...(Punjabi:ਬ੍ਰਿਜਮੋਹਨ ਲਾਲ ਮੁੰਜਾਲ; 1 July 1923 – 1 November 2015) was an Indian businessman, founder and the chairman of Hero Motocorp (Hero Group). He was among the top 30 richest people in India.[ It would not be wrong to say that Brijmohan Lall Munjal, ex-chairman of HERO Group, was one of the first generation entrepreneur that India has seen. He was as well responsible for actually starting of industrial revolution in India, which was way back in 1954. Business world is familiar with the name Brijmohan Lall Munjal. The journey of starting from scratch and then building and managing an over $4-billion worth group was not an easy task even though Brijmohan Lall Munjal made it look like a smooth dream. Early Life Brijmohan Lall Munjal was born in 1923[2] at Kamalia, district Toba Tek Singh in unpartitioned Punjab, British India. Kamalia is now in Pakistan. He was from a simple middle-classArora/Khatri family. After completing his formal education, he worked at the Army Ordnance Factory, before moving his base to India after partition. Munjal was born in 1923 at Kamalia (in present day Pakistan). During the partition, his family decided to shift to India and settled down in Amritsar. When the brothers decided to start a bicycle parts manufacturing business, they felt Ludhiana was a better location and moved into the city. In 1956, they decided to venture into manufacturing bicycles. Hero Cycles was launched. It was not easy as no ecosystem existed for producing cycles. Munjal and his brothers...
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...HERO HONDA-BUSINESS Hero Honda Motors Ltd. is a result of the joint venture between India's Hero Group and Japanese Honda Motors Company in the year 1983. This joint venture has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide. Hero Honda is globally known of being the most fuel-efficient and the largest CBZ selling Indian motorcycle company. This is a relationship so harmonious that Hero Honda has managed to achieve indigenisation of over 95 percent, a Honda record worldwide. The below chart shows the golden years in the history of HERO HONDA :- 1985 | Hero Honda CD-100 | 1989 | Hero Honda SLEEK | 1991 | Hero Honda CD-100 SS | 1994 | Hero Honda Spelendor | 1997 | Hero Honda Street | 1999 | Hero Honda CBZ | 2001 | Hero Honda PASSION | 2002 | Hero Honda DAWN, AMBITION | 2003 | Hero Honda CD-DAWN, SPLENDOR +, PASSION + and Hero Honda KARIZMA | 2005 | Hero Honda SUPER-SPLENDOR, CD-DELUX, GLAMOUR, ACHIEVER | The company is committed to provide the customer with excellence. A rich background of producing high value products at reasonable prices led the world's largest manufacturer of motorcycles to collaborate with the world's largest bicycle manufacturer. During 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. They company possess three manufacturing units based at Dharuhera, Gurgaon and Haridwar...
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...MIS IMPLEMENTATION IN HERO MOTOCORP. MIS IMPLEMENTATION IN HERO MOTOCORP. Introduction to Company Hero Motocorp Ltd., erstwhile known as Hero Honda Motors Ltd., is a two wheeler manufacturing firm based in New Delhi, India. In terms of sales volume, it moved to the top position as the largest manufacturer of two wheeler in the world in the year 2001. The company has successfully managed to maintain this position ever since. Forbes magazine, in 2006, has placed the company in 108th position in the list of 200 Most Respected companies. The company was incorporated as Hero Honda Motors Ltd. in the year 1984, as a joint venture between Hero Cycles Ltd. of India and Honda Motor Co., Ltd. of Japan. The Munjal brothers led Hero Group and Honda Motor Co. Ltd. each owned a stake of 26% in the company. Honda moved out of the venture in 2010 and shares held by it were bought by Hero Group. In July, 2011, the company was rechristened as Hero MotoCorp and it embraced a new logo. 18 months after the split with Honda Motors, the company approved the proposal of merging the investment arm of its parent company, Hero Investment Pvt. Ltd. Glimpse to the past: The 1980s saw the introduction of Hero Honda Motorcycles in the country that gained widespread acceptance with the average Indian motorcycle rider due to the low cost and fuel efficiency of the motorcycles. The company grew in double digits in terms of sales ever since its formation and occupied the top slot of two wheeler manufacturer...
