... Building A Global Brand What’s the value in a brand name? Everything. A brand that is reputable and stands apart from others provides competitive advantage, confirms credibility, adds value to a company and ensures long lasting customer relationships. As an organisation that has been around for more than three decades, the DRB-HICOM name is one that needs no introduction. It is an organisation that prides itself on always staying ahead of the game, in setting high standards in all its endeavours and constantly challenging the status quo. With a portfolio of more than eighty operating companies in its stable, the Group’s diversity elevates it to a brand with unique character and promise. PROTON, Alam Flora, PUSPAKOM, Pos Malaysia, MODENAS, Bank Muamalat, Glenmarie Properties – these are some of the household names that form a part of the DRB-HICOM Group. From the Automotive and Services sectors to the Property, Asset and Construction sector, DRB-HICOM’s operating companies have always had a strong presence in the local market. Helmed by bold leadership and imbued with core values, strong work ethics and a vision to be number 1, the DRB-HICOM brand is well-positioned to go a step further to become a leading global brand in the future. OUR VISION to be number 1 and continuously excel in all that we do OUR MISSION to lead in the growth of the nation in the areas of DRB-HICOM’S core businesses SHARED VALUES excellence decorum teamwork integrity innovation quality...
Words: 99565 - Pages: 399
... Building A Global Brand What’s the value in a brand name? Everything. A brand that is reputable and stands apart from others provides competitive advantage, confirms credibility, adds value to a company and ensures long lasting customer relationships. As an organisation that has been around for more than three decades, the DRB-HICOM name is one that needs no introduction. It is an organisation that prides itself on always staying ahead of the game, in setting high standards in all its endeavours and constantly challenging the status quo. With a portfolio of more than eighty operating companies in its stable, the Group’s diversity elevates it to a brand with unique character and promise. PROTON, Alam Flora, PUSPAKOM, Pos Malaysia, MODENAS, Bank Muamalat, Glenmarie Properties – these are some of the household names that form a part of the DRB-HICOM Group. From the Automotive and Services sectors to the Property, Asset and Construction sector, DRB-HICOM’s operating companies have always had a strong presence in the local market. Helmed by bold leadership and imbued with core values, strong work ethics and a vision to be number 1, the DRB-HICOM brand is well-positioned to go a step further to become a leading global brand in the future. OUR VISION to be number 1 and continuously excel in all that we do OUR MISSION to lead in the growth of the nation in the areas of DRB-HICOM’S core businesses SHARED VALUES excellence decorum teamwork integrity innovation quality...
Words: 99565 - Pages: 399
...Step 1 - An employee is hired;Updating the payroll master file, personnel records are accumulated. Updating the payroll master file includes changes such as: 1) new hires, 2) terminations, 3) changes in pay rates, and 4) changes in discretionary withholdings. When an individu been hired in HICOM-Teck See, that person must fill in the individual detail (personal detail) including payment rate authorised form and that person must sigh the offer letter that given by the company to shown that the person agree to work in the company and follow all the rules in HICOM-Teck See company. All the information and detail of the worker in HICOM-Teck See been kept in the master files. It is important that all payroll changes are entered in a timely manner and are properly reflected in the next pay period. Step 2 - The employee works for the company; labour hours are accumulated. HICOM-Teck See use thumb-print to monitor the labour hour of their staff. They have 2 gate, there is one for staff to scan their thumb-print for in, and another gate is for out. In each department, management may accumulate labour charged to jobs, processes, activities, or cost centers In HICOM-Teck See, the have a probation period for new employee. Hiring unqualified employees can increase...
