack Massey offered him $2 million, lifetime salary, and position in control of business. • Explosive growth – revenues increased from $7 million to $200 million. • Loy Weston took the challenge to open the first store in Japan. o Studied the culture of Japan. o Performed test marketing – found that Japanese did not like mashed potatoes and the cole slaw was too sweet. Changed to French fries and lowered the sugar content in the slaw. Company Culture - Industry and Growth – the industry norms and rules of the game of the fast food industry • Expansion via franchising. • Location – important for economies of scale – high fixed costs and small returns on sales required high traffic volume. • Effective store management – keeping waste, shrinkage and inefficiency to a minimum. • Market image – focused on theme or product – consistency and reliability throughout all stores was critical. Organizational Structure • Headquarters...
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...A Borderless Society Brennan Kelly Kaplan University SC300-10 Professor Miller April 14, 2013 The Borderless Society It is amazing how many food choices we have available to us at any given time. It doesn’t matter if the food we consume is a product of the United State, we still have access to it. Even fruits and vegetables which are only available a certain time of year are now available year round because it comes from all over the world. With one meal we can consume food which is grown in three different countries. It is something we seldom think of when we are in our local grocery store. The meal I chose to discuss is grilled chicken breast, avocado stuffed with shrimp, and quinoa. This meal has become a staple in my house, since I have been trying to live a healthier lifestyle. I am trying to consume food which is better for me and my family. Grilled chicken is made with salt and pepper. The chicken was grilled on a propane grill. Nature’s Promise is the brand of chicken I buy because, “Nature’s Promise meats contain no antibiotics or growth hormones” (Nature’s Promise, 2013). I know that it is a product of the United States from the packaging, but with all my research, I could not find exactly where the chickens where raised. While researching chicken, some of the farming practices are quite disturbing. “Mass market chicken breasts are produced on giant factory farms where manure runoff pollutes the water and noxious ammonia fumes pollute...
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...SEMESTER FALL 2012 BUSINESS ETHICS (MGT610) ASSIGNMENT NO. 02 DUE DATE: 7 JANUARY 2013 TH MARKS: 25 ASSIGNMENT: Kentucky Fried Chicken (KFC) is a renowned fast food chain having its operations all across the globe and enjoys a lot of reputation due to its spicy food items. KFC has planned to launch its operation in India in early 1990’s amid of strong protest from the People for Ethical Treatment of Animals (PETA) and violation of the food Adulteration act, 1954, with an excessive amount of active ingredient of monosodium glutamate. Along with this heavy protest from the opposition parties to stop the invasion of KFC into Indian food market. KFC, after two decades is now again planning to invest and expand its operations in India. Being as an industry analyst, how would you analyze the major issues faced by KFC in India and develop a roadmap for its successful investment. Hint: Major issues should be considered as Cultural, Political, Economic, Ethical and Agricultural issues. IMPORTANT: 24 hours extra / grace period after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience. IMPORTANT INSTRUCTIONS/ SOLUTION GUIDELINES/ SPECIAL INSTRUCTIONS • Try to remain to the point • Avoid copying from blogs OTHER IMPORTANT INSTRUCTIONS: DEADLINE: • Make sure to upload the solution file before the due date on VULMS. •...
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...HOI AN TRADITIONAL FOOD 1. WHITE ROSE and FIRED WANTON It ‘s called Banh Bao Banh Vac. The recipe for these dumplings is secret, held by one family in Hoi An who supplies all the restaurants. Address: 533 Hai Ba Trung Street. 2. HOI AN CHICKEN RICE It is quite different from Singapore style. Hoi An chicken rice -Com ga is delicious fluffy rice cooked in chicken stock with a tiny bit of turmeric for colour, thrown in a wok and served with boiled, coarsely shredded chicken Chicken in this dish is torn into small pieces and then mashed with crushed onions, Vietnamese coriander and the other spices. This mixing step is important and clearly shows the delicacy of the cooker.. The dish is then served up with very spicy chili sauce, pepper to slow the heart various coating mix chicken liver hard, extremely attractive. Before being served to customers, the springy chicken pieces and fragrant rice are decorated with peppermint, papaya, and salted onions. ADDRESS: 22 PHAN CHAU TRINH STREET 3. CAO LAU Cao lau is a delectable dark pork broth with fat yellow noodles, slices of juicy pork, served with bean sprouts, green vegetables, slices of and crispy croutons. The noodles must be made with the water from one of the closely guarded ancient Cham wells hidden throughout Hoi An. ADDRESS: 24 THAI PHIEN STREET (local price, the most delicious) If you prefer a comfortable restaurant, you can come MORNING GLORY RESTAURANT ADDRESS: 106 NGUYEN THAI HOC STREET. 4...
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...survival through promotion. At KFC, Promotion is the main tool to bring all chicken lovers attention towards its delicious one-of-a-kind product, the Fried Chicken. Profile criteria: Profile criteria 1. Gender: KFC is for each gender both male and female. 2. Income: Everyone can use the KFCservice upper and middle class . 3. Age: age limitation for using this product above 15 4. Occupation: By profession also everyone can use this product means businessman student workers and other peoples. 5. Education: It has no need more education that why the person who know something can easily enjoy with this product. PowerPoint Presentation: 6. Family life cycle: KFC is suitable in every stage of life like single married couple and also those who have children can use this product. 7. Lifestyle: This product is used in every level of social class like upper, middle class. 8. Attitude : When the customers once buy this product after that they can use the product continuously. 9. Purchasing decision: Often KFC changes the purchasing decision of customers because of its good attributes. 10. Geographic region: Geographically KFC is used in every part of the country as well as all over the world. Advertising: Advertising The logo of the smiling Colonel is probably one of the most recognized faces in the world and instantly brings the image of fried chicken to one’s mind. KFC and its new company jingle, “finger lcikin good” is a frequent announcement on televisions, billboards, flyers and radio...
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