Free Essay

Herbal Essences

In: English and Literature

Submitted By margaretamoah81
Words 840
Pages 4
Margaret Amoah English 1010 09/29/2014 Draft Herbal Essences

Herbal Essences is one of the most well-known shampoo between both commercial and magazine ads. For a couple of years now Herbal Essences ads have been known for their gorgeous women with luxuriously soft hair. The advertisement as a whole strongly contains sexual imagery, female stereotypes, and the product itself. As big corporations remember the 90’s so do Herbal Essence. Ok magazine is one of the famous magazines that features over 500 unforgettable photos of celebrities of the nineties. This special edition of Ok magazine is mostly known and read by women, especially millennial women and younger generations. Herbal Essences used pathos, ethos and logos to effectively appeal to its targeted audience who frequently read the special edition of the Ok magazine by posting their ad at the back page of it. The first appeal you will see when you look at the ad is the pathos appeals. The ad shows a beautiful, confident, sexy woman with a gorgeous and luxuriously soft hair, flowing from up then around her head and then down. The way her hair flows moves from the label, Herbal Essences, down to the text and then to the end product, makes the audience move with it and get to the bottles of shampoo. The image it creates appeals to audience to feel beautiful, independent, and sexy. It also used pathos appeal in a text context to appeal to its targeted audience. The first text “ You’ll want to do it in the morning. Sometimes twice a day.” Could be taken differently in many ways by some audience. They may think it comes off as a bit sexual, but the advertisement was probably meaning to say that the quality and the scent of it would make you want to be shampooing in the morning or twice a day. Huh! Do you now feel like you want one for yourself? Yeah. The same thing the targeted audience will feel when they read the text. The text is to make them feel as though they want this shampoo. Another text used in the advertisement is “Your favorites are back…” what will be the first question in mind when you read this text? What favorites, right. But I think, that text was use by company to make its targeted audiences feel as if they have already been using the shampoo and need to continue buying it. Every text used for the ad sounds romantic. Furthermore, when it comes to ethos appeals within the advertisement, we may see three of those. One is Nichole Scherzinger. A well-known musician loved by all. By having a famous celebrity like her at the back page of the Ok magazine will make the audience think that, if Nichole uses the shampoo for her hair well then they must have it as well. So having her as a focal point draws consumers in. The second ethos appeal is the name of the company and the year the product was manufactured. Procter and Gambler is the name of the company and 2012 is the year the company, reintroduce the smooth and shine collections from Herbal Essences. Also by putting the name of the company and the year in the ad, appeals to their audience that, they are genuine, popular and trustworthy. Also, most consumers want to research on a company and its product before buying it, so the company’s name, Procter & Gambler placed right beside Shine Collection shampoo bottle and the semi-hidden brand name, Herbal Essences off in the corner sort tangled into Nichole’s hair would make the audience eye draw to the names easily. Finally, the ad used logos appeals to catch the attention of their audience to the product. An example of the logos appeal is the information of the product on the shampoo bottles. The pink colored smooth Collection bottle features an infused blend of rose hips, vitamin E and jojoba extracts, and the marigold- colored Shine Collection bottle with a blend of Chamomile, Aloe Vera and Passionflower extracts are one of the only text on the advertisement with the actual information of the product. This specific information on the bottles appeals to the audience that, if they buy the product and use it, the scent from these natural herbs would make their hair stands out and become naturally irresistible. In conclusion, Herbal Essences used all the three appeals to appeals to its targeted audience. The colors of the ad fit to the magazine and it content, and are inviting to the eye causing the reader to stop and spend time with the image and brand. Likewise, the model’s hand all over her gorgeous, soft shine hair draws the reader’s eye to her beautiful hair that flames her seductive expression. The text “you’ll want to do it in the morning. Sometimes twice a day” effectively connects the usage of this shampoo with sexy hair. For this, I consider the ad to be effective in communicating with its intended audience.