Words: 1074 - Pages: 5
...membantu, membimbing dan memberi tunjuk ajar sepanjang proses menghasilkan kerja kursus ini. Di samping itu tidak lupa juga kepada semua ahli kumpulan yang sanggup bekerja keras dan memberi komitmen dalam menyumbangkan idea-idea yang sangat memberangsangkan demi menjayakan tugasan ini. Untuk tugasan ini, kami diarahkan untuk memilih salah sebuah syarikat tempatan yang telah disenaraikan di dalam Bursa Malaysia dan kumpulan kami dikehendaki membuat kajian tentang sistem maklumat yang diaplikasikan dalam organisasi berkenaan. . Kumpulan kami memilih DRB-HICOM Berhad iaitu salah satu syarikat yang bertapak di Shah Alam, Selangor. Kami juga ingin merakamkan ribuan terima kasih kepada pihak DRB-HICOM Berhad yang sudi membenarkan kami meninjau dan mempelajari tentang sistem yang diamalkan di syarikat mereka. Sekalung penghargaan juga ingin kami lahirkan kepada Encik Simon Cham Kin Fatt, Pengurus di dalam Jabatan Teknologi Maklumat DRB-HICOM Berhad yang sudi ditemuramah oleh kumpulan kami....
Words: 4118 - Pages: 17
...WHAT IS R&D ? Research and development (R&D, also called research and technical development or research and technological development, RTD inEurope) is a specific group of activities within a business. The activities that are classified as R&D differ from company to company, but there are two primary models. In one model, the primary function of an R&D group is to develop new products; in the other model, the primary function of an R&D group is to discover and create new knowledge about scientific and technological topics for the purpose of uncovering and enabling development of valuable new products, processes, and services. Under both models, R&D differs from the vast majority of a company's activities which are intended to yield nearly immediate profit or immediate improvements in operations and involve little uncertainty as to the return on investment (ROI). The first model of R&D is generally staffed by engineers while the second model may be staffed with industrial scientists. R&D activities are carried out by corporate (businesses) or governmental entities. R&D is a form of applied research. BACKGROUND New product design and development is more often than not a crucial factor in the survival of a company. In an industry that is changing fast, firms must continually revise their design and range of products. This is necessary due to continuous technology change and development as well as other competitors and the changing preference...
Words: 4125 - Pages: 17
...CONTENT NO. | PARTICULAR | PAGE | 1 | BACKGROUND OF PROTON | 2 | 2 | PORTER’S FIVE FORCES MODEL | 5 | 3 | SWOT ANALYSIS | 10 | 4 | TOWS MATRIX | 13 | BACKGROUND OF PROTON Figure 1 Global PROTON Logo Perusahan Otomobil National Berhad (PROTON) was incorporated in May 7, 1983 to manufacture, assemble and sell motor vehicles and related products, including accessories, spare parts and other components. PROTON produced Malaysia’s first car, the Proton Saga, commercially launched on July 9, 1985 by then Malaysian Prime Minister, Dato’ Seri Mahathir Mohamed, who had originally conceived the idea of a Malaysian car. PROTON’s main plant in Shah Alam, with an area of 923 900 sq. meters, was originally designed for a capacity of 80 000 units per year. In 1997, capacity increased to 230 000 units per year with the construction of the Medium Volume Factory, which is next to the Main Plant. Today, the Shah Alam factory is capable of producing 240 000 vehicles per year. Besides being shareholders, Mitsubishi Corporation and Mitsubishi Motors Corporation are also PROTON’s technical assistance partner and component supplier. PROTON has a total of 11 subsidiaries and 11 associate companies, which are involved in manufacturing, research and development, sales and service activities. In December 30, 1996, marked the launch of the Proton Putra, a two-door coupe, as well the production of our millionth car from the Shah Alam plant. PROTON made a major step in upgrading its engineering...