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...HERO-HONDA decides to split: Hero Honda has decided to end the 26 years old partnership. It's finally splits Ville for Hero Honda, one of corporate India's oldest and most successful joint ventures , with the two founding partners—India's Munjal family and Japan's Honda Motor Corp—agreeing to part ways and terminate the 26-year-old relationship due to unresolved differences and ambitious independent plans. • What hero gets? Liberty to sell its own two wheelers and create a brand for itself. • What hero looses? Looses a strong technological partner, as most of the designs and new models have been brought about by Honda. • What Honda gets? A chance to build its own brands in India. Honda’s own market share is 7.6%. • What Honda looses? Looses expansive sales and distribution network. Honda has “Honda Motorcycle and Scooter India Ltd, 1999” Hero Honda has 52%domestic market share, but it has to pay a royalty of 2.6%-3% till 2014 for all designs. The Japanese auto major will exit the JV through a series of off market transactions by giving the Munjal family—that currently holds 26% stake in the company—an additional 26%. Honda, which also has an independent fully-owned two wheeler subsidiary—Honda Motorcycle and Scooter India (HMSI)—will exit Hero Honda at a discount and get over $1 billion for its stake. The discount will be between 30% and 50% to the current value of Honda's stake as per the price of the stock after the market closed on Wednesday...
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...friends, colleagues, and society as a whole. The combination of these factors help the consumer in decision making further Psychological factors that as individual consumer needs, motivations, perceptions attitudes, the learning process personality characteristics are the similarities, which operate across the different types of people and influence their behavior. There are four major factors which influences on the buying behavior of consumer. 1. 2. 3. 4. Cultural factors Social factors Personal factors Psychological factors So a study had been conducted on “Consumer Behaviour Towards Two-Wheeler Motor Bikes” in the twin cities i.e. Hyderabad and Secunderabad with a sample of 100 consumers by selecting two wheeler motor bikes i.e. Hero Honda, Yamaha, and TVS bikes and data had been collected through structured questionnaire. 2 Osmania...
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...A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE. A Report submitted in partial fulfillment of the requirements for the award of the degree of BACHELO OF BUSINESS ADMINISTRATION TO SOUTH GUJARAT UNIVERSITY, SURAT Submitted By: TARANG P PATIL T.Y.B.B.A. (SEM-VI) ROLL NO.-23 Under the guidance of MR.HORMAZ.D.PATEL Submitted To: THE CO-ORDINATOR THE SURAT PEOPLE’S CO-OP. BANK COLLEGE OF BUSINESS ADMINISTRATION UDHNA (SUART) March 2007 1 THE SURAT PEOPLE’S CO-OP. BANK COLLEGE OF BUSINESS ADMINISTRATION CERTIFICATE OF THE FACULTY GUIDE This is to certify that the project entitled “A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE. Submitted in partial fulfillment for the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION TO SOUTH GUJURAT UNIVERSITY, SURAT is a record of bonafide research work carried out by TARANG P PATIL under my supervision and guidance. Signature Project Guide (Prof .H.D.Patel) Signature Co-Ordinator (MRS. DAISY S.T) DECLARATION 2 I , TARANG P PATIL , here by declare that the project report entitled “A STUDY ON CONSUMER BUYING BEHAVIOUR AT TIME TO PURCHASE HERO HONDA BIKE. under the guidance of Prof H. D. PATEL submitted in partial fulfillment of the requirement for the award of the degree of Bachelor of business administration to south Gujarat university , Surat is my original Work - research study - carried out during 1st January, 2008 to 1st March ,2008 and...
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...2011 Strategic Management Project Report Submitted to: Rajesh S Upadhyayula Submitted By: PGP/14/260 NITESH KUMAR GUPTA PGP/14/280 MAHTAAB KAJLA PGP/14/287 PRACHI CHAWLA PGP/14/290 RAHUL MITTAL PGP/14/313 VINNY ARYA PGP/14/315 VISHAD DUBEY India Yamaha Motors Limited Table of Contents EXECUTIVE SUMMARY .......................................................................................................................... 2 INTRODUCTION ........................................................................................................................................ 3 OUR FOCUS ................................................................................................................................................ 3 YAMAHA INDIA- A BACKGROUND AND NEED FOR CHANGE IN STRATEGY ....................... 3 YAMAHA‟S CHANGING STRATEGY ..................................................................................................... 4 EXTERNAL ENVIRONMENTAL ANALYSIS ......................................................................................... 5 INDUSTRY ANALYSIS - Two Wheeler Geared Bikes .............................................................................. 8 INDUSTRY ATTRACTIVENESS......................................................................................................... 10 COMPETITIOR‟S ANALYSIS ................................................................................................................. 11 INTERNAL ENVIRONMENT...
