Business Ethics * Big Rock’s success and continued growth is the result of the production of world class natural beers, hard work, and sensitivity to the environment, innovative marketing, superior service and outstanding employees that are devoted to Big Rock. * Big Rock has been once again recognized as one of Alberta’s Top 50 Employers heading into 2011. For two years in a row, Big Rock has made a name for itself as an employer of choice. With unique perks for staff and an open and friendly environment * Big Rock’s reputation as a great place to work means we acquire and retain the best talent in the business. *
Big Rock Community
People
At the heart of a healthy and vibrant community are the people living within it. Since day one, Big Rock has given a helping hand to those who are reaching for one. You can find us at local fundraisers, various community-based festivals and events. We're there, helping, and are proud to continue doing what we can.

Arts & Culture
We're proud to support artistic and cultural initiatives across Canada by teaming up with local folk festivals, sponsoring exhibits, theatre productions and film festivals. We have even created our Big Rock Untapped music program to show our support for musicians in need of a leg up so they can reach the next leg of their careers. Even our annual Eddies Awards provide a venue for aspiring filmmakers and actors while raising funds for local charities.

Agriculture & the Environment
We are strong believers in the long-term sustainability and health of agriculture and the environment. We've proudly supported organizations like the Western Barley Association and the Alberta Beef Producers. We've even created limited edition brews, Canvasback Ale, which benefited wetlands conservation, or Chinook Pale Ale that helped protect salmon habitat. Day-to-day we take the barley used