Free Essay

Hero Motrcorp

In: Business and Management

Submitted By kumu777
Words 1941
Pages 8
Table of contents
Executive summary 2
Companies profile and History. 3
The company’s proposition. 3
Chronology in introducing products, and other landmarks 3
Plants for manufacturing: 4
Land marks 4
Choosing Brand 5
Main Competitors 6
SWOT analyze Hero Motor Corp 6
Macro Environment 9
Consumer Behaviour. 9
The buying decision behavior for buying 10
Marketing plan, strategy (BCG’s and SBUs 10
Pricing 11
Channels of distribution 11
Promotion Mix 12

Executive summary

Company background

Companies profile and History.
Hero MotoCorp Limited is the World's single largest two-wheeler motorcycle company. The com-pany has three manufacturing facilities in Dharuhera, Gurgaon at Haryana and Haridwar at Uttarak-hand. The company head quarter is based in New Delhi, India .It started manufacturing bicycles, in 1984 the company was incorporated in a joint venture with Honda and given the name Hero Honda Ltd. Honda was making the R&D work and Hero was manufacturing.
The company’s proposition.
In the 1980s, Hero Honda grabbed everyone's attention with its campaign 'Fill it - Shut it - Forget it'

Chronology in introducing products, and other landmarks

1985 : CD100
1989: Sleek
1991: CD 100 SS
1995 : Splendor
1999: Hero Honda CBZ first 150 cc in Indian market
2001: Passion and joy
2002: Dawn and Ambition
2003: CD Dawn, Splendor+ and Passion Plus, and Hero Honda Karizma, the industry's first 223cc motorcycle.
2004: Ambition 135 and CBZ
2005: Super Splendor, CD Deluxe, Glamour and Achiever
2006: company started making scooter 100cc gearless
2007: NXG, CD Deluxe, Splendor NXG, CD Deluxe, Passion Plus and Hunk, Commemorative Splendor
2008: Passion Pro (100 cubic capacity-4 Stroke), CBZ-Extreme (150 cubic capacity - 4 Stroke), Pleasure New Aesthetics, Splendor NXG (Self Start), CD Deluxe (Self Start), Glamour FI, Glamour (Carb) and HUNK Special Edition
2009-10: refreshed Glamour and Glamour FI. They introduced the New Hunk, Super Splendor and Splendor Pro
2010-2011 refreshed Glamour and Glamour FI. They introduced the New Hunk, Super Splendor and Splendor Pro
Plants for manufacturing:
1985 Dharuhera plant, 1997 Gurgaon in Haryana, 2007-2008 Haridwar in Uttarakhand.
Land marks 2008 to 2009: The Company increased the installed capacity of Motorized 2 wheelers up to 350CC engine by 200000 Nos. to 5400000 Nos. In 2010-2011 they breached the landmark 5 million figure cumulative sales in a single year.
The Indian Promoter Group and Honda Motor Co Ltd, Japan (Honda) entered into a Share Transfer Agreement (the Agreement) on January 22, 2011. As per the terms of the Agreement, Honda had agreed to transfer its entire shareholding of 26% in the Company to the Indian Promoter Group, bringing an end to the joint venture between the two promoter groups of the company. The acquisi-tion was completed on March 22, 2011.
The company is now owned and controlled entirely by the Munjal Family headed by Brijmohan Lall Munjal which in fact was the family who started the bicycle production.
The stop of the joint venture has the effect that there only will be a R&D corporation between Hero and Honda up to the year 2014. From then R&D will be done by Hero Motocorp Ltd.
The main reason for breaking up was high PTC costs 2.7 % of its nets sale to went to Honda, and there was an agreement of not entering export. Below is shown the present owner ship Exhibit 1
Choosing Brand As we can see below Hero has bikes for all the segments except cruising or luxery, in this assign-ment we have chosen to focus on the brand Karizma R, even though Splendor is the biggest seller for Hero supplying 50% of turnover. Hero Honda did in 2007 release a new, improved and better version of its existing model Karizma from 2003, it is called Karizma R. The new Hero Honda Ka-rizma R is more efficient with its bigger fuel tank and better mileage of 45 kmpl in the city and around 51 on the highway, due to its revolutionary PGM Fi technology. Exhibit 2
Main Competitors