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...Hero” is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited At Dharuhera India. Munjal family and Honda group both own 26% stake in the Company. In 2010, it was reported that Honda planned to sell its stake in the venture to the Munjal family. During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it - Shut it - Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception. The technology in the bikes of Hero Honda for almost 26 years (1984–2010) has come from the Japanese counterpart Honda [11] Hero MotoCorp has three manufacturing facilities based at Dharuhera, Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants together are capable of churning out 3 million bikes per year.[12] Hero MotoCorp has a large sales and service network with over 3,000 dealerships and service points across India. Hero Honda has a customer loyalty program since 2000,[13] called the Hero Honda Passport Program. The company has a stated aim of achieving revenues of $10 billion and volumes of 10 million two-wheelers by 2016-17. This in conjunction with new countries where they can now market their two-wheelers following the disengagement from Honda, Hero MotoCorp...
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...Contents Executive Summary 2 CHAPTER-1 3 Introduction: 3 Significance of the Study: 3 Objectives of the Study: 4 Scope: 4 CHAPTER-2 5 Literature Review: 5 CHAPTER-3 7 Findings: 7 Pie Charts: 8 CHAPTER-4 11 Analysis: 11 Model Summary 11 ANOVAb 11 Coefficientsa 11 Coefficient Correlationsa 12 Correlations 12 CHAPTER-5 13 Recommendations: 13 Conclusion: 13 APPENDIX 14 Questionnaire: 14 References 16 Executive Summary To know about the consumer buying behavior and factor which affect the consumer buying decision process. As the objectives of our study is to analyze the customer perception and the customer satisfaction towards bikes on the basis of Price, Fuel efficiency, Brand, Style and comfort name.Consumer buyer behavior refers to the buying behavior of final consumer’sindividuals and households who buys services and goods for personal consumption.Consumer behavior is influenced strongly by culture, social, personal and psychologicalfactors. Culture factors include the set of basic values, perceptions, wants and behavior learned by a member of society from family and other important institutions. The socialfactors include consumer’s family, small group, social roles and status. The personalcharacteristics such as buyer’s age, life cycle stage, occupation, economic situations andlife style influenced by four major psychological factors; Motivation, Perception, Learning, Belief and Attitudes.In this era of cut throat competition...
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...INCREASE MARKET SHARE OF HERO MOTOCORP LTD.IN AUTOMOBILE MARKET OF INDIA A Business Development Project Prepared By (RAJESH SINGH) (.............................) MASTER OF BUSINESS ADMINISTRATION CARDIFF METROPOLITAN UNIVERSITY (06 JANUARY 2014) Table of Contents EXECUTIVE SUMMARY 5 1.0 introduction 6 1.0.1 INDIAN TWO WHELLER INDUSTRY 6 1.0.2 company background 6 2.0 business opportunities 7 1.3 purpose and rationale 8 1.4 terms of references 8 1.4.1 research questions 8 1.4.2 research objective 8 1.4.3 RESEARCH FREMEWORK 8 2.0 BUSINESS REVIEW 9 BUSINESS REVIEW AND ANALYSIS OF FACTORS 9 2.1 MARKETING STRATEGIES OF HEROMOTOCORP 9 2.2 RESEARCH & DEVELOPMEMT 12 2.3 FINANCIAL FACTORS 14 2.4 CUSTOMER SATISFACTION 16 3.0 RESEARCH DESIGN 17 3.1 DATA MATRIX 18 3.2 RESEARCH METHODLOGY 19 4.0 data analysis 21 4.1SECONDARY DATA ANALYSIS 21 4.1.1 SWOT ANALYSIS OF HERO MOTO CORP 21 4.1.2 pestel analysis 24 4.1.3 poter’s five force model 26 4.2 primary research 27 4.3 business implecation of hero motocorps 34 5.0 business model 36 5.1business model elements 37 6.0 business plan 38 6.1Objective 39 6.2 Marketing plane 40 Marketing mix 41 Ansoff’s matrix for long time 44 EXECUTIVE SUMMARY Hero MotoCorp Ltd. formerly Hero Honda is an Indian motorcycle and scooter manufacturer based in New Delhi, India. Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. The company is...
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...TERM PROJECT MARKETING PLANNING Abhijit Das Abhinav Vyas Arun Ahlawat Khyatesh Chavan Deepti Thakral Parth Khanna 13P181 13P182 13P199 13P202 13P205 13P210 ________________ ________________ ________________ ________________ ________________ ________________ Page 1 Contents Executive Summary................................................................................................................................. 2 Introduction ............................................................................................................................................ 5 SWOT Analysis......................................................................................................................................... 6 PEST Analysis ........................................................................................................................................... 8 Consumer Survey and Results............................................................................................................... 10 Porter’s Five Forces Analysis ................................................................................................................. 13 Positioning ............................................................................................................................................ 15 Future Strategies for Bajaj Pulsar ......................................................................................................... 17 Page...
