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Henry

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1.) In what ways does Bezo’s decision to develop and deliver the Kindle show systematic and intuitive thinking? We think that Bezo’s decision to develop and to deliver the Kindle show systematic and intuitive thinking through competitive strategy to assure the success of the company. Competitive strategy refers to a strategy that is designed to create value for customers by providing lower prices or unique features not offered by rival organizations. This is proven based on Amazon’s quarterly filing ending March 31,2010 when their net sales had increased to 45% in the electronics category. Jeff Bezo, CEO of Amazon.com says that “ as we continue to offer increased selection, lower prices and additional product lines within our electronics and other general merchandise category, we expect to see the relative mix of sales from this category increase!..” Another reason would be seeing an opportunity only Amazon.com can give—long-form reading to be digitalized. They have analyzed their strengths and capacities that helped them develop a new innovation in the market. From there, they were able to produce a refined product called Kindle that has the ability to review and remember more what a person reads follow people of interest and allows one to see their Public notes and manage his books, highlights, and notes. 2.) How do you describe the competitive risk in Amazon.com’s environment as it leads the market for digital book downloads? We describe the risk of having new competitors entering the industry in the present. For example famous websites like Google has announced the launch of its e-books service called "Google eBooks." The Wall Street Journal reports Google has been trying to break into the eBook market for months and has finally unveiled its website. Also, the intensity of rivalry among competitors would be another factor since competitors are described as

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