SWOT analyze Hero Motor Corp
What is the strength, weakness, opportunity’s and threats for Hero Motor Corp,
Huge brand equity/reputation among customers
Research and development- joint venture with Japanese HONDA
Models/products in almost every bike segment
Healthy growth in profits. Se exhibit 5
Good in relations with customers and dealers.
Strong Resale Value.
International Technology with international collaboration. Advantage against foreign competitor who must pay heavy duty. High market share se exhibit 3
Hero is very much dependent on Honda, and from 2015 no R&D from Honda !
Low cash reserves due to massive dividend payouts
No products in luxury bike segments
Depending on Honda not getting the last technology (HONDA keep for them selfe)
Not into the 125cc segment

Bikes Segment is still a fast growing sector
Get into the 125cc bike segment
Can now enter export more strongly before they were bound by contract with Honda not to enter.
Luxury bike segment like Harley Davidson unexplored, could increase revenue.
Variants and new editions like Karizma R, can be launched to increase the market share, and keep products in growth cycle.
Hero Honda is the most reliable bike manufacturer in India
Strong brand follower

Hero Honda should have a bigger presence in the executive segment, since this segment is increasing in India, other competitors entering will improve their company Brand.
All major bike makers want to enter India’s big market.
Low cash reserves (current ratio low)
Strong competition from Bajaj, Yamaha & TVS

Exhibit 4 Exhibit 5 Indian two wheeler Industri, (2012, Februar). Icra Rating Feature

Macro Environment
Consumer Behaviour.
Consumer behavior according to (Kotler, 2011), there are 4 factors influencing consumer behavior. To be able to target a segment you need to identify which factors are likely to influence consumer behavior when choosing between brands.
• Culture factors
• Social factors
• Personal factors
• Psychology factors
For buying the particular brand “Karizma” the most important factors are:
• Culture: social class, which social class consumer belongs to has influence on the consumer behavior. The product Karizma R is in the premium price range so it might be to expensive product to buy even for middle class, even though payment schemes is possible.
• Social: Reference group: Do consumer strive to be a part of a particular reference group and are buying a product like Karizma R in tune with that, who is endorsing the product in commercials (Hero is sponsors for an IPL team). Many young potential consumers strive for a life like a cricket player.
• Personal : The role and status of consumer can decide if he wants to purchase a Karizma if the product is to low in status he might not Purchase. What is the consumers economic sta-tus, which life cycle is he at. In this case consumer is expected to be in a before marriage stage in lifecycle, marriage often mean that car is more of a solution than Bike at least at the upper class
• Psychology: Attitudes and beliefs, The brand Hero is more important than the brand Kariz-ma, because attitudes and beliefs are created over a long period so if the reputation of Hero is so high in India that a belief has settled at consumer, that Hero always makes quality. The old proposition 'Fill it - Shut it - Forget it' can influence potential buyer’s beliefs and atti-tude, and become a factor when deciding to purchase. At what level the buyer is in Maslow pyramid of need will also play a role since people at the lowers levels will not be motivated for buying a bike belonging to a premium segment. A bike from economy segment will be more likely.

Exhibit 3 Maslow’s pyramid of needs
The buying decision behavior. This type of product can be considered to imply complex buying behavior, since there is relatively high difference between the brands and because of the significant amount of money for buying will imply high involvement. The customer will go through a learning process with trials, reading about the features mileage and so forth. The typical buyer decision process will be, felt need and demand, seeking information, evaluate to or more options, and then purchase. If there is a need for a bike the buyer will seek information about different brands maybe first on the web then from friends, then he will go to the different outlets for bikes and maybe try them out, next step would be to choose a few models and compare and then lastly purchase the bike.

