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Hershey in Singapore

In: Miscellaneous

Submitted By negger036
Words 1080
Pages 5
2. S.W.O.T Analysis
2.1 Strengths (Internal)
Experience in Wellness Business
• Healthy centre has played an essential role of helping Hershey to expand brand image and equity. It is aiming to investigate and promote the chemistry and health benefits of chocolate, cocoa, nuts and other ingredients; therefore it can provide consumers with health benefits in the areas of mental and physical energy, weight management and heart health. This strength helps Hershey to position itself as a healthy product which can be a competitive advantage in the future. Based on this strength, the positioning strategy will focus on health to build awareness in Singapore’ market.

Product Quality & Safety Assurance
• Hershey Product Excellence practice is equips Hershey with an effective product quality and safety practice. This wide practice assures that all products from manufacturing, to supply chain including ingredients, packaging, products, processes, distribution and the environment, and purchasing progress have the feature of safety and high quality. Product quality and safety had helped the company to create a core advantage, by instilling the consumers with this concept, they will more and more trust the brand and company, and become loyal customers in the future. Those features accelerate the steps of building brand awareness and equity for Hershey expand in Singapore’ market

Strong Experience on Chocolate Business
• The Hershey Company, which was founded in 1894; one of the oldest chocolate companies in the United States. With over one hundred years of experience in the chocolate industry, Hershey’s products have long been well known and well respected. Hershey Company is the largest North American manufacturer of quality chocolate, accounting for over forty percent of the chocolate market; therefore it’s strength for Hershey to grow in Singapore.

2.2 Weaknesses...

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