Similar Documents

Premium Essay

Marketing Communication

...will stay connected to the target audience, be appropriate for all individuals and create a novelty effect for Herbal Essence. The advertisement will connect to the target audience by hiring the top model…. to endorse the product. It is a partial abstract of her face where she will look towards her luscious hair where the face reveals only her eyes and lips to create an abstract effect by focusing mainly on her luscious hair. The model’s expression would reflect that she is astonished that she has gotten such a luscious hair. Her wide eyes and a little open lip would signify that she is awed with the product effectiveness. This full page advertisement will highlight her luscious hair which is the need for many young women. This advertisement with the sachet attached will be placed in the centre page of the ‘Her World ‘magazine, the reason as to why it is being placed in the centre is that it would attract even browsers of the magazine as the centre page will stop when flipped in a rush. This would catch the attention of people who do not even purchase the ‘Her World’ magazine but also the browsers who are keen to know what are the contents inside the magazine. The key shape sample of Herbal essences ‘’Hello Hydration’’ shampoo will be glued to the centre of her long luscious hair as a symbolic message to consumers. The need for a key shape of the Herbal Essence Shampoo illustrates that women have the independence, freedom to choose the shampoo of their choice, to unlock...

Words: 1098 - Pages: 5

Free Essay

Herbal Tea

...economic condition and majority of the Filipino families have a small income so they cannot afford expensive or branded medicine. The researcher believed in the saying “Prevention is better than cure”, that is why she took the initiative of studying the acceptability of Malunggay, Bignay, Ashitaba and Guyabano leaves into herbal tea. Herbs are everywhere. They are available in a variety of forms; including fresh, dried, in tablets or capsules or in liquid form such as juice or tea. The leaves of Malunggay, Bignay, Ashitaba and Guyabano are abundantly found in the Philippines. The use of medicinal plants or herbs has been gaining popularity these past few years in the Philippines and worldwide as more clinical proof emerges that validates many of the age-old alternative medicines used by Filipino folks that have been passed on. The curative effects of the herbs were tested by traditional healers on their patient. The knowledge and skills on the curative application of any given herbal medicine has been handed down from generation to generation. In this study the researcher aims to produce Malunggay, Bignay, Ashitaba and Guyabano leaves into herbal tea. Background of the study Tea is known as the nature’s “wonder drug”. Tea is the second most widely consumed beverage in the world, exceeded only by the universal solvent – water. Tea is an integral part of everyday societal life in many of the world’s most populous countries. Ever wonder why the...

Words: 1035 - Pages: 5

Free Essay

Essetialism or Non-S

...stances on why something is named what it is. People who are essentialists believe that the names things are named what they are named because they contain certain properties that only that one object has. Non-essentialists believe that things are whatever we call them in a specific situation and that things do not have essences. I believe that essentialism is a much better way of thinking because they have both reason and justification. The Ancient Greek philosopher Socrates , was very firm on believer of essentialism. He believed that there must be justification for things all in the world. This man, wanted to know why people were said to have virtue instead of just claiming they have it much like Meno did. He was very stubborn with Meno on this topic that their argument ended in aporia, which is known as angered puzzlement. Meno tried offering Socrates examples, but Socrates decided to stick to his own personal opinion. He did this because he felt the need to live up to being the wisest man in Athens, even though he knew he was not wise at all. Justification is needed with essentialism in order to claim something truly has an essence. People typically have a reason for their actions otherwise they would not perform them. Often times it may not be a strong reason, but at least they had some sort of a purpose to their action. When parents are naming their children, they more than likely have a specific reason for giving them that name. Many times parents...

Words: 1000 - Pages: 4

Free Essay

The Real Essence of Life

...THE REAL ESSENCE OF LIFE Many of the people often times failed to discover the beauty of having differences in a community. The mind setting of the many is to conquer differences and consider one thing in common. What could be the possible effect of this mentality to the society? Whatever religion we fight for is not a hindrance upon achieving a peaceful society. We all have the right to choose what we knew our heart is shouting for. It is still believed that we have a life to live and a spirit to lift. For whatever reason it might be for all of us, we are all gifted with the same being. We only differ on what we profess and what we worship. Yet it is not necessary that we should force other people to believe on what we know is right to believe. The only thing that is left in us is to stay to what we believe, not to destroy what other people has built in them. We are one people though we belong to different religions, countries, etc. It should tell us now that the difference in us does not suggest that we are to treat our neighbors with different levels depending on their position in the society they belong. We are all one if we believe that we can be together though we are coming from different origins. We ought to respect our own brothers and sisters since we are responsible for each other. If we proclaim in our selves the beauty of diversity, we will have altogether a united community. The thing is we have a mentality that only us understands. ...