Marketing plan, strategy (BCG’s and SBUs

The two wheeler market in India is basically an oligopoly dominated by Hero, Bajaj and tvs. This means according to (Cotler, 2011) that there is high alertness regarding competitors prices and seg-ments. They will most likely follow if one of them introduces new models in the segments shown in exhibit 2. Even though we previously said that buying Karizma R is regarded as complex buying behavior, the differences between competing products is not so high that raising prices will be pos-sible. Therefore the price elasticity ratio of demand for the product will properly be more than one suggesting price elacticity . This could be one of the reasons for why Hero has released new version of Karizma in order to be able to raise prices, and they have raised prices from rs. 45000,- to rs.65000,- the feature improvements costs might not be equal to price rise one could suspect . Of course this information is not available for us, but since all of the main companies, se exhibit 6 and, are doing well economically we must believe that the prices have stabilized on a high level for all of them. This will properly diminish the likelihood for price “war”. The missing competition because of import duty on japanese products helps to keep the revenues at a high level. Exhibit 6 Indian two wheeler Industri, (2012, Februar). Icra Rating Feature

Channels of distribution Hero Honda has built its distribution network of 550 dealers and 3,500 service centres. More than 2,000 rural channel partners work on the rural vertical through the ‘Har Gaon Har Aangan’ in Eng-lish Every Village, Every Household program. Over the past four years, its distribution network has grown nearly 2x compared to peers.
The distribution network is fairly spread across the rural and semi‐urban areas, leading to a strong growth of 23.6% in sales volumes in FY10. The rural sector contributes ~44% to Hero Honda’s total sales volumes. The customer supply channel is either with one link to end customer or two. To be able to support their rural strategy they have appointed rural contact people who can do the sale via Authorized dealer in Metro city. In smaller cities they have Outlets controlled by the authorized dealers. Karizma brand are most likely not sold in rural India due through its high price.

Exhibit 7 supply channel.

Promotion Mix


Company profile.[n.d.] retrieved february 2013 from infoline market companies hero Motorcorp Ltd
Hero without Honda: Will brand 'Hero Honda' survive after Honda's exit .[n.d.] retrieved february 2013 Kotler,P., Armstrong, G., Agnihotri, P., Haque, E.(2011), Marketing A South Asian Perspective. Published by Dorling Kindersley (india) Ltd.
Indian two wheeler Industri, (2012, Februar). Icra Rating Feature Sinha, (2012). Supply Chain Management, by Tata Mcgraw Hill Education Pvt.

Similar Documents

Free Essay

Yes Mam

...their achievements, to others it could be a renowned warrior. A hero to me is someone who shows great courage and puts others before themself but expects nothing in return. It is defined by Webster’s Dictionary as a mythical or legendary figure often of divine descent endowed with great strength or ability. Often heroes are portrayed as male figures in films and stories usually depicting warrior- like traits. Some dilute heroism when they attribute it to celebrities, giving them hero recognition when in reality they’re job is to entertain. Some illustrious political figures are also admired for their stature, sometimes being thought of as heroes. Many religions hold mere men as demigods or magnates. All of these fail the true definition of heroism in my eyes. Heroes can be described as someone who is able to resist fear. An individual who does a courageous act doesn’t necessarily have to affect society as a whole but can definitely change the lives of those involved. They’re putting themselves at risk, or using their resources purely to help someone else in need. These people may not get media attention, or be praised by hundreds of people, but they have certainly made a lasting impression on people’s lives. A hero, in Greek Mythology or folklore, was originally described as a demigod, which fulfills the definitions of what is considered good and noble in the originating culture. Later, the word hero was used for someone who exceeds their peers and achieves things...

Words: 397 - Pages: 2

Premium Essay

Term Paper

..."The people we call heroes do not usually start out as unusual.They are usually ordinary people with ordinary human weaknesses—fear, doubt, and self-interest. In fact, they live regular lives until they distinguish themselves by having to deal with a dilemma or difficult situation. A hero is an individual who can face misfortune and overcome it in their quest to improve the quality of the life that surrounds them.People never all learn the same way, but most people are most likely to learn when they are actively engaged or "acting" on a subject. A great example is the difference between reading a book about an election versus having a class election. The idea is that all the ideas that come up in an election will come up many times over and over during an actual election. A student in the position of campaigning or tallying votes will understand them as an actor rather than as just a sideliner. People learn who they are from experience, knowledge, education, events, dislikes, likes, travelling, thinking. You learn who you are over time, you grow into yourself, you grow and discover who you are. Certain things like forced into action will bring about the person you are, make attributes of the person come to life, but forced into action can bring about the negative of a person where as this may not be the person. Being forced into action is not the only way for a person to learn who they are. Honestly, it would be the worst way for a person to learn who they......