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...BikeAdvice Buyer’s Guide – April 2011 A Comprehensive Guide To Understand The Choices Available In The Indian Motorcycle Market Introduction to BikeAdvice Buyer’s Guide Do you want to buy a motorcycle? Of course yes! That’s why you downloaded this ebook. Are you confused which bike to buy? Which motorcycle is best for your needs? And which one is reliable? BikeAdvice buyer’s guide is the answer to your questions. There are so many motorcycle manufacturers today in the market and each company has a lot of models to choose from. It may be confusing for you. And above all – the biggest problem is that each company rolls out a new bike model once in a few months. This guide brings all that information into one ebook. Here we have listed all the companies and the models of the bike in the market that are available. How to Use this Guide If you click on the logo of the company, it will take you to a page where all the bikes in its stable are listed. When you click on the bike, it will take you to a page which has images, basic specifications, price and links to online reviews of the bike. Click CTRL+Home buttons to get back to the beginning of the document. You can use this guide to get a general idea about the Indian biking scene and when you are interested about a particular bike you can go ahead and read the reviews to make a decision of buying it or not. Disclaimer We have taken the maximum care to deliver the most accurate information possible in this ebook. However...
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...the existing players in the two stroke segment to install catalytic converters. All the new models are now being replaced by 4-stroke motorcycles. Excise duty on motorcycles has been reduced resulting in price reduction, which has aided in propelling the demand for motorcycles. Fierce competition has also forced players to cut prices in certain models. CURRENT SCENARIO: Motorcycle sales grew by an annual average of 27% over f 1995-2002, and constituted nearly 66% of total two wheeler sales in F2002, up from just 24% in F1995. Average monthly motorcycle sales have increased five-fold since F1995 to almost 250,000 units in F2002. The current share of the leading three companies is shown in the pie chart. And this clearly shows that hero...
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...A STUDY ON CONSUMER SATISFACTION TOWARDS HERO HONDA SPLENDOR PLUS WITH SPECIAL REFERENCE TO ERODE TOWN 1. Name : 2. Address : 3. Gender : a) Male b) Female 4. Age a) 18-25 Years b) 26-35 Years c) 36-45 Years d) 46 & above 5. Martial status : a) Married b) Unmarried 6. Educational qualification a) Illiterate b) Up to Higher Secondary c) Under Graduate d) Post Graduate e) Professional f) Technical 7. Present Status a) Student b) Business c) Employee e) Professional e) Others 8. Size of the family a) Up to 3 members b) 4 to 5 members c) 6 to 7 members d) Above 7 members 9. Monthly Income a) Less than Rs.5000 b) Rs.5000 to Rs.10000 c) Rs.10001 to Rs.15000 d) above Rs.15001 10. By which source do you know about this vehicle? a) Advertisement b) Showroom visit c) Friends & Relatives d) others (specify) 11. What factors influencing you to buy this vehicle? a) Price b) Design style c) Brand image d) less maintenance cost e) Colour f) Mileage g) Speed ...
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...Currently there are five variants available, with engine capacities of 135 cc, 150 cc, 180 cc, 200 cc, and 220 cc. previously it was also offered with a 200 cc DTS-i oil cooled engine, which now has been discontinued. Instead a new version Pulsar 200NS was launched in 2012.[2] With an average monthly sales of around 86,000 units in 2011, Pulsar claimed a 2011 market share of 47% in its segment.[3] By April 2012, more than five million units of Pulsar were sold.[4] Before the introduction of the Pulsar, the Indian motorcycle market trend was towards fuel efficient, small capacity motorcycles (that formed the 80–125 cc class). Bigger motorcycles with higher capacity virtually did not exist (except for Enfield Bullet). The launch and success of Hero Honda CBZ in 1999 showed that there was demand for performance bikes. Bajaj took the cue from there on and launched the Pulsar twins in India on 24 November 2001.[5] Since the introduction and success of Bajaj Pulsar, Indian youth began expecting high power and other features from affordable motorcycles. SWOT Analysis of Bajaj Pulsar Strengths: •Very popular brand positioning (DEFINITELY MALE) which helped quite a lot in popularizing the brand •The styling of the bike was a novelty and was in line with its macho image. •Performance – wise, it was much better than other bikes in the same segment. •It had an...
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