Words: 736 - Pages: 3

Free Essay

Notes

...Metaphysics is the branch of philosophy that deals with questions of reality. Since it deals with literally everything that exists, it is perhaps the broadest branch of philosophy. However, we will briefly spend time in this area. In this lesson, we will introduce some of the questions that we seek to answer in metaphysics as well as some basic metaphysical terminology you will need to master as we discuss metaphysical issues. We will also discuss the issue of method in arriving at answers to our metaphysical questions. Tasks Review and take notes of the presentation, “Metaphysical Terminology.”-Deals with reality - has 2 aspects to it: events and things or (time and space) -things: 3 attributes; properties, substance and an essence * Know the 4 characteristics of properties.- other words for properties: as qualities or characteristics; definition: this is an attribute or a quality a thing is said to possess, it’s a characteristic about that particular thing, (color, texture, size, shape) (adjectives) * 1) Properties are universals- they can be in more than one thing at a time. * 2) Properties are immutable and eternal- they do not change over time. * 3) Properties inhere in things- they are “had” by or are “in” things (they have to exist in things) * 4) Properties do not have causal powers- they cannot cause any things or event to occur. Two kinds: Accidental properties- properties which a particular thing may or may...

Words: 1478 - Pages: 6

Free Essay

Synopsis, on Medicinal Plant of India

...world’s vascular flora and constitutes the biggest spectrum of biodiversity used by people for a specific purpose (Hamilton et al., 2006). In fact, of the total pharmaceutical drug supply available worldwide, only 15% is consumed in developing countries (Lydecker et al., 1992), supporting the much-quoted WHO’s estimate that 80% of people worldwide rely on traditional medicine for their primary healthcare. The majority of these people are in developing countries, where rapid population growth is expected to increase pressures on medicinal plant resources. In the recent past the role of medicinal plants to cure various ailments has been reinvented. Increasing interest by multinational pharmaceutical companies and domestic manufacturers of herbal-based medicines is contributing significant economic growth of the global medicinal plants sector. However, unsustainable exploitation of medicinal plants has led to the extinction of many plants and many plants are on the verge of extinction. Internationally, the trade in medicinal plants is estimated to be worth $60 billion per year (World Bank, 2004) increasing at a rate of 7% a year (Koul and Wahab, 2004). However, very little of the raw material to supply this demand is from cultivated sources. Of the 3000 or so species known to be in international trade (Schippmann et al, 2006) there are approximately 900 for which commercial cultivation is underway or in development (Mulliken and Inskipp, 2006). Putting it another way, about 70-...

Words: 680 - Pages: 3

Free Essay

Aboca, Case Study

...A. COMPANY INTRODUCTION 1. History and development Deriving name form a beautiful Tuscan village in the Valtiberina, Aboca S.s. was founded by Valentino Mercati in 1978 and has grown to become the leading herbal company in Italy since then. Aboca S.s manufactures herbs from its organic farms and using both in-house technologies and those developed in collaboration with numerous Italian and foreign universities in order to develop a vertically integrated agro pharmaceutical product line. Today Aboca capacity can cultivates more than 1700 acres. The farming processes are guaranteed to be organic, seed selection, planting, fertilization, and pest control, harvesting and cleaning. Aboca is the only brand that can achieve the optimum level of active principles (an herbal component that induces the therapeutic effect) in its products whereas over 20 chemists arein charged in its manufacturing and quality control laboratories. By having its own marketing design department and direct sales force, there attractive product packaging, in-store displays and advertising props make Aboca a favored supplier to pharmacies and herbal shops. Now Aboca is the supplier for over 7000 retailers in Italy. Moreover, Aboca maintains its quality leadership with an investment of 10% of its revenue into research and development. Such investment has led tomany inventions in new product lines and manufacturing processes of the brand. Today, like 30 years ago, the focus of Aboca is still on researching...

Words: 1103 - Pages: 5

Free Essay

Laau Lapaau

...La’au Lapa’au In this current day and age, technological advancements like antibiotics and medical instruments have taken precedence over things like home remedies and herbal healing leaving them practically obsolete. Through technology, many argue that we’ve been able to “improve” our overall health and extend our longevity. But through technology, many have lost sight tradition, the ways of our ancestors, the “organic” way of living. Taking a look back at our history, it’s clear to see that Hawaiians survived thrived even, off the land. It provided much more than just food, water, and shelter, it provided other things like medicine and healing. With the Hawaiian Islands being the northernmost Polynesian settlement and the most isolated, a unique and diversified plant life was able to develop. According to Gutamanis, before the initial contact in 1778, the Hawaiian culture was oriented around these ideals of harmony and interconnectedness. Hawaiians placed high value on the Hawaiian plants and were even called “gardeners” instead of farmers by Dr. E. S. Craighill Handy, one of the first people to study La’au Lapa’au in depth. Nowadays, many would agree that Hawaiian medicine was skillfully developed as they recognized the importance of both mental and physical health. In the same way, Abbott speaks on how Hawaiians placed diseases into 2 categories, causes from forces outside the body and causes from forces within the body. She continues on by saying that the first category...