Words: 548 - Pages: 3

Premium Essay

The Five People You Meet in Heaven Research Paper

...5 People You Meet in Heaven Literary Analysis Tyler Dunaway The Five People You Meet in Heaven Literary Analysis The story The Five People You Meet in Heaven was a detailed and entertaining story, it was written by Mitch Albom. The main character is Eddie and most of the story is written about what happened after Eddie dies in a tragic accident. He learns five lessons about not just his life bur life in general, as he meets five people whose lives intertwined with his. From sacrifice to forgiveness Eddie learns that every life has an important meaning and purpose just as much as a persons death. So in this literary analysis I will be dissecting and critiquing this book using characterization, theme, and the authors use of the literary device of irony. In the book Mitch give Eddie many character traits that make him a very round protagonist. An example of these traits is Eddie’s heroism. Eddie is heroic because there are at least three times that Eddie tries to save someone else's. In the process of saving someone's life he puts thoughts of his own life aside. One of the times Eddie tries to save someone's life is when he tries to save the little girl from the piers life. This heroic action cost Eddie his life. The second time he tries to save someone's life is when he is in the Philippines and him and his comrades are being held hostage and are in the mines while Rabozzo was sick. Their captors were messing with him while Eddie tried stopping them “He’s sick!” Eddie......

Words: 369 - Pages: 2

Free Essay

Vaclav Havel

...real thing, doing the things that most people wouldn’t. While non-fictional heroes seem hard to come by, there is one man whose life that helped changed the world for good. That man is Vaclav Havel, a real hero. Vaclav Havel was many great things in his life. He was last president of Czechoslovakia[->0] and the first president of the Czech Republic[->1] (Vaclav Havel). He was a writer and dissident whose stand against Communist rule helped to destroy it in revolutions such as the tearing down of the Berlin Wall (NY Times). He was a humanitarian who helped give power to the powerless (NY Times) and was the Chairman of the Human Rights Foundation (Vaclav Havel). Vaclav Havel won countless awards for his deeds and accomplishments. Some of his most prestigious include the U.S. Presidential Medal of Freedom, the Indian Gandhi Peace Prize and the Czech Order of the White Lion prize (Vaclav Havel). To be considered for such awards, the recipient must be truly heroic indeed. These awards are never given away lightly and the fact that Vaclav Havel received so many just proves how much of a hero that he is. Vaclav Havel had quite a successful life, and according to the article American Heroes, heroes today are people that have a life well lived. The article also states that a hero is rises above their self interest to help others. Vaclav Havel did this when he spent much time in prison for going against the government; demanding reform. American Heroes claims “Heroes are......

Words: 839 - Pages: 4

Free Essay


...Idiomatic Expressions Idiomatic expressions can be problems for non-native speakers because the meaning of the phrase is not literally what the words mean. Also known as "colloquialisms," the only true way to learn them is one by one. A poor man's _____: Something or someone not as good as others is "a poor man's version. A writer who uses exotic locations but is not very convincing would be a poor man's Ernest Hemmingway. About-face : One who changes his or her mind completely is said to have done an aboutface. Above board : If things are carried out legally and properly, they are said to be done "above board." Achilles' heel : A person's weak spot is his or her Achilles' heel, so-named because of the Greek hero Achilles, who was invulnerable everywhere on his body except his heels. Acid test : Proves whether something is good and effective or not. Across the board : Something that applies to everybody applies across the board. Albatross around your neck : An albatross around the neck refers to a problem resulting from a past action that continues to keep one from being successful. Alter ego : A very close and intimate friend, from the Latin phrase that literally means "'other self." An old flame : A person with whom one once had an emotional, usually passionate, relationship—a person still looked on with fondness and affection. Apple of your eye : Something or someone very special to you. Costs an arm and a leg : Something very expensive. As the crow......