Words: 3018 - Pages: 13
...Table of Contents List of Figures 4 List of Tables: 5 Preface 6 Acknowledgements 7 Executive Summary 8 Abstract 9 PART ONE 10 Launching the Proton Prevé – DRIVE IT TO believe IT 10 1) Prevé – Product (Atrributes) 10 2) Prevé - Price 10 3) Prevé – Place (Distribution) 11 4) Prevé – Promotion 11 COMPANY BACKGROUND 12 PROTON Business Strategy 12 FINANCIAL INSIGHTS OF PROTON 14 Critical Success factor 15 Product 15 Price 15 Promotion 15 Place 15 Critical Success factor 16 Comparison of Prevé with other brands on the critical success factor of Prevé 16 Product 16 Price 18 Promotion 19 Place 19 PART TWO 22 SWOT Analysis 22 Strengths 22 Weaknesses 22 Opportunity 23 Threat 23 TOWS Analysis 24 Strength-Opportunities (SO) 25 Strength-Threat (ST) 25 Weaknesses-Opportunities 25 Weaknesses-Threat 25 PART THREE 27 Strategic Planning and Implementation: Short to Mid Term 27 For first time buyer; Rebate 27 Lower interest rate and zero down payment 27 Indirect Promotion 27 Preve variants :Competitive Price 27 R & D & Special Edition 27 Strategic Planning and Implementation: Long Term Strategy 27 10 years scrap program 28 Proton First than Foreign Car program 28 Proton Car Financing 28 Strategic Partnership 29 Completely Knock Down (CKD) Plant 29 APPENDICES: BROCHURES 30 References 31 List of Figures Figure 1: Photo from the Launching of Prevé Figure 2 : PROTON Company Logo Figure...
Words: 6934 - Pages: 28
...Abstrak. Introduction – Air Asia Berhad Pengenalan - Air Asia Berhad Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. Air Asia adalah Kos Carrier Rendah Malaysia Airline Syarikat yang diasaskan pada tahun 2001 oleh Tony Fernandes. It was the first successful and is one of the largest low cost airlines in Southeast Asia. Ia adalah yang pertama berjaya dan merupakan salah satu daripada kos terbesar syarikat penerbangan rendah di Asia Tenggara. Also, it has become Malaysia first international low cost carrier. Selain itu, ia telah menjadi Malaysia antarabangsa pertama penerbangan tambang rendah. Air Asia Company's simple philosophy 'Now Everyone Can Fly' has successfully positioned itself in customers' mind where majority of the customer would choose Air Asia as their choice of transport. Semua falsafah mudah Air Asia Syarikat 'Sekarang Boleh Terbang' telah berjaya meletakkan dirinya dalam minda pelanggan di mana majoriti pelanggan akan memilih Air Asia sebagai pilihan mereka pengangkutan. In add, Air Asia succeed through the company's effective and efficient operational. Di tambah, Air Asia berjaya melalui operasi yang berkesan dan cekap syarikat. The company provides a totally different type of service in line with the nation's goal which is to benefit all people and worldwide travellers. Syarikat menyediakan jenis yang sama sekali berbeza perkhidmatan selaras dengan matlamat negara yang memberi manfaat kepada semua rakyat...
Words: 2604 - Pages: 11
...technological capabilities. With Khazanah's entry price of around RM8 and Proton's net tangible asset per share of RM7.62 as of end September, the offer price for Khazanah's 42.7% stake should very well be above the last closing price of RM3.61, which works out to be about RM2bil. If VW could benefit from DRB-HICOM's acquisition; this would give the German marque exclusive access to Proton's Tanjung Malim plant, accelerating its current Asean manufacturing timeline of producing 50,000 units of VW by 2018. CIMB Research motor analyst Loke Wei Wern said that a restructuring could take place, which could ultimately lead to a strategic partnership between VW and Proton. If this is true, it would be a very positive development for Proton. DRB-HICOM closed 20 sen higher at RM2.20 with 31.754 million shares changing hands. In 2006 and 2007, Khazanah was in talks with VW to acquire a stake in Proton but the negotiations broke down in 2007 after the Government called them off. Last year, VW expressed interest in re-negotiations with Proton for a...