Words: 831 - Pages: 4

Premium Essay

Business Management

...Succession Plan * Shahnaz Husain is one of the most successful entrepreneurs in India. Her company, Shahnaz Husain Herbals is one of the largest manufacturers of herbal products in the world which has employed about 4200 people in 650 salons, spread across 104 countries. * She developed an interest in beauty treatments and decided to study cosmetology. She trained extensively in cosmetic therapy for 10 years in some of the leading institutes of London, Paris, New York and Copenhagen which provided a boost to her company. * She returned to India in the year 1977 and offered Ayurvedic method of treatment especially. The products were environment friendly which attracted a lot of Indians. * She achieved growth due to the quality of her products and the result-oriented treatment she offered. She commented, “I have relied only on clientele feedback, based on clinical treatments and this is what has made the ranges truly unique and result oriented.” * In 1977, when she returned to India, she set up a parlor at her home in New Delhi. She had then put up a banner with her qualification on it which helped in advertising her brand. * Within days she was booked for the next 6 months. She then removed the banner and since then she never advertised. She let her products speak for themselves. Best Practice Management * Shahnaz Husain’s aim was to get India on the world beauty map as she felt terrible about the fact that India was never represented at any world beauty...

Words: 487 - Pages: 2

Free Essay

Himalaya

...------------------------------------------------- The Himalaya Drug Company From Wikipedia, the free encyclopedia The-Himalaya-Drug-Company-Logo The Himalaya Drug Company | Introduced | 1930 | Markets | Global | Website | http://himalayahealthcare.com/ | The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000 year old system of medicine. Himalaya’s product range includes: pharmaceutical, personal care, baby care,animal health and nutrition. Himalaya Global Holdings Ltd. (HGH), located at the Dubai International Financial Centre, is the parent of The Himalaya Drug Company worldwide. It is also the global headquarters of all Himalaya subsidiaries.[1] Company Profile: Eighty three years ago, on a visit to Burma (Myanmar), Mr. Manal saw restless elephants being fed with a root to pacify them. The plant from which this root was taken was Rauwolfia serpentina. Fascinated by the plant's effect on elephants, he had it scientifically evaluated. After extensive research, Serpina, the world's first anti-hypertensive drug, was launched in 1934 ans is sold till today. The premise of researching nature forms the foundation of Himalaya’s operations. Himalaya pioneered used modern science to rediscover and validate Ayurvedic principles. Since its inception, the company has focused on developing safe and natural remedies to address a variety of ailments. Today...

Words: 3448 - Pages: 14

Free Essay

Ais Paper

...Start My Own Business What new business would you start and why? What are the steps you would take? What type of accounting system would you use and why is it important? What are the pros and cons of owning your own business? Americans enjoy various entertainment places, such as beer bars, music bars, sports bars, gay bars, lesbian bars, etc. Coming from another country, I had hard time finding a quiet place where I didn’t have to raise my voice to conduct informal communications with my friends or with somebody important while enjoying a cup of fresh green leaf tea. I believe there are tea bars in New York or California where Asian people reside, and I heard that there is one in Miami, but there is nothing in Ft Lauderdale, where I live. Luckily, we have Starbuck Cafe, which is close to the environment I am looking for; however, it is still a fast food industry, where people come to grab a cup of coffee and go. Others, like me, try hard to find a quiet corner in all the noise. I miss the times that I spent with my friends in the tea bars in my country. So, I dream of having a tea bar here, where it provides a peaceful place for people to enjoy a calm chat while having a cup of quality tea, and a little relaxing time for themselves. Americans could realize the potential of slowing down and smelling the roses. The economic slowdown might be that opportunity for people to slow down and enjoy a cup of hot tea that they have to drink carefully and slowly fully appreciate...

Words: 1265 - Pages: 6

Free Essay

Docs

...|  |Physical |Mental |Spiritual | |Maintain HEALTH |I wear my coat, gloves, boots when its winter. I also wear my |I read my newspaper in the mornings, and find time to browse the|Yes I do go to my church, and also prayer meetings | | |sari wrap when I attend special family functions. |internet. |every Tuesday nights | | |I don’t have any special diet, I just eat healthy |I walk a mile daily, and do yoga |Yes I pray and meditate as often as I can during | | |I limit my sugar intake, because I am diabetic. |I try to visit my family twice yearly |the day | | |I don’t eat pork, beef, bacon, and shrimp because of religious |I visit with my few friends daily, they all live close to me. |No I do not observed any religious customs. | | |beliefs. | |I only belong to a woman’s group at my church where| | | | ...

