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Heterogeneous or Homogenous Team

In: Business and Management

Submitted By emena
Words 527
Pages 3
In the case of IPC’s B2B venture, should there be a heterogeneous or homogenous team?
In our opinion, for the case of IPC’s B2B venture, there should be a heterogeneous team. Heterogeneous team is a team whose members have diverse orientation. This may due to different in age, race, educational background, and culture. This feature of diversified team shall be able to give the company a brighter future.
In making this B2B venture a success, creativity and innovation is very important in order to develop strategy and to achieve the short term and long term objectives of company. Although homogeneous team may has less conflicts and better performance in cooperative task, however, they tend to have similar style of thinking thus lacking to project new ideas and innovation. On the other hand, due to the diversification in the heterogeneous team, this may encourage brainstorming and lead to numerous ideas contribution by team members. The process in combining ideas and reconciling viewpoints may lead to more innovative solutions and alternatives. In situations of strategic planning or research & development or marketing teams, in which creativity value is crucial, heterogeneous teams shall bring better advantages over the homogeneous team.
Since heterogeneous team can pool ideas and opinions in different point of views, this can help IPC to assess the company’s strengths and think if ways to emphasize and fully utilize the advantages. The team may also make discussion and have different views in evaluating the company’s weaknesses so that corrective action can be taken soonest possible.
By having heterogeneous team, this also means having a mixture of culture, abilities and life experience, which will create a stronger dynamic. Individuals within the team can make use of their different skills and expertise and play different roles to ensure the business process

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