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“Hershey’s Sweet Mission” 1

Week 3 Assignment #1 – Case Study: “Hershey’s Sweet Mission”

Instructor: Dr. Matthew D. Gonzalez
Course Title: HR Management Foundations – HRM 500
Student: Richard Cordones
Date: 4-20-2012

“Hershey’s Sweet Mission” 2

1. Recommend the redesign of Hershey’s performance management system to appeal to the diverse groups that it employs.

Hershey’s performance management system should be analyzed for opportunities to increase teamwork, communication and idea sharing between its’ baby boomers and Millennia’s. As the workforce changes due to globalization and an aging workforce, it is important that these two groups come together for the common goals of the organization. Millennia’s have different values than baby boomers but this does not mean they cannot work well together. The result of redesigning the performance system will be to ensure each group is recognized and rewarded for their individual contributions, as well as their team contribution. Human resources first order of business will be to get input from both groups to determine where their strengths and opportunities lie. The human resources professional can do this by having focus groups for idea sharing. Another technique would be anonymous surveys that each group can provide feedback on their work experience. Lastly, recognition and the reward system can be evaluated to ensure it is equitable and ties into performance. The best way to approach the redesign is to look at the each group motivators and what they expect from an employer. Millennia’s have a “can-do” attitude and want continuous feedback from their manager (Heathfield, www.humanresources.about.com). Developing a performance management system that has frequent feedback sessions or quarterly reviews will assist in keeping your...

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