Words: 352 - Pages: 2
...OVERVIEW Proton Holdings Berhad (PROTON) is a Malaysian automobile manufacturer. It is headquartered in Shah Alam, Selangor and operates an additional manufacturing plant in Tanjung Malim, Perak. The company was established in 1983 as the sole national car company following the wishes of former Prime Minister Tun Mahathir Mohammad until the advent of Perodua in 1993. Proton is a Malay acronym for Perusahaan Otomobil Nasional Sendirian Berhad. (National Automobile Company Private Limited). At first, parts and technology came from Mitsubishi but later on, as experience accumulated, Proton became independent even if most of the cars were still based on Mitsubishi models. Their first model which was launched in 1985 was called the Proton Saga. Soon after the first Sagas were rolling on Malaysian streets, exports started to Bangladesh (1986) and by 1987 Proton had already made 50,000 units. That same year a distribution agreement with a UK dealer was made in order to ship Sagas over to the British Isles but that would materialize only in 1989, when 150,000 units were already produced and plans for engine assembly plant were already under way, the inauguration being celebrated in 1991. A new model, the Proton Iswara was launched in 1992 and then in 1993 the Wira, a model based on the Mitsubishi Colt, which enjoyed moderate success with 220,000 units sold over 2 years. In 1994, the Proton Satria joined the model line-up and in 1996 the Proton Tiara. With thousands of models sold...
Words: 3988 - Pages: 16
...Tan Sri Robert Kuok 100% 100% Kuok Brothers 37.0% Kerry Group 45.0% Kuok Singapore 100% Jerneh Asia Bhd Shangri-la Asia Ltd Pacific Carriers Ltd Shangri-la 52.78% Hotels (M) Bhd 50.17% 63% PPB Group Bhd 62% SCMP Ltd Malaysian Bulk Carriers Bhd 14% 34.50% Wilmar 18.22 International Ltd 13% Kerry Properties Ltd 39% Edsa Properties Holdings Inc 34.80% Transmile Group Bhd 17.99% 18% 21.60% Kuok Philippine 40% Properties Inc Hexagon Holdings Bhd Allgreen Properties Ltd 34% Source : Annual Reports 2009 : Bursa Announcements : MSWG Tracker : Malaysian Business, 2009 : StarBiz The next update will be in June 2010. Tan Sri Tatparanandam Ananda Krishnan 100% 59.56% 42.35% 20% Usaha Tegas Sdn Bhd 70% Measat Global Bhd Astro All Asia Networks Plc 100% Johnston Press Holdings Plc Maxis Bhd 30.92% Binariang Satellite System MEASAT Broadcast Network 100% Tanjong Plc ASTRO Overseas Ltd 100% 67% Impian Klasik (Menara Maxis) 50% Pan Malaysian Pools 100% Uniclic Ltd 75% Powertek Bhd 100% Tropical Island Asset Mgmt (Germany) TGV Cinemas Source : Annual Reports 2009 : Bursa Announcements : MSWG Tracker : Malaysian Business,2009 : StarBiz The next update will be in June 2010. Tan Sri Quek Leng Chan 52.9% 71.4% 71.3% 66.4% 45.6% Hong Leong Financial Group Bhd 25.30% Hong Leong Industries Bhd Guoco Group Ltd (HK) Hume...
Words: 690 - Pages: 3
...1.0 INTRODUCTION Just a few years after independence from the United Kingdom in 1957, had the World Bank’s country‐classification system been in place, Malaysia would have qualified as a middle‐income country. Since then, it has continued to enjoy relative prosperity, initially as a commodity exporter of rubber, tin, then palm oil and petroleum, with total income rising at 6 to 7 percent each year from 1970 until 2000. As a result, industrial sector in Malaysia has been rapidly grow over the past few dacades. Industrial sector can be define as a category of stocks that relate to producing goods used in construction and manufacturing. This sector includes companies involved with aerospace and defense, industrial machinery, tools, lumber production, construction, cement and metal fabrication. Performance in the industrial goods sector is largely driven by supply and demand for building construction residential, commercial and industrial as well as the demand for manufactured products. When the economy contracts and consumers save more and spend less, activity in this sector drops because companies will postpone expansion and produce fewer goods. The industrial sectors are drawn for each contain a mixture of international corporations, national companies, entrepreneurial smaller and medium-size enterprises (SMEs) and informal local businesses. Each part of a sector may have different impacts and dependence on economics activity. In many of the examples, the...