Words: 290 - Pages: 2

Free Essay

Life of Pi

...Seminar Life of Pi Introduction We are all the hero of our own lives, and we are given the opportunity to make choices and decisions that ultimately affect our own personal stories. Carol Pearson, in the Hero Within says the “Heroes take journeys, confront dragons, and discover the treasure of their true selves. Although they may feel very alone during the quest, at its end their reward is a sense of community: with themselves, with other people, and with the earth.” The Life of Pi is a wonderful story about the voyage of life and learning for Piscine Molitor Patel, a boy from Southern India we come to know as Pi. Pi’s journey has many classic elements of a monomyth quest. The values and beliefs that create the framework we follow can shape our experiences and just as importantly how we perceive our experiences. As significant as Pi’s life challenges and experiences are, the real learning for those who travel with him is how he approaches them, endures them and ultimately survives them. Our belief in Pi’s authenticity is grounded in his beliefs and perceptions of life. Thesis Statement The Life of Pi is a classic study of the Monomyth Quest. Through discussion I will prove this claim by drawing from Joseph Campbell’s description of the essential elements of the “Hero’s Journey”. The story of Pi is broken into three parts and within these distinct parts there are elements of the Call to Adventure, the Initiation and The Return will be evident supporting the claim...

Words: 1788 - Pages: 8

Premium Essay

The Manager in a Company

...In a company, the manager is the headmaster of the team and his role tended to change through the years. Whatever his activity consists in, the manager is a leader who takes up challenges, with bravery and ungratefulness. According to Jean-Louis Müller, the manager is a discreet hero, often less recognised than his employees, although he is always trying to make his company as efficient as possible. In addition, his role is becoming harder and harder. To the original tasks of management, we now have to add the uncertainty the manager has to face. There have been a transition between two periods : from the After War until the 80’s, and from the 90’s until today. Indeed, we can notice a modification concerning the role of the manager. We are not interested in his method anymore, but in his charisma. Moreover, the manager’s authority is important to supervise the employees. They need to be structured, stimulated, and above all to be recognised. He is the only one able to respond to the expectations of the employees. The manager has to create a favorable work environment and reinforce team’s cohesion. In this way the manager is not from now on just an executive but has to guide, to coach and to enlighten his team. The boss doesn’t spark off the decisions, he has to implement them and for this he must assert himself among the employees. However it is important to take into consideration collective suggestions. In order to deal with the company’s problems, the boss......

Words: 386 - Pages: 2

Free Essay


...Joseph Campbell published The Hero with a Thousand Faces in 1949 that discussed the journey of the hero in most heroic stories. I have applied Campbell’s hero cycle to The Matrix, starring Keenu Reeves and created by Andy and Larry Wachowski. The Call to Adventure in The Matrix This is the first step in Campbell’s hero cycle. This initial step is followed by helpers. * The Call to Adventure – In The Matrix, Neo is called to the adventure when Trinity sends him a message over his computer telling him to follow the white rabbit. Trinity tells Neo, “The answer is out there, Neo, and it's looking for you, and it will find you if you want it to.” * Helper – His helpers are Trinity, who respects as a computer hacker and calls him to action, and Morpheus, who tries to guide him away from the agents who try to capture him. The Crossing in The Matrix * The crossing is the point in which the hero reaches the point of no return. From this point the hero can never come back to his/her previous life. After the hero crosses over, the hero must pass tests with some help from others. * The Crossing – In The Matrix, the point of no return occurs when Morpheus offers Neo a choice of two pills. If he picks one, he will return to world he knows. If he selects the other pill, he will see the new world, the world as it actually exists. Neo, of course, selects the pill that shows him that the matrix is just a construct. Morpheus states, “I'm trying to free your mind, Neo. But I......