Words: 356 - Pages: 2

Free Essay

Wang's Tea

...HKU759 GERALD YONG GAO JIANGYONG LU HUNG-GAY FUNG WANG’S FORTUNE TEA FROM CHINA: COMPETING FOR A NEW ARENA OF THE BEVERAGE MARKET (A) “I remember liangcha [herbal tea] being described as a sunset industry in the 1980s, when people rushed to taste foreign soft drinks and food like CocaCola and McDonald’s. I was once interviewed by the media to comment on it; I said that view was wrong. This is because the ingredients of liangcha really work to protect against climatic influences and relieve ailments caused by the stressful lifestyle, and they work with no side effects. Besides, the orders from overseas my company received have never decreased.” - Agnes Wong, administration manager of Wong Lo Kat Trade Development Company1 In the spring of 2003, while China and the rest of the world were suffering from the sudden outbreak of the severe acute respiratory syndrome (“SARS”) epidemic, the 175-year-old Wang’s Fortune Tea found fortune itself, seeing a phenomenal increase in sales volume of 400% from previous years.2 Wang’s Fortune Tea was founded in 1828 in Southern China by Wang Zebang , who is considered to be the founding father of Chinese herbal tea, a highly regarded form of Chinese medicine. From 1997 to 2002, Wang’s Fortune Tea remained a strong regional brand in China with limited national market penetration. In 2003, following SARS and the company’s change in marketing tactics and positioning, Wang’s Fortune Tea saw explosive growth nationwide and was finally able...

Words: 9620 - Pages: 39

Free Essay

Exotic Smokes Paper

...cigarettes within certain age groups. Exotic Smokes Cigarette Company has requested a study on how to attract the 18 to 25 year old age group, to candy and fruit flavored cigarettes. This outline will discuss competition, marketing strategies, program objectives and the scope of the research. The competition is rather scarce, as flavored cigarettes are banned in the United States (Quinn. 2009). So, if the ban is lifted in 2013, this makes the Exotic Smokes company a step ahead of all others. Now is the time to look into European competition, as it is possible for those in the states to bring these cigarettes back in a checked bag. If the ban is lifted, they may purchase these brands in the states instead of the ESCC brand. Honeyrose Herbal Cigarettes would be the obvious brand to look into, they offer flavored cigarettes such as Strawberry, Cherry, and Chocolate (Clove Smokes. 2012). Camel had recently made cigarettes with flavors like mocha mint, lime and vanilla (Szabo. 2005), however they are banned from the market as well. Other flavors were created by companies like Brown and Williamson and Kool. Once the market opens up again, they will be back on the market. The marketing strategy should be fairly simple, given the ban at the moment, however once it’s lifted; the research will begin at bars that still allow smoking. This will reach the 21 to 25 year old market; other eateries that aren’t necessarily bars could handle the balance of the research market (18-20),...

Words: 606 - Pages: 3

Premium Essay

Current Market Situation of Herbal Tea in China

...Current Market Situation of Herbal Tea in China New product help to reduces internal heat (燥熱). For example, one product mention it use the nature herbals and lemon to solve this health problem. This product holds many events to promote their product in Southern China and Shanghai. Also, there are more and more herbal tea brand had been established in the market. SWOT Analysis Firstly, for the strengths, in the market of herbal tea, JDB has always been the market leader and its market share reached a high percentage of over 70%, its can be explained by the high recognition of the red can from the public good reputation of the quality and taste. Also, JDB gain a well brand image after success of PR campaign in 2008 Beijing Olympic Games and contribution for earthquake. Moreover, it is the world Heritage Convention Organic Recipe of Herbal Teas. Lastly, they had did well brand building after they had changed the name to JDB, because of 99% of people in China had heard about JDB and about 70% of people in Chins had brand recognition about JDB. Secondly, for the weakness, it is lack of promotion of standing out the differences between JDB itself and the competitors also JDB do not have their unique benefit. Therefore, with a premium price, it cannot provide a strong reason that why the consumer need to choose JDB. On the other hand, it has a narrow range of products which are JDB herbal tea and Kunlun Mountains water. Thirdly, for the opportunities, there are increasing...

Words: 1040 - Pages: 5