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Hershey Company Strategic Management

In: Business and Management

Submitted By hajid152
Words 6152
Pages 25
A. TWO KEY LESSONS LEARNT FROM THIS CASE Hershey Company is famous known for being the biggest manufacturer of chocolates and confectionery products in North America and grocery products in over 60 countries worldwide. In 2009, Hershey sales up to 3.23 percent. Advertising expenses increased by 46 percent as the company continued to promote iconic brands such as the Hershey Kiss and Reese’s products. Due to lower commodity prices, the company plans to discontinue their Cacao Reserve brand as well as their Starbucks chocolate partnership. The company also plans to close their online gift business. The company expanded its global presence via joint ventures in china and India. From this case, we found two key lessons as following: (a) The first lesson is about the important of expanding to global market (b) The second lesson is about the importance for the firm to keep developing customer preferences. It is important for company to focus on how to formulate global product strategy to penetrate growing international markets. Therefore, Hershey should come up with new strategies in finance, marketing and production department to complete globally and to increase the customer satisfaction and market share.

B. Vision Statement Since we could not find a vision statement of Hershey company then we suggest a vision as below:

“Achieving consumers needs which making chocolate more healthy, delicious and delightful for life”
From our opinion, this vision is clear in term of to help the company to see where the company is going on in the future which the company more concern about customer need and offer the product of natural and organic chocolate for health. According to researchers led by Natalie Rose, MD, of the University of California at San Diego. The result suggests several possible relationships between eating chocolate and...

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