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Herobuilders

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HeroBuilders.Com Case Study
Greta B. Sorvik
College of St. Scholastica
March 24, 2014

HeroBuilders.Com Case Study
This case assignment will analyze HeroBuilders.com’s research study. Emil Vicale created a super hero action figure, and with interest expanded his prototype into a global business. This essay will describe the research performed, while applying MGMT 6431 course concepts.
Type of Study
The HeroBuilders.com case study is closest related to an example of an explanatory research study. Emil Vicale formed a theory based on the forces that caused a certain phenomenon to occur (Cooper & Schindler, 2014). Mr. Vicale detected the need of personalized action figures based on individual requests after friends and acquaintances saw his personal collection. To determine viability of the action figure business, research was started by searching the internet for viability of the action figure business. It was determined there were dozens of companies worldwide, and Hasbro would be the biggest competitor. He also concluded that action figures take up most of the space in the toy aisle. The research was done to justify the phenomenon of personalized action figures and to determine the feasibility in the industry. The explanatory study was conducted to answer the “why and how questions” (Cooper & Schindler, 2014, p. 22).
Research
The research was not clearly defined; the product was created prior to conducting an industry needs analysis, it was not until the product had been created that research was done. The purpose was not in writing, nor were the scope, limitations, or language included in a formal statement (Cooper & Schindler, 2014).
The research was not process detailed. Mr. Vicale provided little procedural detail that would allow another researcher to repeat the research (Cooper & Schindler, 2014).
Mr. Vicale searched the internet...

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