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In: Business and Management

Submitted By lolabonita
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6. Herman miller’s Internal Environment- SWOT (B-6) Strengths * Employee loyalty and empowerment * Strong brand recognition * Strong Human Resources Management * Geographic Coverage * R&D, innovation * High quality Product * Lean Manufacturing and JIT * Environment friendly | Weaknesses * Badly impacted by the weak economic * Cutting benefit and lay off employees * Raising Debt to Equity Ratio * The company has a financial problem due to the global recession * High price products | Opportunities * The need for ergonomically correct office furniture had increased * The increasing demand for environmental friendly products * Innovation for new products to attract new customer group | Threats * Telecommuting had decrease the need of office equipment * Cost of raw materials and competition from over seas * Low price competitors may take over the market shares |

Value Chain and Competitive Advantage Primary ActivitiesSupply Chain Management – Agreement with suppliers to deliver parts to Herman Miller production facilities in a just-in-time process. Also, the company outsources component parts to suppliers in order to reduce the fix production cost. (C-326) Operations – Maintain efficiencies and minimizing the inventory cost by purchased direct materials and parts as need to meet demand. Distribution – Herman Miller has manufacturing operations located in different countries, and it produces the products and delivers to the local independent dealerships.Sales and Marketing- All productions are made of recyclable materials and renewable energy. For the builders who used its production will earn points of Leadership in Energy and Environmental Design certification. (Green Market)Service – provide explanations and description for the products, and customers support. | Support ActivitiesProduct R&D, Technology and

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