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2.Present available strategic choices to Vietnamese companies.

The firm’s strategy must be consistent with the environment in which the firm operates. Therefore, Vietnamese companies should chose the transnational strategy for the following reasons:

✓ Facing cost reduction pressure:

• Most of Vietnamese companies participate in industries where major competitors are based in low-cost locations, where there is persistent excess capacity

❖ Ex: Vietnamese companies producing traditional product such as textile, or agricultural products face high cost pressure comparing to China and Thailand which have relatively similar production condition.

• Consumers are powerful and face low switching cost.

❖ Consumers are western and European people.

✓ Local responsiveness is also high:

• Consumer tastes and preference differ significantly between countries.

❖ Not all kinds of products is natural for globalization

❖ Ex: company producing textile can not apply it designs to all the different markets

• Traditional practice is also different

❖ Ex: Muslim country don’t use products produced from pork( create demand for product of other kinds meat.

✓ Pursuing the transnational strategy help company to reap the most advantages:

• Exploit experience curve effects

• Exploit location economies

• Customize product offering and marketing in according with local responsiveness.

• Reap benefits of global learning.

3.Choose a foreign-invested company operating in HCMC to analyze its strategy NOKIA

✓ Brand: Nokia

✓ Slogan: “Connecting People”

✓ Color: Blue

✓ (Blue is peaceful and tranquil, blue is a laid-back color, blue is the color of leadership)

❖ Brand make-up

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