Words: 623 - Pages: 3

Free Essay

Rizal Sa Dapitan

...really is hope if we all just fight for our rights, our beliefs and our country and one of these people showed Filipinos that we are not inferior and that we deserve a life that is the same as others. Our national hero, Dr. Jose Rizal, opened our eyes and fought for our freedom even if it means endangering himself and his family. He knew the consequences of his actions yet he still continued and never gave up the fight and stood till the very end. Being exiled in Dapitan is not really a haven for him, it was a prison, a place where he is away from his family and friends, where he felt sad and alone and still made the most out of it. Rizal Sa Dapitan is probably the one that stands out from the other Rizal movies that I know since it was very specific, focusing only on Rizal’s exile in Dapitan, Zamboanga del Norte. It gave viewers a quick glance of what life was like when our national hero was in a remote place and how did he cope up not only with the lifestyle in Dapitan but with his separation from his family. The film was able to depict how he used his talents and intelligence to help the small community in Dapitan and impart knowledge to young men. He made an irrigation system; he planted plants and crops, raised chickens and cure those who are sick. Even if our hero is in a remote place, people still look up to him which only shows how charismatic and great Rizal is. The film was able to show that even if we are far away from home, we can still find love and Rizal found......

Words: 761 - Pages: 4

Premium Essay

Hobbit Essay

...Fu 1 Nathan Fu Ms. Hallford English 9H Period #3 10--12 The Hero Within Everyone will make the step to become a hero from humble and simple beginnings. Of course, the move to become a hero is not easy and they will face many obstacles and trials that will test the strength of their friendship. However, the hero will develop traits that will shape and mold to to prepare them for their final test. Our hero will transition from the known world where he thinks he know who he is and descend down into the Nadir, the darkest and lowest point in their journey, where he will be tested both physically and mentally. That is the case for Bilbo Baggins, a shy and reluctant hobbit in J.R.R Tolkein's The Hobbit, who was protected from the perils and dangers of the real world in the comfort of his hobbit-hole. In his journey, Bilbo has to make many judgments that leave him torn between his loyalty to his friends and doing the right thing. But it is these obstacles that fully initializes him as a true hero. In the beginning of the story, Bilbo seemed like the most unlikely hero when Gandalf and thirteen dwarves came and asked for him to join them on the quest, but in the end, Bilbo faces many situations, challenges and develop traits like selflessness, courage ,and wisdom that is essential to all heroes and will ultimately determine and define who he is, and whether if he will succeed as a hero or not. A hero will rise when there is a call for a challenge and they could accept two choices:......

Words: 2195 - Pages: 9

Free Essay


...My Hero: My Mother Everyone in the world has a different opinion about what a hero is. They come in many shapes, sizes; have different characteristics, values, and beliefs. For me, a hero is someone who is willing to put a hundred percent effort into protecting you from pain. A hero that shows hard work for helping the needy. A hero that gratifies you. They will stop at nothing to provide you with the security of safety; and will share with you the knowledge required for survival. A hero doesn’t have to have impeccable character, high importance in society, or have a classic sandwich named after them in the local pub. A hero just needs to be someone who cares for your happiness and loves you for being yourself. A highly disciplined Hero. My mother is my hero. I was about ten years old when I first realized how much of a hero my mother was. I began to understand that the consequences and discipline inflicted on me was not in hatred, but to teach me a simple lesson about life skills. I recall a time back when I was around five or six where I threw an enormous tantrum about eating my vegetables. Being the hero that my mother is, she made me eat every last carrot, pea, and broccoli there was on my plate. At the time I thought that she was just a cruel parent forcing her kids to eat something utterly repulsive. In reality she taught me so many things about life from that single instance: how to have self control, how to keep a healthy diet, and most importantly how to sneak......

Words: 609 - Pages: 3

Premium Essay


...My Hero Even Though my dad isn’t the strongest hero he still is the best, inspiring, and courageous, and willing hero to me. Inspiration is motivation which people work towards everyday. Courage is what every hero has to help others work through demanding changes and challenges. I think willingness is the best trait about every hero because helping people is what they do. In conclusion, inspiration, courage, and willingness is what heroes use to help them make a difference in the world and my life. Inspiration is a great trait which all awesome heroes possess. My dad inspires me by caring for everybody around him. This motivates me by doing the same thing. My dad is very athletic, and he led by example. This is on of the reasons why I play basketball and lacrosse. He always cares for me no matter what happens in our father/daughter life. Even if he has had a challenging day at work, I know he will be happy when it comes time to see me and my brother. Even after a hard day at work, his day is not done, I know he still works hard physically and mentally. His works habits inspires me, and gives me a level of commitment and accountability in my everyday life. Another strong trait my dad has is courage. He is always protective of others. An example is he gives his whole life to take care of me and my brother. I know he tries to make everyone’s life easier. I know he will always love us unconditionally. This is...

