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Hershey Take 5

In: Business and Management

Submitted By gregoryfam
Words 4545
Pages 19
I. The Hershey Company’s Background
The Hershey Chocolate Company was first founded by Milton S. Hershey in 1894 as a subsidiary of Lancaster Caramel Company. Hershey’s products are sold in sixty countries currently worldwide. Hershey currently employees roughly 13,000 employees. Hershey manufactures, distributes and sell a variety of chocolate and confectionery products, gum and mint products and pantry items. Hershey is one of the oldest chocolate companies currently in the United States and are well-known as an American icon for its chocolate bars. With this, Hershey’s has a competitive advantage in the market of the United States and continue to make strides in order to keep this advantage. (Hershey)
Hershey’s vision statement is, “Continuing Milton Hershey’s legacy of commitment to consumers, community and children, we provide high-quality HERSHEY’S products while conducting our business in a socially responsible and environmentally sustainable manner.” Hershey’s promotes its employees to follow the value that it stand by and the value is distributed into four categories: (Hershey)
Environment: to minimize impact while meeting functional requirements
Marketplace: to engage in an ethical and fair business dealings
Community: to positively impact the local communities and society where we work and live
Workplace: To foster a desirable workplace
II. Take 5 Challenge
After the initial launch of Hershey’s Take 5 in 2005, the candy bar was popular along candy bar fans as it was unique and not like anything else on the market. However, by 2008 sales were dismal and Hershey decided that the marketing resources that were being used by Take 5 would be better allocated to other resources. It is now believed that with the right product positioning and marketing support, Take 5 sales can grow to a point that they were not at before. The given challenge is...

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