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Hermes Swot

In: Business and Management

Submitted By mnrbxl
Words 587
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HERMES Paris

Hermes has a strong identity. Hermes is one of the top leading luxury brands in the world. Originally French, Hermes is a family company started in 1837 as a company of hardness and saddler. Hermes’s principal activity is designing and developing handmade and hand-crafted luggage & leather goods. Hermes is associated with royalties, high end families and tradition.
In terms of trends, the main evolution will concern the increasing influence of social media and digital marketing activities that improves customers experience and positively affects online sales of luxury goods.
The demand for eco health savvy products will be stronger. The need for personalisation of products will also become more and more important. The demand for regional customisation - where brands capitalize on local cultures -will appear.
Regarding the women category, the trend is a rebound of products/brands with high fashion content for special occasion in the high end segment. For the leather goods, there is a strong growth across all geographies and an increasing men’s spending (especially in Asia).
In terms of countries, China will keep driving luxury goods consumption. Central Europe, Brazil and the Middle East are becoming significant in this industry.

At this stage, we are interested in launching high tech accessories on Asian market.
The strategy we would like to implement is to give a fresh air to the brand Hermes while keeping its authenticity and prestige. We think of launching high tech accessories, such as mobile/laptop/tablets accessories, travel goods…These products could be customizable, launched for special occasions and have a social and environmental excellence built in. The core values will remain the same to meet consumers’ desire of authenticity in time of crisis.
The counterfeiting is a potential threat for Hermes. It gives a bad image to Hermes…...

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