Words: 399 - Pages: 2

Free Essay

White Knight

...How’s your Hero? What is your definition of a hero? Someone you look up to? Someone that does heroic acts? Or just someone that is fictional? These are the questions to consider when trying to define a hero. People today have their own unique definition of a hero as we do not live in ancient times. In ancient times heroes were suppose to be of divine ancestries, who were endowed with great courage and strength, celebrated for their bold exploits, and who were favored by the gods. According to Merriam-Webster today, a hero is a person who is admired for great or brave acts or fine qualities. Throughout history tall tales have been told of ancient heroes like Hercules, Beowulf, and Moses of how they helped their people overcome difficulties in their society. Although most of these ancient heroes are fictional, many may be regarded as great and heroic in literature. In the last 300 years or so there have been influential that have change the world or contributed to make the world a better place, and therefore earning the right to be called heroes in their society. Many tend to look up and define as a hero who they think are worthy of such a title. Parents may be consider as such as they always support and do their outmost to help their children succeed. This is the case in “The Train from Hate” were the mother consoles her son while teaching him a valuable lesson about after being kicked out of the train. Teachers, policemen, or even friends can be considered someone’s hero.......

Words: 1016 - Pages: 5

Free Essay

Mes Cooper’s the Pioneers and the Native American Dispossession

...The typical hero of western films, an Indian slaying John Wayne portrayed as being born from the landscape, has no real presence in James Mangold’s film adaption of 3:10 To Yuma. The focus is mainly on Christian Bale’s character Dan Evans who is first introduced in a domestic space as he stumbles out of bed to find his barn being burned down. Instead of shooting down those who have wronged him like Evans son suggests, Evans decides to ride into town in the morning and discuss the situation. This is where he comes across Russel Crowes character, Ben Wade, as he robs a wagon heavily guarded with Pinkerton guards. Wade is seen as a brutal but reasonable figure, especially in comparison to his partner Charlie Prince. As an outlaw, Wade can’t be a traditional hero but in the face of the greedy railroad company that is portrayed in the film as being very cruel as well, Wade is put in a kind of heroic light. Evans goes to great lengths to provide for his family and he risks death by escorting Wade to a prison train with Wade’s barbaric gang on his back for money. However, Evans really could not have achieved what he did without the cooperation of Wade, who seems to hold a certain amount of respect and sympathy for him. In the end with Evan’s death Wade kills all the members of his gang and climbs on the prison train by choice. This can only be explained by his sympathy for Evan and makes Wade a kind of heroic figure, standing up for Evans who has been victimized by the corrupt......

Words: 1001 - Pages: 5

Free Essay


...As a teenager, it’s easy to feel lost, to get swallowed up into the mob mentality and lose your voice. We’ve all been victim to that; anyone who says that they haven’t is either lying or under the age of 13 years. So when a teenage girl undertakes such an incredible task of courage, one that adults cover in fear of doing, the event takes utmost significance. This is exactly what Malala Yousafzai, a huge inspiration to me and so many other girls did. Being only fourteen years old did not matter to Malala Yousafzai. In a short fourteen years she has won fame for fighting for peace, women’s rights and humanity. She won the National Peace award in Pakistan for all her efforts. In 2009- at only the age of 11- she fought Taliban insurgency that tried to take over her village of Swat. She wanted to set up her own political party which would campaign the right of young Pakistani girls to education. This girl- this heroine- was shot by a member of the Taliban, in the head and neck, and was in a critical condition. The Taliban called her work ‘obscenity’. I call it heroism. They tried to silence this girl forever- they tried, and are still trying, to silence the ideas of freedom, rights and equality forever. But they will not win this war, not while human beings like Malala breathe and fight. An army chief called Malala ‘an icon of courage and hope’. She’s more than that, she’s the dawn of a new generation, the leader of a revolution in which humanity and justice rules over the......

Words: 419 - Pages: 2