Words: 11528 - Pages: 47
...THE RISE OF TONY FERNANDES AND AIRASIA IN MALAYSIA1 SHAHRIL EASHAK ISMAIL Monash Asia Institute, Monash University, Caulfield East Vic 3145, Australia Email: seism1@student.monash.edu 1 This paper was presented to the 18 Biennial Conference of the Asian Studies Association th of Australia in Adelaide, 5-8 July 2010. It has been peer reviewed via a double referee process and appears on the Conference Proceedings Website by the permission of the author who retains copyright. This paper may be downloaded for fair use under the Copyright Act (1954), its later amendments and other relevant legislation. 2 The Rise of Tony Fernandes and AirAsia in Malaysia This article discusses the emergence of Tony Fernandes and AirAsia. At first, when AirAsia was relaunched as a Low-Cost Carrier (LCC) under the leadership of Fernandes, no one thought the airliner would survive, let alone become a symbol of the liberalisation of the aviation industry in Southeast Asia. Second, Fernandes, a Malaysian Indian of Portuguese Malaccan descent – obviously not a Bumiputra2 - was able to thrive as an entrepreneur in an environment where the government gave top priority to Bumiputra entrepreneurs. These issues are discussed in this paper. Malaysia’s New Economic Policy (NEP) The Malaysian Government has played a significant role in Malaysia’s rapid economic growth. After the independence in August 1957, the economy shifted...
Words: 4100 - Pages: 17
...that had already purchase Proton to enjoy after buying services better than other automobile industry. Besides that, proton could go in other fields like giving out sponsorships to people who need them to increase Proton’s fame to create a better brand image. Lastly, use better materials to produce Proton’s automobile to create a better quality of vehicle and make Proton the best car company in Malaysia. 5.0 REFERENCES 1. Retrieved from http://www.themalaysianinsider.com/sideviews/article/protons-problems-lie-in-drbs-hands-maxmonster-analytics, (accessed 2015) 2. Lee W. L. (2012). “Syed Mokhtar’s Proton win raises concerns over wealth concentration.” Retrieved from http://www.tindakmalaysia.com/showthread.php/4347-Finance-DRB-Hicom-takes-over-Proton 3. William Y. (2015). “Proton is dying and Dr. M as a chairman is not helping”. Retrieved from http://www.themalaysianinsider.com/sideviews/article/proton-is-dying-and-dr-m-as-chairman-isnt-helping-william-yap...
Words: 266 - Pages: 2
...1993 and started its operations on the 18 November 1996. Originally, it was founded by a DRB-HICOM which is the government owned conglomerate. Then, Tony Fernandes’s company which is Tune Air Sdn. Bhd. bought the company on the 8 September 2001 with estimation of RM 40 million debts. The operations of Air Asia began on 8 December 2001 until now. There are many continuous transformations that Air Asia makes in order to succeed, to achieve its strategic mission and vision and also to sustain in the industry. According to the continuous transformations by the Air Asia, we can classify it into three main phases which are Phase I (from the year 2001- 2004), Phase II (from the year 2005 to 2008) and Phase III (from the year 2009 to present). For further overview, we narrow down the changes based on the: 1. The company and its marketing 2. The customer relationship management The company is includes how Air Asia planning the changes they want to implement and what Air Asia do in order to increase its effectiveness. Then, the marketing is refers to the changes in terms of marketing. Lastly, the customer relationship management is refers to the ways and strategies that Air Asia used to build and maintain its relationship with its customers. 2.1 THE COMPANY AND ITS MARKETING PHASE I * Tune Air Sdn. Bhd. Signs a Sales & Purchase Agreement with DRB-HICOM for the takeover of Air Asia. * Officially take over by Tune Air Sdn. Bhd. * Rebranding...
Words: 991 - Pages: 4
